reinigungs markt

Media Data 2013

Price List no. 15

Specialist Magazine forCommercial Cleaning Services, Hygieneand Facility Management

Official ISSA publication for Germany, Austria and Switzerland

Official publication for the European disinfector Association

IVW-tested,according to German AMF-Standard

Price List no. 15August 2012, valid from 1.1.2013P

1. Print run:12,257�copies,�IVW-tested�(01.07.11-30.06.2012)Circulation:�12,043�copies�Sold�copies:�1,126�copies

2. Magazine size:Magazine�size:�210�mm�wide,�297�mm�high�(ISO�DIN�A4),Type�area:�179�mm�wide,�262�mm�high

3. Technical data:Printing�method:�Offset,�Binding:�Perfect�bindingProgramms�for�digital�mechanicals:�Adobe�Acrobat,�Adobe�Illustrator,QuarkXPress,�Adobe�Photoshop,�Adobe�InDesignData�please�send:�PDF/X-3�via�E-Mail�to�[email protected]

Please note for colour advertisements:Binding�colour�reproduction�cannot�be�guaranteed�without�a�proof.�We�cannotadmit�any�complaints�in�case�of�incomplete�or�erroneous�data/printing�material.

Should you have any further questions or transmission problems pleasecall: +49 (0)74 53/9 38 57 87

Specialist Magazine forCommercial Cleaning Services, Hygiene and Facility Management

4. Publication dates:10�issues�+�1�special�English�Issue+�Trade�fair�planner�for�the�CMS�in�Berlin+�1�Special�Issue�in�French+�1�Special�Issue�in�Polish+�1�Special�Issue�in�Italian+�4�„Trade�Fair�News“�at�the�CMS�in�BerlinPublication dates and closing dates:see�Editorial�and�Publication�Schedule

5. Publishing house:Knittler�Medien�GmbHMittlerer�Hubweg�5,�72227�EgenhausenTel.:�+49�(0)74�53/9�38�57�87 | Fax:�+49�(0)74�53/9�38�57�97Web:�www.knittler.de,�E-Mail:�[email protected]

6. Terms of payment:net�within�30�days�from�the�date�of�invoice,2 %�discount�within�10�days

Bank details:Sparkasse�Pforzheim�Calw,�sort�code�666�500�85,account�no.�4�840�879IBAN-No.�DE92666500850004840879

7. Advertisement sizes • Prices:Advertisement Width x height in mm

(type�area�/�bled�off)Format b/w 2-colour 4-colour

1/1 page 179 x 262 / 210 x 297 Portrait format € 3,164 € 3,730 € 4,916

2/3 page 179 x 175 / 210 x 199118 x 262 / 132 x 297

Landscape formatPortrait format € 2,136 € 2,621 € 3,730

1/2 page 179 x 131 / 210 x 15588 x 262 / 102 x 297


1/3 page 179 x 88 / 210 x 11257 x 262 / 72 x 297


1/4 page179 x 6542 x 26288 x 131

Landscape formatPortrait formatdouble-column

€ 802 € 1,153 € 1,650

1/8 page179 x 3388 x 6542 x 131

Landscape formatdouble-columnPortrait format

€ 396 € 734 € 734

1/16 page 88 x 3242 x 60

double-columnPortrait format € 203 € 485 € 485

German Issue

8. Special surcharges:Front�cover�package�(front�cover�+�1/2�page�4-c) € 6,700Front�cover,�4-c € 6,000Inside�front�cover�or�outside�back�cover�4-c € 5,640Junior�Page €�2,826Bleed, gutter bleed and binding placement regulations: 10 % of basic rate

9. Special advertisements:Special�price�corporate�profile�(double�page),�4-c € 5,222Special�price�Top-Partner�(only�1/2013�issue)�per�page € 2,911Special�price�Sustainability�per�page € 2,911Special�price�Internet�guide�(1/4�page,�4-c) € 870

Job advertisements: 50 %�off�basic�rate“Employment wanted” advertisements: 70 %�off�basic�rate

Price per mm: 42�mm�wide�(single-column)�=�€ 3.39

Price List no. 15August 2012, valid from 1.1.2013P

9. Special advertisements:Advertisements in the REINIGUNGS MARKT source of supply:

42�mm�wide�(single-column).�This�price�includes�the�publication�on�our�website�www.knittler.de�which�has�over�27,600�visits�a�month.Price�per�mm�is� € 2.16

If�you�like�an�internet�link�to�your�websitethe�price�per�mm�is € 3.00

Additional fee (4-c) + 30 % of basic rate

10. Exclusive advertisements:on request

11. Discount:Staggered�repeat�discount.Starting�from�the�first�publication�of�the�advertisement:

Frequency discount rate: 3�ads�=�3 %, 6�ads�=�5 %,�10�ads�=�10 %Volume discount rate: 3�pages�=�10 %,�6�pages�=�15 %

12. Combinations:on request

13. Bound inserts:2�pages�(1�sheet) € 3,4924�pages�(2�sheets) € 5,933

Delivery�14�days�before�issue.�Send�sample�to�publisher�with�order.Format: untrimmed�size�216�mm�wide,�303�mm�high.

Multi-page�inserts�should�be�folded�to�this�size.

14. Loose inserts:(not�discountable)

Up�to�25�g�(=�12,500�copies) € 2,350+�€�205�postal�charges

For�each�additional�25�g € 1,950+�€�205�postal�charges

Delivery�14�days�before�issue.�Send�sample�to�publisher�with�order.�Max.�sheet�size:�205�mm�wide�x�290�mm�high.

