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Research Report February 2012

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Page 1: Research Report - TMCnet€¦ · important to future business success, despite a diversity of adoption, planning and sophistication across the business community. Businesses see national

Research Report February 2012

Page 2: Research Report - TMCnet€¦ · important to future business success, despite a diversity of adoption, planning and sophistication across the business community. Businesses see national
Page 3: Research Report - TMCnet€¦ · important to future business success, despite a diversity of adoption, planning and sophistication across the business community. Businesses see national

Smart.Digital.Connected | 2012 Research Report 1

Contents

Introduction 03

Executive Summary 05

Section One: Strong business intent 06

Attitudes and value perceptions 08

Preparedness and planning for the future 11

Broadband: A key digital driver 14

Section Two: Beyond the CIO – 16

Digital opportunity a strategic

business imperative

Contact and more information 21

This report was commissioned by Alcatel-Lucent Australia.

Download at www.alcatel-lucent.com/smartdigitalconnected

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Introduction

As our research shows, it is also reflected by a business community that is actively considering how to further extend the productivity and growth benefits provided by digital technologies.

Smart.Digital.Connected provides

a benchmark for how Australian

organisations participate today and

how they are preparing to engage

in the future digital economy,

harnessing emerging communications

tools. It highlights the broad influence

of digital technologies across the

business and makes a strong case

that digital strategy become a

priority at the very highest levels of

executive responsibility and strategy.

Indeed, three quarters of businesses

already acknowledge significant

productivity and efficiency gains

and more than six in ten cite

digital participation as a driver

for profitability and growth. They

highlight digital influence across a

broad spectrum of business elements

and acknowledge strong demand for

them to innovate as customers and

markets evolve.

Crucially, more than nine out of ten

respondents believe participation in

the digital economy is a foundation

for ongoing business strategy. They

acknowledge digital disruption and

anticipate continued business model

transformation, driven by digital

activity, across key elements of

their organisations.

Businesses surveyed for Smart.

Digital.Connected highlighted

communications technology,

including high-speed broadband,

as a key enabler for their digital

futures. Respondents overwhelmingly

anticipate investments in the

National Broadband Network and

next generation mobile networks

to help them increase their digital

economy activity.

Alcatel-Lucent has been at the heart

of Australia’s communications sector

for more than 100 years, supporting

our customers with innovation,

infrastructure and services to

help them enable the future of

business. Just as the first telephones

transformed the way businesses

operated in the early 20th century,

today’s technologies are reshaping

the way we work, interact and the

way organisations will conduct

themselves in the future.

Smart businesses are leading the

charge and already reaping the

rewards. But clearly some businesses

are less sophisticated and face

challenges to improve their ability

to participate on a digital basis.

As our research shows, these

challenges, or resource gaps,

are many and varied. However,

businesses expect strong

leadership, strategic vision, skills

development and broadband

improvements will help them

negotiate a future path. They

identify telecommunications service

providers as logical advisors and

supporters in this regard.

Smart.Digital.Connected speaks

of business participating in a

digital economy, but in reality it

offers a snapshot of business today.

Our research shows we shouldn’t

view digital participation as a

sub-set of a business model or a

novel corner of the broader

economy. Digital participation is

part and parcel of business,

intrinsic to the world. It is up to

us all to plan, to innovate and to

seize the opportunities.

Australia’s digital future is high on the national agenda. This is reflected in significant investments being made in future digital infrastructure, public and private. It is reflected in a national target to become a leading digital economy by 2020.

Sean O’HalloranPresident and Managing Director

Alcatel-Lucent Australia

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On behalf of Alcatel-Lucent Australia, Nielsen surveyed 275 medium (20-200 staff) to large organisations (200 staff and greater) from a range of sectors including retail, manufacturing, transport/logistics, property, finance and government.

The report reveals a strong acknowledgement of business benefit, including productivity gains and positive growth. It highlights a near unanimous view that active digital economy participation is important to future business success, despite a diversity of adoption, planning and sophistication across the business community.

