resource mobilization process/strategy
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Resource Mobilization process/strategy Project ManagementTRANSCRIPT
SUPREME MANAGEMENT CONSULTANTS
CHARLES COTTER4 MARCH 2013
RANDBURG TOWERS
PRESENTATION OVERVIEWIntroduction
Key points
Summary
Questions
INTRODUCTORY LEARNING ACTIVITY
Complete the activity
Elaborate on your choice of word association
FUNDAMENTALS OF RESOURCE MOBILIZATION
Types of Resources
Defining Resource Mobilization and its scope
The Resource Mobilization process
Challenges to Resource Mobilization
The Resource Mobilization Pyramid and the 80–20 Rule
Moral aspect of Resource Mobilization
The value and importance of Resource Mobilization
KEY COMPONENTS OF RESOURCE MOBILIZATION
Means/resources
Mechanisms
Resource Providers
Degree of organizational attractiveness for donors
Consideration of key questions
The RIGHT person Cultivating the RIGHT prospectFor the RIGHT purposeAt the RIGHT timeTo receive the RIGHT result/outcome
LEARNING ACTIVITY Group Discussion
Complete the activity
Provide feedback
DEVELOPMENT AND MANAGEMENT OF A RESOURCE MOBILIZATION PROGRAM/STRATEGY
STEP 1: Preparing a Specific Resource Mobilization Strategy
STEP 2: Identifying and Broadening the Stakeholder Group
STEP 3: Developing key messages
STEP 4: Selecting Resource Mobilization Vehicles
STEP 5: Resource Mobilization Monitoring and Evaluation
STEP 6: Gearing up for resource mobilization
Preparing a Specific Resource Mobilization Strategy
Reviewing the Organizational Strategic Plan
SWOT Analysis
Resource Mobilization Plan
Determining Resource Mobilization Targets
Determining Resource needs
LEARNING ACTIVITY Group Discussion
Complete the activity
Provide feedback
Identifying and Broadening the Stakeholder Group
Developing a Stakeholder Map
Fund Raising is FRIEND Raising
The 3 C’s – Connection, Capability and Concern
The Resource Provider Dependency Chart
Information we need about the Resource Providers
LEARNING ACTIVITY Group Discussion
Complete the activity
Provide feedback
Developing key messages
Making Your Organization’s Cause Known
Tips on Developing Your Key Message – IMPACT
Elements of an Effective Communication Strategy
Developing a FVP – Fund Value Proposition
LEARNING ACTIVITY Group Discussion
Complete the activity
Provide feedback
Selecting Resource Mobilization VehiclesSelecting the Right Mix for Your Organization -
Exploring Various Resource Mobilization Vehicles
Acquisition strategies
Nurturing or cultivating strategies
The Gift Range Chart
The Importance of Diversifying Funding Sources
LEARNING ACTIVITY Group Discussion
Complete the activity
Provide feedback
Resource Mobilization Monitoring and Evaluation
M&E activities
Financial and Non-Financial Indicators
Developing a Monitoring and Evaluation Plan
LEARNING ACTIVITY Group Discussion
Complete the activity
Provide feedback
Gearing up for resource mobilization
Ensuring People and Systems Are In Place
Who Will Do It? Resource Mobilization as a Team Effort
Systems needed in Resource Mobilization
LEARNING ACTIVITY Group Discussion
Complete the activity
Provide feedback
FUNDING PROPOSAL WRITING
Project funding proposal Format
Tips and guide on writing a proposal
Guide on writing grant proposal – cover letter; Executive Summary and Narrative
CONCLUSIONSummary
Questions
Contact details:
Charles Cotter +27 84 562 9446 [email protected] Linked In Twitter: @Charles_Cotter