15. Tip-on cards:on request

16. Mailing address for bound/loose inserts:on request


Format plan

All formats are final formats. Bled off advertisments need to have additional 3 mm bleed.

1/8�double-columnWidth:��88�mmHeight:��65�mm

1/4�PortraitWidth:��42�mmHeight:�262�mm

1/3�LandscapeWidth:�179�mmHeight:��88�mm



1/2�LandscapeWidth:��179�mmHeight:�131�mm



1/8�PortraitWidth:�42�mm

Height:�131�mm

Junior-PageWidth:��133�mmHeight:�179�mm

1/1�Width:��179�mmHeight:�262�mm

1/3�Landscape�bled�offWidth:��210�mmHeight:�112�mm

1/1�bled�offWidth:�210�mmHeight:�297�mm

1/2�Landscape�bled�offWidth:��210�mmHeight:�155�mm

Junior-Page�bled�offWidth:�147�mmHeight:�203�mm

2/1�bled�offWidth:��420�mmHeight:�297�mm

2/1Width:��392�mmHeight:�262�mm

In�case�of�texts�and�pictures�runningacross�the�gutter,�please�note�that�–due�to�perfect�binding�–�in�the�gutternext�to�the�3�mm�bleed�per�page

(trim�margin)�another�approx.�3�mmper�page�are�not�optimally�legible�and

therefore�have�to�be�laid�out�overlapping.

Front�cover�bled�offWidth:�154�mmHeight:�228�mm

P1/4

double-column

W:�88�mmH:�131�mm

1/3�Portrait�bled�offWidth:��72�mmHeight:�297�mm

1/2�Portrait�bled�offWidth:�102�mmHeight:�297�mm

German Issue

Magazineprofile1

1. Brief profile

REINIGUNGS�MARKT� is� the� official� ISSA� publication� for� Germany,�Austria� andSwitzerland.� With� over� 5,500� members� worldwide,� ISSA� is� the� leading�association�of�manufacturers�and�distributors�in�the�cleaning�industry.REINIGUNGS� MARKT� is� an� innovative� specialist� magazine� for� commercialcleaning�services,�hygiene�and�facility�management.�Cleaning�and��maintenanceare�key�factors�for�ensuring�cleaning�standards,�functions�as�well�as�the�main-tenance�of�the�value�of�the�facilities�and�their�equipment.�Cleaning�is�an�integralpart� of� facility� management.� As� an� independent� �specialist� magazine� REINI-GUNGS�MARKT�offers�its�readers�practical�tips�and�competent�advice.�On-the-spot�application� reports,�clearly�presented�market�data,�high-quality� technicalarticles� and� regular� special� features� are� all� part� of� the� editorial� concept.Interviews,�surveys,�product�presentations�and�industry�news�are�further�high-lights.Contract� cleaning� companies� are� the� main� target� group.� In� 2009,� 37,700�companies�operated�with�a�total�of�more�than�890,000�employees�in�Germanyalone.�The� types�of�companies�range�from�small�specialists� to� large�serviceenterprises�offering�a�complete�range�of�building�services,�with�up�to�40,000employees�in�some�cases.�Following�the�USA,�Germany�is�the�largest�cleaningmarket�worldwide.�The�industry�generates�a�turnover�of�11.2�billion�Euros.�Sothe�industry�is�the�most�employment�intensive�trade�in�Germany.�Over�2,500member�companies�of�the�Federal�Association�of�Guilds�cover�approx.�87�percent�of�the�market.

(Source:�Bundesinnungsverband�des�Gebäudereinigerhandwerks�August�2012)

2. Frequency 10�issuesof publication: + 1�special�English�Issue�for�the�

ISSA/Interclean�in�Amsterdam+�Trade�fair�planner�for�the�ISSA/Interclean

3. Volume/year: 16th year�2013

4. Web: www.knittler.de,�www.reinigungsmarkt.de

5. Memberships: IVW,�SZV�und�VDZ

6. Organ: ISSA,�The�Experts�of�Cleaning�and�MaintenanceEFfD,�Offical�publication�for�the�European�disinfector�Association

7. Publisher & Chief editor: Reinhard�Knittler

8. Publishing house: Knittler�Medien�GmbHMittlerer�Hubweg�5,�D-72227�EgenhausenTel.:�+49�(0)74�53/9�38�57�87Fax:�+49�(0)74�53/9�38�57�[email protected]

9. Editors: Mr.�Faust,�Mrs.�Wolf,�Mr.�Merck�(freelance�journalist),�Mr.�Schneider�(freelance�journalist),�Mrs.�Wächter�(freelance�journalist)

10. Advertising Mrs.�Haselmaier,�Mrs.�Knittler,�Mrs.�Müller,�assistent: Mrs.�Rau,�Mrs.�Renz,�Mrs.�Rist

11. Sales management: Elfi�Knittler


MagazineProfile1 Circulation and

distribution analysis212. Purchase Price: Annual�subscription € 52.80 (incl.�VAT)

Europe € 70.35 (incl.�shipping�and�handling)

Overseas € 88.20 (incl.�shipping�and�handling)

Single�issue € 07.00 (incl.�VAT)

13. ISSN: 1439-7544

14. Volume analysis: 1/2011�bis�10/2011 = 10�Ausgaben

Magazine size: ISO�DIN�A4,�210�x�297�mm

Total pages: 1.100 = 100,00 %Editorial section: 703,93 = 63,65 %Advertising section: 396,07 = 35,85 %Loose inserts: 23 = 100,00 %

