report 2013 public version motorcycle...report 2013 motorcycle riders protective equipment dromo -...

REPORT 2013 Public version

Motorcycle Riders Protective EquipmentBased on the MotoGP World Championship

13

Season 2013

ForewordQuestionsWho we areWhat we didSeason recapChampionship StandingsNation CupBrand’s DistributionInvestment and marketing strategy analysisSafety aspectsInjury LocationsCrash and PointsMarketing e�ciency

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REPORT 2013 Motorcycle Riders Protective Equipment

ForewordThe 2013 MotoGP World Championship assigned victory to bike manufacturers and riders in three classes. Nobody talks about protective devices manufacturers. Dromo, in this report, has compiled the first “Unofficial” World Championship Standing for protective devices’ manufacturers, assigning the sum of points gathered from the respective riders in their respective classes. The report features an overall standing, a single class standing, and a Nation Cup, plus an analysis of brands‘ market penetration, distribution of investments, center of costs, trying to find answers to the questions on the next page and many other interesting facts.

It is with the Dromo’s method, that Jarno Zaffelli examined public and official docu-ments gathered from Dorna Sport S.L. and FIM to examine, assess and produce the 2nd version of this report, in an attempt to work on safety not only passively (designing the safest while most challenging sport venues) but also actively, giving insights to protective gears manufacturers, to help them to focus their investments and research&development teams in the best direction, raising the level of what safety means.

865 crashes in 2013 FIM MotoGP World Championship were sustained by 124 riders

Jarno Zaffelli and Dromo™ are not affiliated to Dorna Sports S.L., FIM or any of the mentioned manufacturers. Every trademark included in this report, like p.e. FIM®, Dorna®, MotoGP™, Moto2™, Moto3™, and all manufacturers are registered from their respective owners, and used for editorial and/or scientific reasons. All the information are gathered from Public Official Dorna®’s sources regarding the 2013 FIM MotoGP World Championship, elborated with Dromo Injury Surveillance Database, Dromo’s riders database and DroCAS™ system. All the provided information are treated as is, and for discussion purposes only. Jarno Zaffelli and Dromo will not take any responsability of the published information.

(including wild cards and 1 which was not officially recorded) have been analyzed. All crashes recorded in Official Sessions and Races are present, bearing in mind that all analysis are made on events’ reports, not including the injuries found in the days after the race.

The present document has been produced in two versions:

The Public version contains all information regarding the MotoGP’s Protecti-ve Gear’s Manufacturers Championship. All the information included in the Public Version may be reproduced citing the source as ©Jarno Zaffelli - studiodromo.it

The full version is only intended for manufacturer’s highlighting safety and marketing analysis on each brand compared to the others. It could be requested from single manufacturer’s to Dromo at [email protected]. All the information found in the Full Version other than the one published in the Public version, are to be treated as CONFIDENTIAL and used only internally, nor publicly distributed, reproduced or divulged in any way.

Questions the report answers

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These and many others, are the questions that found answers in the Motorcycle Riders Protective Equipment 2013 - available upon request at [email protected]

...and many more

© Jarno Zaffelli - studiodromo.it - for discussion purposes only

1 0 0 8What brand earned more World Championship points per crash sustained?

What was the brand with more successful riders in the MotoGP World Championship 2013?

Which is the brand with the best riders? And which is the most popular brand among the riders?

Which has been the manufacturer of leathers who has best protected their riders?

In which body part have the MotoGP World Championship riders suffered most injuries?

How many crashes did each single manufacturer sustain?

What is the medicalization ratio based on leathers manufacturer and class?

What is the nation that is better represented in the Championship?

What is the average crash ratio per rider in the season?

What is the brand with the highest confidence from their riders?

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Dromo - Applied Italian Circuit DesignSince 2000, Jarno Zaffelli has worked as a circuit designer for motorsport circuits. In addition he works to improve fast sports. Motorcycling, car racing, downhill ski, all these sports benefited in some way of his skills, competence and efforts. Based in the heart of Italian Motor Valley, in Reggio Emilia, Dromo is an independent engineering company specialized in designing, assessing and delivering motorsport venues, following a method that starts from the analysis of what really happens everyday, developing a vision, and producing challen-ging, safe and sustainable motorsport venues.

