renaissance of words - outcomes of social media

Experience. Capability. Technology bwired.com.au

THE RENAISSANCE OF WORDSHow search and social media have elevated quality text

David WarwickThe Internet Show – Melbourne

30 April 2012

@drwarwick

Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au

Structure and HistoryRead or write?

Nearly universal literacy is a defining characteristic of modern civilization.

Nearly universal authorshipwill shape tomorrow's!

Denis Pelli & Charles BigelowA Writing Revolutionhttp://seedmagazine.com/


Structure and HistoryGrowth in authorship

People are trading privacy for influence!

Source: Denis Pelli & Charles Bigelow … http://seedmagazine.com/

TrendsBooks: x 10 per century for 6 centuries | New media: x 10 per year for 6 years


Structure and HistoryPeople want to connect (and influence) …

Source: Facebook


Structure and HistoryImpact of Search

Has search elevated ‘quality text’?


Structure and HistoryDimensions

FocusReader or writer centric

ReachDistribution and promotion

IntelligibilityTransfer of meaning

FidelityClarity, accuracy and truth of meaning

ChangeGeneration of desired outcome

LongevityLifetime and durability of relevance


Structure and HistoryExtreme Intervention is ‘text’ driven

Source: Jeffrey Knockel, University of New Mexicohttp://news.unm.edu/2011/09/unm-research-team-presents-paper-on-chinese-surveillance-and-censorship/

Chinese Censorship – Categorization SpreadCensored memes – long tail

EffectivenessMost effective when list is secret

Peer-to-peer V Client serverChannel difference (Skype V Twitter)

NeologismsCensors follow changing use

Collateral damageOver-blocking V Under-blocking

Where is the content line?Fcuk | Tibet | Tian’anmen | Hold the microphone | 4 Jun 89 | 64 | 8-squared …


Structure and HistoryVisual design weakness in Social Media (and Search)

Agency‘a service that acts for others’

PitchStereotyping of audiences and simplification of message

My DesignText gets in the way

EconomySpeed, expense and profit

ChannelAdaptability, flexibility and variability

DiscoveryImages and rich-media still depend on text for discovery!

Accommodation (the fine print)Of course great design (both visual assets and information strategy) can further elevate communication!(but then where would the controversy / debate be in saying that …)


Structure and HistoryDo you speak social?

Writing is more conciseMicro-blogging and the web generally have abbreviated meaning … IMHO ;)

TransparencyMany of use have become more revealing about our views … TMI

Social is ‘anti-social’(and dangerous) … however it can lead to ‘socialization’ #fail

We are social beingsThis is not new … human’s leverage technology for society (and communication)

ElevationIs about awareness and access – not specifically aesthetic or philosophical importanceSource: ‘How Social Media is Affecting the Way We Speak and Write’ Aliza Sherman,http://gigaom.com/collaboration/how-social-media-is-affecting-the-way-we-speak-and-write/


Structure and HistoryCorporate Lexicon – A ‘Brand-guide’ for language


Structure and HistorySiemens (message variation and controlled consistency)


Structure and HistoryMonitoring – ‘Listening Post’ Model (control and learning)


Structure and HistoryThe jury is out …

Some other things are changing …


ENDDavid Warwick

Director of Technology and Services

[email protected]: 0411 411 555P: 1300 780 566

@drwarwickApril 2012

renaissance of words - outcomes of social media

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social media

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social beingsthis

centuries new media

influence structure

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