Reflections on the Decade

With Amul advertisements…….

President Bill Clinton in turbulent waters over relationship with a colleague in White House.

Economist Mr. Amartya Sen winning the Nobel Prize for economics

Unaffordable prices of onions.

Europe's conversion to one currency.

Haul of 10 wickets by kumble.

The Y2K Computer issue

Successful test firing of Agni-II missile.

"India's top double pair, Leander Paes and Mahesh Bhupathi, winning the first Grand Slam Trophy for

Men's Doubles Final in the French Opens".

"Yukta Mookhey, the Third Indian Miss World in the last six years" December 1999.

"Big bull-Harshad Mehta convicted in

the scam" - September 1999.

"Military overtakes Pakistan. Prime Minister Nawaz Sharif placed under house arrest" -

October 1999.

" Sourav Ganguly being made captain of the Indian Cricket team" - March 2000

“The Kargil Conflict"

Explosive growth of Internet start-ups -

April 2000

"India's population touches one billion" - May 2000

"Lara Datta being crowned Miss Universe" - May 2000

"Controversial revelations on match-fixing recorded on video tape"

- May 2000.

"Torrential rainfall lashes Mumbai city crippling day-to-day activities" -

July 2000

Kapil Dev a prominent cricketer being vindicated by the CBI match-fixing

inquiry.

Ban on Indian cricketers, found guilty of match-fixing - December 2000.

" P. Gopi Chand winning the All-England

badminton title" - March 2001

Terrorist attack on the WTC in New York - Sept. 2001.

“Lagaan” a Bollywood movie being

nominated for Oscar's - March 2002.

Launch of FM Radio channels in Mumbai - May 2002.

Yuvraj and Kaif playing a stellar role in India's cricket victory over England: First of

the biggest ODI victories by India –

July 2002.

Sachin Tendulkar playing his 100th

Test Match - September '02.

"Women's’ Reservation“ bill: Inconvenience for all parties in the parliament –

May 2003.

Country becomes sensitive to IPR and copyrights issues

- May 2003

Screening passengers at the airport for the mysterious "Severe Acute Respiratory

Syndrome (SARS)" disease - April 2003.

Consumers misery regarding viewing of pay TV channels on implementation of

"Conditional Access System" (CAS) – June 2003

Investigation into Telgi's multi-crore fake stamp paper - Nov. '03.

Prince Charles understanding the famous Mumbai Dubbawalas delivery system in accurately reaching food to

its customers miles away from their residence on time every noon through the year . A six Sigma effort

- Nov.'03.

The ownership issue in the Reliance Group between brothers Mukesh Ambani and Anil Ambani

- November'04

Tennis sensation Sania Mirza - the first Indian woman to win 2005 WTA (Women's

Tennis Association) singles title.

The budget incorporating new Value Added Tax (VAT) starts a new era of taxation in the

country - May'05

The proposal seeking increase of reservation quotas for Other Backward Classes (OBCs) in Central Universities

and premium institutions like IIMs & IITs –

April '06

Controversy on Sardar Saravor Dam(Narmada Dam)

on Narmada river in Gujarat - April '06

Proposed implementation of quota reservation in institutes of higher education

- June '06

DTH operators and Internet brings adult content on

fingertips at home “Dawn of a New Era” - August '06

The Pakistan President General Pervez Musharaaf's memoir 'In the Line of Fire' triggers “End of an Era” -

September '06

Bollywood star Sanjay Dutt acquitted in the 1993 serial blasts charges under Terroist and Disruption Activities Act (TADA) but guilty under Indian Arms

Act, 1959 - November '06

Bollywood's new 'Umrao Jaan' remake of an old film highlights a trend in Bollywood of “Re-makes” -

November '06

Rave party revellers arrested for consumption of prohibited drugs at a secluded farmhouse in the

foothills of Sinhgad Fort, Pune - March '07

Mayawati leader of Bahujan Samaj Party (BSP) becomes Chief Minister of Uttar Pradesh for the fourth time , becomes

a force to reckon with in Indian Politics – May 2007.

Richard Gere Hollywood actor and Shilpa Shetty Bollywood actress in a controversial incident in public at an AIDS function in India - May, 2007.

Sunjay Dutt, Bollywood Actor being found guilty under Arms Act for illegally possessing prohibited

arms & ammunition in the 1993 Bombay (now Mumbai) blasts case - August '07.

CHAKDE! INDIA, the Bollywood movie with focus on women's hockey highlights

sporting glory of India - August '07.

Political parties oppose ruling UPA Government's Indo-US civilian nuclear deal

- August '07.

Team India celebrate after winning the inaugural ICC WORLD TWENTY 20, SOUTH AFRICA 2007

cricket World Cup in Johannesburg - September' 07.

Pakistan President General Pervez Musharraf rules Pakistan with iron hand.....

November'07.

"Bathi bandh ?" (Lights off) to spread message of conserving power, disastrous effects of global

warming as well as pollution due to electricity. -

December '07.

Narendra Modi of Bharatiya Janata Party (BJP) unfurls a new brand of politics –

December’07.