Termas de Rio Hondo, Mugello, Misano World Circuit, Imola, Varano, GoPro Motorplex, San Martino del Lago, Serres are some of the venues that trust Jarno Zaffelli to fullfill their needs.

Misano - ITAImola - ITATermas de Rio Hondo - ARG

Mugello - ITA Serres - GR

Varano dè Melegari - ITAGoPro Motorplex - USASan Martino del Lago - ITA

REPORT 2013

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Motorcycle Riders Protective Equipment

2013 Season Recap3 CLASSES % BRAND DISTRIBUTION124 RIDERS 25 DIFFERENT SUIT MANUFACTURERS

GEOGRAPHICAL DISTRIBUTION

4SR

KUSHITANI

25 brands in 3 classes have equipped 124 riders during the 2013 season. Dainese is the most present manufacturer, supplying leathers to an impressive 22 riders across all three classes (18%), while Alpinestars is second with 18 (15%) and Spidi 3rd with 14 (11%). All the top 3 brands cover riders in all classes, although with different efforts, like we will see later. In this report only 5 riders (4% of total) where not recognized or had an unknown brand of leathers, in all cases, this was due to the fact that they were wild cards.

Leathers manufacturers come from all over the world. 2013 saw the participation of 1 Swiss brand, 2 Czech, 1 Spanish, 3 French, 10 Italian, 2 Japanese, 3 Dutch, and 2 North American brands, making this a truly international championship.

total races | 18

#


REPORT 2013 Motorcycle Riders Protective Equipment World Championship

6

Overall standing All ClassesThe 2013 MotoGP World Championship assigned victory to bike manufacturers and riders in all three classes. Nobody talks about protective devices' manufacturers. Dromo, in this report, decided to compile the first World Championship Standing for protective devices’ manufacturers, assigning the sum of points gathered from the respective riders in their respective classes.

In 2013, 25 different brands competed to earn a total of 7275 points. The 2013 Protective Device's (Racing Suits) Manufacturer Overall standings is:

1st Alpinestars with 2056 points2nd Dainese with 1711 points3rd Spidi with 1411 points

48 points were assigned to riders with unknown suit's brand, but even assigning every point to one of the Top 3 will not change the result. It is interesting to note that the Overall ranking reflects the MotoGP Class standing.

The 2013 Overall Racing suits manufacturers Nation Cup, includes 8 different nations. The 2013 Gold Medal it is won by Italy, with 5326 points, Silver for France and Bronze for the Netherlands.

ALPINESTARS - ITA

DAINESE - ITA

SPIDI - ITA

FURYGAN - FRA

IXS - CH

REVIT - ITA

SCORPION - USA

DANROW - ES

IXON - FRA

ARLEN NESS - USA

DAMEN - NL

4SR - CZ

SPYKE - ITA

VIRCOS - ITA

Italy points| 5326

France points| 532

Netherlands points| 392

#N/D

BERIK - ITA

BLAUER - ITA

BERING - FRA

PSI - CZ

REWIN - ITA

RS-TAICHI - JAP

KUSHITANI - JAP

ACERBIS - ITA

CLOVER - ITA

HYOD - JAP

MJK - NL

2 0 5 6

3 7 5

3 2 3

3 4 5

2 8 7

1 7 5

1 4 9

9 6

6 9

0

0

0

0

6 8 0

5 6

5 5

1 7 1 1

1 4 1 1

4 8

8

2

5

1

2 1

1 4

0

1500

3000

4500

6000

I F NL USA CH E CZ #N/D JP

14873175345383392532

5326



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Distribution of Suit Manufacturers in MotoGPIn MotoGP the most present brand was Dainese (20,7%) then Alpinestars (17,2%) followed by an ex-aequo Revit and Spidi (10,3% riders each). Looking at points standing, it is clear that Alpinestars’ investment was more efficient (in terms of victories) because their supported riders earned more points than the others (40% of the points supporting 17,2% of the riders). The ranking based on efficiency (Page 13) sees Alpinestars 1st, Spidi 2nd, and Revit 3rd

