Research into Trailers By Claudia Titterton

Music & videos in trailer process accomplished 2 things

1. Get more information across 2. Hide the flaws more easily.

Fast cutting - reached extreme the old fashioned method of letting trailer quietly unfold more dramatically than information overload.

Most dramatic impact: 1. Uses understated title cards instead of

same voice-of-god announcer.2. Eternal singing voice instead of blaring

rock music or exaggerated fanfare or full orchestra.

In general trailers are louder now than ever, MPAA passed a sound rule putting cap on max volume or trailers.