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Research Methodology - Report

A

Study

On

SOCIAL SERVICE

(Awareness and Practice among II M.Com students of GNC )

By

Sudharshan. R

(604)

II M.Com

DEPARTMENT OF COMMERCE

GURU NANAK COLLEGE

Chennai – 44

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Contents:

Chapter 1 - Introduction -– Statement of Problem – Objective of theStudy – Research Methodology – Analytical Tool.

Chapter 2 - Review of Literature – Real Education, its purpose andimportance – Social Service and its dimensions – Relation betweenEducation and Social Service - Social Service Awareness and SocialService Practice - Social Service components studied in this researchand brief notes on them.

Chapter 3 – Data Analysis – Research methods – Measurement of Social Service Awareness – Measurement of Social Service Practice –Relation between Social Service Awareness and Practice.

Chapter 4 – Conclusion – Findings – Limitations - Scope for future

study.

Chapter 1 – Introduction

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Curiosity or inquisitiveness is a distinctive feature of human beings.Curiosity to know about ourselves and things around us, about aparticular fact or concept or an idea is always inherent in us. Wheneversuch curiosities arise we tend to seek answers for them. For that, we

hunt for knowledge, we search for understandings and conclusions. Soalso for me, the same curiosity to know about the attitude of II M.Comstudents of Guru Nanak College towards Social Service Awareness andPractice arose and that is been reflected in this study. Even though thesole purpose of this research study is to know the attitude of II M.Comstudents towards Social Service, the relationship between today’seducation and participation of students in Social work has occupied theother side of the coin. And another interesting thing that got revealedin the course of this research study is the knowledge about True and Real Education, its aim, its importance & its effect in the society in theform of Social Service . In this modern world, which is full of conflicts

and sorrow, I think the knowledge about true education, its purpose, itsrelationship with Social Service, Awareness and Practice of SocialService will enlighten the minds of today’s youth, who will lead thenation tomorrow.

At this juncture, I would like to mention a quote of Sri Sathya Sai Baba,a Great Spiritual Master in India, which goes as, “…. There is a violent spread of seven dangerous evils in the country today. They are:Commerce without Morality, Politics without principles, Educationwithout Character, Worship without Sacrifice, Wealth without effort,

Science without Humanity, and Devotion without steadfastness. Weshould get rid of these seven evils by achieving the goals of Commercewith Morality, Politics with honesty, Educated people with Character,Worship with Sacrifice, Wealth earned through hard effort and toil,Science with Humanity, and steadfast Devotion. This will ensure theprosperity of our nation ...”

To put it in a nut shell, what we take from the society, we ought to giveit back to society. Thus society plays an important role in our lives. Tobe simple and crisp, the service we perform to the society in return, for

the things we acquired from it, becomes Social Service. Indeed, this isindispensable only if real education is imparted to the students in theright way along with necessary dosage of Social Service awareness andpractice. We will study the findings of this research, and also theinteresting facts that got revealed during course, in detail, in thefollowing pages.

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Statement of the Problem

How many students in II M.Com of GNC have Social Service Awareness?

How many students in II M.Com of GNC involve in Social ServicePractice?

Is there any association or relationship between Social ServiceAwareness and Social Service practice among II M.Com students of GNC?

This research study seeks answer for these above stated problems.

Basic analysis has been made by using 5 main criteria of therespondents like – Gender, Performance in UG, Family income level,

Education level of the father, Membership in any Social ServiceOrganization. This forms the personal profile of the respondents.

Analysis about Social Service Awareness and Social Service Practicehas been made on the following grounds – Blood donation, Treeplanting, Water Conservation, Energy Conservation, and LiteracyMission. Further statistical analysis has also been made to know theassociation between Profile group and Social Service Practice group of the respondents.

Objectives of the study

To know the Characteristics of the respondents

To measure Social Service Awareness

To measure Social Service Practice

To describe Social Service Awareness and Social Service Practice

To analyze the relationship between Social Service Awarenessand Social Service Practice

To know the association between profile group and Social ServicePractice group of the respondents

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Research Methodology

1.Coverage – II M.Com students of Guru Nanak College

2. Type of Data – Primary Data (Collection of data directly from IIM.Com students of GNC)

3. Instrument used for data collection – Data sheet / Schedule

Analytical tool

Percentage tool is used to know the characteristics of therespondents.

5 Point Likert scale is utilized to measure Social ServiceAwareness groups.

To measure Social Service Practice groups 5 Point Likert scale isused.