15. Content Analysis by the Editor:Special features from regions: = 62,19 (8,8 %)Cleaning: Machines and Technology = 95,06 (13,5 %)Cleaning: Chemicals and Hygiene = 69,36 (9,9 %)Trade fair reports and products+ Cleaning methods = 189,72 (27,0 %)Municipal and commercial vehicles = 21,97 (3,1 %)News from the industry = 50,53 (7,2 %)Company portraits (industry) = 52,75 (7,5 %)Consulting + Business administration + IT = 18,52 (2,6 %)Work safety + Work protection = 17.48 (3,0 %)Seminars + Education = 15,76 (2,2 %)

Aerial Platforms + Window Cleaning = 15,76 (2,2 %)Laundry Technology = 8,44 (1,2 %)Editorial = 10,00 (1,4 %)ISSA-News = 10,00 (1,4 %)Waste Management – Environment Protection = 14,67 (2,1 %)Content + Preview + Imprint = 35,0 (5,0 %)

Total (1/2010 to 09/2010) = 703,93 (100,00 %)

16. Circulation audit:

17. Circulation Analysis: Copies�per�issue/average�for�01.07.11-30.06.12

Print run: 12,257

Total circulation: 12,043 other�countries: 1,977

Sold copies: 1,126 other�countries: 173– subscribed�copies 1,594 specimen�copies: 109– single�copies 0– from�other�sales 408

Free copies: 10,917

Archive and personal copies: 213

German Issue

Circulation and distribution analysis2

18. Geographical distribution analysis:Copies %

Germany total 11,066 100.0

Nielsen-Area l 01,616 14.6Schleswig-Holstein,�Hamburg,�Lower�Saxony,�Bremen

Nielsen-Area ll 01,936 17.5North�Rhine-Westphalia

Nielsen-Area llla 01,781 16.2Hesse,�Rhineland-Palatinate,�Saarland

Nielsen-Area lllb 02,147 19.4Baden-Wuerttemberg

Nielsen-Area lV 01,826 16.5Bavaria

Nielsen-Area V 00.697 6.3Berlin

Nielsen-Area Vl 00.299 2.7Mecklenburg-Western�Pomerania,�Brandenburg,�Saxony-Anhalt

Nielsen-Area Vll 00.752 6.8Thuringia,�Saxony

other countries 0977thereof: Austria 119

Switzerland 603other�European�countries 201Overseas 54

Total circulation: 012,043

I

II

IIIa

IIIbIV

VI

VII

V


Recipients-structure-analysis3E

19.1 Branches/Industrial sectors/Trades/Professional groupsNumber of Recipient Groups Share in print Copiesbasic System run actually about

circulated (%) (Expansion)

81.21 Commercial�Cleaning�Companies 37 3,700Industry�Companies 10 1,000

86.1 Hospitals 18 1,80087 Old�People’s�and�Nursing�Homes 3 30055�+�56 Hotel�Chains,�Large-Scale�Catering 2 200

Motorway�Service�Areas�and�Airports 1 10081.10.0 Facility�Management 2 20084.1 Public�Administration 11 1,100

Production,�Specialized�Trade�for�Cleaning 13 1,300No�data�supplied 3 300

Represented�total�circuation 100 10,000

rounding�difference 31

Not�represented�total�circulation 1,980

total�circulation� 12,011

20. Size of commercial unit:Share in print run actually circulated

(%) Expansion (approx.)

less�than�20�Employees 35 3,50020�–49�Employees 16 1,60050�–99�Employees 14 1,400100�–199�Employees 7 700200�–499�Employees 11 1,100500�and�more�Employees 13 1,300No�data�supplied 4 400rounding�difference 31

Represented�total�circulation 100 10,031

21.1 Work characteristic: fieldShare in the total represented recipients

(multiple choices are possible) (%) Expansion (approx.)

Management 60 9,400Direction�of�Administration 40 6,300Buying�Department 39 6,100Human�Resource�Management 17 2,700Instructor�qualifying�examination 27 4,200Property�Management 7 1,100Facility�Management 9 1,400Person�in�charge�for�Hygiene 5 800Matron 2 300Others 1 200No�data�supplied 0 0

Total�represented�recipients 100 15,700

21.2 Work characteristic: job titleShare in the total represented recipients


Owner/CEO/Managing�Director 45 7,100Technical�Director 4 600Director�of�Department 21 3,300Property�Manager/Master 22 3,500Director�of�Buying�Department 8 1,300Director�of�Administration 4 600Disinfector 3 500Hygiene�Specialist 1 200Others 13 2,000No�data�supplied 5 800


Short Description of the evaulation method see page 12

German Issue

Readers-structure-analysis3LRecipients-

structure-analysis3E22.2 Education/Training

Share in the total represented recipients(%) Expansion (approx.)

Bachelor 31 4,900Master�Exam 9 1,400Professional�School 23 3,600High�Professional�School 13 2,100University/High�School�Exam 20 3,100Doctor’s�Degree/State�Doctorate 0 0Others 0 0No�data�supplied 4 600


23 AgeShare in the total represented recipients


Up�to�29�years 6 90030�–39�years 22 3,40040�–49�years 33 5,20050�–59�years 24 3,80060�–69�years 7 1,100over�70�years 3 500No�data�supplied 5 800


19 Branches/Industrial sectors/Trades/Professional groupsClassification Recipient Groups Share in the investigated Readers

(according to classification of trades) (%) Expansion (approx.)

