M a r k e t I n t e l l i g e n c e . C o n s u l t i n g

G l o b al Resid ent ial Water P u r i f ier s M arket By Te c h n o l o g y, By Fu n c t io n , By S a l e s C h a n n e l ,

By Re g io n, Co m p e t it io n Fo re c a st a nd O p p o r t u nit ie s , 2 0 1 1 - 2 0 2 1

W a t e r P u r i f i e r s : P r o d u c t O v e r v i e w

2

© TechSci Research

Residential and commercial water purifiers are categorized as point of use water purifiers and point of entry water

purifiers. Both of these have been covered in the report in order to provide a detailed and complete understanding of

the global water purifiers market. The water purifiers are classified into membrane based, media based and UV

based water purifiers.

Membrane Water Purifiers: In membrane based filtration process, reverse osmosis (RO) or ultra filtration (UF)

membrane is used for filtering impurities such as suspended solids, macro molecules, divalent and monovalent salts

from contaminated water. RO and UF membranes are capable of removing molecules with a pore size of less than

0.0001 microns and 0.001 microns, respectively. For increasing efficiency of membrane water purifiers, water is

generally pre-treated using ultra violet (UV) or media/gravity based technologies and then passed through RO

membrane.

Ultraviolet Water Purifiers: Ultraviolet or ‘UV’ is a type of radiation found in electromagnetic spectrum, used for

removing harmful microorganisms. UV light is produced by UV lamps or UV LED. For a UV based water filtration

system to work effectively, water must be pre-filtered to remove any particles larger than 5 microns (nominal) in

size. However, UV systems are not efficient in enhancing taste and odor removal.

Media Based Water Purifiers: Media based water purifiers operate without electricity and are capable of purifying

water through activated carbon alone or in combination with other forms of media such as sand, anthracite and

zeolite. Activated carbon used in such filters forms chemical bonds with contaminants and subsequently, removes

them through filtration.

© TechSci Research

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T a b l e o f C o n t e n t s

S. No. Contents

1. Product Overview

2. Research Methodology

3. Analyst View

4. Global Water Purifiers Market Overview

5. Global Residential Water Purifiers Market Outlook

5.1. Market Size & Forecast

5.1.1. By Volume & Value

5.2. Market Share & Forecast

5.2.1. By Technology (UV, Media & Membrane)

5.2.2. By Function (Point-of-Entry & Point-of-Use)

5.2.3. By Region

5.2.4. By Sales Channel (Retail, Online, Direct & Professional Channel)

5.2.5. By Company

5.3. Global Residential Water Purifiers Market Regional Analysis

5.3.1. Asia-Pacific Residential Water Purifiers Market Outlook

5.3.1.1. Market Size & Forecast

5.3.1.1.1. By Volume & Value

5.3.1.2. Market Share & Forecast

5.3.1.2.1. By Technology

5.3.1.2.2. By Sales Channel

5.3.1.2.3. By Country

5.3.1.3. Market Attractiveness Index

© TechSci Research

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T a b l e o f C o n t e n t s

S. No. Contents

5.3.1.4. China Residential Water Purifiers Market Outlook

5.3.1.4.1. Water Scenario

5.3.1.4.2. Market Size & Forecast

5.3.1.4.2.1. By Volume & Value

5.3.1.4.3. Market Share & Forecast

5.3.1.4.3.1. By Technology

5.3.1.4.3.2. By Sales Channel

5.3.1.4.4. Market Attractiveness Index

5.3.1.5. South Korea Residential Water Purifiers Market Outlook

5.3.1.5.1. Water Scenario

5.3.1.5.2. Market Size & Forecast

5.3.1.5.2.1. By Volume & Value

5.3.1.5.3. Market Share & Forecast

5.3.1.5.3.1. By Technology

5.3.1.5.3.2. By Sales Channel

5.3.1.5.4. Market Attractiveness Index

5.3.1.6. India Residential Water Purifiers Market Outlook

5.3.1.6.1. Water Scenario

5.3.1.6.2. Market Size & Forecast

5.3.1.6.2.1. By Volume & Value

5.3.1.6.3. Market Share & Forecast

5.3.1.6.3.1. By Technology

5.3.1.6.3.2. By Sales Channel

5.3.1.6.4. Market Attractiveness Index

5.3.1.7. Indonesia Residential Water Purifiers Market Outlook

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T a b l e o f C o n t e n t s

