referral+portfolio intero+apac full+final

8/6/2019 Referral+Portfolio Intero+APAC Full+Final

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sometimes investment opportunities

come along only once in a lifetime

10275 North De Anza Boulevard, Cupertino, CA, 95014, United States of America


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How do you gain exposure to overseas real estate investment opportunities?

The Question:


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The Answer:


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So the answer is Interobut why? In the following

pages you will discover how Intero differentiatesitself as a global leader with experience, innovation, and

compassion. Intero has solidified its presence in the Asia-

Pacific region providing investors with the knowledge

and access to international real estate markets. Investors

will benefit from access to our top professionals who

represent the Intero culture, speak a foreign language,

who specialize in working with international buyers and

who will assist you in the purchase of real estate.


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Principal Translations:

intero (intero): wholeintero (intero): entire

Additional Translations:

(intero, di un so lo pezzo): one-pi ece wholesome(complessivo): overall(pieno): full

:


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Intero Real Estate Services is an innovative

brokerage headquartered in Silicon Valley led

by real estate industry veterans Gino Blefari and

Robert (Bob) Moles. Named in 2005 by REALTOR

Magazine as one of the

fastest growing real estate

companies in the U.S., the

INTERO brand has grown

from one ofce to more than

50 corporately owned and

franchise ofces, and 2,000

agents. Intero was ranked

#17, based on sales volume,on the prestigious REAL

Trends 500 list of Americas

leading real estate companies

in 2010.

Founded in 2002, Intero Real

Estate Services, Inc. has quickly become one of

the premier real estate brands in the U.S. In 2004,

Intero Franchise Services Inc. began franchising

and currently is operating in many of the westernstates. In 2009, Intero International Franchise

Services, LLC embarked on developing territories

in Asia Pacic, Europe, Middle East, Africa and

the Americas. Today, Intero is the #1 real estate

company in Silicon Valley and has extended its

reach across the country and around the globe.

In 2011, Intero announced the signing of its rstinternational master franchise

agreement with GPEA,

Ltd the largest network

of real estate ofces in

the UK, the signing of its

rst franchise ofce in

Asia located in Shanghai,

China and the launch of a

company owned ofce in

Hong Kong.

Intero is an Italian word

that means entire or

whole. It reects Interos

belief that a real estate

companys vision should

extend beyond the bottom line to embrace the

people it serves and the community in which it

resides. Our unique Intero offering is providing

international investors denitive access to

professional property agents who are multilingual

and specialize in working with international

investors.

The Intero Advantage

Were here to make your Real

Estate investment experience a simple

process

Our rapid growth provides investors

with international connections and

opportunities

We offer a variety of services,

including a staff of experienced

real estate professionals and area

specialists

Our continued expansion represents the Intero commitment to a global brand presence, a

necessary element to thrive and innovate in a real estate business.

Solution


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InternatIonal referrals

Intero International Client Services is here to make

your Real Estate experience a simple one. Coast to

coast and everywhere in between, Intero has got it

covered. Throughout the U.S., Intero has a real estate

professional ready to help investors nd the ideal

property. Whether its an urban oasis or a country

retreat, theyll nd the perfect property when they

work with us.

Presently our network is comprised of the very best

local and regional real estate professionals in the

United States, the U.K., Shanghai and Hong Kong.

We offer a variety of services, including a staff of

skilled agents and area specialists with experience

and knowledge with international investments.

With a strong focus and an international view,

we will ensure the best personal attention. Intero

International Client Services brings you the best of

both worlds: the nest access to quality real estate

brokerages around the world and international

connections with local market knowledge.

How do you ensure the best personal attention

with the nest access to quality real estate?

Intero International Client Services DepartmentSolution.

Kevin Garty, VP of Relocation and Corpora

Services explains, As an internation

investor you will be placed with a specializagent who speaks a preferred language a

will provide you with sufcient service

guarantee a smooth real estate transactio


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the Process

Our Intero international investment representatives

located globally will connect you with our

International Client Services Department located at

Intero Headquarters in Cupertino, California.

Once we obtain all your necessary investment

requirements, we will connect you with a professional

property agent who is multilingual and specializes in

working with international investors

What is Interos process on inquiries regarding

real estate investment opportunities in the U.S.?

