Research methodology project on

Parle & other biscuits

Submitted To:-

Prof. Gitanjali Kapoor

Presented By :-

Sanchi Gaikwad P-7

Dhanraj Koli P-16

Manoj Vishwakarma P-37

Sneha Sharma P-41

Kavita Singh P-44

What is research?Types of research• Exploratory research Exploratory Research :Exploratory research is

the initial research which analyses the data and explores the possibility of obtaining as many relationships as possible between   different variables without knowing their end-application

Conclusive Research

As stated earlier, the exploratory research lays the foundation for the formulation of hypothesis. Conclusive research test the hypothesis of a research problem formulated by exploratory research and draws definite conclusions for implementation.

Descriptive research A descriptive research is carried out with a specific objective and hence it results in definite conclusions. This research tries to describe characteristics of the respondents in relation to the particular product or a practice/culture of importance

Experimental Research :

An experimental research is used to study the effect of a set of factors on the response variable of a system of study. This research is conducted in a controlled environment, and analyzed using ANOVA.

OBJECTIVES OF RESEARCH Problem DefinitionDevelopment of an approach to the problemResearch Design formulationField work or Data collectionData preparation and analysisReport preparation and presentation Make the decision

Biscuit industry has different pricing models

Low price with high volume

Britannia and sun feast cost is about Rs.10 for 100 gm

The cost of Parle product is range from Rs.4 to 6 for 100 gm

About Brand of Parle

• Parle name symbolizes as quality ,health and great test.

• Strong image of Parle product like Parle-g , Monaco and crack jack.

• Success of new product like hide and seek ,Milano

Classification of Parle ProductParle Product classified on the basis of price and

quality

Mass product of Parle are Parle-g , monaco and krack jack.

Premium product are hide and seek ,milano

CUSTOMER PREFERENCES

Like

Not like by people92%

8%

Preferences

Parle

other

70%30%

PACKAGING

Hypothesis H1-Parle Biscuit is liked by the people of Mumbai as compared

to other Biscuits.Ho- Parle is not liked by the people of Mumbai as compared to

other Biscuits.

Test of hypothesis used: Chi- square.

Why chi-square test?

The observed Chi- square Statics ,

X^2=∑ (Oi – ei)^2/ei

Where Oi =observed frequency of ith value

ei= expected frequency of ith value

n

i=1

Observation TableS.N Types of Biscuit Freq(Oi) Ei (Oi-Ei) (Oi-Ei)2 (Oi-Ei)2/12.5

1Parale 36 12.5 23.5 552.25 44.18

2priya Gold 3 12.5 -9.5 90.25 7.22

3Good Day 9 12.5 -3.5 12.25 0.98

4Sun Feast 2 12.5 -10.5 110.25 8.82

50 61.2

Degree of Freedom = 4-1=3

Then apply Chi- square @ 5% level of significance , we get

Total value =7.815

Now we know that calculated value=61.2

So t cal > t table

61. 2 > 7.815

Hence , Ho is rejected and alternative hypothesis is accepted

Thus H1 is accepted

Ho = Parle Biscuit is not liked by the People of Mumbai as compared to other Biscuits is REJECTED.

H1 Parle Biscuit is liked by the People of Mumbai as compared to other Biscuits is ACCEPTED.

Result of Summary

Parle Biscuit is liked by the People of Mumbai as Compared to other Biscuits .

•Panneerselvam R. , Research Methodology , Prentice-Hall of India, New Delhi,2008. • Philip Kotler And Kevin Lane Keller, Marketing Management Prentice-Hall of India, New Delhi,2005.