CLASS

Dainese

Alpinestars

Revit

Spidi

Arlen Ness

4SR

Berik

Blauer

Damen

Furygan

Ixon

IXS

PSI

Spyke 1

1

1

1

1

1

1

1

1

1

2

3

3

5

6 Dainese

Alpinestars

Revit

Spidi

Arlen Ness

4SR

Berik

Blauer

Damen

Furygan

Ixon

IXS

PSI

Spyke 3,4%

3,4%

3,4%

3,4%

3,4%

3,4%

3,4%

3,4%

3,4%

3,4%

6,9%

10,3%

10,3%

17,2%

20,7%

riders | 29

BRANDS

# #



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Overall standing MotoGPThe 2013 MotoGP World Championship assigned victory to bike manufacturers and riders in all three classes. Dromo, in this report, decided to compile the first World Championship Standing for protective devices manufacturer's, assigning the sum of points gathered from the respective riders in respective classes.

In MotoGP 14 different brands compe-ted to earn a total of 2515 points. The 2013 Protective Device's (Racing Suits) Manufacturer standings in MotoGP is:

1st Alpinestars with 1008 points2nd Dainese with 602 points3rd Spidi with 421 points.

1 point was assigned to rider with unknown suit's brand, but even assigning this point to one of the Top 3 will not change the result. Please note that brands without points are not listed.

The MotoGP Racing suits manufacturers Nation Cup, has only 5 different nations disputing for 2515 points. The 2013 Gold Medal is is won by Italy, with 2122 points, Silver for Netherlands and Bronze for France

1 0 0 8

6 0 2

4 2 1

3 2 3

4 1

5 6

2 1

2 0

1 4

5

3

ALPINESTARS

DAINESE

SPIDI

REVIT

SPYKE

IXON

BERIK

ARLEN NESS

BLAUER

PSI

FURYGAN

Italy points| 2122

Netherlands points| 323

France points| 44

0

750

1500

2250

I NL F USA CZ #N/D

152044323

2122



Distribution of Suit Manufacturers in Moto2In Moto2 the most present brand was Danrow (17%) then Spidi (14,9%) followed by Dainese (12,8%). Looking at points standing, it is clear that Scorpion's investment was much more efficient (in terms of victories) because their supported riders earned more points than the others (8% of the points supporting 2% of the riders). The ranking based on efficiency (Page 13) sees Scorpion 1st, Furygan 2nd, and Alpinestars 3rd

© Jarno Zaffelli - studiodromo.it - for discussion purposes only 9

CLASS

Danrow

Spidi

Dainese

Alpinestars

Furygan

IXS

Arlen Ness

Ixon

Kushitani

RS-Taichi

# #

Damen

Hyod

Scorpion

Vircos 1

1

1

1

1

2

2

2

2

4

4

5

8

7

6

Danrow

Spidi

Dainese

Alpinestars

Furygan

IXS

Arlen Ness

Ixon

Kushitani

RS-Taichi

Damen

Hyod

Scorpion

Vircosriders | 47

BRANDS

2,1%

2,1%

2,1%

2,1%

2,1%

4,3%

4,3%

4,3%

4,3%

8,5%

8,5%

10,6%

12,8%

14,9%

17,0%

REPORT 2013 2013 Protective Device Manufacturer’s World Championship

10

Overall standing Moto2The 2013 MotoGP World Championship assigned victory to bike manufacturers and riders in all three classes. Dromo, in this report, decided to compile the first World Championship Standing for protective devices manufacturer's, assigning the sum of points gathered from the respective riders in respective classes.

In Moto2 14 different brands competed to earn a total of 2380 points. The 2013 Protective Device's (Racing Suits) Manufacturer standings in Moto2 is:

1st Spidi with 466 points2nd Alpinestars with 408 points 3rd Dainese with 393 points

No points were assigned to riders with unknown suit's brand. Please note that brands without points are not listed.

The Moto2 Racing suits manufacturers Nation Cup, has 7 different nations disputing for 2380 points. The 2013 Gold Medal is is won by Italy, with 1322 points, Silver for France and Bronze for USA.