Descriptive Statistics describe Social Service Awareness andSocial Service Practice.

Correlation, Regression Analysis and X2-test is used to analyzethe relationship between Social Service Awareness & Social ServicePractice.

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To know the Association between Personal Profile Group andSocial Service Practice groups X2-test is utilized.

Chapter 2 – Review of Literature

Real Education, its purpose and importance(Excerpts from the Discourse of Sri Sathya Sai Baba, a Spiritual Masterin India)

“ Vidya (Education) means Jnana (Wisdom). True wisdom does notmean worldly intelligence. True education is that which develops innervision and makes you experience everlasting bliss. Nowadays studentsare merely acquiring degrees and earning the appreciation of theauthorities, but they do not understand the real significance of education. Students think that degrees are meant to earn a livelihood.Remember Education is for life, not just for a living . But neitherthe students nor the parents realise this truth. Parents are happy if their children score high marks in their examinations. They are notbothered about the heaps of bad remarks their children get. If onlythey care to look into the remarks, they will truly understand the typeof education that their children are receiving.

Students should acquire such education which will bebeneficial to the society and the world at large . What is thepresent state of society? In what way can we make it ideal? How shouldone work for the advancement of the society? Nobody seems to thinkon these lines. If someone talks about reforms in the system of education, the students just brush it aside. They think that textualknowledge is the be-all and end-all of education. The elders should takeup the responsibility to give proper education to students. Students

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should dirty himself just to save a pig. He replied with all humility, “I gotinvolved in this action not just to save the pig for formality sake but torelieve myself from the suffering I experienced at the sight of thesuffering of the pig” Lincoln believed that Service done with love tohuman kind is Service done to God. This is selfless service.

Second dimension is – All Service should come from Heart . Socialwork is not showy work. Social workers should be like servants. Theyhave to express their sympathy and their willingness to help or serveothers, but should not try to impress others by mere external andmechanical actions. Social Service should be rendered from heart,without any one’s compulsion, but with love and care. Simplicity andSincerity is must for Social Service.

Third dimension of Social Service is to promote Peace, Harmony,and Friendship in the society . Many NGOs and other voluntary Social

Service organizations emphasize Social service as doing good to others,radiating love and peace through sharing, caring & serving the peoplewho are in need. Cultivating a spirit of Service is very important tosocial workers for that attitude brings humans closer to each other andpromotes friendship, peace, and harmony in the society.

To conclude, Social Service can bring in tremendous transformation inthe society, if it is done with right spirit. Swami Vivekananda says, “…Toremove the evil of egoism, Service is the best instrument, for it willbring Unity of all mankind. He who dedicates his time, skill and strengthto service, can never meet defeat, distress or disappointment. For

service is its own reward …”

Relation between Education and Social Service

End of education is character. This is very true. Without imbibing theimports of real education, no basic human values will be nurtured. Theterm ‘Education’ came from the Latin word ‘ Educare, ’ meaning ‘ tobring out ’ o r ‘ to bring out what is within ’ o r ‘ bring out thepotential ’. Real Education in the largest sense is any act or

experience that has a formative effect on the mind , character, or physical ability of an individual . On the other hand, SocialService is nothing but real education in action . Thus Educationand Social Service, both are complimentary to each other. Trueeducation will always be in ever support for Social transformation, in theform of Social Service. This is the intimate relationship between RealEducation and Social Service.

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Social Service Awareness and Practice

Social Service Awareness and Social Service practice, even though they

sound similar in context, they do have their slightest differences inmeaning. Awareness refers to alertness, knowledge, or understandingabout various Social Services. Practice refers to the act of Social Servicethat is been performed, applied, followed, or implemented physically.One may be very much aware of importance of Tree planting, but wouldhave not even planted a single tree in his life time. However, to bepositive in contextual approach, Social Service Awareness is alsoequally important like that of Social Service Practice. It is merefoolishness to weigh or compare their glory against each other. They arelike two wings of a bird, where even if any one of the two wings getscut, it becomes difficult for the bird to fly.

Social Service components studied in this research

Blood Donation

A blood donation occurs when a healthy person voluntarily has blood drawn and used for transfusions or made into medications by a processcalled fractionation . Blood donations are divided into groups based onwho will receive the collected blood.

a) Allogeneic Donation

b) Directed Donation

An allogeneic donation is when a donor gives blood for storage at ablood bank for transfusion to an unknown recipient.

A directed donation is when a person, often a family member, donatesblood for transfusion to a specific individual. Directed donations arerelatively rare.