Commercial�Cleaning�Companies 39 6,100Industry�Companies 11 1,700Hospitals 15 2,400Old�People’s�and�Nursing�Homes 3 500Hotel�Chains,�Large-Scale�Catering 2 300Motorway�Service�Areas�and�Airports 1 200Facility�Management 3 500Public�Administration 8 1,200Production,�Specialized�Trade�for�Cleaning 15 2,300Others 3 500

Readers 100 15,700

20 Size of commercial unit:Share in the investigated Readers


less�than�20�Employees 37 5,80020�–49�Employees 15 2,40050�–99�Employees 017 2,700100�–199�Employees 6 900200�–499�Employees 11 1,700500�and�more�Employees 11 1,700No�data�supplied 3 500

Readers 100 15,700

Short Description of the evaluation method see page 12

Readers-structure-analysis3L

22.2 Education/TrainingShare in the investigated readers


Bachelor 31 4,900Master�Exam 9 1,400Professional�School 23 3,600High�Professional�School 13 2,100University/High�School�Exam 20 3,100Doctor’s�Degree/State�Doctorate 0 0Others 0 0No�data�supplied 4 600


23 AgeShare in the investigated readers


Up�to�29�years 6 90030�–39�years 22 3,40040�–49�years 33 5,20050�–59�years 24 3,80060�–69�years 7 1,100over�70�years 3 500No�data�supplied 5 800


Short Description of the evaluation method see page 12

21.1 Work characteristic: fieldShare in the investigated readers

(Multiple choices possible) (%) Expansion (approx.)

Management 60 9,400Direction�of�Administration 40 6,300Buying�Department 39 6,100Human�Resources�Direction 17 2,700Instructor�qualifying�examination 27 4,200Property�Management 7 1,100Facility�Management 9 1,400Specialist�in�Hygiene 5 800Matrone 2 300Others 1 200No�data�supplied 0 0

Readers 100 15,700

21.2 Work characteristic: job titleShare in the investigated readers

(Multiple choices possible) (%) Expansion (approx.)

Owner/CEO/Managing�Director 45 7,100Technical�Director 4 600Director�of�Department 21 3,300Property�Manager/Master 22 3,500Director�of�Buying�Department 8 1,300Director�of�Administration 4 600Disinfector 3 500Specialist�in�Hygiene 1 200Others 13 2,000No�data�supplied 5 800

Readers 100 15,700

German Issue

Short Discriptionof the Evaluation MethodSpecialist Magazine for

Commercial Cleaning Services, Hygiene and Facility Management

Short Description of the Evaluation Method for the readership analysis

1 Evaluation Method:Readership�analysis�through�Evaluation�by�phone�and�written�– sample

2 Description of the recipients, when the data was generated

2.1 All adresses are based in a recipients data

2.2 Total amount of recipients: 22,674

2.3 Total amount of the changing recipients: 10,398

2.3 Structure of the recipients/average issue according to normal circulation:Sold�copies 1,613thereof�subscribed�copies 1,313thereof�other�sales 300Free�copies 10,398actually�circulated�copies 12,011thereof�domestic 10,825thereof�other�countries 1,186

3 Description of the Survey

3.1 Total amount (investigated share)total�amount 12,011 (100 %)thereof�not�in�the�data: 1,980 (16 %)Other�sales 300Show�cage 494Other�countries 1,186The�Survey�data�represents�of�the�total�amount 10,031 (84 %)

3.2 Day of the Sample draft: 28.05.2010

3.3 Description of the sample: Simple random choiceFirst�sample�(used�adresses) 835thereof�usual�differenceswrong�Tel.-no./Tel.-no.�not�supplied 50Adress�could�not�be�received�after�five�failed�contacts 169Wrong�Adress/Company�closed 41No�target�person�in�the�company/Magazine�unknown 207Target�person�(personal�first�recipient)�could�not�be�reached 7Cleared�brutto�sample 361 (100 %)thereof�normal�differencesPersonal�copy 1Total�rejection 36Target�person�could�not�be�reached�after�five�contacts 50realised�interviews 254 (70 %)

3.4 Target person for the Survey:Personal�recipient�in�the�company

3.5 Definition of a reader:The�reader�has�read�at�least�one�issue�in�the�last�12�months

3.6 Time space of the Survey:29.06.2010�to�02.09.2010

3.7 Realisation of the Survey:Bonner�Institut�für�Markt-,�Meinungs-,�Absatz-�und�Sozialforschung�marmas�bonn�GmbH/Germany.�The�Survey�is�according�to�realisation�and�report�to�the�german�ZAW-Scheme.

Media-Profile4Chance of contact per page

Share in the investigated readers (%)total�or�almost�total 57approx.�three�quarters 16approx.�half�of�the�magazine 13approx.�one�quarter� 7only�few�pages 3(almost)�no�pages 0no�data�supplied 4total 100Chance of contact per page: 77%

Reading timeShare in the investigated readers (%)

up�to�10�min. 3511�to�15�min. 2616�to�20�min. 1321�to�30�min. 17more�than�30�min. 8no�data�supplied 1total 100evaluation: 20%

Relevance for the jobShare in the investigated readers (%)

is�regularly�useful� 17is�sometimes�useful 49is�rarely�useful 23is�never�useful 11total 100

Importance of topicsShare in the investigated readers (%)

News 67Trade�fair�reports 80On-the-spot�application�reports 73Special�topics 89Company�news 47Company�portraits 42Interviews 40Association�news 67Preview�for�trade�fairs�and�seminars 67Multiple�choices

Title profileShare in the investigated readers (%)

to�the�point to�some�extent incorrectgives�total�and�complete�information� 59 38 3professional�and�capable 86 14 0reports�objectively�and�professionally 83 17 0on�the�spot 74 23 3reports�in�a�critical�way 30 64 6extremely�readable�and�understandable 92 7 1diversified/entertaining 39 58 3clearly-arranged 84 15 1should�be�recommended 90 9 1contains�useful�product�advertisements 74 23 3up�to�date 83 17 0reports�shortly�and�precisely 66 33 1can�not�be�replaced�by�another�magazine 6 53 41Multiple�choicesreference figure: 15,700 readersSh