4 6 6

4 0 8

3 9 3

3 7 2

1 7 7

1 8 7

1 6 6

7 6

6 1

5 5

1 9

SPIDI

ALPINESTARS

DAINESE

FURYGAN

SCORPION

IXS

DANROW

ARLEN NESS

DAMEN

VIRCOS

IXON

Italy points| 1322

France points| 391

USA points| 263

0

350

700

1050

1400

I F USA CH E NL JP

061166177

263391

1322



11

CLASS

Dainese

Alpinestars

IXS

Spidi

Ixon

Mjk

Scorpion

4SR

Damen

Furygan

PSI

Acerbis

Bering

Clover

Danrow

Rewin

RS-Taichi 1

1

1

1

1

1

1

1

1

1

2

2

3

3

4

6

8

10

#

Distribution of Suit Manufacturers in Moto3

Dainese

Alpinestars

IXS

Spidi

Ixon

Mjk

Scorpion

4SR

Damen

Furygan

PSI

Acerbis

Bering

Clover

Danrow

Rewin

RS-Taichi 2,1%

2,1%

2,1%

2,1%

2,1%

2,1%

2,1%

2,1%

2,1%

2,1%

4,2%

4,2%

6,3%

6,3%

8,3%

12,5%

16,7%

20,8%

BRANDS

#

In Moto3 the most present brand was Dainese (20,8%) then Alpinestars (16,7%) followed by IXS (12,5%). Looking at points standing, it is clear that Spidi's investment was more efficient (in terms of victories) because their supported riders earned more points than the others (22% of the points supporting 8% of the riders). The ranking based on efficiency (Page 13) sees Spidi 1st, Alpinestars 2nd, and Dainese 3rd.


riders | 48


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Overall standing Moto3The 2013 MotoGP World Championship assigned victory to bike manufacturers and riders in all three classes. Dromo, in this report, decided to compile the first World Championship Standing for protective devices manufacturer's, assigning the sum of points gathered from the respective riders in respective classes.

In Moto3 17 different brands competed to earn a total of 2380 points. The 2013 Protective Device's (Racing Suits) Manufacturer standings in Moto3 is: 1st Dainese, with 716 points, 2nd Alpinestars, with 640 points3rd Spidi with 524 points.

47 points were assigned to riders with unknown suit's brand, but even assigning every point to one of the Top 3 will not change the result. Please note that brands without points are not listed.

7 1 6

6 4 0

5 2 4

1 6 8

8 9

1 0 0

6 8

4 7

9

8

8

2

1

DAINESE

ALPINESTARS

SPIDI

IXS

SCORPION

IXON

4SR

#

DANROW

DAMEN

BERING

REWIN

RS-TAICHI

The Moto3 Racing suits manufacturers Nation Cup, has 8 different nations disputing for 2380 points. The 2013 Gold Medal is is won by Italy, with 1882 points, Silver for Switzerland and Bronze for USA.

Italy points| 1882

Switzerland points| 168

USA points| 100

0

500

1000

1500

2000

I CH USA F CZ #N/D E NL JP

189476897100168

1882



13

Brand e�ciency presence/earned points

Scorpion

Furygan

Alpinestars

Spidi

Dainese

Damen

Vircos

IXS

Arlen Ness

Danrow

Ixon 19%

41%

75%

87%

109%

120%

129%

131%

161%

184%

369%Alpinestars

Spidi

Revit

Dainese

Spyke

Ixon

Berik

Blauer

Arlen Ness

PSI

Furygan 3%

6%

12%

16%

24%

47%

65%

116%

124%

162%

233% Spidi

Alpinestars

Dainese

4SR

Scorpion

Ixon

IXS

0

Danrow

Damen

Bering

Rewin

RS-Taichi 2%

4%

16%

16%

18%

32%

56%

60%

101%

137%

144%

161%

264%


In the graphs below, you can read the efficiency of every brand to earn points. It is the ratio between the brand distribution per class and the distribution of earned points. The higher than 100% means that the brand earned more points than the proportional distribution of his brand, so his riders were more competitive in average in respect to the ones from other manufacturers.

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+39 [email protected]@jarnozaffelli

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