Nuremberg31 Jan – 4 Feb 2018

REPORT 2017

28.4 % of exhibitors only exhibit at the Spielwarenmesse®

Germany 747

China 327

United Kingdom 184

France 172

USA 149

Netherlands 137

Hong Kong 132

Italy 125

Spain 124

Taiwan 66

EXHIBITOR NUMBERS – TOP 10 COUNTRIES

Total: 2,871 2,851 International: 2,124 2,070 International (%): 74.0 % 72.6 % Number of countries: 63 66 Exhibition space: 170,000 m2

INTERNATIONAL EXHIBITORS

2017 2016

JOURNALISTS

THE FUNDAMENTAL DATAIndependent market research institute Gelszus Messe- Markt forschung GmbH, Dortmund, surveyed visitors and exhibitors at the Spielwarenmesse® on all days of the trade fair. The survey was conducted in accordance with the standards set by the FKM (Society for Voluntary Control of Fair and Exhibition Statistics). FKM aims to establish comparable and reliable exhibition statistics.

Total: 1,901 International (%): 30.9 % Number of countries: 37

83.2 % of exhibitors were (very) pleased with their par ti-cipation in the trade fair

plan to exhibit again in 201890.9 %

EXHIBITOR STRUCTURE

VISITORS FROM ALL SECTORS

Total: 73,297 70,714 International: 44,032 41,284 International (%): 60.0 % 58.0 % Number of countries: 123 125

VISITORS FROM ALL OVER THE WORLD

89.9 % of visitors are involved in purchasing decisions

18,586 retailers and buyers only visit the Spielwarenmesse®

35.9 %(Specialist) retailing 4.6 %

Crafts

2.6 %Department stores/ mail-order businesses

4.9 %Media (press, radio, TV, etc.)

8.2 %Industry

10.7 %Services/freelance/ institutions

14.1 %Miscellaneous

19.0 %Wholesale/foreign trade

Germany 29,265

Italy 4,948

France 2,973

Netherlands 2,249

Spain 2,216

United Kingdom 2,130

Poland 1,746

Czech Republic 1,553

Belgium 1,535

Russia 1,533

VISITOR NUMBERS – TOP 10 COUNTRIES

2017 2016

Visitor

TRADE VISITOR PROFILE

“We visit the Spielwarenmesse® every year

with employees from Purchasing and Sales,

occasionally with our Purchasing Management

Team. In no other place in the world can

we find such a wide range of toy products and

that is what makes this trade fair so unique.”

Karstadt Warenhaus GmbH

Dirk Rückwart, Category Manager Toys /

Large and small electrical appliances

Germany

SPIELWARENMESSE® MASTERPIECE THE MOST SUCCESSFUL FAIR EVER.

2016 once again saw the toy industry continue its successful development of the previous years. The global toy market as recorded by npdgroup for 11 countries, has grown by + 4.9 % compared to last year.

The strongest sales market, USA reached a solid perfor-mance with + 4.7 %. Canada even grew by + 6 %. In Europe, the toy markets in the UK and in Spain in par-ticular were those that thrived, recording a + 6 % rise. The German market grew yet again compared with its highly successful previous year, by + 5 %.

(Source: npdgroup deutschland GmbH)

Exhibitor

Exhibitor

“The best and highest quality trade fair

for 35 years.”

Feuchtmann-Produktion

Ulrich Feuchtmann, Managing Director

Germany

SPECIAL AREAS

TECH2PLAY ACTIVITY AREA

For the first time, the Spielwarenmesse® brought together innovations and highlights from the tech toy arena in the newly created, compact Tech2Play activity area in Hall 4A. Over some 400 m2, manufacturers showcased more than 45 products, divided into the five categories of Robot Toys, Electronic Pets, RC Drones, Virtual Play and 3D Printing.

Dedicated islands in the modern-style area were used to stage each category. Being an “activity area”, getting involved was key. Visitors could test RC drones in the flight cage or have various products battle it out on the robot racing course.