Businesses see national broadband infrastructure as a key digital enabler and believe their executive and board leadership should more seriously consider how to maximise the benefits.

Several key insights emerged:

• 93% of organisations believe that participation in the digital economy is important to their ongoing business strategy.

• 76% believe that digital participation has already been positive for their productivity and efficiency, while 65% say it boosts profitability and growth.

• Almost a quarter of businesses consider themselves ‘enthusiastic leaders’ in the digital economy, while 69% say they are prepared to benefit in the future.

• The vast majority of businesses are already broadband-enabled, but three quarters of respondents recognise emerging national broadband infrastructure, incorporating the National Broadband Network and

future mobile networks, as an essential driver for future digital participation.

• An overwhelming 80% of respondents believe that business digital economy participation should be integrated into executive and board all-of-business strategic planning.

• The majority of respondents (62%) outlined customer demand and expectation as primary factors encouraging their participation in the digital economy.

• Digital economy participation is changing business operating models, with greatest influence on customer relationship management (54%), followed by cost management and scalability (36%).

• Almost 80% agreed that telecommunications service providers are valued advisors for the creation of their future digital business models, highlighting an emerging opportunity for networked service development and delivery.

• Affordability and accessibility of digital services, including high-speed broadband, is an important element to enabling future digital participation.

• Different organisations are at different stages of digital investment and sophistication, but there is a positive common denominator of intent.

• Taken as a whole, the research shows that Australian organisations understand the importance and opportunity presented by digital economy participation but must continue to innovate in order to extract its full potential.

Executive Summary

Smart.Digital.Connected investigates how Australian organisations participate and benefit in the digital economy, and how they are preparing to engage in the future.

Taken as a whole, the research shows that Australian organisations understand the importance of the digital economy but must continue to innovate in order to extract its full potential.

93%Of Australian businesses believe

that participation in the digital

economy is important to their

ongoing business strategy.

75%Say national broadband infrastructure

will increase their ability to engage

in the digital economy.

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Smart.Digital.Connected | 2012 Research Report 6

Section One

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Strong business intent

The proliferation of digital tools supported by

high-speed broadband has already triggered

a significant shift in the way Australian

businesses operate.

Businesses broadly acknowledge that they

participate in a digital economy today. They

are receiving positive benefits across a broad

cross-section of their enterprise, boosting

productivity and profit. As a result, they place

a high importance on future digital participation

and the integration of digital activity in ongoing

business strategy.

But businesses are at different levels of

sophistication and at different stages of

planning for new investment in a digital

economy. Further, most businesses take a

pragmatic or technology-led approach to

digital adoption, suggesting that digital tools

are currently perceived as tactical agents

rather than part of a strategic business fabric.

Despite these discrepancies, businesses are

highly confident in their readiness to

capitalise, a positive indicator of intent and

motivation to build on existing productivity

and profit benefits.

Almost one quarter of businesses are ‘enthusiastic leaders’ innovating to accelerate disruptive digital gains.

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Attitudes and value perceptions

Almost a quarter of Australian businesses view themselves as enthusiastic leaders in a digital economy. As a result, they are arguably more aggressive and innovative in their approach to business model or industry disruption. However a larger proportion takes a pragmatic or technology-led approach, suggesting that digital tools are seen as a natural complement or enhancement to the normal business evolution.

Figure 1: Business motivation: How would you characterise your attitude to digital economy participation?

23%33%

8%6%

Enthusiastic leader

Technology-led

Pragmatic

Reluctant follower

Cannot say/unsure

30%

Enthusiastic leader: embraces technology changes eagerly

Technology-led: invests as technology evolves and improves

Pragmatic: feels that it is necessary to participate to be competitive

Reluctant follower: hesitant participant in technology evolution

76%65%23%Say participation in the digital

economy has provided a positive

impact for business productivity

and efficiency.

