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v RE/MAX HIGHLIGHTS | JANUARY 2016 facebook.com/remax twitter.com/remax youtube.com/remax plus.google.com/+remax pinterest.com/remax linkedin.com/company/remax (Agent/Broker) ©2016 RE/MAX, LLC. Each office is independently owned and operated. 16_73462 January 2016 National Housing Infographic REPORTS & ANNOUNCEMENTS UPDATE EMAILS EDUCATION RE/MAX University and The CE Shop > EVENTS January 13 > January 27 > BRAND VALUE LUXURY RE/MAX Wins Top Real Estate Franchise Ranking FOR IMMEDIATE RELEASE January 12, 2016 Chris Pflueger Vice President Business Development RE/MAX, LLC Contact: Shaun White Vice President Public Relations RE/MAX, LLC (303) 796-3405 [email protected] RE/MAX Wins Top Real Estate Franchise Ranking Annual Franchise 500 Recognizes Strength, Stability & Growth DENVER For the fourth consecutive year, RE/MAX, LLC holds the lead among real estate brands in the 37th annual 2016 Franchise 500 survey by Entrepreneur magazine. RE/MAX has held the top spot for 13 of the last 17 years. Top Real Estate Franchise Rankings in the 2016 Franchise 500: 21 RE/MAX, LLC 137 Weichert Real Estate Affiliates 166 Realty Executives 206 Keller Williams Realty In addition to the ranking as the leading real estate brand, the Denver-based franchisor was also ranked #21 among all franchises. This represents a significant jump from last year’s position at #75. “The RE/MAX business model is attractive to franchisees because it’s agent- centric and focused on a high level of customer service,” said Chris Pflueger, Vice President, Business Development, RE/MAX, LLC. Our franchisees benefit from the reach of a worldwide network and the many tools and resources that RE/MAX provides.Entrepreneur magazine’s annual Franchise 500 is the oldest and most comprehensive franchise ranking in the world. All companies are judged on quantifiable methods, including financial strength, stability, size, and growth rate. This year, top ranked franchises included well-known companies such as Jimmy John’s #1, Subway #5, McDonald’s #6, 7-Eleven #7 and Pizza Hut #11. In October, RE/MAX was honored for the seventh consecutive year as the leading real estate franchise in another respected survey, the Franchise Times Top 200. # # # About the RE/MAX Network: RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. Nobody sells more real estate than RE/MAX, when measured by residential transaction sides. RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals ® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. Registration Now Open: 2016 R4 > FE B R U A R Y 2 9 M A R C H 3, 2 0 1 6 M G M G ran d H otel & Casin o Las Vegas, N evada Discover a New Level of Excellence in Real Estate The RE/MAX Collection® The RE/MAX Collection Client Benefits Brochure FOR IMMEDIATE RELEASE January 20, 2016 Adam Contos Chief Operating Officer, RE/MAX, LLC 30-second anthem TV spot Contact: Kristen McCloy Manager, Public Relations RE/MAX, LLC (303) 796-3662 [email protected] Contact: Jamie King, Camp + King Founder and CEO (415) 345-6682 [email protected] New Ad Campaign Illustrates True Value of Real Estate Agents “Sign of a RE/MAX Agent” Launches in January DENVER RE/MAX, LLC will launch its new ad campaign at the end of the month. Created by the real estate franchisor’s lead advertising agency Camp + King, the “Sign of a RE/MAX Agent” campaign focuses on the true value that a RE/MAX agent offers throughout the home buying experience from concept to close. The colorful 2016 campaign is anchored by four 30-second TV commercials that feature a behind-the-scenes look at what RE/MAX agents do to ensure a positive experience the hustle, the staging, the open house, the leap of faith, the offer. "The challenge every day for real estate agents is conveying their value and then delivering the results buyers and sellers are looking for and nobody meets the challenge better than RE/MAX agents," said Adam Contos, RE/MAX Chief Operating Officer. "We wanted our new ads to tell this story in a whole new way, and we found just the right agency to pull it off." Camp + King filmed the “Sign of a RE/MAX Agent” spots on location in Los Angeles with famed music video director and photographer Autumn de Wilde. She aspired to show the heart and character of real estate agents through the commercials’ unique production style. “RE/MAX agents are dedicated to making the home buying and selling process as frictionless as possible for their clients,” said Jamie King, Camp + King Founder & CEO. “As such, much of what they do happens behind the scenes – we wanted to celebrate these moments and bring them to life.” The 2016 national ad campaign will run throughout the calendar year starting February 15; print and radio will begin the same month as well. Agents in participating RE/MAX regions will also have access to a variety of customizable assets for use in multiple formats: TV, radio, print, out-of-home, digital and social. To view the “Sign of a RE/MAX Agentanthem spot, visit the RE/MAX YouTube channel https://youtu.be/OOxMFvBB-Uw. # # # About the RE/MAX Network: RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great New Ad Campaign Illustrates True Value of Real Estate Agents RE/MAX Agents Care About Their Communities APPROVED SUPPLIERS The New RE/MAX Approved Supplier Catalog > On the Move: The RE/MAX Blog > The 2016 “Franchise 500” appears in the January issue of Entrepreneur magazine, with rankings based on growth rate, size, financial strength and stability. *Source: 2016 Entrepreneur Franchise 500, based on statistical data from July 2013 through July 2015 provided by companies supplying a full Franchise Disclosure Document. Real estate brokerages listed as unranked in the Franchise 500 are HomeSmart International, Realty One Group, Redefy Real Estate and United Country Real Estate. ©2016 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 16_65216. RE/MAX RANKED For the fourth year in a row, RE/MAX has been listed as the highest-ranking real estate franchise in the Franchise 500*. In Entrepreneur magazine’s Franchise 500 Real Estate Category REAL ESTATE RANKING RE/MAX 1 21 Out of 500 OVERALL RANKING Weichert 2 137 Out of 500 Realty Executives 3 166 Out of 500 Keller Williams 4 206 Out of 500 1 # 2016 Entrepreneur Magazine’s Franchise 500 > FOR IMMEDIATE RELEASE January 26, 2015 Dave Liniger CEO, Chairman of the Board and Co-Founder RE/MAX, LLC Hi-Res Photo File Contact: Shaun White Vice President, Public Relations RE/MAX, LLC 303-796-3405 [email protected] RE/MAX, LLC Sells Last Corporate-Owned Brokerages Brokerage Sales Make RE/MAX 100% Franchised Organization DENVER RE/MAX, LLC has sold its two remaining corporate-owned brokerages, RE/MAX Northwest in Seattle, Wash. and RE/MAX Equity Group in Portland, Ore. Last year, the global real estate franchisor sold RE/MAX 100 with six offices in Maryland and Virginia. As a result of these three brokerage sales, RE/MAX franchise offices are now completely independently owned. When RE/MAX went public in 2013, we stated our intention to divest of these three corporate owned brokerages to ensure that our focus would be entirely on the growth of our network as a franchise organization,” said Dave Liniger, CEO, Chairman of the Board and Co-Founder of RE/MAX, LLC. We’re so pleased that in each of these sales, current RE/MAX broker/owners were the buyers. There couldn’t have been any better outcome than this.” The owner of RE/MAX On the Lake, Matt van Winkle, now owns the largest number of RE/MAX offices in Washington state with the purchase of RE/MAX Northwest. The largest real estate brokerage in Oregon, RE/MAX Equity Group, and its 12 offices was purchased by Chuck and Chad Ochsner, the father and son owners of one of the largest brokerages in Colorado, RE/MAX Alliance. The Ochsners now own 33 RE/MAX offices with more than 1,400 agents. Last April, RE/MAX 100 was sold to RE/MAX Realty Group broker/owner Ken Crowley. The two companies together have more than 400 agents and combined sales of nearly $1.4 billion. We’re confident that the agents in all these offices, and their clients, are in very good hands with these new owners, who are among the most accomplished individuals in our industry,” Liniger added. RE/MAX has over 6,800 franchises in nearly 100 counties, a global footprint larger than any competitor. The Denver-based franchisor was recently recognized as the leading real estate brand in the Franchise 500 survey by Entrepreneur magazine; measured by growth, strength and stability, this year marks its fourth consecutive year leading the industry. RE/MAX has held #1 market share in the U.S. and Canada each year since 1999 as measured by residential transaction sides. # # # RE/MAX LLC Sells Last Corpoate-Owned Brokerages 2015 Franchise Times Top 200 > ABOVE: What it Takes to be a Top-Scoring MVP > COMMERCIAL CONSUMER VALUE A CLIENT-FOCUSED COMMERCIAL NETWORK RE/MAX Commercial Client Brochure Purchase Download 6 Things to Look for During a Listing Presentation > NEW LOOK!