Connect with an Intero international investment representative.

Solution.

Diana McGrogan, Director of Relocation and Client

Services explains, Coast to coast and everywhere

in between, Intero has got it covered. Throughout

the U.S., Intero has a real estate professional ready

to help investors nd the ideal property.

Intero International Client Services is here to make your Real Estate

experience a simple one. We offer a variety of services, including a

staff of experienced real estate professionals and area specialists,adds Jessica Sanchez, Referral Specialist, Relocation.


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What Theyre Saying

...Youre supposed to be the hottestReal Estate rm in the Bay Area.Laurence KudlowJanuary 5, 2005

December 31, 2004

April 22, 2004

Intero storms Silicon ValleyBrokerage grows to 800 salespeoplein 18 months

Top One Hundred Companies:Out of NowhereIf youre looking for the Real Estate equiv-alent of a Ferrari Enzo (0 to 60 mph in 3.3seconds), Intero Real Estate Services maybe it.July 2004

April 29, 2004

July 2004

July 2005

The Power 100 An insider peek at the 100 people in

town you really need to knowAfter years of frustration in dealing with tra-ditional method- ologies of real estate prac-tice, Gino Blefari decided to stake it out on hisown. And so, with a keen eye on client ser-vices and technology, he founded Intero RealEstate Services. He hasnt looked back since,given that his decision created one of the fast-

est growing Bay Area companies that is giv-ing real estate a shiny new persona, and homebuyers bright smiles.

Bob Moles, President & CEO of CendantReal Estate Franchise Group, Comes

Home to California as Chairman of Fast-Growing Intero Real Estate

Intero Hits A Home RunAs recognized in the July 2005 issue

of the National Association of REAL-TORS, REALTOR Magazine Intero isthe Fastest Growing Real Estate Com-pany in the Nation.

Year In ReviewIt was a very good year for some....Winners often seem larger than life. Sometimesits the magnifying effect of media; sometimesthey just are.In 2004, there were a wealth of success storiesto choose among. Here are our top 10: LarryPage and Sergey Brin of Google, Steve Jobs, Ar-nold Schwarzenegger, Intero, Calpine, Blanca

Alvarado, AMD, Covad, and Tishman SpeyerProperties.


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Intero Franchise Services, Inc. Executes a Denitive Master Franchise

Agreement for the Houston Metropolitan AreaInnovative brokerage company further expands national presence with the opening of the rst In-

tero Andare(sm) ofce in Texas

February 24, 2011

What Theyre Saying

Silicon Valley, CA Intero Franchise Services, Inc.has signed a master franchise agreement in Tex-as with Avanti Capital Management (Avanti),a real estate investment group operating in theHouston metropolitan area.

Avanti will operate as a master franchise of the

Intero Brand with an exclusive territory that en-compasses the Houston, Texas metropolitan area.Avantis aggressive growth plans include, throughan afliate, opening its rst company owned of-ce located in West Ave, this spring. West Ave isa hip luxury urban neighborhood located in theheart of River Oaks.

Initial franchise locations are planned in the Katy and Woodlands markets. We are honored toalign with the Intero family of companies, a premier brand with an amazing story that is rapidlyexpanding domestically and internationally, said Avanti CEO and President of Intero Houston,Daniel Ciscomani. We are excited to introduce a fresh approach into the Houston market withinnovative systems, training, technologies, and unmatched executive leadership.

The Intero ofce in West Ave will be led by local broker, Katie Maxwell, and will feature the InteroAndare design, a smaller technology-rich and more eco-friendly space designed for todays mo-bile REALTOR.

The economics of a real estate brokerage today are different than a few years ago, said TomTognoli Intero COO. Ciscomanis progressive business philosophy coupled with the Intero An-dare ofce model will revolutionize the way real estate is done in Houston.

Intero President and CEO Gino Blefari added, Continuing to build on our global presence, thisagreement presents an incredible opportunity to further align Intero with internationally recog-nized U.S. markets.

The launch of Intero Houston follows the recent announcements of Intero UK, Intero Shanghaiand Intero Hong Kong locations.


