research in motion company review - abhinav jain
TRANSCRIPT
Abhinav Jain
EECS 441
23rd Jan, 2012
The Falling Giant
The Falling Giant
Products
Smartphone
Bold, Torch, Curve
Playbook (Huge Failure)
Operating System
Blackberry OS
Messenger and Enterprise
Server
Background/Recent History Founded 1984
Mike Lazaridis, Dough Fregin
2009 Fastest Growing Company (84% growth in profits)
Obama
2011 Service Outage
Lowest price shares since 2004
Stock drops 77% in 2011
Financials
Revenue: $19.907 billion
Operating Income: $ 4.636 billion
Net Income: $ 3.411 billion
Total Assets: 12.875 billion
Employees: 17,500
Cut 2,000 jobs in July, 2011
Reports
Amazon or Samsung Buyout
Stock in 2011
Competition
Smartphone Market Share
Why is it falling?
Service Outage
October 2011
Playbook Issues
No email, contacts
Software Glitch
Disappointing Shipments
Blackberry 10 delay
BBX Lawsuit
TED
Three concentric circles
Bye Bye
Co-CEOs step down
Balsillie
Lazaridis
ThorsteinHeins
Seeking a Chief
Marketing Officer
Lazaridis confident
$ 50 million
What’s New?
Playbook Software Upgrade 2.0(Much Needed!!!)
Email and Contact Programs
Android
ONX operating system
Blackberry 10
Android Apps
Prediction: Negative
Challenging Few Months
Gaining lost ground
IPhone and Android well established
Heins says no need for radical change
What doesn’t need change?!
They need to:
Make Blackberry 10 the focus
Kiss Developer’s Behinds
Create a Super Phone
Sideline the Tablet
Questions?