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Re-imagine Business Travel

Club Tourisme et Management - 22 Mai 2014

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CWT: A Global Leader Specializing In Business Travel Management

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Digilution … in One Question!

Raise your hand if you

bought your last trip in

a bricks-and-mortar

travel agency?

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Digilution in the Travel Industry

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Digilution in the Travel Industry

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PANDA 4.0 … Google Update Yesterday

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Are you still visible on the Web?

Can I find your web site or app?

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Digilution: “Barbarians” Attack

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Where established companies might see risks or threats, startups see opportunity

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Ecosystem of Mobile Apps

7 http://applinks.org/

Of the 1M apps on Android and iOS, only 1,000 of them (just one tenth of 1%) have more than 50,000 users

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Digilution … Death or Rebirth ?

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Online vs. offline?

Everything is online and digital Now!

Re-imagine business

travel: traveler centered seamless experience,

compliant trips, pro-active actions, excellent traveler

service globally, cost effective for clients

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Digilution Impacts

Clients

Travelers Transport suppliers

CWT

Delivering the perfect trip

“Delight travelers with compliant in-context

tools and services during the whole travel

journey”

Delivering the perfect content and

services

“Delight suppliers with the right product and

services to enable them to differentiate and

offer full contextual content to CWT agents

and travelers”

Delivering the perfect travel

program

“Delight program managers with the

right aggregated data, tools and

services needed for supervising,

amending and meeting their goals in

all required corporate travel domains”

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The hyperconnected

traveler A new species:

the Homo Connectus

Travelers on the go, but still connected

Expect immediate information

Geolocation services

Looking for seamless travel

experience

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Digilution: The Red Queen Effect

Acceleration of acceleration

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Mobility instead of Trip

Market share is less important than market creation

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Re-imagine Your Business What you need …

A strong BRAND: Carlson Wagonlit Travel (CWT)

Be global: Presence in 150 countries and Territories

Embrace digital at all levels …

And … to re-imagine your business.

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Travel = moving bits (data) and moving atoms (people)

Digilution = more value from moving bits!

CWT is at the core of more that 60 millions travel journeys

You already know how we move people, let’s have a look at

how we move bits.

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1. Start with The Why!

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1. Start with The Why! Give a voice to employees - CWT Yammer

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2. Mobile Everywhere You Go CWT To Go

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2. Mobile Everywhere You Go CWT To Go

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Hotels are booked based on location,

fares, travelers ratings and company

travel policy.

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2. Mobile Everywhere You Go Dedicated solution for Chinese market

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2. Mobile Everywhere You Go CWT myPolicy

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One product for one market or one segment.

A dedicated team working on constantly adding features.

IT is not part of the product team.

Always more, generally never killed, very often tentative to lock customers in.

3. Corporate Travelers at the Heart Create moments and conversations

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Outside-In - “Ecosystem” & Platform

Inside-Out – Product at the core

Define the core value of the ecosystem (fair, sustainable, open, collaborative,

private club, transparency, etc.).

Find and keep your Advocates and “open partners”, redefine value often.

The whole is greater than the sum of its parts

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3. Corporate Travelers at the Heart Create moments and conversations

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3. Corporate Travelers at the Heart Carla: The virtual concierge

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“I transform your voice into text”

Voice interaction

“I understand

what you want to know or do”

Intent Recognition

“I fetch relevant

information and present

it”

Execution Engine

Knowledge

(CWT content, API, www)

“I ask follow-up questions

+ social skills”

Dialogs Manager

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3. Create Moments Hotel Intel – corporate hotel reviews

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4. Door-To-Door is the New Paradigm CWT To Go Connect trip dots

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5. Cherish your Ecosystem Open innovation via API

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5. Cherish your Ecosystem Open innovation

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The Digilution of Business Travel

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Join CWT to Re-imagine Business Travel

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http://careers.carlsonwagonlit.com/jc/external/en/global/

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Contact: welkaim at carlsonwagonlit.com