Made by Renew. Shared by you.

Our partners arethe worlds mostpowerful brands andwe help them connectwith consumers.

We do this bycreating an urbanmedia space to deliverbranded content inthe most innovativeway possible.

It is a highly focusedmedia frameworkthat creates brandopportunity, influencesideas, compelsconsumers andmotivates their actions.

Creating a newspace to connectbrands withconsumers.

Renew is arevolutionary newdigital network ofRenew Podsbroadcastingrealtime content,information andentertainment toa targeted audienceat the heart offinancial centres.

Each Renew Pod broadcastsits information both visuallythrough its screen and digitallyto mobile devices through itsWi-Fi/Bluetooth technology. 

The Renew Network providescontent that is scheduled forbroadcast, and empowers itsdaily audience to choose whatcontent they watch andsubscribe to.

The Renew Networklearns and interacts withits audience, and begins todevelop and build user profilesbased on content choicehelping to prioritise the mostrelevant information to theperson on the move.

Originate anew spacein outdooradvertising.

Create anew way of

broadcastingoutdoor.

Challengeand changetraditional

media thinking.

Engage andprovide relevant

content toaudiences on

the move.

Made by Renew. Shared by you.

Renew PodYour gateway to the World.

BroadcastRenew offers a new wayof delivering content outdoorthrough a network of Pods.An opportunity to create aunique broadcast channelthat keeps the city connected,informed and entertained inrealtime. Reaching over 1.5million people daily, the channelhas the potential to becomean integral part of stayinginformed and in touch whilston the move. Content canbe zoned to a number ofPods allowing brands tolocalise messages and adapttheir virtual street presence tothe needs of their customers.

ConnectThe Renew Pod features stateof the art connectivity includingWi-Fi and Bluetooth. Thiscreates a virtual footprint muchlarger than the Pod itselfallowing people to interacteven before the Pod is visible.This creates the opportunityfor a dialogue and makesthe Pod an essential hotspotto connect to the internet,share information, subscribeto specific content and more.Every Pod is connected toeach other creating a powerfulinteractive network thatbecomes a gateway tothe world.

A new wayTo redefine the medialandscape in urbanenvironments and connectto the rest of an alreadyconnected world.

There is currently no commonlink across a city.

There is an opportunity to:

Originate a new mediaspace in outdoor.

Create a way ofbroadcasting outdoor.

Challenge and changetraditional media thinking.

Engage and providerelevant content toaudiences whilst mobile.

Create a new brandedmedia platform.

The Renew Pod isa unique design thatis modern, durableand driven by cuttingedge technologyto create a networklike no other.

EnvironmentRenew is a discreet and uniquerecycling infrastructure thatunderpins the network.Constantly monitored andmaintained, the ‘green’credentials create a powerfulhalo for any partner brand.Alongside deliveringenvironmental benefits tothe City, the Pod also protects.Using specially developedand bespoke blast intelligenttechnology the Pods areproven to resist and mitigatethe danger and hazards ofhigh explosives with minimalradiating impact.

MediaRenew creates the platformfor a new way to reachconsumers outdoors.Traditionally, outdoor is seenas static, passive and one-way.Renew creates a seamless wayof communicating that blendson-screen sponsored content- the call to action - with deeperlevels of targeted interactionthrough personalcommunication and mediadevices carried by our mobileaudience. This can be updatedrealtime creating excitingcreative opportunities to talkwith a new and growingaudience. To create brandloyalty through conversationand by providing relevantcontent, information andentertainment daily.

LocationHaving secured the exclusiverights to place 100 Pods in theheart of the financial ‘SquareMile’ – the Renew network isuniquely placed within theCity of London to connectwith a new audience that needsto stay informed.With no competing messagingsites, Renew will become anintegral and intuitive partof the audiences journeyat the heart of financial centresand transport hubs. Overtime, the potential to movefrom awareness to engagementand ultimately create loyalty isa powerful opportunity for anypartner brands.

Design & BrandFitting into a contemporaryurban landscape, the designof the Renew Pod is sleek,modern, durable, yet discreet.Each Pod is made with primarilyrecycled material. It representsa visionary future in whichoutdoor communication isseamless, connected, relevantand realtime. The shell of thePod can be customised subtlywith motifs to represent thepartner brand - e.g. logo, colourbands on the side of the Podmaking the Pod an ownableextension of the brand.

London, New York & BeyondThe Renew network canbe deployed in any urbanenvironment in any city andis fully scalable and adaptiveto the needs of the audienceand partner brands. Renewis already developing astrategy for deployment inLower Manhattan, New York.Renew is already in advanceddiscussion for the introductionof 400 Pods in Lower andMidtown Manhattan.

RelevantRealtimeInteractiveConnectedEnvironmentalIntuitiveInspiringDefining

A Renew Pod placedin the heart of the cityjust outside BankStation for maximumvisibility to commuters.

Renew Pod is alwaysconnected to otherPods creating arealtime networkacross the city.

At night it powers downconserving energy.

Made by Renew. Shared by you.

Your gateway to the World.

Broadcast ChannelA broadcast streamat the heart ofthe city.

Wi-Fi HotspotA hub atstreet level.

Bluetooth ZoneConnect, downloadand share.

EnvironmentCity widerecycling

infrastructure.

ProtectionBlast mitigation

protects andsecures.

RenewablePowered responsibly

by wind turbines.

InteractiveUpdate, setpreferences andrequest information.

ContentLive, interactiveand downloadablecontent.

MaintenanceMonitored realtime

and maintained daily.

SponsorshipA new branded

environment.

MediaBrand content,messages andsponsorship.

Design ledFormed to function

and enhanceenvironments.