“We were delighted with how easy it was to

encourage buyers to try out the products there

and then.”

Robotical Ltd.

Myles Bax, Business Development

United Kingdom

Exhibitor

BABY AND INFANT ARTICLES SPECIAL AREA

Products for the very small made a big splash at the 68th Spielwarenmesse®. The comprehensive offering in the Baby and Infant Articles product group was reflected in the special area of the same name between Halls 2 and 3.

Visitors to the special area got a quick overview of the variety of products for the very young represented throughout the exhibition grounds across these six zones:

• Baby Toys

• Baby Textile

• Travel Systems

• Food & Care

• Home & Safety

• Licence Articles

With its foresighted approach to this special area, the Spielwarenmesse® is recognising the rising demand for this attractive additional range.

TOYAWARDThe gold medal for toys

The Spielwarenmesse® is a platform for around 100,000 inno-vations among more than one million products each year. This can pose a particular challenge for retailers and buyers looking for innovations and new business opportunities. Through the TrendGallery, the Spielwarenmesse provides a good overview over some 1,000 m2, combining expertise, innovations and industry trends in one location. To identify these trends, the ten-member TrendCommittee of the Spielwarenmesse® went looking all over the world and came across three big trends.

For more information and a virtual tour of the TrendGallery, go www.spielwarenmesse.de/trendgallery

TRENDS 2017

„Our company regularly takes part in the

Spielwarenmesse®. As the perfect platform

for meeting our business partners and

making new contacts, it is an unmissable

event for us.“

PLUS LICENS CZECH REPUBLIC

Anita Skotnicová, Executive Assistant

Czech Republic

“With our product having already received

multiple awards, we are overjoyed that

our first win in Germany is the important

Spielwarenmesse® ToyAward.”

LEGO GmbH

Frédéric Lehmann, Managing Director

Germany

The winners of the ToyAward 2017

Exhibitor

The ToyAwards recognising particularly innovative product ideas in four categories for specific age groups were awarded during the official opening ceremony. This was the 14th year of the ToyAward, considered one of the most prestigious awards in the toy industry. An 11-member jury selected from the 635 products submitted this year. Criteria such as play fun, originality, safety, workmanship and quality, as well as the prospect of retail success, played a key role in the selection process.

You will find further information at: www.toyaward.de

Baby&Infant (0 – 3 years)

Tegu BEANS & TUMTUM Magnetic Wooden Block Set, Tegu

PreSchool (3 – 6 years)

Mighty Mountain Mine, Hape International

SchoolKids (6 – 10 years)

LEGO BOOST, LEGO GmbH

Teenagers&Adults (10 years and older)

Revell Control X-treme Raver VR Racer, Revell GmbH

Body and Mind – achieving an equilibrium

Children’s days are often packed with school and leisure activities. Stress is the order of the day. The Body and Mind trend is concerned with promoting an equilibrium. Products which help children achieve physical and mental relaxation through play, leading with fitness and exercise to good balance in their everyday lives, are to the fore.

Girl Power – fostering girls’ interests

Girls should be strong, confident and independent in how they pursue their interests and goals. More and more toys help them believe in their dreams. They give the girls the “tools” they need to test themselves, paving the way for their dream career.

Swap & Collect – rediscover the fun of collecting

Collecting is a hobby that appeals to both the young and old. Swapping is a closely related aspect. It fosters social skills. After all, you need to negotiate well to complete a collection when something is missing. Collecting and swapping bring joy over a long period of time and there are always new surprises. Licences provide additional incentives for this classic pastime.

TOYTRENDS

Visitor

SHORTER DURATION FROM 2018

The Spielwarenmesse® will be shorter by one day from 2018 – with the Monday being eliminated. Next year’s trade fair will take place from Wednesday, 31 January, to Sunday, 4 February 2018.

