strategy development for increasing screening participation awareness and resource mobilization the...
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Strategy Development for Increasing Screening Participation Awareness and
Resource Mobilization
The Akbaraly Foundation experience
The Akbaraly Foundation
Founded in 2008 The Akbaraly Foundation is a multi-pillared organization dedicated to
improving the health and welfare of women in Madagascar and, through
them, contributing to the development of the country.
Our goals are focused on measurable, sustainable, actionable activities that will improve the health and quality of
life for women and their families.
Cinzia & Ylias AKBARALY
4AWOMAN“CARE FOR WOMEN, LIFE FOR A COUNTRY”
4AWoman has been developed principally to fight the increase in breast and cervical cancers in Madagascar.
Breast and cervical cancers have the highest rates of incidence and mortality among women in Madagascar, accounting for 58.3% of all cancers affecting Malagasy women, according to
GLOBOCAN statistics
Action regions
• We have set up our project in 3 mains regions of the island .
• Currently 2 programmes are running in the North and in the South .
• The AF prevention health center is linked with the University Hospital and with a Peripherical Health Center network .
• The main center supplies the screening tests and the diagnosis, the hospital provides treatment to patients while the network caters for the rural communities .
The women pathway
Awareness
Screening
Early detection
Treatment
Weaknesses in bringing women to the pathway
Increase counciousness at government level the national health policy should be directed towards the fight against cancer need to create a shift in public opinion fight the stigma / remove the fear change of lifestyle
In order to improve women’sparticipation improve the cancer
knowledge at country level
ADVOCACY
AWARENESS
Advocacy Strategy Become a Technical Partner of the Ministry of Health
2010: launching of the 4AWOMAN projet alongside the launching of the very first National Policy against cancer of Madagascar
2014 : working on the analysis , concept and report on the new Health Policy 2015-2019 as Partner of the Ministry of Health
Communicate and sensitize the national and international community
2011 : TED X Antananarivo « Ideas for Women Cancer Control in Africa »
Mobilise the Malagasy population WCDay 2014 : UMaCC creation (Malagasy Union Against Cancer )
UMaCC aims-missions Malagasy Union Against Cancer
• Leadership advocacy on the of the country’s needs in cancer treatment
• General awareness campaigns about cancer (healthy lifestyle, prevention, early detection, elimination of stigmas … )
• Human support to patients and their families
Globathlon, press conference, WCDay celebration
https://www.youtube.com/watch?
v=mj9bWSntknk
https://www.youtube.com/watch?v=mj9bWSntknk
Awareness Strategy
TV PROGRAMS
•Short spots low effect
•News report 30 %
•Medical interviews 60 %
•Debates and TV 20% games
Awareness Strategy
RADIO SPOTS
•Short spots low effect
•Sport champion ambassador spot low effect
•Medical interview ( question /time ) 40 %
Awareness Strategy FACE TO FACE
•Market days low effect
•Enterprise low effect
•Medical awareness below from the doctor
Awareness Strategy FACE TO FACE
•Women’s organisations 65 %
•Direct in the health centres 52 %
•Mobilisation of 40 % young volonteer
Awareness Strategy
•Walk
•Marathon
Events
WalksMarathon
Lessons Learnt• Pay attention to the meaning of advocacy and awareness • Ensure the message is well received by the audience (cancer message cannot be passed in short spots - the message should be concise , unambiguous, positive, focussed on prevention) • One target one message • Resource mobilisation (schools, churches, NGOs, community health workers, civil societies, volounteers)• Awareness + screening
increase screening participation
Mobile Unit Project
Raising awareness, early screening and health care in rural areas
MEDICAL STAFF
VOLOUNTEERS
COMMUNITY HEALTH WORKERS
PUBLIC HEALTH CENTRES
CIVIL SOCIETY
Photo Gallery
Acknowledge• I would like to thank the Akbaraly Foundation
team and our Communications Director who assisted me in that reflection and presentation .
• Special thank you to WE CAN for giving us the opportunity for the second year to learn, share and improve, which will certainly lead to a better future for African Women .