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RE/MAX HIGHLIGHTS | JANUARY 2016

facebook.com/remax twitter.com/remax youtube.com/remax plus.google.com/+remax pinterest.com/remax linkedin.com/company/remax

(Agent/Broker) ©2016 RE/MAX, LLC. Each office is independently owned and operated. 16_73462

January 2016 National Housing Infographic

REPORTS & ANNOUNCEMENTS

UPDATEEMAILS

EDUCATION

RE/MAX University and The CE Shop >

EVENTS

January 13 > January 27 >

BRAND VALUE LUXURY

RE/MAX Wins Top Real Estate Franchise Ranking

FOR IMMEDIATE RELEASE January 12, 2016 Chris Pflueger Vice President Business Development RE/MAX, LLC

Contact: Shaun White Vice President Public Relations RE/MAX, LLC (303) 796-3405 [email protected]

RE/MAX Wins Top Real Estate Franchise Ranking Annual Franchise 500 Recognizes Strength, Stability & Growth

DENVER – For the fourth consecutive year, RE/MAX, LLC holds the lead among real estate brands in the 37th annual 2016 Franchise 500 survey by Entrepreneur magazine. RE/MAX has held the top spot for 13 of the last 17 years. Top Real Estate Franchise Rankings in the 2016 Franchise 500:

21 – RE/MAX, LLC 137 – Weichert Real Estate Affiliates 166 – Realty Executives 206 – Keller Williams Realty

In addition to the ranking as the leading real estate brand, the Denver-based franchisor was also ranked #21 among all franchises. This represents a significant jump from last year’s position at #75.

“The RE/MAX business model is attractive to franchisees because it’s agent-centric and focused on a high level of customer service,” said Chris Pflueger, Vice President, Business Development, RE/MAX, LLC. “Our franchisees benefit from the reach of a worldwide network and the many tools and resources that RE/MAX provides.” Entrepreneur magazine’s annual Franchise 500 is the oldest and most comprehensive franchise ranking in the world. All companies are judged on quantifiable methods, including financial strength, stability, size, and growth rate. This year, top ranked franchises included well-known companies such as Jimmy John’s #1, Subway #5, McDonald’s #6, 7-Eleven #7 and Pizza Hut #11. In October, RE/MAX was honored for the seventh consecutive year as the leading real estate franchise in another respected survey, the Franchise Times Top 200. # # # About the RE/MAX Network: RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. Nobody sells more real estate than RE/MAX, when measured by residential transaction sides. RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com.

Registration Now Open: 2016 R4 >

FEBRUARY 29 –

MARCH 3, 2

016

MGM Gran

d H

otel

& C

asin

o

Las Veg

as, N

evad

a

Discover a New Level of Excellence in Real Estate

The RE/MAX Collection®

The RE/MAX Collection Client Benefits Brochure

FOR IMMEDIATE RELEASE January 20, 2016 Adam Contos Chief Operating Officer, RE/MAX, LLC

30-second anthem TV spot

Contact: Kristen McCloy Manager, Public Relations RE/MAX, LLC (303) 796-3662 [email protected] Contact: Jamie King, Camp + King Founder and CEO (415) 345-6682 [email protected]

New Ad Campaign Illustrates True Value of Real Estate Agents “Sign of a RE/MAX Agent” Launches in January

DENVER – RE/MAX, LLC will launch its new ad campaign at the end of the month. Created by the real estate franchisor’s lead advertising agency Camp + King, the “Sign of a RE/MAX Agent” campaign focuses on the true value that a RE/MAX agent offers throughout the home buying experience from concept to close. The colorful 2016 campaign is anchored by four 30-second TV commercials that feature a behind-the-scenes look at what RE/MAX agents do to ensure a positive experience – the hustle, the staging, the open house, the leap of faith, the offer.

"The challenge every day for real estate agents is conveying their value and then delivering the results buyers and sellers are looking for – and nobody meets the challenge better than RE/MAX agents," said Adam Contos, RE/MAX Chief Operating Officer. "We wanted our new ads to tell this story in a whole new way, and we found just the right agency to pull it off."

Camp + King filmed the “Sign of a RE/MAX Agent” spots on location in Los Angeles with famed music video director and photographer Autumn de Wilde. She aspired to show the heart and character of real estate agents through the commercials’ unique production style. “RE/MAX agents are dedicated to making the home buying and selling process as frictionless as possible for their clients,” said Jamie King, Camp + King Founder & CEO. “As such, much of what they do happens behind the scenes – we wanted to celebrate these moments and bring them to life.” The 2016 national ad campaign will run throughout the calendar year starting February 15; print and radio will begin the same month as well. Agents in participating RE/MAX regions will also have access to a variety of customizable assets for use in multiple formats: TV, radio, print, out-of-home, digital and social. To view the “Sign of a RE/MAX Agent” anthem spot, visit the RE/MAX YouTube channel https://youtu.be/OOxMFvBB-Uw.