See digital economy participation

as a positive force for business

profitability and growth.

Characterise themselves as

enthusiastic leaders in the

digital economy.

7%Cannot say/unsure

41%Slightly positive

Businesses face common everyday realities and it is clear that participation in a digital economy results in substantial benefits for important success indicators.

Two-thirds of organisations believe their digital activities have made a positive impact on profitability and growth, generating benefits in areas such as customer relationships, staff development and access to new markets.

Figure 2: Business benefit: How has participation in the digital economy impacted on your business profitability and growth?

1%

24%Extremely positive

27%Neutral

Slightly negative

0%Very negative

Productivity is a key business and broader economic concern, and an area where the vast majority of businesses see their digital economy activity generating significant value.

76% of Australian businesses believe participation in a digital economy has benefited their productivity and efficiency, with benefits in areas like fast access to information, remote working and better communications.

Figure 3: Business benefit: How has participation in the digital economy impacted on your business productivity and efficiency?

17%

35%Extremely positive

Neutral

2%Slightly negative

0%Very negative

Slightly positive 41%

5%Cannot say/unsure

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Medium sized businesses are more motivated than large businesses to accelerate disruptive gains from digital economy participation.

24% of medium businesses (20-200 employees) identified themselves as enthusiastic leaders in a digital economy, compared to 15% of large businesses (more than 200 employees). Slightly more medium businesses also class themselves as technology-led, investing in digital tools as they evolve and improve.

Meanwhile, a more substantial proportion of large businesses (39%) identified themselves as pragmatic when it comes to digital economy participation, suggesting a needs-based or practical approach to investment and reflecting the organisational challenges of bigger enterprises.

Medium business motivated for gain, large business more practical

Enthusiastic leader: embraces technology changes eagerly

Technology-led: invests as technology evolves and improves

Pragmatic: feels that it is necessary to participate to be competitive

Reluctant follower: hesitant participant in technology evolution

Medium (n=155)

Large (n=120)

En

thu

sias

tic

lead

er

Tech

no

logy

-led

Pra

gmat

ic

Rel

uct

ant

follo

wer

Can

no

t sa

y/u

nsu

re

24%

15%

29%

39%

33%

29%

8% 8% 6% 9%

Figure 5: Business motivation: different drivers for different sized organisations.

93% of Australian businesses believe that digital economy participation is important to ongoing business strategy.

This reflects the positive business influence of digital tools across a broad cross-section of the enterprise, and a dominant view that executives and boards should more seriously consider how to maximise benefits by integrating digital decisions into strategic, all-of-business planning (see Figure 16).

Figure 4: Strategic importance: How do you rate digital economy participation for ongoing business strategy?

36%

22%4%3%

Very important

Quite important

Somewhat important

Not at all important

Cannot say/unsure

35%

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45%

Figure 6: Participation Barometer: How application and service take-up denotes engagement.

16%

42%

32%

65%

36%

32%

54%

32%

52%

47%

88%

18%

46%

16%

40%

70%

33%

36%

71%

17%

80%

Cloud-based software and applications

Energy monitoring and control

Product monitoring and/or tracking

Intranet

Virtual office/tele-working

External hosting

Asset monitoring and/or tracking

Mobile email

Social networking

Digital product research and distribution

36%Virtual Private Network

Online sales

Mobile internet

Broadband access

Videoconferencing

48%Customised software

Digital marketing and advertising

Accounting and financial management software

Email

Mobile applications

Central file storage

Online file and document sharing

Teleconferencing

7%Field force management applications

More sophisticated applications

Less sophisticated applications

Businesses clearly see value in a digital economy and are confidently motivated to increase their participation in the future. However there are discrepancies in their current levels of sophistication and planning.

One measure of participation is the extent to which businesses are adopting more complex applications and services. An enthusiastic leader investing in more sophisticated tools is theoretically more engaged in a digital economy and enjoying the benefits.