TOY BUSINESS FORUMIntegrated into the TrendGallery in Hall 3A, the Toy Business Forum offered interested toy professionals compact, free presentations. Current market developments from the toy industry and the retailing world as well as the latest trends in the areas of marketing and licences and a sales training were presented by top-class international speakers.

Webcasts of selected presentations are available in German and English at

www.spielwarenmesse.de/toybusinessforum

NEW EXHIBITOR CENTERIn the New Exhibitor Center, trade visitors had the opportunity to speak directly with the 74 new exhibitors from 31 countries exhibiting at the Spielwarenmesse® for the first time in the joint pavilion in Hall 3A and estab-lish new business contacts.

INNOVATION MADE IN GERMANYThe Spielwarenmesse® and the Federal Ministry for Economic Affairs and Energy (BMWi) again helped young innovative German companies participate in the trade fair. 25 young German companies showcased their original product ideas – from mobile robots and traditional wooden toys through to designer products – to buyers over 240 m2 in Hall 3A, tapping into potential international business.

EXHIBITORS DONATING TOYSMany exhibitors traditionally donate toys for needy children at the end of the Spielwarenmesse®. SOS Children’s Villages will again benefit from these donations in 2017. Parallel to this, some donations have again been presented to nursery schools and social institutions located in the Nuremberg region.

“Our stand was even fuller than just last year,

the response to the new products was

very positive – overall, you could feel a sense

of optimism.”

Schleich GmbH

Dirk Engehausen, CEO

Germany

“This year’s Spielwarenmesse® exceeded all

of our expectations; it’s the perfect start

to a new year for us.”

Hape Holding AG

Peter Handstein, founder and CEO

Germany

“The Spielwarenmesse® is the place where we

connect with old and new customers from

all over the world. And it’s where we meet the

BEST customers.”

Tegu

Brandon Straub, co-founder

USA

TOYKNOWHOW TOYNETWORK

Exhibitors

Spielwarenmesse eG

Münchener Strasse 330 · 90471 Nuremberg · Germany Effective 3 July 2017, please contact us at our new head office: Herderstrasse 5 – 9 · 90427 Nuremberg · Germany Tel. +49 911 998 13-0 · Fax +49 911 869660 www.spielwarenmesse-eg.de

www.spielwarenmesse.de www.spielwarenmesse.de/presse www.spielwarenmesse-eg.de/newsroom

TARGETING THE GROWTH MARKETSInternational group participations: World of Toys by Spielwarenmesse eG

Kids India 20 to 22 September 2017 Kids Turkey 26 to 29 October 2017

www.world-of-toys.org

SPIELWARENMESSE EGSpielwarenmesse eG is the fair organizer and marketing services provider for the toy sector and other consumer goods markets. The Nuremberg company organizes the world-leading Spielwarenmesse® in Nuremberg, Kids India in Mumbai, Kids Turkey in Istanbul and Insights-X in Nuremberg. The range of services provided by the coope-rative also includes industry campaigns and the internatio- nal fair programme, World of Toys by Spielwarenmesse eG, which enables manufacturers to exhibit at pavilions fea-tured at trade fairs in Asia and Russia. Spielwarenmesse eG operates a worldwide network of representatives in over 90 countries. It also has several subsidiaries, including

Spielwarenmesse Shanghai Co., Ltd., responsible for the People’s Republic of China, Spielwarenmesse India Pvt. Ltd., covering the Indian market and Spielwarenmesse Middle East Fuarcılık Ltd. Şti., which looks after Turkey, the Near East and the Middle East. The cooperative holds a major stake in the Russian exhibition company Grand Expo, which organizes Kids Russia in Moscow. Die roten Reiter GmbH subsidiary with headquarters in Nuremberg works as communication agency for the consumer and capital goods industry. The complete company profile of Spielwarenmesse eG can be seen on the Internet at www.spielwarenmesse-eg.com

ORGANIZER