S. No. Contents

5.3.1.7.1. Water Scenario

5.3.1.7.2. Market Size & Forecast

5.3.1.7.2.1. By Volume & Value

5.3.1.7.3. Market Share & Forecast

5.3.1.7.3.1. By Technology

5.3.1.7.3.2. By Sales Channel

5.3.1.7.4. Market Attractiveness Index

5.3.2. North America Residential Water Purifiers Market Outlook

5.3.2.1. Market Size & Forecast

5.3.2.1.1. By Volume & Value

5.3.2.2. Market Share & Forecast

5.3.2.2.1. By Technology

5.3.2.2.2. By Sales Channel

5.3.2.2.3. By Country

5.3.2.3. Market Attractiveness Index

5.3.2.4. United States Residential Water Purifiers Market Outlook

5.3.2.4.1. Water Scenario

5.3.2.4.2. Market Size & Forecast

5.3.2.4.2.1. By Volume & Value

5.3.2.4.3. Market Share & Forecast

5.3.2.4.3.1. By Technology

5.3.2.4.3.2. By Sales Channel

5.3.2.5. Canada Residential Water Purifiers Market Outlook

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T a b l e o f C o n t e n t s

S. No. Contents

5.3.2.5.1. Water Scenario

5.3.2.5.2. Market Size & Forecast

5.3.2.5.2.1. By Volume & Value

5.3.2.5.3. Market Share & Forecast

5.3.2.5.3.1. By Technology

5.3.2.5.3.2. By Sales Channel

5.3.2.6. Mexico Residential Water Purifiers Market Outlook

5.3.2.6.1. Water Scenario

5.3.2.6.2. Market Size & Forecast

5.3.2.6.2.1. By Volume & Value

5.3.2.6.3. Market Share & Forecast

5.3.2.6.3.1. By Technology

5.3.2.6.3.2. By Sales Channel

5.3.3. Europe & Russia Residential Water Purifiers Market Outlook

5.3.3.1. Market Size & Forecast

5.3.3.1.1. By Volume & Value

5.3.3.2. Market Share & Forecast

5.3.3.2.1. By Technology

5.3.3.2.2. By Sales Channel

5.3.3.2.3. By Country

5.3.3.3. Market Attractiveness Index

5.3.3.4. Spain Residential Water Purifiers Market Outlook

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T a b l e o f C o n t e n t s

S. No. Contents

5.3.3.4.1. Water Scenario

5.3.3.4.2. Market Size & Forecast

5.3.3.4.2.1. By Volume & Value

5.3.3.4.3. Market Share & Forecast

5.3.3.4.3.1. By Technology

5.3.3.4.3.2. By Sales Channel

5.3.3.5. Russia Residential Water Purifiers Market Outlook

5.3.3.5.1. Water Scenario

5.3.3.5.2. Market Size & Forecast

5.3.3.5.2.1. By Volume & Value

5.3.3.5.3. Market Share & Forecast

5.3.3.5.3.1. By Technology

5.3.3.5.3.2. By Sales Channel

5.3.3.6. Germany Residential Water Purifiers Market Outlook

5.3.3.6.1. Water Scenario

5.3.3.6.2. Market Size & Forecast

5.3.3.6.2.1. By Volume & Value

5.3.3.6.3. Market Share & Forecast

5.3.3.6.3.1. By Technology

5.3.3.6.3.2. By Sales Channel

5.3.3.7. France Residential Water Purifiers Market Outlook

5.3.3.7.1. Water Scenario

5.3.3.7.2. Market Size & Forecast

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T a b l e o f C o n t e n t s

