RELAY FOR LIFE 2009

TEAM CAPTAINS MEETING

TEAM WEBPAGE

• Click in Team Description

• Type why your team is relaying

• To upload photo:– Click browse– Click choose file– Select the image and

Save

PERSONAL WEBPAGE• Sign In• Click “Personal Page” Icon

What’s Wrong Here?

What’s Wrong Here?

What’s Wrong Here?

Characteristics of an Unsuccessful Webpage

Outdated Information

Unappealing use of font (size, color, style, etc.)

Not Customized

Not Proof-read

Confusing sidebar Links

What Makes It Great?

What Makes It Great?

What Makes It Great?

Characteristics of a Great Site

Current Information (Updated Often!)

Smart use of fonts

Customized

Effective use of homepage

Proof-Read

Manageable Sidebar

What Is The Best Kept Secret In Online

Fundraising?

The Secret:

MORE EMAILS!!!

$9,814,081

745,761

182,380

$34.18

$11.93

4

Total raised online in FY08 by College events: $9,814,081

Total number of emails sent by College events (participant emails): 745,761

Total number of participants registered online: 182, 380

Average online gift for college events: $34.18

Average dollars raised online per email sent: $11.93

Average number of emails sent per participant: 4

Theoretical (additional) amount raised with each participant sending one more email: $2,175,793.40

Number of emails needed for the online average per participant to equal $100: 9

Theoretical (additional) amount raised with each participant sending ten emails:$13, 054,760.40

Email How To

• Go to UT’s Relay Event URL and Log In

• Click on Participation Center

• Click on the Emails button

• Suggested Messages– Recruitment Team– Solicit Gifts– Thank You– Other

• Dear Aunt Bonnie,•  • Hello! How are you doing? How was your vacation to Orlando? I’d love to hear all about

it the next chance I get. Apparently the weather there is pretty terrible, so I hope that didn’t ruin your trip.

•  • One of the reasons I’m writing you is to tell you about something that is very important to

me: Relay For Life. Relay For Life is the signature fundraiser for the American Cancer Society (ACS), and I’ve choose to sign up for the Relay For Life of Hope University in order to help raise money for cancer research, advocacy initiatives, and ACS educational programs and services. After grandpa died, I wanted to help the ACS fight back against cancer and Relay For Life makes me feel like someday cancer will be cured.

•  • It would mean a lot to me if you made a donation on my behalf. There is no minimum

donation, nor do you have to pay more if I walk more during the event. I would really appreciate any donation you’re willing to give because anything helps the ACS. If you’re willing to donate, please follow the link at the bottom of this email to see my personal fundraising page. All you have to do is click the link to donate and follow the instruction on the page. If you have any questions, please let me know! If you’d feel more comfortable with an offline donation, my fundraising page has a printable form with the actual mailing address for the American Cancer Society.

•  • Thank you for any help you’re willing to give!•  • Love,• Chris

Elements of a Successful Fundraising Email Make It Personal!

Essentials: Your name, event name, recipient’s name

“Why I Relay” Anecdote

ACS Connections: Where the money goes

Link to ACS Mailing Address

Your Ideas

TRACKING EMAILS

• Click “Follow Ups” link

ENTERING OFFLINE GIFTS

• Click “Participation Center”

• Click “Team Progress”

• Scroll down to “Gift Summary”

• Click “Enter Team Gifts Received Offline”

• Enter Donor Info