A PUBLIC TELEVISION PROGRAM

HOSTED BY:FRANCIS P. ARENA, M.D., F.A.C.P. AND TANYA BASTIANICH MANUALI, PhD

A SPONSORSHIP PRESENTATION

Introduction

Please join two dedicated professionals on a fascinating journey. Dr. Francis Arena, a medical doctor with a specialty in breast cancer, and Tanya Bastianich Manuali, PhD, an art historian whose career has focused on the Italian Renaissance, take us on a pilgrimage through history as we explore the evolution of women and breast cancer through the intersection of art and science.

Through an exhaustive study that often reads like a detective novel, Dr. Arena and Dr. Bastianich Manuali shine a light on breast cancer through the lens of art, medicine, social mores and women’s rights, and arrive at a place where none have ventured before.

This is a quest that contains the evolution of medicine, but it is much more than a medical story. It is also a quest that contains the evolution of art, and yet it is much more than a story about art. Reflections of the Breast is a saga that touches each and every one of us in a continuum from old to new, and celebrates everywoman -- how she has fought and rallied to make breast cancer a symbol of character, strength, and hope through the ages.

Public Television Concept

Reflections of the Breast is a good read that will make a great public television program. With Dr. Arena and Dr. Bastianich Manuali as the program hosts, Tavola Productions plans to develop an hour-long Public Television documentary that traces the dramatic highs and lows of breast cancer as seen through a period lens and depicted by some of the most famous artisans of the day.

Using rich visual imagery, historical records and video, our hosts will travel the world examining famous and obscure works of art and discussing scientific breakthroughs and new medical technologies for battling breast cancer. As part of the journey, they will meet with renowned doctors and scientists as well as art experts and social historians, and will visually document the evolution of an illness -- from futility and despair, through secrecy and social banishment, to treatment, hope, health and triumph.

We ask for your participation in the production of this important and exciting journey from darkness to light, and invite you to become a part of the solution.

Breast Cancer Through the Ages

ANCIENT BYZANTINE RENAISSANCE BAROQUE VICTORIAN DAWN OF MODERN TIMES3000 –2500 B.C. 330 – 1450 1450 - 1600 18TH CENTURY 19TH CENTURY MEDICINE 1950s – NOW

1900-1940s

EARLIEST DIAGNOSIS OF

BREAST CANCER.PRACTICE OF MAGIC.

NO MEDICALTREATMENT AVAILABLE.

ARTISTIC CELEBRATION OF THE BODY.

SUBMISSIVE ACCEPTANCE OF

ILLNESS.

ADVENT OF ANESTHESIA.

INFECTIOUS DISEASE CONTROL.

HIGH MORTALITY RATE CONTINUES.

.

MAMMOGRAPHY.EARLY DIAGNOSIS.

LUMPECTOMY.TARGETED THERAPIES.

SURVIVAL. HOPE.TRIUMPH.

SECRECY. CRUDEINTERVENTION WITH HIGH MORTALITY.

BEGINNINGS OF SCIENTIFIC STUDY. STILL NO ACCEPTABLE THERAPIES.

RADIATION THERAPY.RADICAL MASTECTOMY.BEGINNINGS OFANTIBIOTICS.

Ancient

These anatomical votive bronze and terracotta body part casts have been found in healing sanctuaries in the Etrusco-Latial-Campanian region from the fourth through first centuries B.C. They are some of the earliest known objects in the history of medicine and magic.

Marble statue revealing right breast mass. Towardsthe First Century AD, the Romans placed votives and statues in the tombs of the dead to commemorate the diseases they had endured.

The Edwin Smith Papyrus is in essence, a surgical manual dating back to ancient Egypt between 3000 and 2500 B.C. Case #45 is about breast cancer, and recommends no intervention; since according to the entry, all attempts to cure the illness are futile.