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Issue Closing date (CD)

Publication date (PD)

Special advertisement

occasion

Trade Fair Issue Trade Fair Report Cleaning Equipment/Lawn

Cultivation/Street Cleaning

Cleaning chemicals Work protection

Work safety

Disposal/Environmental

Protection

Hygiene Technology Market Overview

1/2013 January/February

CD: 30.01.2013

PD: 20.02.2013

Top Partners oft the cleaning

industry

Facility Management, Francfort on the Main/Germany 26.-28.02.2013Internorga, Hamburg/Germany 08.-13.03.2013ISH, Francfort 12.-16.03.2013

High-pressure washers Sun protection cleaning

Facade cleaning Hand and skin protection Disposal of kitchen waste HACCP in commercialkitchens

Soap dispensers

2/2013+ Special French Issue

CD: 14.03. PD: 28.03.

March

CD: 20.02.2013

PD: 12.03.2013

Special feature

North of Germany

Cleaning Show, Birmingham/England 19.-21.03.2013

Europropre, Paris/France 16.-18.04.2013

Facility Management, Francfort on theMain/GermanyInternorga, Hamburg/Germany

Ride-on scrubber dryers Forklift-mounting sweeping machines

Sanitizers Disposal of hazardous sub-stances

Storage of hazardous substances Mould remediation Ride-on sweepers

3/2013+ Special Polish Issue

CD: 25.03. PD: 08.04.

April

CD: 12.03.2013

PD: 02.04.2013

Special feature Baden-

Wuerttemberg

Altenpflege, Nuremberg/Germany 09.-11.04.2013bauma, Munich/Germany 15.-21.04.2013ISSA/Interclean Centr./East. Europe, Warsaw/Poland 24.- 26.04.2013

Cleaning Show, Birmingham/England

Europropre, Paris/France

Use of aerial platforms Graffiti remover Fall protection Floor remediation Laundry technology Wax cleaners

4/2013+ Special Italian Issue

CD: 29.04. PD: 13.05.

May

CD: 22.04.2013

PD: 14.05.2013

Special feature Italy Pulire, Verone/Italy 21.-23.05.2013 Altenpflege, Nuremberg/Germanybauma, Munich/GermanyISSA/Interclean Centr./East. Europe,Warsaw/Poland

Scrubber dryers Coatings for wooden floors Work and safety clothing Dosing systems Rodent control Working clothes

5/2013 June

CD: 24.05.2013

PD: 14.06.2013

Special feature Benelux demopark, Eisenach/Germany 23.-25.06.2013 Pulire, Verone/Italy Pavement and street cleaninglawn cultivation/Lawn mowersMuniciple vehicles

Kitchen cleaning Personal protective equipment Compactors Laundering mops Scrubber dryers

6/2013 July/August

CD: 26.06.2013

PD: 17.07.2013

Copy Test 2013 demopark, Eisenach/Germany Window cleaningWinter service

Stony soil cleaning Working clothes Pest control Use of concentrates Cold and hot high-pressurewashers

7/2013+ Special English Issue

+Trade fair planner CMS

September

CD: 22.08.2013

PD: 12.09.2013

CMS- Trade fair Issue CMS, Berlin/Germany 24.-27.09.2013 Sports facility cleaningDry ice cleaning

Sanitizers Plans for skin protection Waste separation Sanitary facilities Commercial vacuumcleaners

8/2013 October

CD: 01.10.2013

PD: 22.10.2013

Special feature Sustainability A+A, Duesseldorf/Germany 05.-08.11.2013

parts2clean, Stuttgart/Germany 22.10. -24.10. 2013

CMS, Berlin/Germany, part 1 Hard floor cleaning Carpet cleaning Matting systemsStylish mats

Environmental friendly cleaning Hygienic mopping Industrial vacuum cleaners

9/2013 November

CD: 23.10.2013

PD: 13.11.2013

RM-Direkt medica, Duesseldorf/Germany 14.–17.11.2012 CMS, Berlin/Germany, part 2

A+A, Duesseldorf/Germany

Single disc machines and polishersWalk-behind-sweepers

Desinfectants IT-Systems for contractcleaners

Winter serviceSnow clearance

Laundering mops Municiple sweepingmachines

10/2013 December

CD: 18.11.2013

PD: 10.12.2013

Annual purchasing guide 2014 CMS, Berlin/Germany, part 3

Medica, Duesseldorf/Germany

Market overview: Scrubber dryers

Market overview: Wax cleaners

Market overview: Working clothes

Market overview: Industrial vacuum cleaners

Market overview:Soap dispensers

Commercial vehicles

T

Top Partner Campaign in Issue 1/2013

ConceptUnder the motto “Top Partner” we offer you the opportunity to presentyour product range and concepts – on one or two pages – in theJanuary/February issue.Take advantage of this campaign to introduce your company as apowerful partner to the 12,300 readers of Reinigungs Markt.There are about 6,900 visits every week on www.knittler.de. These are358,800 additional contacts for you.

And here’s how it works:You provide us• a brief, written description of your company, philosophy and product

range • a reproducible (ready-to-print) master of your corporate logo• as well as a small selection of photos (single products/total product

range/factory, etc.)

Our copy and layout experts will design your presentation in closecooperation with you. A one-page presentation costs € 2,911 and adouble page costs € 5,222All prices are quoted without VAT and are not discountable.

