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Abhinav Jain
EECS 441
23rd Jan, 2012
The Falling Giant
The Falling Giant
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Products
Smartphone
Bold, Torch, Curve
Playbook (Huge Failure)
Operating System
Blackberry OS
Messenger and Enterprise
Server
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Background/Recent History Founded 1984
Mike Lazaridis, Dough Fregin
2009 Fastest Growing Company (84% growth in profits)
Obama
2011 Service Outage
Lowest price shares since 2004
Stock drops 77% in 2011
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Financials
Revenue: $19.907 billion
Operating Income: $ 4.636 billion
Net Income: $ 3.411 billion
Total Assets: 12.875 billion
Employees: 17,500
Cut 2,000 jobs in July, 2011
Reports
Amazon or Samsung Buyout
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Stock in 2011
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Competition
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Smartphone Market Share
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Why is it falling?
Service Outage
October 2011
Playbook Issues
No email, contacts
Software Glitch
Disappointing Shipments
Blackberry 10 delay
BBX Lawsuit
TED
Three concentric circles
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Bye Bye
Co-CEOs step down
Balsillie
Lazaridis
ThorsteinHeins
Seeking a Chief
Marketing Officer
Lazaridis confident
$ 50 million
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What’s New?
Playbook Software Upgrade 2.0(Much Needed!!!)
Email and Contact Programs
Android
ONX operating system
Blackberry 10
Android Apps
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Prediction: Negative
Challenging Few Months
Gaining lost ground
IPhone and Android well established
Heins says no need for radical change
What doesn’t need change?!
They need to:
Make Blackberry 10 the focus
Kiss Developer’s Behinds
Create a Super Phone
Sideline the Tablet
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Questions?