renewal in an established business and product portfolio
TRANSCRIPT
INNOVATION MUST
GROW UP
IOT SMART DATA
UBIQUITOUS CLOUD
BIG BOX OF CREATIVE STUFF
3
Florence
100,000 PEOPLE
Millions of PEOPLE
1 PERSON
VANISHING MOATS
OPEN MARKETS BARRIER FREE
MARKETS
Unprecedented CREATIVE CAPACITY
Unprecedented CREATIVE CAPACITY COMPETITIVE
Product / Service Lifecycle
R&D Effort (invest)
Harvest Value(return)
Dan
McC
lure
- Th
ough
tWor
ks
11 ThoughtWorks - Dan McClure 2015
12
Service Lifecycle
Invent
Obsolescence Squeeze
Harvest
ThoughtWorks - Dan McClure 2015
13
INNOVATION NEEDS TO BE
14
INNOVATION IS
POSSIBLE INNOVATIONS
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
17
Product Lifecycle
Incremental Optimization
Extend Profitability and Product Life
Dan
McC
lure
- Th
ough
tWor
ks
1 - Small Change
2 - Almost Linear Impact
W. EDWARDS DEMING
Thou
ghtW
orks
- D
an M
cClu
re 2
015
$1.3 MILLION
70 YEARS
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
$0.7 MILLION $1.3 MILLION
$5.00
ThoughtWorks - Dan McClure 2015
23 ThoughtWorks - Dan McClure 2015
Thought Works - Dan McClure 2015
CULT OF IDEATION
ThoughtWorks - Dan McClure 2015
LEAN STARTUP
ThoughtWorks - Dan McClure 2015
BABY BUNNIES
ThoughtWorks - Dan McClure 2015
ARBITRARY SIMPLICITY
DOESN’T ERASE
COMPLEXITY
BIG INNOVATION
ThoughtWorks - Dan McClure 2015
BIG INNOVATION IS ABOUT CREATING
COMPLEX NEW ECOSYSTEMS OF VALUE
(wicked and messy)
LEAN STARTUP
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
1
DREAM DISRUPTIVE DREAMS
OPPORTUNITY
OPPORTUNITY OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
DISRUPTIVE INNOVATIONS
IN KITTY LITTER
FOLLOW YOUR CUSTOMER
HOME
ThoughtWorks - Dan McClure 2015
THE
BOX VANISHES
ThoughtWorks - Dan McClure 2015
INVENTING ECOSYSTEMS
OF
VALUE REFR IGERATORS x EGG FARMERS x SC IENT ISTS
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
2
DELIVER ECOSYSTEMS
1 OUT OF 12
VILFEDO PARETO
80 PERCENT OF THE VALUE
FROM 20 PERCENT OF THE EFFORT
ECOSYSTEMS ARE AN
AND
DIVERSE DOMAINS
Product Quality
Maintenance Effort
Program Revenues
User Satisfaction
Program Costs
InvestmentFunding
Product Availability
Speed of Scaling
User Base
New Features
--
+
+
+
+
++
+
+ -
+
.
.
SIMPLICITY through SCOPING
ThoughtWorks - Dan McClure 2015
Product Quality
Maintenance Effort
Program Revenues
User Satisfaction
Program Costs
InvestmentFunding
Product Availability
Speed of Scaling
User Base
New Features
--
+
+
+
+
++
+
+ -
+
.
.
COUPLED CHOICES / CONFLICTING DRIVERS
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
NIMBLE CHANGE
ThoughtWorks - Dan McClure 2015
PLATFORMS OF
INNOVATION
IMPRISONED BY
PAST SUCCESS
60 Million Lines
100 Million Lines
61
Legacy Vision
ThoughtWorks - Dan McClure 2015
62
Legacy VisionThin Slice
ThoughtWorks - Dan McClure 2015
63
Legacy VisionEvolve
ThoughtWorks - Dan McClure 2015
64
Legacy VisionDone
ThoughtWorks - Dan McClure 2015
3
ORGANIZE FOR CHANGE
66
Service Lifecycle
Invent
Obsolescence Squeeze
Harvest
ThoughtWorks - Dan McClure 2015
67
Serial Disruption
Product LifecycleMon
ey
Product LifecycleMon
ey
Product LifecycleMon
ey
Product LifecycleMon
ey
Product LifecycleMon
ey
ThoughtWorks - Dan McClure 2015
THE NEW CONTROL
ThoughtWorks - Dan McClure 2015
L E A R N I N G D R I V E N L E A N
ENTERPRISE
Accelerate IT Cycle Time
Product Architecture(Actionable Thin Slice)
Iterative Incremental Creation
Portfolio Management(Value Based Investment)
AutonomousPods
Product Strategy(Own the Problem / Shape the Approach)
GOAL GOAL GOAL
BET BET
VISION Executive Vision(Goal Based)1
2
4
5 Lean Delivery
3
Measure Value(Outcomes not Output)
6
ThoughtWorks - Dan McClure 2015
CHOREOGRAPHERS
FOCUS ON
OUTPUTS ThoughtWorks - Dan McClure 2015
FOCUS ON
OUTCOMES ThoughtWorks - Dan McClure 2015
M A N A G E R
E N G I N E E R
Organization and Priority Develop queues of work Organize and prioritize work Track progress / cost / change
Engineering and Expertise Deep insight into status quo Engineer modification Dependencies / constraints
ThoughtWorks - Dan McClure 2015
Organization and Priority Develop queues of work Organize and prioritize work Track progress / cost / change
Engineering and Expertise Deep insight into status quo Engineer modification Dependencies / constraints
Vision and Learning Big picture vision Architect the future Learn and pivot
M A N A G E R
E N G I N E E R
C H O R E O G R A P H E R
ThoughtWorks - Dan McClure 2015
COMPLEXITY IS
HARD
but …
Measure Value
GOAL GOAL GOAL
BET BET
VISION
1
2
3
5Users + Product
DevelopUX
Design / Delivery Loop
Product Architect
Product Architecture / Market Performance Loop
Market and Competitors
Product, UX, Tech
Strategist
Product Strategy /
Architecture Loop
Executive Leadership
Enterprise VisionMarket Opportunity
Loop
Lean PMO
Cross Enterprise LoopVision - Opportunity - Architecture - Design -
Delivery - Performance - Portfolio Loop
Lean Portfolio
Lean Backlog
Executive Vision
Product Vision
Product Opportunity Product Performance Loop
Design Research Loop
Agile DevelopmentLoop
Continuous Visioning Loop
4
6
Actionable Thin Slice
ThoughtWorks - Dan McClure 2015
On résiste à l'invasion des armées; on ne résiste pas
à l'invasion des idées
Victor Hugo
On résiste à l'invasion des armées; on ne résiste pas
à l'invasion des idées
Victor Hugo
“It does not do to leave a live dragon out of your
calculations, if you live near him.”
Gandalf