Special advertisement occasions

Date: Issue 1/2013CD: 30.01.2013Contact: +49 (0)74 53/938 57 87

Advertising Test in Issue 6/2013

ConceptThe test shows how your advertisement comes across to the reader andhow you could possibly improve your advertising. In the advertising testreaders rate the advertisements published in Reinigungs Markt (minimum size 1/2 page). For this purpose a questionnaire is enclosedwith this issue of Reinigungs Markt. As an additional incentive, everyparticipating reader will receive a small gift.

Rating criteriaEach advertisement (minimum size 1/2 page) is rated according to the following criteria:• How well does it attract attention?• How great is its appeal?• Does it provide valuable information?• What is the degree of activation?

Benefits for the advertiser‘ Your advertisement will attract great attention‘ Longer dwelling time on your advertisement‘ Feedback on the effect of your advertisement

(also in comparison with competitors’ ads)‘ Individual rating also with regard to target groups (does a

hospital administrator rate your advertisement differently thanthe owner of a cleaning company?) and functions (does a general manager rate the advertisement differently than anadministrator?)

‘ Free service for advertisers: The advertisement price includes the conduction, evaluation and documentation of the test

‘ The top ads will be awarded a certificate

23 advertisers took part in the last advertising test.

Our next advertising test is onDate: Issue 6/2013CD: 26.06.2013Contact: +49 (0)74 53/938 57 87

Customers who book one or two

Top-Partner pages

are entitled to place their

company logo on our

Flash newsletter for one y

ear for an additive

payment of 1,000 Euros. The F

lash newsletter is

sent out once or twice a

week in German and

English. The logo will link

to your homepage.

Reinigungs Markt-Direkt Campaign

ConceptIssue 9/2013 will be used to build up a product data base on our home -page www.knittler.de, which will be established according to the structure of advertisements in this issue. Each customer who wants toplace an advertisement starting from 1/4 page upwards can supply anadditional product information (approx. 700 characters incl. spaces) anda coloured photograph (300 dpi). Our editorial staff will produce a pro-duct report from that material, which will be published in this issue aswell as in our online product data base.On the internet the name of your website will be placed under the product report together with a link to your website. The product reportand link will remain online for 12 months.

Benefits for the advertiser‘ You will reach 12,300 qualified readers with your advertisement‘ In addition you will receive a product report including a 4-colour

photo‘ This product report will be placed on our website with a link to your

homepage‘ Thanks to approx. 6,900 visits to our website at www.knittler.de

every week, you will have about 358,800 additional contactsbecause your product report will be available online for one year.


Internet Guide

Concept and benefit for the advertiserCreation and maintenance of an internet website are expensive.You are on the net – and no one knows? We can help you to makeyour internet appearance known to the public. In our category“Reinigungs Markt Internet Guide” you have the chance to present your homepage to gether with a brief description of themain content on a 1/4 page in our magazine.

When you place an order we take a screenshot of your home-page. All we need from you is the data for the brief descripti-on. The design of your advertisement is completely free ofcharge. With an Internet Guide in Reinigungs Markt 12,300potential clients from Germany, Austria and Switzerland willbe taken to your homepage.

The price for these advertisements, 1/4 page, 4-c, is € 870.

The Internet Guide is published in every issue ofReinigungs Markt.

Dates:Issue 1/2013 CD: 01.02.2013 Issue 06/2013 CD: 22.06.2013Issue 2/2013 CD: 14.02.2013 Issue 07/2013 CD: 20.08.2013Issue 3/2013 CD: 20.03.2013 Issue 08/2013 CD: 18.09.2013Issue 4/2013 CD: 10.04.2013 Issue 09/2013 CD: 22.10.2013Issue 5/2013 CD: 16.05.2013 Issue 10/2013 CD: 23.11.2013

Contact: +49 (0)74 53/938 57 87

German Issue

Special advertisement occasions

Campaign “Sustainability in theCleaning Industry” in Issue 8/2013

ConceptIn our special feature “Sustainability in the Cleaning Industry” we offeryou the possibility to present in our October-Issue (8/2013) the rate of„Sustainability“ in your company, your sustainable products or yourCSR-strategy in a half page, full or double page. It is your chance topresent your contribution regarding the environment to the readershipof REINIGUNGS MARKT.Furthermore your contribution will be online for a year. There are about6,900 visits every week on www.knittler.de. These are 358,800 additio-nal contacts for you.

And here it is how it works:You provide us• a brief, written description of your company, philosophy and product

range• a reproducible (ready-to-print) master of your corporate logo• as well as a small selection of photos/slides (single products/total

product range/factory, etc.)

Our copy and layout experts will design your presentation in close co-operation with you.

A one-page presentation costs € 2,911 and a doublepage costs € 5,222.All prices are quoted without VAT and are not discountable.


Out Now!

REINIGUNGS MARKT-App supplies youwith all news from the REINIGUNGSMARKT Flash-Newsletterincl. an archive searchfunction

www.knittler.de

only for

3,59EURO

REINIGUNGS MARKT-App

German Issue

Trade fair pocket planner for CMS, Berlin

Trade fair pocket planner for the CMS, Berlin, is published as a supplement to the trade fair issue 4/2013:

Circulation 12,200 copiesPublication date: 12.09.2013Format:1/1 page in the type area = 74.5 mm wide x 184.5 mm high1/1 page bled off = 100 mm breit x 210 mm hoch

1/2 page in the type area = 74.5 mm wide x 92 mm high1/2 page bled off = 100 mm wide x 105 mm high

If you book an advertisement in our trade fair pocket planner, your company logo will be imprinted in the exhibition hall floor plan.

For the Trade fair pocket planner the prices for the German issue are also valid.