In reality, all businesses are at different stages on a continuum of digital economy participation. Applications that were once leading edge, such as email, are now considered basic and commonplace. Applications that are today leading edge and adopted by a minority may tomorrow also become the norm.

The question is not just what new tools will emerge, but how the functionality of existing applications might merge into others? How could video conferencing, for example, evolve with speech and gesture recognition to deliver higher levels of productivity? How might cloud applications become more relevant and valuable by utilising the strengths and attributes of carrier telecommunications infrastructure?

Our ranking of sophistication reflects both the complexity and potential influence of a digital business tool. Coupled with adoption data, this is a valuable gauge of how Australian business is evolving its participation in a digital economy.

Respondents were invited to select multiple options.

Online product sourcing

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Preparedness and planning

80%Say digital economy participation

needs executive and board

strategic planning focus.

69%Identify themselves as very or

quite prepared to benefit in the

developing digital economy.

Figure 7: Business tools: What services and applications are you using today?

80%

88%

70%65%

Broadband access

Email

Mobile email

Accounting and financial management software

Mobile internet

54%52%

47%

42%

48%

45%46%

40%

Intranet

Online file and document sharing

Teleconferencing

Mobile applications

Customised software

Online product sourcing

Central file storage

Digital marketing and advertising

71%

The most common digital economy business applications currently are communications-related. 88% of businesses are using email, not surprising given its relative long heritage. 71% of businesses use mobile email.

80% of Australian businesses are broadband-enabled and this rises to 87% of large organisations.

The popularity of communications-related applications such as email and broadband reflects the way businesses are benefiting from easy access to information, improved data flows and managing multiple locations (see Figure 11).

Respondents were invited to select multiple options.

Australian businesses have strong confidence in their readiness to benefit in a future digital economy, reflecting an overwhelming consensus on the importance of digital tools to ongoing business strategy (see Figure 4).

The great majority of organisations, 69%, identify themselves as very or quite prepared to benefit in the developing digital economy. Not surprisingly, enthusiastic leaders are more prepared than others.

Despite their readiness, businesses noted a range of factors that would boost their ability to participate, including better broadband, executive and board leadership and improved technical skills (see Figure 17).

Figure 8: Readiness: How prepared is your business to benefit in the future digital economy?

11%

22%4%5%

Very prepared

Quite prepared

Not very prepared

Not at all prepared

Cannot say/unsure

58%

72%Of businesses place a high value

on fast internet access.

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Smart.Digital.Connected | 2012 Research Report 12

While identifying a range of resources that could improve the ability of their business to boost participation (see Figure 17), respondents agreed that telco service providers could be key facilitators or advisors for digital growth. Service providers are core suppliers for most organisations and they stand to benefit from an emerging market opportunity enabled by the services they provide.

Service providers can become trusted advisors, leading and educating businesses towards new strategies and utilisation of emerging applications.

Further, service providers can ensure their networks are the key enablers of e-business and e-commerce applications and services. They can establish a strategic position in the application development ecosystem that will deliver innovative, user-centric enterprise and consumer applications. And they can explore unique opportunities to provide simpler, faster, and easier applications and services for more users in more places over a networked cloud that offers higher performance, more reliability and security.

Figure 10: Valued advice: How would you consider future business model consultancy from your telco service provider?

15%

34%12%

10%

Very interested

Quite interested

Somewhat interested

Not at all interested

Cannot say/unsure

29%

Cannot say/unsure

17%

17%29%

2%7%

Implementing a plan

Developing a plan

Intending to plan

Continuous change for business needs

No plan for change

29%

While they say they are ready, only one fifth of organisations are currently implementing a specific digital economy participation plan. 29% have a plan in development while another 29% intend to address digital economy participation in the context of regular business evolution.