Tata Motors unveil “Nano” the world’s cheapest, cost-effective and technologically advanced car with

affordable price tag of Rupees one lakh at the 9th

Auto Expo in New Delhi, India – January ’08.

Bollywood film ' Taare Zameen Par' leads a slew of

Bollywood films on different themes. - January '08.

Selectors exclude Sourav Ganguly from the Indian Cricket Team one-off Twenty20 match against

Australia and the triangular series with Australia & Sri Lanka in Australia. End of an Era of “Fab- 5”–

January '08.

Volatility and turbulence tumbled Indian Stock Market unnerving investors – January ’08.

Indian Hockey men team's shock failure for the first time in eight decades to secure berth for Beijing 2008

Olympics in China - March'08

China's crackdown on protests by Tibetan activists - April '08

Heavy monsoon rainfall in Mumbai - India, water-logging streets and disrupting

transport resulting inconvenience to people -

June '08

Trust vote in Lok Sabha on India-US nuclear deal by Members of Parliament in Delhi,

India - July'08.

Abhinav Bindra’s historic victory winning Olympic gold medal in 10-meter air rifle, an individual event

in Beijing, China does India proud – August ’08.

Financial crisis hits USA - the land of

opportunities - Sept '08

Indian author Aravind Adiga's debut novel "The

White Tiger" has won him the Booker prize - Oct'08

Chandrayaan 1-India's historic maiden mission to the moon successfully launched -

Oct '08

India's Test skipper & leading wicket-taker in both Tests & ODIs, Anil Kumble, announced his

retirement from Test Cricket, 18 years after his

debut in 1990 - Nov'08

Barack Obama elected first African-American president of the United States -

Nov '08

War of terrorism unleashed in Mumbai - Dec '08

Slumdog Millionaire wins 4 Golden Globe

Awards and has got 10 Oscar Nominations - Jan '09

Omar Abdullah elected youngest Chief Minister of Jammu & Kashmir

- Jan '09

Rs.7,000 Cr. scam at Satyam Computer Services rocks booming IT industry and the

country- Jan'09

Activists ransacked a Mangalore pub, objecting to the presence of women there. Once again raising

questions about Indian Culture – Feb '09

Protest against the attack of girls in the Mangalore pub,an internet based group launches a drive to send pink underwear to the Sene chief on Valentine's Day.

People’s response to Cultural Claustrophobia

- Feb'09

Terrorists attack the Sri-Lankan cricketers in Lahore. Terrorism becomes a global concern

– Feb'09

Inflammatory speech given at a political rally. Hate politics comes to Center-Stage –

March '09

Journalist hurls a shoe at Home Minister at a press-conference in Delhi symbolic of people's

disgust with Politicians

- April '09.

Out-break of the Swine flu epidemic - April '09

Landslide victory of the Congress in the General Election “TINA” Factor highlighted–

May '09

Condemning the racial attacks on Indian Students in Australia - June'09

Roger Federer wins his first French Open title, highest number of Grand Slams and

emerges as the greatest tennis Player ever - June'09

Indian cricket team defeated at the World Cup . Even though vanquished, we can argue

still…..

June '09

Tribute on the untimely death of King of Pop

- Michael Jackson - June'09

Delhi High Court judgments legalizing Homosexuality –

July '09

Longest and most spectacular eclipse of the 21st century - July '09

Growing popularity of Social Networking in India - July'09

Swine Flu pandemic creating fear and panic -

Aug '09.

Recent agitation by the pilots of Jet Airways. Industry in trouble!

- Sept '09.

Serena Williams confronts lineswoman with abuses, after being foot - faulted on Kim Clijsters‘ match point in the US Open –

Sept '09

Political party on an austerity drive, requests its party members to fly economy class -

Sept '09.

U.S. President Barack Obama awarded the Nobel Peace Prize for 2009 - Oct'09.

The burning rage and flickering hope amongst the people, on the first anniversary

of terrorist attack in Mumbai - Nov.'09

Dalai Lama, the Tibetan spiritual and temporal leader at Tawang monastery (Arunachal Pradesh) Border

dispute with China comes to the fore- Nov '09.

The successful Bollywood film in which the son plays the role of the father and the

father plays the son - Dec.'09

The recent Rs.4,000 crore scam at Jharkhand for awarding mining contracts & leases -

Nov.'09

The World No.1 golfer Tiger Woods recently met with an accident after he fought with his wife over his affair with a woman - Dec.'09

The regional party chief demands of the formation of an independent Telangana state

- Dec.'09

The recent move by a few to divide and create additional states - Dec.'09

This compilation may not be the most comprehensive or the most popular, however, it underlines the tremendous Brand Building and Marketing effort by an Indian Co-operative institution “Amul” that competes with Multinationals successfully. Makes us proud as an Indians……

This also highlights the tact, diplomacy and dexterity in commenting on the current topics of interest and yet remain free from any controversy. Toast to the creative skills………

Makes us bow with a wow to Amul and the decade that showed India shining……….!

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