# # # About the RE/MAX Network: RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great

New Ad Campaign Illustrates True Value of Real Estate Agents

RE/MAX Agents Care About Their Communities

APPROVEDSUPPLIERS

The New RE/MAX Approved Supplier Catalog >

On the Move: The RE/MAX Blog >

The 2016 “Franchise 500” appears in the January issue of Entrepreneur magazine, with rankings based on growth rate, size, financial strength and stability.

*Source: 2016 Entrepreneur Franchise 500, based on statistical data from July 2013 through July 2015 provided by companies supplying a full Franchise Disclosure Document. Real estate brokerages listed as unranked in the Franchise 500 are HomeSmart International, Realty One Group, Redefy Real Estate and United Country Real Estate. ©2016 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 16_65216.

RE/MAX RANKED

For the fourth year in a row, RE/MAX has been listed as the highest-ranking real estate franchise in the Franchise 500*.

In Entrepreneur magazine’s Franchise 500 Real Estate Category

REAL ESTATE RANKING

RE/MAX1 21Out of 500

OVERALL RANKING

Weichert2 137Out of 500

Realty Executives3 166Out of 500

Keller Williams4 206Out of 500

1#

2016 Entrepreneur Magazine’s Franchise 500 >

FOR IMMEDIATE RELEASE

January 26, 2015 Dave Liniger CEO, Chairman of the Board and Co-Founder RE/MAX, LLC Hi-Res Photo File

Contact: Shaun White Vice President, Public Relations RE/MAX, LLC 303-796-3405 [email protected]

RE/MAX, LLC Sells Last Corporate-Owned Brokerages Brokerage Sales Make RE/MAX 100% Franchised Organization

DENVER – RE/MAX, LLC has sold its two remaining corporate-owned brokerages, RE/MAX Northwest in Seattle, Wash. and RE/MAX Equity Group in Portland, Ore. Last year, the global real estate franchisor sold RE/MAX 100 with six offices in Maryland and Virginia. As a result of these three brokerage sales, RE/MAX franchise offices are now completely independently owned. “When RE/MAX went public in 2013, we stated our intention to divest of these three corporate owned brokerages to ensure that our focus would be entirely on the growth of our network as a franchise organization,” said Dave Liniger, CEO, Chairman of the Board and Co-Founder of RE/MAX, LLC. “We’re so pleased that in each of these sales, current RE/MAX broker/owners were the buyers. There couldn’t have been any better outcome than this.” The owner of RE/MAX On the Lake, Matt van Winkle, now owns the largest number of RE/MAX offices in Washington state with the purchase of RE/MAX Northwest. The largest real estate brokerage in Oregon, RE/MAX Equity Group, and its 12 offices was purchased by Chuck and Chad Ochsner, the father and son owners of one of the largest brokerages in Colorado, RE/MAX Alliance. The Ochsners now own 33 RE/MAX offices with more than 1,400 agents. Last April, RE/MAX 100 was sold to RE/MAX Realty Group broker/owner Ken Crowley. The two companies together have more than 400 agents and combined sales of nearly $1.4 billion. “We’re confident that the agents in all these offices, and their clients, are in very good hands with these new owners, who are among the most accomplished individuals in our industry,” Liniger added. RE/MAX has over 6,800 franchises in nearly 100 counties, a global footprint larger than any competitor. The Denver-based franchisor was recently recognized as the leading real estate brand in the Franchise 500 survey by Entrepreneur magazine; measured by growth, strength and stability, this year marks its fourth consecutive year leading the industry. RE/MAX has held #1 market share in the U.S. and Canada each year since 1999 as measured by residential transaction sides. # # #

RE/MAX LLC Sells Last Corpoate-Owned Brokerages

2015 Franchise Times Top 200 >

ABOVE: What it Takes to be a Top-Scoring MVP >

COMMERCIAL

CONSUMERVALUE

A CLIENT-FOCUSED COMMERCIAL NETWORK

RE/MAX Commercial Client Brochure

Purchase Download

6 Things to Look for During a Listing Presentation >

NEW LOOK!