These results reflect the pragmatic and technology-led approach most businesses are taking to digital economy participation. It suggests businesses are comfortable with their position in the continuum of participation (see Figure 6), despite overwhelming acknowledgement about the importance of digital participation to ongoing business strategy (see Figure 4).

Figure 9: Modes of preparation: How is your business planning for future digital economy participation?

80%Are interested in digital business

model consultation from their

telco service provider.

60%Say easy and immediate access

to information is the biggest

productivity driver.

63%Are intending, developing or

already implementing a plan to

increase digital participation.

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46%

46%

Figure 11: High-value participation: What attributes of digital engagement will most boost productivity and efficiency?

57%

30%

60%

31%

55%

28%

55%

28%

47%

22%

51%

25%

46%

20%

33%

18%

45%

18%

33%

13%

Improved information flow and communication

Flexible work hours

Easy and immediate access to information

Access to new product opportunities

Improved communications across multiple locations

Ability to evolve business strategy

Improved staff development and training

Process automation

Improved customer service and relationships

More efficient distribution of product and services

Improved workflow management systems

Better control of energy use

Access to new customers and markets

Access to Cloud Computing applications

More flexible and simple procurement and sales

Access to broader, more diverse work force

Convenience of remote working

More targeted service planning

Access to emerging technologies and processes

Access to new partners

Reduced business travel

Access to international investment

56%

29%24%

34%

50%

49%

45%

39%

45%

28%

39%

29%

28%

29%

22%

19%

16%

16%

19%

9%

42%

24%

Digital economy participation is delivering real business value, contributing positively to profitability/growth and productivity/efficiency. Our results highlight the broad scope of attributes contributing to those benefits.

In many ways, digital tools help businesses to innovate and become better at what they already do. But the broad scope of digital influence, combined with consensus on the value of a strategic approach to increased future participation, suggests that organisations will also harness digital tools to transform their business models, innovate in the way they operate and approach their market.

Respondents were invited to select multiple options.

Productivity/Efficiency

Profitability/Growth

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Broadband: A Key Digital Driver

The majority of businesses recognise that broadband is a common denominator and key enabler for their participation in the digital economy.

Businesses place a high value on broadband.As a digital business tool, broadband ranks second only to email in popularity. More importantly, businesses

understand the importance of broadband as an enabler, as a support platform for other digital services and

applications. Businesses strongly believe that improvements to broadband speed, affordability and accessibility will

boost their ability to participate in the digital economy.

Businesses report a diverse range of requirements for a broadband service, including security and ease of operation,

highlighting strategic opportunities for carriers and service providers to differentiate in the market with targeted

services and applications.

While the vast majority of businesses are already broadband-enabled, three quarters of respondents recognise

emerging national broadband infrastructure, incorporating the National Broadband Network and future mobile

networks, will further increase their ability to participate in the future digital economy.

80%of Australian businesses are broadband-enabled. This rises to 87% of large organisations and all respondents reported a direct business benefit. 75% of businesses say the National Broadband Network and next generation mobile networks will help boost their digital engagement.

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Businesses want to increase digital economy participation but face resource gaps that could hinder progress (see Figure 17). These gaps include broadband, and Australian businesses have highlighted the need for faster, more affordable and more accessible services. Almost half of all businesses say faster broadband is essential to boost their digital economy participation.

Respondents were invited to select multiple options.

Figure 12: Broadband boost: What does a better broadband service look like?

49%

45%34%

Faster

More affordable

More widely accessible

Businesses have a diverse set of requirements for broadband services to meet their digital economy needs. Reliability is the key consideration followed by high-speed and affordability. The value placed on these attributes, as well as quality of service, security, flexibility and convenience, highlight opportunities for service providers to build product offerings that meet business needs.

Respondents were invited to select multiple options

Figure 14: Utility features: What do you value in a broadband service?

