regate s.a. mobile applications for revenue generation increasing the arpu george markatatos ceo –...
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REGATE S.A.
Mobile Applications for Revenue Generation
Increasing the ARPU
George Markatatos
CEO – REGATE S.A.
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Today’s Market
• Number of subscribers in a country is finite
• Number of businesses in a country is finite
As a result:
High competition in the B2B – Enterprise area
Re-organisation of corporate customers
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Time to differentiate
Traditionally telcos differentiate by:
• Sell new SIM cards
• Sell new services (data & voice)
• Provide discounts
• Provide faster networks and extended coverage
It is the right time to differentiate by providing mobile applications for smartphones
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Enterprise Mobility
Pioneer telcos use mobile applications on the cloud and via subscription models, including:
• Fleet Management
• MDM – Security
• eHealth/mHealth Applications
• Sales Force Automation (Regate)
• Field Service (Regate)
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SFA – Field Service
SFA and Field Service differ from other mobile applications. They can help you:
• Penetrate customers affiliated with your competition
• Help upsell data
• Help sell smartphones and tablets
• Differentiate you in your market
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Client Retention
Most importantly, these applications will help you retain your customers:
• Your competition is not offering this service
• Even if your competition offers SFA & Field Service, a lot needs to be done to switch:
Re-implement ERP-Connectivity
Train the mobile users (again!)
Go through baby diseases …
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SFA & Field Service
SFA & Field Service can offer to the end customer:
• Sales – Ordering
• Team Management (GPS, Routing)
• Stock/Warehouse Control
• Eye of the market (Competition, Merchandising)
• Field Technician Support
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What you can offer
Depending on the market, and buyer power, you can offer:
• Private Label Product (e.g. Max Telecom Sales)
• Subscription Based (per month, per user)
• Custom Projects (Financing your business customers)
• Variety of mobile devices for all user needs
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REGATE S.A.
Thank you for your attention