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Blood donation is considered as one of the noblest forms of Service. Thedonor and also the recipient of the blood, both are benefitted. Blooddonation gives immunity power, improves blood circulation, and helps inreduction of Heart aches. An interesting note is – In Brazil , it is illegal toreceive any compensation, monetary or otherwise, for the donation of

blood or other human tissues. And in Italy, blood donors receive thedonation day as a paid holiday from work.

Tree Plantation

Tree planting is the process of transplanting tree seedlings , generallyfor forestry , land reclamation , or landscaping purposes. It differs fromthe transplantation of larger trees in arboriculture , and from the lowercost but slower and less reliable distribution of tree seeds .

In Silviculture the activity is known as reforestation , or afforestation,depending on whether the area being planted has or has not recentlybeen forested. It involves planting seedlings over an area of land wherethe forest has been harvested or damaged by fire or disease or insects.Tree planting is carried out in many different parts of the world, andstrategies may differ widely across nations and regions and amongindividual reforestation companies. Tree planting if performed properlycan result in the successful regeneration of many deforested areas.

Water Conservation

Water conservation is nothing but any beneficial reduction in waterloss, use, or waste. A reduction in water use accomplished byimplementation of water conservation or water efficiency measures, orimproved water management practices that reduce and enhance thebeneficial use of water. A water conservation measure is an action,behavioral change, device, technology, or improved design or processimplemented to reduce water loss, waste, or use. Water efficiency is atool of water conservation. That results in more efficient water use and

thus reduces water demand. The value and cost-effectiveness of awater efficiency measure must be evaluated in relation to its effects onthe use and cost of other natural resources (e.g. energy or chemicals).Water conservation is must to ensure availability for futuregenerations, the withdrawal of fresh water from an ecosystem shouldnot exceed its natural replacement rate.

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Energy Conservation

Energy conservation refers to any beneficial reduction in energies likeHeat energy, Electric energy, Solar energy etc, in loss, use or waste.Energy conservation is indispensable to reduce pollution. Not only that,

energy conservation ensures bright future of planet earth.

Literacy Mission

Literacy in India is the key for socio-economic progress, and the Indianliteracy rate grew to 68% in 2007 from 12% at the end of British rule in1947. According to the latest survey by the National Sample SurveyOffice in June 2008, the literacy rate among the population with age 7and above was 72% whereas the adult population (age15 and above)

had a literacy rate of 66%. Although this was a greater than fivefoldimprovement, the level is still below the world average literacy rate of 84%, and India currently has the largest illiterate population of anynation on earth. Despite government programs, India's literacy rateincreased only "sluggishly," and a 1990 study estimated that it wouldtake until 2060 for India to achieve universal literacy at then-currentrate of progress. The 2001 census, however, indicated a 1991-2001decadal literacy growth of 12.63%, which is the fastest-ever on record.Effective function of literacy mission is the need of the hour.

Chapter 3 – Data Analysis

TABLE 1 - GENDER

CHARACTERISTICS NUMBER OFRESPONDENTS

PERCENTAGE(%)

MALE 22 55FEMALE 18 45TOTAL 40 100

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Table 1 shows that majority of the students are male.

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TABLE 2 - PERFORMANCE IN UG

CLASSIFICATION NUMBER OFRESPONDENTS

PERCENTAGE(%)

1 ST CLASS 23 57.50%2 ND CLASS 16 40%3 RD CLASS 1 2.5%TOTAL 40 100

Table 2 shows that majority of the students have secured 1 st

class.

TABLE 3 - MONTHLY FAMILY INCOMES

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CHARACTERISTICS(IN Rs)

NUMBER OFSTUDENTS

PERCENTAGE(%)

LESS THAN 10000 13 32.5%10000 TO 20000 15 37.5%MORE THAN 20000 12 30%

40 100

Table 3 shows that the respondents are equally distributedamong 3 levels of income.

TABLE 4 EDUCATION LEVEL OF FATHER

CHARACTERISTICS NUMBER OFRESPONDENTS

PERCENTAGE(%)

HIGHER EDUCATION 18 45%SCHOOL EDUCATION 22 55%

TOTAL 40 100

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Table 4 shows that majority of students are first generationgraduates.

TABLE 5 - MEMBERSHIP IN SSO

CHARACTERISTICS NUMBER OFRESPONDENTS

PERCENTAGE(%)

YES 15 37.50%NO 25 62.50%TOTAL 40 100

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Table 5 shows that minority of students are membership inNGO

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