72%

35%

76%

37%

67%

33%

59%

29%

52%58%

25%

47%

42%46%

39%

Fast internet access

Choice of service quality

Reliability of service

Ease of deployment

Affordability

Quality of service

Energy efficiency

Ease of operation

Bundled applications and features

Anytime availability

Support for multiple users

Support for multiple services and applications

Secure for sensitive data

Choice of multiple service provider

Flexibility to upgrade/change services

Symmetrical bandwidth for High Definition two-way communications

67%

Australia is investing strongly in its national broadband infrastructure, including the National Broadband Network and next generation mobile networks. Businesses see these investments as essential drivers for future digital economy participation. 75% of businesses expect their digital economy activity to increase as a result of national broadband infrastructure improvements.

Figure 13: Network driver: How will national broadband infrastructure boost your digital economy participation?

39%Increase a little

36%Increase a lot

13%Make no difference

12%Cannot say/unsure

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Section Two

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Beyond the CIO – Digital opportunity a strategic business imperative

The role of the CIO has been empowered. Digital

technology has broken from the realm of IT and is

licensed to impact across all areas of business.

Digital activity is benefiting multiple layers of

business and driving change in all key areas of the

business model. Customers are demanding change,

and service availability is stimulating innovation.

With the benefits clear, executive and board

leadership is seen as a key driver for digital

economy participation. Further, the things that

digital activity influences are the things that

executive and board care about – productivity,

profit, markets, growth, cost and efficiency.

A more vibrant digital economy requires

Australian business leaders to be more strategic

in how they leverage innovative digital tools.

The vast majority of businesses see digital

economy participation as a natural and essential

component across business strategy and

therefore a critical consideration for the most

senior levels of management.

Four out of five respondents believe digital economy is an essential strategic agenda item for executive management and board directors.

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Digital activities are delivering real benefits across a broad spectrum of business functions. 80% of respondents believe these activities should no longer be considered in isolation and must be integrated by executive management and board directors into strategic all-of-business planning. Almost half see executive and board leadership as an essential driver for digital economy participation (see Figure 18).

Figure 16: Leadership: Executive and board should factor digital economy participation across business strategy planning.

41%

12%

3%2%3%

Agree strongly

Agree somewhat

Neither agree or disagree

Disagree somewhat

Disagree strongly

Cannot say/unsure

39%

62%Highlight customer demand

as the key driver for digital

economy investment.

46%Believe HR and training to become

more active digital participants.

56%Of business expect better

multi-site communications to

drive productivity.

Organisations expect digital economy participation to increase across a broad cross-section of business functions. Results further emphasise the increasing relevance of communications to business performance and the opportunity for executive and board to integrate digital economy into strategic business planning.

Respondents were invited to select multiple options.

Figure 15: Whole of business: What parts of your enterprise will become more active participants in the digital economy.

60%

44%

25%

55%

43%

20%

27%

17%

46%

29%

15%

Communications

Customer Relations

Innovation/R&D

Operations

Sales, Marketing and Product Management

Procurement

Information and Communications Technology

Regulatory and Government (taxation, registration, compliance etc)

Production and Manufacturing

Human Resources and Training

25%Executive and Board

Supply Chain/Distribution

Finance

Asset Management

Partner Network

57%

44%

22%

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Figure 18: Motivating factors: what are the business drivers for digital economy participation?

Customer demand is the primary driver for business to invest in their digital future. Executive and board leadership, business performance drivers and creative employees are also important. Businesses also identify a range of motivating factors relating to the accessibility and affordability of services, including web development and broadband, highlighting the importance of national broadband infrastructure (see Figure 13).

Respondents were invited to select multiple options.

62%

45%

30%

50%

36%

17%

47%

33%

15%

46%

32%

46%

30%

Customer demands and expectations

Accessibility of digital technologies and services

Moving to new equipment/systems

Revenue and profit growth

New business opportunities

Affordability of digital technologies and services

Affordability of telecommunications (broadband)

Supply chain pressure or innovation

Accessibility of telecommunications services (broadband)

Employee demands and expectations

Employee initiative

Partner strategy

Vision and leadership from Executive and Board

Structural change in industry

Competitor strategy

Shortage of skills/manpower

53%

38%

23%

Figure 17: Resource gaps: What would improve the ability of your business to participate in the digital economy?