Byzantine

Woman in Despair from Tavant, France (12th century). The woman presents with two vices:she looks tousled and neglected, and reveals a bare breast attacked by two snakes. This mosaic of the Empress

Theodora and her Court, dates to the sixth century, and can be found in the church of San Vitale in Ravenna, Italy.

Theodoric of Lucea surgically drains a breast abscess. His technique advocated scrupulous cleanliness and the healing of surgical wounds by granulation without sutures.

Renaissance

St. Agatha by Giovani Cariani Saint Agatha of Sicily, a Virgin Martyr, is the patron saint of women suffering from breast cancer or undergoing mastectomy.

Night by Michelangelo From the tomb of Giuliano de’ Medici in the Medici Chapel,San Lorenzo, Florence. It is believed that the left breast of this statue is depicted with an advanced stage of breast cancer.

La Fornarina by RaphaelMargherita Luti, the painter’s Roman mistress, poses with her right hand onher left breast, which reveals a cancerous breast tumor.

Baroque

Bathsheba at Her Bath by RembrandtIn 1654 Rembrandt painted this picture of his mistress. More than 300 years later, an Italian physician noticed several characteristics of the left breast indicative of advanced breast cancer.

St. Agatha by Francesco GuarinoThere are 13 saints who are patrons of breast disease, the most famous of these is St. Agatha who was martyred by mastectomy.

The Three Graces by RubensThe model on the right, Rubens’ second wife Helena Fourment, has an open ulcer on her breast and other signs of locally advanced breast cancer.

Victorian

The Death of Amy Robsart in 1560 by William Frederick Yeames Amy’s body lies bathed in light while hermurderers are obscured in darkness, adding an air of secrecy and intrigue, and pointing to the often clandestine nature of breast cancer.

The Agnew Clinic by Thomas Eakins The artist portrayed Dr. D. Hayes Agnew performing amastectomy for students in the University ofPennsylvania's Medical Department.

Before the Operation by Henri Gervex Surgical instruments laid on a whitecloth indicate the most recent scientificprogress and convey a message of modernity and hope.

Dawn of Medicine

The Picture of Breast Cancer by Kamata KeishuThis illustration depicts the excision of a cancerous growth from a woman’s breast, anoperation which renowned surgeon Seishu Hanaoka first carried out using generalanesthesia.

The First Attempt to Treat Cancer With X- Rays by Georges ChicototA self-portrait by Dr. Chicotot, headOf Radiotherapy at the Hopital BrocaIn Paris, shows him treating cancerwith x-rays.

Modern

Beauty Out of Damage by MatushkaThis 1993 New York Times Sunday Magazine cover is a self-portrait by the artist and model,and was chosen by LifeMagazine as 1 of 100 picturesthat changed the world since thecamera was invented.

Breast Cancer Warrior by Hella HammidAuthor, lecturer Deena Metzger, has a vine tattooed on her chest where her breast was removed from cancer. “It is only those of us, as sisters, who know the reality of this killer disease and who come to know and value ourselves before the enemy!”Only in silence may breast cancer continue!

Renaissance Madonna by Cindy Sherman Sherman’s self-portrait photographs re-invent mass media stereotypes of women using make-up, clothes and artificial body parts.

Breast Cancer Statistics

Breast cancer is the most common cancer among American women, except for skin cancers. 12 percent of American women or 1 in 8 will develop invasive breast cancer.

Breast cancer is the second leading cause of cancer death in women -- 1 in 35 (3%). An estimated 40,610 breast cancer deaths are anticipated this year.

In 2009, more than 192,000 new cases of breast cancer were diagnosed in American women.

Death rates from breast cancer have been declining since the 1990s, with larger decreases in women younger than 50 -- the result of earlier detection, increased awareness, and improved treatment.

At this time there are more than 2.5 million breast cancer survivors in the UnitedStates alone.