S. No. Contents

5.3.3.7.2.1. By Volume & Value

5.3.3.7.3. Market Share & Forecast

5.3.3.7.3.1. By Technology

5.3.3.7.3.2. By Sales Channel

5.3.3.8. United Kingdom Residential Water Purifiers Market Outlook

5.3.3.8.1. Water Scenario

5.3.3.8.2. Market Size & Forecast

5.3.3.8.2.1. By Volume & Value

5.3.3.8.3. Market Share & Forecast

5.3.3.8.3.1. By Technology

5.3.3.8.3.2. By Sales Channel

5.3.3.9. Italy Residential Water Purifiers Market Outlook

5.3.3.9.1. Water Scenario

5.3.3.9.2. Market Size & Forecast

5.3.3.9.2.1. By Volume & Value

5.3.3.9.3. Market Share & Forecast

5.3.3.9.3.1. By Technology

5.3.3.9.3.2. By Sales Channel

5.3.3.10. Turkey Residential Water Purifiers Market Outlook

5.3.2.10.1. Water Scenario

5.3.3.10.2. Market Size & Forecast

5.3.3.10.2.1. By Volume & Value

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T a b l e o f C o n t e n t s

S. No. Contents

5.3.3.10.3. Market Share & Forecast

5.3.3.10.3.1. By Technology

5.3.4. Middle East & Africa Residential Water Purifiers Market Outlook

5.3.4.1. Market Size & Forecast

5.3.4.1.1. By Volume & Value

5.3.4.2. Market Share & Forecast

5.3.4.2.1. By Technology

5.3.4.2.2. By Sales Channel

5.3.4.2.3. By Region

5.3.4.2.3. By Country

5.3.4.3. Market Attractiveness Index

5.3.4.4. Saudi Arabia Residential Water Purifiers Market Outlook

5.3.4.4.1. Water Scenario

5.3.4.4.2. Market Size & Forecast

5.3.4.4.2.1. By Volume & Value

5.3.4.4.3. Market Share & Forecast

5.3.4.4.3.1. By Technology

5.3.4.5. UAE Residential Water Purifiers Market Outlook

5.3.4.5.1. Water Scenario

5.3.4.5.2. Market Size & Forecast

5.3.4.5.2.1. By Volume & Value

5.3.4.5.3. Market Share & Forecast

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T a b l e o f C o n t e n t s

S. No. Contents

5.3.4.5.3.1. By Technology

5.3.4.6. Egypt Residential Water Purifiers Market Outlook

5.3.4.6.1. Water Scenario

5.3.4.6.2. Market Size & Forecast

5.3.4.6.2.1. By Volume & Value

5.3.4.6.3. Market Share & Forecast

5.3.4.6.3.1. By Technology

5.3.4.7. Algeria Residential Water Purifiers Market Outlook

5.3.4.7.1. Water Scenario

5.3.4.7.2. Market Size & Forecast

5.3.4.7.2.1. By Volume & Value

5.3.4.7.3. Market Share & Forecast

5.3.4.7.3.1. By Technology

5.3.4.8. South Africa Residential Water Purifiers Market Outlook

5.3.4.8.1. Water Scenario

5.3.4.8.2. Market Size & Forecast

5.3.4.8.2.1. By Volume & Value

5.3.4.8.3. Market Share & Forecast

5.3.4.8.3.1. By Technology

5.3.5. South America Residential Water Purifiers Market Outlook

5.3.5.1. Market Size & Forecast

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T a b l e o f C o n t e n t s

S. No. Contents

5.3.5.1.1. By Volume & Value

5.3.5.2. Market Share & Forecast

5.3.5.2.1. By Technology

5.3.5.2.2. By Sales Channel

5.3.5.2.3. By Country

5.3.5.3. Brazil Residential Water Purifiers Market Outlook

5.3.5.3.1. Water Scenario

5.3.5.3.2. Market Size & Forecast

5.3.5.4.2.1. By Volume & Value

5.3.5.3.3. Market Share & Forecast

5.3.5.4.3.1. By Technology

5.5.3.3.4. Market Attractiveness Index

5.4 Global Residential Water Purifiers Market Segmental Analysis

5.4.1. Global Membrane Based Residential Water Purifiers Market Outlook

5.4.1.1. Market Size & Forecast

5.4.1.1.1. By Volume & value

5.4.1.2. Market Share & Forecast

5.4.1.2.1. By Type (RO, UF & Others)

5.4.1.2.2. By Region

5.4.2. Global Media Based Residential Water Purifiers Market Outlook

5.4.2.1. Market Size & Forecast

5.4.2.1.1. By Volume & value

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T a b l e o f C o n t e n t s