Businesses have clearly indicated an intent and a range of motivating factors to boost digital economy participation. However, they also acknowledge resource gaps that could hinder progress. These gaps include skills and time as well as strategic buy-in from executive management. Significantly, businesses are also calling for faster and more affordable broadband to enable growth.

Respondents were invited to select multiple options.

53%

24%

49%

33%

15%

45%

31%

13%

43%36%

25%

Improved technical skills

More time and resources

Faster broadband

More accessible consultancy and advice

More affordable broadband

More widely accessible broadband

Board director prioritisation

Greater executive awareness

Executive prioritisation

Finance availability

Younger workforce

Digital focus for strategic business planning

Greater board director awareness

Stronger innovation culture

50%

34%

17%

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Smart.Digital.Connected | 2012 Research Report 20

Reflecting broad recognition that they are already participants and beneficiaries in a digital economy, organisations also acknowledge evolution in their business models. Respondents reported change across a broad spectrum of business model components, further emphasising digital considerations for business strategy.

Respondents were invited to select multiple options.

Figure 19: Current state: How has digital economy participation already changed your business model?

Managing and developing customer relationships 54%

36%36%

33%31%30%30%

28%26%

15%

Product range

Asset management (physical, energy, IP, people etc)

Distribution

Cost structure

Managing and developing business partnerships

Value proposition

Revenue sources

Target markets

None of these

Organisations predict even more business model innovation as a result of increased digital economy participation. Significantly, they expect a greater digital influence on the way they manage cost structure and scale, and the products and services they put to market, suggesting opportunities to innovate for both efficiency and growth.

Respondents were invited to select multiple options.

Figure 20: Future state: How will digital economy participation change your future business model?

37%

41%

41%42%

35%

36%26%

7%

54%

49%

Managing and developing customer relationships

Product range

Asset management (physical, energy, IP, people etc)

Distribution

Cost structure

Managing and developing business partnerships

Value proposition

Revenue sources

Target markets

None of these

54%53%Expect customer relations

transformation to continue in a

digital economy.

Believe improved technical

skills will benefit their digital

economy participation.

46%Say executive and board leadership

is a key digital motivator.

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Smart.Digital.Connected | 2012 Research Report 21

Alcatel-Lucent Australia

Active in Australia for 115 years, Alcatel-Lucent is a global leader in mobile, fixed, IP and optics technologies, and a pioneer in applications and services.

In Australia, we are a trusted partner of major telecommunications companies including Telstra, Nextgen Networks, Vodafone and Optus, as well as NBN Co, a number of service and utility providers, government, enterprises and resources businesses.

Alcatel-Lucent takes a leading role describing the future digital environment supported by telecommunications networks and invests strongly in Australian skills training, education, innovation and R&D.

Alcatel-Lucent Australia is a founding partner in the Institute for a Broadband-Enabled Society (IBES) and in partnership with the University of Melbourne, the Victorian State Government and Bell Labs, we have invested in the Centre for Energy Efficient Telecommunications (CEET).

For over a decade, Alcatel-Lucent has also worked closely with the University of Technology Sydney (UTS) on research and training and has opened a state-of-the-art technical facility at the UTS Blackfriars campus supporting postgraduate students completing a Masters of Engineering Studies in Telecommunication Networks.

Alcatel-Lucent also operates skills training facilities in Melbourne and Sydney, providing training for our customers and partners.

www.alcatel-lucent.com

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For more information, please contact:

Tim Marshall

External Affairs Director Alcatel-Lucent Australia

+61 3 9664 3722 [email protected]

Download at www.alcatel-lucent.com/smartdigitalconnected

AT THE SPEED OF IDEAS