relay for life of etsu
DESCRIPTION
Relay For Life of ETSU. Figure Eight. Designed display in SORC that will be up for the month of March to promote Relay For Life in the D.P. Culp Center. SORC Display. The group is distributing posters provided by the American Cancer Society throughout campus and the community. Posters. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/1.jpg)
{
Relay For Life of ETSU
Figure Eight
![Page 2: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/2.jpg)
Designed display in SORC that will be up for the month of March to promote Relay For Life in the D.P. Culp Center.
SORC Display
![Page 3: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/3.jpg)
{The group is distributing posters provided by the American Cancer Society throughout campus and the community.
Posters
![Page 4: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/4.jpg)
The group took charge of the organization’s Facebook page to update content regularly.
Mission Content Fundraising Promotions
Social Media Management
![Page 5: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/5.jpg)
Wrote and distributed press release about Paint the Campus Purple event and the kickoff.
Wrote and distributed press release containing day-of event details.
News Releases
![Page 6: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/6.jpg)
ETSU Relay for Life celebrates 2012
kickoff
![Page 7: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/7.jpg)
Release for Paint the Campus Purple
![Page 8: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/8.jpg)
Purple 101 Raises Awareness
![Page 9: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/9.jpg)
East Tennesseanevent release
![Page 10: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/10.jpg)
Worked with Electric 94.9 to provide on-site remote.
Worked with WJHL to gain coverage of event.
Pitched coverage to East Tennessean.
Coordinated Media Coverage
![Page 11: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/11.jpg)
Relay for Life mass email disrupts students
Crisis Communication
![Page 12: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/12.jpg)
Wrote statement for event chairs to release during e-mail crisis.
Crisis Communication
Our Response
![Page 13: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/13.jpg)
{Evaluation
Goals Raise $34,200Get 40 teams to sign up
![Page 14: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/14.jpg)
ResultsSuccess
{Exceeded team and money goal
{Both WJHL and 94.9 covered the event
![Page 15: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/15.jpg)
{Civility Week
Figure Eight
![Page 16: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/16.jpg)
Posters
![Page 17: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/17.jpg)
T-shirt Design
![Page 18: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/18.jpg)
Pitched stories to local media and received coverage from:
East Tennessean WJHL-TV Tri-Cities.com
Coordinated Media Coverage
![Page 19: Relay For Life of ETSU](https://reader035.vdocuments.site/reader035/viewer/2022062720/568133bd550346895d9abc90/html5/thumbnails/19.jpg)
Crisis Management