+ Trade fair information

+ Exhibition hall overview

+ List of exhibitors

German Issue

Kaffee Bar

219

223

124123

224

218217

212

212a

126

214

216 215

214a

203201204

101

105 108

213

209

127

225

125

222

122

117

115116

114

106

110

107

109

114a

112

104103103a102

120

118

220

121

205208

206

BSW

IT-ConsultHalle

DornliftVileda

Treyße

Viper

SEBAT

Bobrick

Schult-hess

Pfennig

Saphir

Haug BürstenCWS-boco

Kennedy

DEISS

imeco

Compu-Orga

Floorstar

ProClean

Vikan

BSS

igefa 2

Igefa

Blitz Pool

SCA

Hillcon

STAHL

SOLUTION

Heprotex

TanaVERMOP

SantoEmma

ELECTROLUX

Service Control

Ötscher

DR.SCHNELL

Dr. Schnell II

Deiss Küche

Cleanring

Venoplas

Invest

Systeco

IntercleanISSA

Max Malka

GVS

Stand: 25.06.2009

Ausstellungshallen der CMS Freigelände der CMS--Sonderschau Hubarbeitsbühnen

Sonderschau Fassadenreinigung

CMS Forum

Sonderschau Erweiterte Dienste

Trägerverbände der CMS

---

BIVVDMAIHO

Restaurant

Tagungsprogramm: Saal Berlin

Messeleitung Presse/

Airp rt Sh ttl Se ic

Austrian Issue

Circulation: 6,000 copiesof an issue

Frequency of publication: quarterly

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Publication dates

1. Issue: 4th of March 2013(Closing Date: 18th of February 2013)

2. Issue: 8th of May 2013(Closing Date: 19th of April 2013)

3. Issue: 11th of September 2013(Closing Date: 30th of August 2013)

4. Issue: 20th of November 2013(Closing Date: 30th of October 2013)

In Austria 3,500 companies with 51,000 employees generate a turn over of about € 370 million (says EFCI 2010)

AustrianISSUE

Austrian Issue

Price List Austrian Issue

Advertisement sizes · Prices:

Magazine size: ISO A4 210 mm wide, 297 mm high · Type area: 179 mm wide, 262 mm high

Loose inserts: up to 25 gr (= 6,000 copies) = € 1,145Price per mm: 42 mm wide (single-column) = € 1.63 · Prices for special formats on request

Prices for Top Partner and Sustainability campaign are € 1,750 (one page) and € 3,500 (double page) each.

Advertisement Width x height in mm(type area / bled off)

Format b/w 2-colour 4-colour


2/3 page 179 x 175 / 210 x 199118 x 262 / 132 x 297


1/2 page 179 x 131 / 210 x 15588 x 262 / 102 x 297

Landscape formatPortrait format € 752 € 1,000 € 1,352

1/3 page 179 x 88 / 210 x 11257 x 262 / 72 x 297

Landscape formatPortrait format € 509 € 703 € 952

1/4 page179 x 6542 x 26288 x 131


€ 384 € 552 € 805

1/8 page179 x 3388 x 6542 x 131


€ 190 € 351 € 351

1/16 page 88 x 3242 x 60

double-columnPortrait format € 98 € 233 € 233

Austrian Issue

Editorial and Publication Schedule

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Issue 1/2013Closing Date: 18th of February 2013Publication Date: 4th of March 2013

• Campaign “Top Partner of the cleaning industry”• Market overview Scrubber driers• Sanitary Facilities• Environmentally compatible facade cleaning

Issue 2/2013Closing Date: 19th of April 2013Publication Date: 8th of May 2013

• Preview Pulire in Verone/Italy• Work protection and personal protective equipment • Market overview Sweepers• Kitchen cleaning and hygiene plans• Hygienic mopping with damp cloth

AustrianISSUE

Direkt

Editorial and Publication ScheduleIssue 3/2013Closing Date: 30nd of August 2013Publication Date: 11th of September 2013

• Trade Fair Report Pulire in Verone/Italy• Preview CMS in Berlin/Germany• Market overview working clothes• Laundry technology• High-pressure cleaners in use• Winter Service

Issue 4/2013Closing Date: 30th of October 2013Publication Date: 20st of November 2013

• Trade Fair Report “Alles für den Gast” in

Salzburg/Austria from 10th to 14th of November 2013

• Special Feature “Sustainability in the Cleaning Industry”

• RM-Direkt Campaign Product Data Base

• Carpet cleaning

• Trade Fair Report CMS in Berlin/Germany

AustrianISSUE

Austrian Issue

Austrian Issue

Print Run and Recipients-Structure-Analysis

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REINIGUNGS MARKT Austrian Issue is published quarterlywith a total print run of 6,000 copies each.

REINIGUNGS MARKT is the official ISSA publication forGermany, Austria and Switzerland. With over 5,500 mem-bers worldwide, ISSA is the leading association of manu-facturers and distributors in the cleaning industry.

