Resourceful Storytelling

Creative Collaborative Conference3.24.14 - J.C. Bouvier - @IFAWMEO - @JCBOUVIER

The $20,000,000 Selfie• Source: WSJ - 3.4.14

“…wasn’t entirely

unplanned”• Samsung ads ran all night • Ellen uses an iPhone (Slate

3.4.14)• Bradley took the picture• Tweet = @TheEllenShow!• Most retweeted photo

EVER

Poor LizaThat’s her arm on Kevin Spacey’s back…

Despite the facts…Resourceful marketers told a story…

Back to reality…That’s great, J.C., I don’t have $20,000,000…

My world…I own most of the real-estate below the fold…

Resources from all over the world…

• Raw pictures taken in Indonesia by both teams

• Work documented by partner/us on the ground

• HQ team edits• HQ team provides photo

editorial• HQ Publishes & promotes

Understand the game…

• Goal is to IFAW.org• Shares• Likes• Comments• CTR (Click Through Rate)• Time on site• ACTION(s)

Questions to ask…• What story am I already

regularly telling?

• How often am I telling it?

• Can I tell it more visually?

• Can I say less more frequently?

• What path can supporters, constituents, consumers follow?

Where to start?Originate @Instagram and post to Facebook…include a

link!

Thank you.