participatory media: overview
DESCRIPTION
Talk on Participatory Media given at CNN-IBNTRANSCRIPT
Participatory MediaJune 2008
First for some background
Media Web: 1997
Media Web: 1997
Flash forward: Year 2008
Media Web: 2008
Media Web: 2008
What happened in along the way?
This happened
And This…
And This
Spot the difference?
1997: Everything is one-to-many
Spot the difference?
1997: Everything is one-to-many
2008: Everything is many-to-many
Before we proceed furtherA bit of jargon busting
• Social Media
All media is social, it is not media if it is not social
Before we proceed furtherA bit of jargon busting
• Social Media
All media is social, it is not media if it is not social
• Feedback loop
Redundant. Feedback already completes a loop
Before we proceed furtherA bit of jargon busting
• Social Media
All media is social, it is not media if it is not social
• Feedback loop
Redundant. Feedback already completes a loop.
• Web 2.uh oh
Evolution is inherent to products, it is not a philosophical paradigm shift.
Have you ever heard of a car 2.0 or a truck 2.0?
So, what is Participatory Media?
• It is about people being a part of the conversationthrough comments, forums, blogs
• It is something that widens the entry point for creation of content
through blogger, wordpress, wikipedia
• It is something that allows everyone to participate than the select few
Open for use (and abuse) by anyone with an internet connection
• It is something that amplifies your participation, mixes and mashes it up to create new contexts
Citizen Journalism, Citizens for Earth
The learning• Uptake has been good, but not spectacular
• 20% contribute, 80% consume, 5% stinks up the whole place for the 100%
• Expect the unexpected:
• In what will be said (good and bad)
• In how much will be said (average comment length, regulars )
• Inhow it will be said (local language comments)
The problem points• It is hard to scale participatory media
resource and time intensive
• Advertisers don't like it too much content can be very unpredictable
• Legal hasslescomments have generated legal notices and much ire at
times
• InconsistencyBoth in terms of quality and quantity
The FutureSometime towards end of 2007, on Wordpress.com, the top 3 blogs were
•http://icanhascheezburger.com
•http://politicalticker.blogs.cnn.com
•http://ihasahotdog.com/
The Future25 million page views per day on Wordpress.com alone
Hundred thousand posts made on a daily basis
10k users join every day
The FutureDiscovering content through peers
• Youtube is becoming the default mode of video/music content
• Shared between peers (email, IM, blogs)
• Usage led by context, than by brand (Google News)
• RSS readers/Twitter
Thank you