research process overview (1)

8/18/2019 Research Process Overview (1)

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Business Research

Methods (BRM)Dr Seema Garg

AIBS


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Research Process

Overview


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LEARNING OUTCOMES

1. What is business research

2. How does it impact business decisions

3. Types of Business Research

4. Overa process of Business Research!. How research activities can be used to address

business decisions

". #now when business research shoud and

shoud not be conducted


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$ana%eria &aue of BusinessResearch

There are ony a few businessorientations' – (roduct)oriented

– (roduction)oriented

– $ar*etin%)oriented


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When is Business Research +eeded,

The determination of the need forresearch

centers on'

1. Time constraints

2. The avaiabiity of data

3. The nature of the decision to be made

4. Bene-ts versus costs the vaue of theresearch information in reation tocosts/


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0eterminin% When toonduct Business Research

• Wi the payo or rate of return be worth the investment,

• Wi the information improve the uaity of the mana%eriadecision enou%h to warrant the ependiture,

• 5s the ependiture the best use of the avaiabe funds,


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Business Research (rocess

communicatin% the -ndin%s

and theirimpications

anay6in%data

searchin% forand coectin%information

probemde-nition

idea and theorydeveopment

) Business research hepsthe decision ma*in% process

of an or%ani6ation) Business research isscienti-c research process) 7ppication of scienti-cmethod in searchin% for the

truth about businessphenomena.


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Research 0esi%n 8ormuation

Research0esi%n

8ormuation

9iteratureReview

0ata5nterpretatio

n

Hypotheses:upport

ReportWritin% ;

(resentation

:u%%estHypotheses

8ormuationof Research


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7ppied and Basic BusinessResearch

Applied Researchdirecty addresses theprobem at hand.

9aunched by the -rm=a%ency= or

individua facin% a speci-cprobem.

Basic Research is %eneraynot reated to a speci-cprobem

does not address the needsof a speci-c or%ani6ation.

its -ndin%s cannot beimmediatey appied.

EXAMPLE • :houd $c0onad>s add 5taian

pasta dinners to its menu,• Which heath insurance panshoud a business provide forits empoyees,

EXAMPLE • 0oes empoyee tenure with a

company in?uenceproductivity,

• 0oes the ?eibiity atwor*pace reduce productivity,

7 : f th : i ti-


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7 :ummary of the :cienti-c$ethod


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Types of BusinessResearch

Uncertainty Infuences the Type o Research!onducted


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:ta%es in the Research(rocess• 5nterin*ed (rocess sta%es'

1. 0e-nin% the research ob@ectives

2. (annin% a research desi%n

3. (annin% a sampe4. oectin% the data

!. 7nay6in% the data

". 8ormuatin% the concusions and preparin%

the report• 8orward in*a%eAearier sta%es in?uence ater sta%es.

• Bac*ward in*a%eAater sta%es in?uence earier sta%es.


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:ta%es of the Research (rocess


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"lo#chart o theBusiness

Research$rocess

+ote' 0iamond)shaped boes indicate sta%es in the research process in which a choice of one ormore techniues must be made. The dotted ine indicates an aternative path that s*ipseporatory research.


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0e-nin% the ResearchOb@ectives• Research ob@ectives

– The %oas to be achieved by conductin%research.

• 0eiverabes – The consutin% term used to describe

research ob@ectives to a research cient.


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41C

8ormuation of Research


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Dporatory Research Techniues

• (revious Research

– 9iterature review

• 7 directed search of pubished wor*s= incudin% periodicasand boo*s= that discusses theory and presents empirica

resuts that are reevant to the topic at hand. – (iot :tudies

• 7 sma)scae research pro@ect that coects data fromrespondents simiar to those to be used in the fu study.

• (retest

– 7 sma)scae study in which the resuts are ony preiminary andintended ony to assist in desi%n of a subseuent study.