Adaptive BrightnessBrightness adaptswith the positionof the sun.

On StreetA new urban

footprint for on themove media.

Visible

Legal

5.3m / 17.6f

15m / 50f

20m / 66.6f

30m / 100f

AveragePavement Width5.3 / 17.6f

Renew PodReaching out toa wider audience.The audience does not haveto be within sight of the RenewPod to interact with it. With itsWi-Fi and Bluetooth capabilitiesthe Pod extends it reachcreating a broad virtual‘retail’ space around it. This isdramatically increased whenthe virtual space of one unitoverlaps with that of another –essentially creating a seamlesscommunications network andlevel of interaction.

The Renew Network learnsand interacts with its audienceto develop and build userprofiles based on content choicehelping to prioritise the mostrelevant information to theperson on the move.

Renew PodWe have theopportunity to formopinion and shapeconversations.

Renew PodFoundationSponsorship.

A bespokeBrand Experience.

Renew Pod

We deliver all levels of communicationthrough a clearly branded platformto a specifically targeted audience.Messages and ideas delivered inrelevant packages of Branded contentto a user who is empowered to view,download, interact or share.

Be redefining outdoorcommunication we can:

Change Brand Perception• Direct PR messaging• Deliver Content in new stream• Halo effect of Eco credentials• Halo of new technology/delivery• Association with relevant content

Affect Bottom line• Increase Share Value• Generate Sales• Increase awareness ‘conversations’• New Audience share• Reposition or launch brands

Renew PodConnecting youand your audiences.

CorporateDialogue

You

ConsumerMessage

Products Innovations

Milestones Research +Development

EnvironmentalPlans

InvestorRelations

Content Channel

Press Clients

Shareholders Employees

Peers Stakeholders

Partners Suppliers

Profile Legacy

Audience

Brand Messages Targets

Renew PodCity wide rights to anew media platform.Foundation Sponsorship benefits.

Naming and Branding rightsThe sponsor will enjoy namingrights (where the project will be knownas the ‘Sponsor’ Renew Project in thepress and all communication material)and each unit will be physicallybranded by the project sponsor.

Association with the CityThe sponsor will have their logonext to the City of London emblem(co-branding) on the Renew unitsand on support electric fleetand personnel.

Brand monitoring within the CityThe Renew Sponsor Index allowsthe project sponsor to monitorthe sponsorship’s effectivenesson a realtime basis, and relate itto key marketing metrics such asshare of conversation within theCity community.

Sector exclusivityThe project sponsor will begranted sector exclusivity acrossall levels of sponsorship.

On-street communicationThe project sponsor will be givenairtime to achieve communicationobjectives in the City of London.

First right of refusalOpportunity to expand sponsorshipto other global financial markets(Manhattan project currently undernegotiation).

First right to RenewTwo year commitment with first rightof refusal to Renew in 2011 (coincidingwith the 2012 Olympic Games).

Branding furtherreinforced with contenton the Renew screens.

The campaign summary.

Passively, the Bluetooth/Wi-Fi willprovide tremendous quantitativeanalysis.

Actively, the Bluetooth/Wi-Fi canprovide latest products, pricing,specs and packages available

at stores and online. The platformcan provide the basis ofdeveloping a preferential/loyaltytie-up to increase conversion andbuild interaction.

750X(Three times daily)

125X(Once every other day)

Visual

Bluetooth

Wi-Fi

Technology

IR

Branding

Associated with technologyand environment throughbranding of the Renewnetwork (frequency ofreinforcement 3 x per day).

Engaged

Interaction

Awareness

Subconscious

Stage 4

Stage 3

Stage 2

Stage 1

Renew PodCreating theloyalty journey.Our value is based on buildingeasily consumable content andcreating meaningful engagementwith the consumer.

The Loyalty Journey

Through this journey it ispossible to:• Know the consumer• Grow an audience• Interact with them• Motivate actions• Have relevance to the moment• Build genuine brand loyalty

Build brandLeading to increasedawareness and interestin differentiated offer.

Consider brand extension.

Continue to monitoraudience needs.

Maximise word-of-mouthEnable creation ofarmy of evangelists

Provide a shared cause,leadership, support,communications, incentives.

Develop relationshipsProvide content, servicesand support to drivecustomer loyalty.

Listen to customer needs.

Engage in conversationsSpeak with relevance,confidence and permission.

Be useful, appropriate,open and attentive.

Drive considerationand purchase.

Engaging the audience

Innovationthroughtechnologyto achievesustainablegoals.

Our environmentalcredentials are afounding principle,not a badge.

Our vision, product,materials, processes,systems andtechnology are allat the leading edgeof innovation, workingin harmony within thebuilt environment,and respectful of thenatural environment.

Renewed LifeRenew is composedprimarily of recycled material.

Renewable EnergyThe Renew Network, each podand supporting fleet arepowered by wind farms.

RecyclingEach year, the averageRenew Pod is expected toredirect 1.5 tonne of recyclablematerial from landfill.

Ecological SecurityRenew is committed toprotecting and preservingour planet.

Life Saving ArmourRenew is designed toprotect people and property.

Energy Saving DisplaysRenew optimisesenergy through adaptivebrightness sensors.

Environmental Messageregular Renew programmingincludes special emphasis onenvironmental content,information and awareness.

Electrical SystemsAll electronic components withineach Renew pod are recycledin compliance with the WasteElectrical & ElectronicEquipment (WEEE) Regulations.

Made by Renew. Shared by you.

Renew is brought to you by Media Metrica Ltd.Studio Two, 166 Tower Bridge Road, London SE1 3LS. 

T: +44 (0) 207 407 2933  F: +44 (0) 207 089 9022 

renewsolution.com