resident experience amber anderson senior director of real estate holdings greystar europe holdings...
TRANSCRIPT
Resident Experience
Amber AndersonSenior Director of Real Estate Holdings
Greystar Europe Holdings
November 04, 2015
Managing Build to Rent/PRSThe U.S. Experience
The Life Cycle
Market
Positioning Document
Branding: Name and Logo
Messaging and Brand Voice
Must capture the viewers attention. Influenced perceptions, feelings and emotions.
90 percent of buying decisions are influenced by visual factors.
Website and Advertising
Signage
Tour Path
Technology
Sales Training
Mood Marketing
Engage
Interior Design and Amenities
The Resident Experience
• Model
Collateral Materials
Execute
e-Leasing Experience
Application Approval and Lease Signing
Branding and Messaging Continue
Employee Training and Development
Value-Added Amenities
Retention
Surveys
Capital Enhancement
http://kingsleyassociates.com/services/resident-surveys/http://365connect.com/http://www.apartmentseo.com/http://www.urbaneapts.com/blog/http://learn.gracehill.com/EB-2014-04-01-Hip-to-be-Fair-Content-Request-LP.htmlhttp://www.minnesotabusiness.com/2015-economic-forecast-hosted-institute-real-estate-management
Sources