AustrianISSUE

Print Run and Recipients-Structure-Analysis

Recipents-Structure copies

Commercial Cleaning CompaniesFacility Management 3,062

Hotel Chains, Large-Scale Catering 1,112

Industry Companies 711

Hospitals, Old People’s and Nursing Homes 463 Public Administration 452

Archive and specimen copies 200

Total circulation 6,000

Austrian Issue

English Issue

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Special English Issue for the

CMS in Berlin/Germany

Circulation: 4,000 copieswill be distributed at the CMS in Berlin

Closing Date: 02.09.2013

Publication Date: 16.09.2013

English Issue

Price List English Issue



Price per mm: 42 mm wide (single-column) = € 1.63 · Prices for special formats and loose inserts on request




2/3 page 179 x 175 / 210 x 199118 x 262 / 132 x 297

Landscape formatPortrait format

€ 1,022 € 1,255 € 1,785

1/2 page 179 x 131 / 210 x 15588 x 262 / 102 x 297


€ 752 € 1,000 € 1,352

1/3 page 179 x 88 / 210 x 11257 x 262 / 72 x 297


€ 509 € 703 € 952

1/4 page179 x 6542 x 26288 x 131


€ 384 € 552 € 805

1/8 page179 x 3388 x 6542 x 131


€ 190 € 351 € 351

1/16 page 88 x 3242 x 60

double-columnPortrait format

€ 98 € 233 € 233

French Issue

Special Issue in French for the

Europropre in Paris/France

Circulation: 4.000 Copieswill be distributed at theEuropropre in Paris

Closing date: 14.03.2013

Publication date: 28.03.2013

Magazine spécialisésur les techniques, le managementet le nettoyage industriels ainsique sur l´hygiène

"Le système d'essuyage qui comprend nos exigences" · [email protected]

cafés, hôtels, restaurants

cuisine secteur de la santé secteur public

Edition spéciale

en français

Hygiène personnel:Des systèmesde papier et desdistributeurseconomiques

Les sèche-mainsélectriques:Une étude signaleles risques

La vue d’ensemble:Distributeursde savon

Labor Hako:Une entreprisesituée en France

Plates-formesélévatrices de Teupen:Des savoirsspécifiques pourrésoudre lesproblèmes

Edition spéciale pour l’Europropre · Mars 2009

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French Issue

Price List French Issue







2/3 page 179 x 175 / 210 x 199118 x 262 / 132 x 297


€ 1,022 € 1,255 € 1,785

1/2 page 179 x 131 / 210 x 15588 x 262 / 102 x 297


€ 752 € 1,000 € 1,352

1/3 page 179 x 88 / 210 x 11257 x 262 / 72 x 297


€ 509 € 703 € 952

1/4 page179 x 6542 x 26288 x 131


€ 384 € 552 € 805

1/8 page179 x 3388 x 6542 x 131


€ 190 € 351 € 351

1/16 page 88 x 3242 x 60


€ 98 € 233 € 233

French IssueItalian Issue

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Special Issue in Italian for the

Pulire in Verone/Italy

Circulation: 4.000 Copieswill be distributed at thePulire in Verone



Italian Issue

Price List Italian Issue







2/3 page 179 x 175 / 210 x 199118 x 262 / 132 x 297


€ 1,022 € 1,255 € 1,785

1/2 page 179 x 131 / 210 x 15588 x 262 / 102 x 297


€ 752 € 1,000 € 1,352

1/3 page 179 x 88 / 210 x 11257 x 262 / 72 x 297


€ 509 € 703 € 952

1/4 page179 x 6542 x 26288 x 131


€ 384 € 552 € 805

1/8 page179 x 3388 x 6542 x 131


€ 190 € 351 € 351

1/16 page 88 x 3242 x 60


€ 98 € 233 € 233

Polish Issue

Special Issue in Polish for the

ISSA/Interclean Central/Eastern Europe

in Warsaw/Poland

Circulation: 4.000 Copieswill be distributed at theat the ISSA/Interclean Central/EasternEurope in Warsaw



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Polish Issue

Price List Polish Issue







2/3 page 179 x 175 / 210 x 199118 x 262 / 132 x 297


€ 1,022 € 1,255 € 1,785

1/2 page 179 x 131 / 210 x 15588 x 262 / 102 x 297


€ 752 € 1,000 € 1,352

1/3 page 179 x 88 / 210 x 11257 x 262 / 72 x 297


€ 509 € 703 € 952

1/4 page179 x 6542 x 26288 x 131


€ 384 € 552 € 805

1/8 page179 x 3388 x 6542 x 131


€ 190 € 351 € 351

1/16 page 88 x 3242 x 60


€ 98 € 233 € 233

FFllaasshhNewNewslettersletter

Our E-Mail-Service gives you the hottest from the cleaning trade directto your inbox.

Register for free under:

www.knittler.de

AustrianIssue

GermanIssue

EnglishIssue

ItalianIssue

PolishIssue

FrenchIssue

10 issues/year

4 issues/year

published atCMS in

Berlin 2013

published atEuropropre in

Paris 2013

published atISSA/

INTERCLEAN inWarsaw 2013

published atPulire in

Verona 2013

Elfi KnittlerVertriebsleiterin

Reinhard KnittlerGeschäftsführer/Chefredakteur

Daniel KnittlerAssistent derGeschäftsführung

Daniel FaustRedakteur

Mario HehrGrafik-Designer

Susanne WolfRedakteurin

Martina WursterAnzeigenverkaufs -beraterin/Ausland

Katja WagnerAnzeigenverkaufs -beraterin

Petra RauAnzeigendisponentin/Aboverwaltung

Petra SeegerAnzeigenverkaufs -beraterin

Antje HaselmaierAnzeigendisponentin/Aboverwaltung

Petra RistAnzeigendisponentin/Aboverwaltung

Marion RenzAnzeigendisponentin/Aboverwaltung

Fachmagazin für Gebäudereinigung, -management, -technik und Hygiene

Knittler Medien GmbH, Mittlerer Hubweg 5, 72227 Egenhausen, GermanyTel.: +49 (0)74 53/938 57 87, Fax: +49 (0)74 53/938 57 97, E-Mail: [email protected], Internet: http://www.knittler.de

Miriam VoetterAssistentin derGeschäftsführung

Team

Mirjam KnittlerAnzeigendisponentin/Aboverwaltung

Georg SchildhammerKorrespondentRedaktionbüro Wien

reinigungs markt

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