report clear checkmate merapi indah magelang 290216
TRANSCRIPT
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CHECKMATE GT Y214-28 Februari
2016
MAGELANG
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Challenge :Cara mengedukasi orang bahwa shampoo biasa
tidak cukup untuk mengatasi ketombe dan menjaga kesehatan kulit kepala, bahwa CLEAR lebih ampuh
dari shampoo anti ketombe yang lain
Objective :Melakukan direct selling ke Resedential, HOP,
Potensi Lokal, Rural, dengan menjual CLEAR Double Sachet
Strategic Direction :Mempertegas supremacy clear sebagai Shampoo
anti ketombe nomor 1 di Indonesia dengan mengajak target audiens untuk melakukan scalp
check
Project Checkmate
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MOBIL BRANDING
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Venue :
1. Minggu, 14 Februari 2016, Lapangan Sedayu Muntilan, Senam.2. Kamis, 25 Februari 2016, Barepan – Wanurejo Borobudur, Senam3. Minggu, 28 Februari 2016, Car Free Day di lapangan Rindam Magelang, pecinta olah raga
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PERSIAPAN :
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PERSIAPAN :
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PEMBELIAN PRODUK
No. Tanggal Clear SHP Antihairfall
Clear SHP CSC Unisex
Clear SHP ICM men
Clear SHP ICM unisex
Clear SHP Strong&soft
Clear SHP Green Aplle
1. 11-02-2016 4 karton - 5 karton 8 karton 1 karton 2 karton
2. 19-02-2016 - 4 karton 2 karton 4 karton - -
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REKAPITULASI PENJUALAN :
No. Tanggal Tempat Laku (Paket) Keterangan
1 14-2-2016 Sedayu 1.032
2 25-2-2016 Barepan 480
3 28-2-2016 Rindam 866
2.378
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PARTICIPAN SCALP CHECK :
No. Tanggal Tempat Participant Keterangan
1 14-2-2016 Sedayu -
2 25-2-2016 Barepan 10
3 28-2-2016 Rindam 27
37
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ANALISA : ANALISA POSITIF :1. Antusiasme sambutan Masyarakat dengan kedatangan
Team Clear Checkmate.2. Harga terjangkau dan sangat antusias terhadap
penjualan Shampoo Clear dengan hadiah raffle langsung dan undian hadiah utama.
ANALISA NEGATIF :3. Rata-rata pemakai Product Unilever tapi selain Clear
( Sunsilk, Dove, Lifebuoy dll)4. Hujan 5. Alat Scalp Check kalau bisa ditambah, karena
masyarakat mulai sadar dengan tes ketombe.
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KESIMPULAN :
1. Masyarakat antusias menyambut CLEAR Checkmate
2. Tingkat penjualan CLEAR meningkat tajam.
3. Untuk mempercepat dan banyak permintaan check rambut seyogyanya alat scalp check bisa ditambah.
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Dokumentasi
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Minggu, 14 Februari 2016, Lapangan Sedayu Muntilan, Senam
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Minggu, 14 Februari 2016, Lapangan Sedayu Muntilan, Senam
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Kamis, 25 Februari 2016, Barepan Wanurejo Borobudur, Senam
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Kamis, 25 Februari 2016, Barepan Wanurejo Borobudur, Senam
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Minggu, 28 Februari 2016, Rindam Magelang – Car Free Day
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Minggu, 28 Februari 2016, Rindam Magelang – Car Free Day
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Contact person : IRCHAM (Hp. 0819 1547 7878)
IDA (0813 9060 5282, PIN. 538BBA3F)PT. RADIO MERAPI INDAH
Jl. Raya Gulon Salam no. 104, MuntilanTelp. : (0293) 586195, 587494NPWP : 01.454.948.9.524.000
Email : [email protected]
[email protected] : 104,9 merapiindah
Website & Streaming : www.merapiindahfm.comBANK : BNI SYARIAH SEMARANG
No. Rekening : 0364 3863 31Atas Nama : IRCHAM
TERIMA KASIH