• 8ocus Froup

– 7 sma %roup discussion about some research topic ed by amoderator who %uides discussion amon% the participants.


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:tatements= ResearchOb@ectives= and Research

Hypotheses


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(annin% the Research0esi%n• Research 0esi%n

– 7 master pan that speci-es the methodsand procedures for coectin% and

anay6in% the needed information. – Basic desi%n techniues for descriptive

and causa research'• :urveys

• Dperiments

• :econdary data

• Observation


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0ecision Whether the Research is Dporatory oroncusive

Research 0esi%n 8ormuation

:ituationa 7naysis

Dstimation of the &aue of the 5nformation

:eection of 0ata oection 7pproach

:eection of the $easurement and :cain% Techniue

:eection of the :ampe and :ampin% (rocess

:eection of the $ode of 7naysis

Dvauation of the Dthics of the Research

Dstimation of Time and 8inancia Reuirement

(reparation of Research (roposa

(rimary 0ataoection

:econdary 0ataoection


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:eection of the Basic Research

$ethod

• :urvey – 7 research techniue in which a sampe

is interviewed in some form or the

behavior of respondents is observed anddescribed.

• Teephone

•$ai

• 5nternet

• 5n person


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:ampin%

• :ampin%

– 5nvoves any procedure that draws concusionsbased on measurements of a portion of the

popuation.• :ampin% decisions

– Who to sampe,Atar%et popuation

– What si6e shoud the sampe be,

– How to seect the sampin% units,

• Random sampe

• uster)sampe


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Fatherin% 0ata

• Gnobtrusive $ethods – $ethods in which research respondents

do not have to be disturbed for data to

be %athered.

7cuire 0ata


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42!

7cuire 0ata:eection of 8ied Wor*ers

Trainin% of 8ied Wor*ers

0ata oection $ethod

(rimary 0ata oection:econdary 0ata oection


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(rocessin% and 7nay6in%0ata• Dditin%

– 5nvoves chec*in% the data coection forms foromissions= e%ibiity= and consistency incassi-cation.

• odes – Rues for interpretin%= cate%ori6in%= recordin%=

and transferrin% the data to the data stora%emedia.

• 0ata anaysis – The appication of reasonin% to understand the

data that have been %athered.


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Hypotheses :upport

0ata oection

Hypotheses

8indin%s

Hypothesis on-rmed

(roceed for Report and (resentation

Theoretica 8ramewor*E7naytica $ode

ustify the Re@ection

Revise 7naytica $ode

Hypothesis Re@ected


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0rawin% oncusions and (reparin% aReport

• :teps in communicatin% the research -ndin%s' – 5nterpretin% the research resuts

– 0escribin% the impications

– 0rawin% the appropriate concusions for mana%eria

decisions

• Reportin% reuirements – oncusions fu- the deiverabes promised in the

research proposa

–onsider the varyin% abiities of peope to understandthe research resuts

– 7 ceary)written= understandabe summary of theresearch -ndin%s


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The Research (ro%ram:trate%y• Research pro@ect

– 7 sin%e study that addresses one or a smanumber of research ob@ectives.

• Gses speci-c techniues for sovin% one)dimensiona

probems= such as identifyin% customer se%ments=seectin% the most desirabe empoyee insurance pan=or determinin% an 5(O stoc* price.

• Research pro%ram – +umerous reated studies that come to%ether to

address mutipe= reated research ob@ectives. – Because research is a continuous process=

mana%ement shoud view business research at astrate%ic pannin% eve.


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What Business Research 5s +ot

• Business Research isn>t information%atherin%' – Fatherin% information from resources such boo*s

or ma%a6ines isn>t business research. – +o contribution to new *nowed%e.

• Business Research isn>t the transportationof facts' – $erey transportin% facts from one resource to

another doesn>t constitute business research.

– +o contribution to new *nowed%e athou%h thismi%ht ma*e eistin% *nowed%e more accessibe.

research process overview (1)

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