S. No. Contents

5.4.2.2. Market Share & Forecast

5.4.2.2.1. By Type (Activated Carbon, Sand & Others)

5.4.2.2.2. By Region

5.4.3. Global UV Based Residential Water Purifiers Market Outlook

5.4.3.1. Market Size & Forecast

5.4.3.1.1. By Volume & value

5.4.3.2. Market Share & Forecast

5.4.3.2.2. By Region

6. Market Dynamics

6.1. Drivers

6.2. Challenges

7. Market Trends & Developments

7.1. Increasing Penetration of Online Retail Market

7.2. Foray of Portable Water Purifiers

7.3. Technological Innovations

7.4. Inflation in Prices of Activated carbon

7.5. Combination Water Purification Systems in Trend

7.6. Nano Filtration Technology for Water Purification

7.7. Growing Demand for KDF Filter Media Based Technology

7.8. Startups Tackle Water Problems

8. Competitive Landscape

8.1. Competitive Benchmarking

8.2. Company Profiles

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T a b l e o f C o n t e n t s

S. No. Contents

8.2.1. The Clorox Company

8.2.2. Best Water Technology

8.2.3. Canature Environmental Products Co Ltd

8.2.4. Unilever

8.2.5. Panasonic Corporation

8.2.6. Kent RO Systems Ltd.

8.2.7. Coway Co., Ltd.

8.2.8. A. O. Smith Corporation

8.2.9. Foshan Shunde Midea Water Dispenser Manufacture Company Limited

8.2.10. Eureka Forbes Limited

8.2.11. Eco Water Systems LLC

8.2.12. Helen Of Troy Limited

8.2.13. Whirlpool Corporation

8.2.14. LG Electronics Inc.

8.2.15. Culligan International Company

8.2.16. Sun Water Systems, Inc.

8.2.17. Amway Corporation

8.2.18. Aquaphor

8.2.19. Blue Filters Group

8.2.20. Ihlas Home Appliances A.S.

9. Strategic Recommendations

10. About Us & Disclaimer

© TechSci Research

14

Baseline Methodology :

For the study, TechSci Research has gathered information through primary research with respondents in water

purifier manufacturing companies across the globe, followed by external validation of information by interviewing

distributors. We also gathered insights through exhaustive search of credible paid databases and our internal

database. Our team of analysts then prudently evaluated all collected information and presented the same in

chronological order to depict a meaningful and clear picture of the global water purifiers market.

While compiling the data, we have also validated all collected information from multiple sources and data

warehouses, in order to present accurate and precise information of the concerned industry. The information has

then been verified with primary research surveys with competitors as well as distributors to arrive at logical

figures.

Sources : Water Quality Association, Environmental Working Group, EPA

R e s e a r c h M e t h o d o l o g y

Manufacturers Interviewed

Kent RO Systems, Eureka Forbes, Unilever, Panasonic Corporation, Midea Water Appliances, The Clorox Company

Coway Co., Ltd. A.O. Smith Corporation among others.

I n d u s t r y B r i e f

15

Water Purifiers Market to Unveil 15% CAGR till 2021

Growing health concerns among consumers coupled with rising discretionary spending to steer growth in global residentialwater purifiers market

According to TechSci Research report, “Global Residential Water Purifiers Market By Technology, By Sales Channel, ByRegion, Competition Forecast and Opportunities, 2011 - 2021”, the global market for residential water purifiers is forecastto grow at a CAGR over 15% during 2016-2021, on account of deteriorating water quality and increasing awareness regardinghealth risks posed by presence of dissolved solids in drinking water. Growing urban population coupled with rising purchasingpower of consumers across the globe is expected to augment demand for water purifiers from the residential sector through2021. Additionally, increasing penetration of water purifiers in the emerging economies in Asia-Pacific over the next five yearsis also expected to be a major contributor to the robust growth in demand for residential water purifiers in the coming years.Furthermore, continuing increase in adoption of advanced purification technologies is forecast to steer growth in the globalresidential water purifiers market through 2021.