Information from Cancer Facts & Figures 2009, American Cancer Society and Breast Cancer Facts and Figures 2007-2008, American Cancer Society

The Public Television Audience

Sophisticated. Loyal. Engaged. Everywhere. Public Television programming reaches 99% of all television households.

Nearly 80 million viewers tune-in to Public Television every week.

Audience Potential

BREAST CANCERSURVIVORS: 2.5 MILLION;FRIENDS AND FAMILY MEMBERS: MORE THAN 20,000,000

PUBLIC TELEVISION AUDIENCE: 80 MILLION U. S. HOUSEHOLDS

ART LOVERS: 19,763,000 – NUMBER OF VISITORS TO TOP TEN U.S. MUSEUMS IN ONE YEAR

Sponsorship Opportunity

Package Price: 500K

Francis P. Arena, M.D., F.A.C.P.

Dr. Francis Arena is Board Certified in Internal Medicine and in Medical Oncology. He is co-founder of the SASS Foundation for Medical Research, and is on the Advisory Board of the "1 in 9” Breast Cancer Coalition.

He received his Bachelor of Science Degree from Fordham University and his Medical Degree from Cornell University Medical College. His internship and residency were carried out at New York Hospital/Memorial Hospital, after which Dr. Arena served as Chief Medical Resident and later as the Assistant Chairman of Medicine for Education at the world-famous Memorial Sloan-Kettering Cancer Center of New York City.

Today Dr. Arena is Clinical Assistant Professor of Medicine at New York University and Adjunct Clinical Assistant Professor of Medicine at Cornell University Medical College. He holds appointments at The New York Presbyterian Hospital in Manhattan, North Shore University Hospital and The Long Island Jewish Medical Center.

Tanya Bastianich Manuali PhD

Tanya Bastianich Manuali has been immersed in Italian art and culture her entire life. She graduated from Georgetown University summa cum laude with a Bachelor of Arts in Art History, and spent her junior year in Florence, Italy, studying Italian Renaissance art history, which was to become her passion.

She continued her studies in Italian Renaissance art history with a full scholarshipfor a Masters program from Syracuse University. This two year program took place in Florence, Italy, and was the beginning of Tanya’s six year sojourn in Italy.

Upon completion of her Masters, Tanya continued her studies with a merit-based scholarship at OxfordUniversity (UK), again focusing on Italian Renaissance art history. She completed her PhD in 2000, and co-created Esperienze Italiane, a travel company that specializes in upscale, individualized trips to Italy incorporating travel, art, food and wine. She is one of the forces behind the Lidia’s Italy brand including the 12-year old Public Television cooking series, several restaurants around the country, and a growing product line. Tanya recently co-authored Lidia’s Italy (Knopf 2007) and Lidia Cooks from the Heart (Knopf 2009) with her mother, Lidia Matticchio Bastianich.

About Tavola Productions

Tavola Productions LLC, located at 243 East 58th Street in New York, is an award-winning television production house that was founded in 2004. It has produced the Emmy nominated and James Beard Foundation award winning Lidia’s Italy and the James Beard nominated Lidia’s Family Table.

Through efficient studio and field productions, highly competitive Marketing, Stations Relations and Public Relations campaigns, shows such as Lidia’s Italy and Lidia’s Family Table reach over 95% of U.S. Households and command viewer numbers of 1.5 to 3.5 million viewers weekly. The shows are also part of the digital CREATE channel, a lifestyle channel that currently reaches over 83% of U.S households.

The company is currently producing Nonna Tell Me A Story: Lidia’s Christmas Kitchen, a 30-minute holiday classic due out in the fall of 2010; and Lidia Celebrates America, four one-hour specials focusing on the celebration of culture through food. Due out in the fall of 2011, Lidia Celebrates America is a co-production of Tavola Productions and WGBH, the multi-award winning Public Television station in Boston, MA.

Be a Part of The Solution

Contact

Tavola Productions243 East 58th Street New York, NY 10022(212) 758-1488shellyb@lidiasitaly.com