representation dr chris simpkins director general the royal british legion
TRANSCRIPT
Representation
Dr Chris SimpkinsDirector General
The Royal British Legion
Representation
Vision
‘Public and political support ensures the welfare and interests of the Armed Forces community, as enshrined in the principles of the Armed Forces Covenant, are upheld’
Representation
Mission
‘To influence and advocate for the Armed Forces community’
Representation
Challenges
– Competing public, political and resource priorities
– Maintaining support as influence shifts more locally and decentralised among agencies
– Defining practical meaning of ‘special treatment’ and ‘no disadvantage’
– Building strategic relationships
Representation
Core competencies
– Producing evidence
– Harnessing support
– Promoting change
– Influencing change
Representation
Top four strategic initiatives
– Build data collection and reporting capacity across the UK
– Proactively develop a range of position statements on key issues
– Develop a range of policy recommendations
– Build community campaigners’ toolkit