In 2015, membrane based residential water purifiers garnered the largest share in global water residential purifiers marketdue to the ability of these purification systems to lower the amount of total dissolved solids in drinking water. Increasingconsumer adoption due to high product efficiency, integration of advanced technologies and comparatively higher per unitprices results in higher revenue generation from this product segment. Over the last five years, sales of combination systemsthat utilize more than one purification technology, has exhibited strong growth across the globe. Global residential waterpurifiers market is highly fragmented and few of the major players operating in the market include Midea Water Appliances,Coway, HUL, Eureka Forbes and Kent RO Systems.

“Globally, around 1 billion people do not have access to safe drinking water and about 2 million deaths per year are causeddue to consumption of contaminated water. Hence, increasing awareness regarding waterborne diseases and associatedheath issues among consumers is expected to increase sales of residential water purifiers during the forecast period.Residents are educated about harmful effects of polluted water bodies, from where water is supplied to households bymunicipalities. Rising internet penetration and increasing disposable income levels has not only increased awareness aboutthe benefits of these water purification systems, but is also driving adoption of these water purification technologies over thecourse of next five years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based globalmanagement consulting firm.

© TechSci Research

16

Global Residential Water Purifiers Market Size, By Value

(USD Billion), By Volume (Million Units), 2011-2021F

1 2 3 4 5 7 8 9 10 11 123 5 7 9 11

15 17 19 21 23 25

2011 2012 2013 2014 2015 2016F 2017F 2018F 2019F 2020F 2021F

Value (USD Billion) Volume (Million Units)

S a m p l e D a t a - S n a p s h o t

Global Residential Water Purifiers

Market Share, By Function, By Volume,

2015

Point-of-Use45.00%

Point-of-Entry55.00% Point-of-Use

50.00%

Point-of-…

Global Residential Water

Purifiers Market Share, By

Function, By Volume, 2021F

10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%

20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%

30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%

40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40%

2011 2012 2013 2014 2015 2016F2017F2018F2019F2020F2021F

Professional Channel Direct Online Retail

Global Residential Water Purifiers Market Share, By

Sales Channel, By Value, 2011-2021F

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

0.00 1.00 2.00 3.00 4.00

Asia-Pacific Residential Water Purifiers MarketAttractiveness

Index, By Technology, By Value, 2015-2021F

Media

UV

Membrane

Global Residential Water Purifiers

Market Share, By Company, By

Volume, 2021F

Midea Water Appliances

20.00%

Coway20.00%

HUL20.00%

Eureka Forbes20.00%

Kent10.00%

Others10.00% RO,

33.00%

UV, 34.00%

Others, 33.00%

Asia-Pacific Membrane Based

Residential Water Purifiers Market

Share, By Type, By Value, 2015

33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%

34% 34% 34% 34% 34% 34% 34% 34% 34% 34% 34%

33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%

2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F

UV Membrane Media

China Residential Water Purifiers Market Share,

By Technology, By Volume, 2011-2021F

1 2 3 4 5 7 8 9 10 11 123 5 7 9 11

15 17 19 21 23 25

2011 2012 2013 2014 2015 2016F 2017F 2018F 2019F 2020F 2021F

Value (USD Billion) Volume (Million Units)

China Residential Water Purifiers Market Size, By Value

(USD Billion), By Volume (Million Units),2011-2021F

R e p o r t O r d e r i n g

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Report Name: Global Residential Water Purifiers Market By Technology, By Function, By Sales

Channel, By Region, Competition Forecast and Opportunities, 2011 - 2021

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A b o u t U s & D i s c l a i m e r

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provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on

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rich evaluation of the opportunities available in the market.

Related Reports

Global Media based Water Filters Market Forecast and Opportunities, 2020

India Membranes Market Forecast and Opportunities, 2019

United States Water Purifier Market Forecast and Opportunities, 2020

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Disclaimer :

The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is madethat it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from varioussources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness ofany information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially statesthat it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts,can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internalconsumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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