Test: DAS Quiz 1AUser: Monica Dr.R.K.Shrivastava Shrivastava [Taken On: 08/31/2010]

Section 2: DAS Quiz 1AQ. 1 Which one of the following is NOT one of the four product characteristics that R&D can set?

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age

Correct

size

Correct

performance

Correct

Correct

quality

Correct

reliability

Corre

ct

Q. 2 Inside each fine cut circle,

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product segments strive to be in the center

Correct

Correct

segments have an ideal spot where demand is at its highest

Correct

product segments strive to be near the boundaries

Correct

demand is at its highest as long as product segments are within the circle

Correct

none of the options

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Q. 3 Which market segment places the most importance on reliability?

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InCorrect

Performance

InCorrect

Low End

InCorrect

High End

InCorrect

Size

InCo

Traditional

rrect

Unattempte

d

Q. 4 Of the five market segments, which three are more concerned about leading-edge technology within their respective segment expectations:

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Size Segment, Performance Segment, and Low End Segment

Correct

Correct

Size Segment, Performance Segment, and High End Segment

Correct

Low End Segment, Traditional Segment, And High End Segment

Correct

Size Segment, Performance Segment, and Traditional Segment

Corre

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Q. 5 You have been promoted to vice president of marketing. Congratulations. The CEO asks the following question: " Is it possible to develop a single marketing mix for two or more market segments within the Capstone industry?" How do you respond?

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Yes: it is possible for high end, and performance market segments.

Correct

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No; the importance of key buying criteria differs on a segment-by-segment basis.

InCorrect

No; key buying criteria change over time

InCorrect

Yes: it is possible for performance and size market segments.

InCorrect

No; key buying criteria are different for each segment.

Incorrect

Q. 6 In the Marketing area, which expenditure drives customer Awareness?

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MTBF

Correct

Sales Budget

Correct

Price

Correct

Correct

Promotion Budget

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Q. 7 In addition to expecting decreasing Size and increasing Performance of the sensors, what other demands do Capstone customers place on the market:

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All of the options

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Demands for exclusive distribution deals

InCorrect

Increasing Reliability

Correct

InCorrect

Decreasing Price

Incorrect

Q. 8 How much awareness is created by the $250,000 promotion fee charged when a new product is invented and released from R&D?

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80%

Correct

InCorrect

50%

InCo

100%

rrectInCorrect

33%

InCorrect

67%

Incorrect

Q. 9 In order to achieve 100% accessibility, a team must:

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have a combined sales budget of $40 million

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have two products in the same segment

InCorrect

create awareness in the previous year

InCorrect

none of the options

InCorrect

spend $4 million on distribution channels

Incorrect

Q. 10 Which of the following are not considered in the Fine Cut?

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Reliability

Correct

Price

Correct

Positioning

Correct

Correct

Automation

Correct

Age

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Q. 11 Which financial obligation is properly satisfied with Bond Issues as opposed to other financing choices?

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Accounts Payable

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All of the options

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Changes in A/R policy

rrect

Correct

InCorrect

Paying for increased production capacity

InCorrect

Salary increases

Incorrect

Q. 12 Before finalizing Finance decisions, decisions must be made in all other functional areas first. Otherwise, how will the Finance Manager know what the financial projections and demands for capital look like?

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Do not agree

Correct

Correct

Agree

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Q. 13 A change in MTBF affects

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material cost

In none of the options

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project management

InCorrect

inventory

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positioning

Incorrect

Q. 14 If you sell all of the capacity on a production line, inventory from that line is sold at?

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an equivalent percentage of your revenues

InCorrect

what you determine it to be worth

InCorrect

half the value as it shows on the accounting department's books

InCorrect

actual costs incurred thus far

Co In half the average cost of production

rrect

Correct

Incorrect

Q. 15 Increases in Plant Automation will decrease labor costs per unit. Decreases in Plant Automation will

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Slightly reduce R&D cycle-time

InCorrect

Increase labor costs, placing additional pressure on profit margins

Correct

InCorrect

All of the options

InCorrect

Increase labor costs, making it difficult to meet customer demands for falling prices

Incorrect