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What Theyre Saying

Intero International Franchise Services, LLC, goes global signing rst

master franchise agreement in the UKIntero brand and innovations now available in the UK and beyond

February 16, 2011

Silicon Valley, CA -Intero International Franchise Services, LLC, has signed a master franchiseagreement to extend the Intero brand into new markets with GPEA, LTD.

GPEA, LTD is the owner of two of the largest real estate networks in the UK, the Guild of Profes-

sional Estate Agents and Fine & Country. Together their more than 700 ofces service the UK.

Mike Bidwell, Former COO of Fine & Country and todays CEO of Intero UK

explains, My intention for bringing the Intero brand to the UK is to revolu-tionize real estate. The Intero presence in the UK as a leading brand will pro-

vide quality services and solidify exceptional relationships.

Intero Chairman Robert Moles adds, We are thrilled with this agreement be-cause it allows us to walk right through Europes front door to expand the In-

tero brand, and our spirit of innovation, to a market hungry for a new approach

to the traditional real estate brokerage.

Malcolm Lindley, Founder of the Guild of Professional Estate Agents,stated, My commitment to maintaining a higher standard in global

luxury real estate is perfectly suited to the Intero brand and the people

who stand behind it. The systems, training, technologies and unmatched

executive team all contribute to an extraordinary approach to real estate

that will nd great reception in these new markets.

The launch of Intero UK follows the recent announcements of the rst

Asia Intero franchise, Intero Shanghai and the opening of the Intero Hong

Kong location.

Our continued expansion represents the Intero commitment to a global brand presence, a neces-

sary element to thrive and innovate in a real estate business, concludes Intero CEO Gino Blefari.


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What Theyre Saying

Intero International Franchise Services, LLC. opens Intero Hong KongLeading brokerage company further expands presence in Asia-Pacic region

February 7, 2011

CUPERTINO, SILICON VALLEY, USA February 7, 2011 -- Intero Internation-al Franchise Services, LLC, announced the opening of its rst ofce in HongKong, solidifying its presence in the Asia-Pacic region. This is the rst Interoowned ofce outside of the United States.

Intero U.S. Realtor Kenny Lo will head the new ofce, located at the One In-ternational Finance Centre at 1 Harbour View Street, Central, in Hong Kong.Lo has served Intero real estate clients since 2009 with dedication and integrity,

attracting investors from Hong Kong and across the Pacic region to U.S. resi-dential and commercial properties.

Robert Moles, chairman of Intero, said, A number of Hong Kong investors are already waiting totake advantage of opportunities in U.S. and Bay Area real estate markets in particular. The Asia-Pacic regions economic growth, high real estate prices and rising currencies relative to the U.S.dollar have created a lot of interest in U.S. properties.

Expanding the Intero brand in the Asia-Pacic region is important to the brands reputation as aglobal leader, said Intero CEO Gino Blefari. Kenny Lo is a perfect representative a stellar Interoagent, working directly from Hong Kong, bridging the Pacic divide. Hong Kong investors will

now have knowledge and access to real estate markets throughout the Bay Area.

Lo said, We have several active real estate deals already in progress with Hong Kong investors andU.S. properties. Im proud to be a pioneer for Intero Hong Kong.

The opening of Intero Hong Kong follows the recent launch of the Intero Shanghai license withGlobal Gate Property Corp (GGP). GGP is an international real estate group, who works withinvestors seeking to gain exposure to real estate investment opportunities.


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CUPERTINO, SILICON VALLEY, USA January 31, 2011Intero International Franchise Services, LLC. (Intero) an-nounced the signing of its rst international franchise inAsia located in Shanghai, China with Global Gate PropertyCorp (GGP).

GGP is an international real estate group, who works with investors seeking to gain exposureto real estate investment opportunities. A highly experienced management team leads GGP.

The team has been operating in Asia for over three decades, and has built up an extensive net-work of connections across Asia.

GGP CEO Gary Ohlbaum said the deal with Intero creates a great opportunity to link with acompany with a strong Western US presence that is the market leader in Silicon Valley, Califor-nia. Being part of this global community allows us to offer our partners and clients investmentopportunities from within the group rather than referring out the business to other broker-ages, said Ohlbaum.

David Cheung, who heads GGPs Shanghai operations, said: The continued growth of Asiaseconomies, high asset prices, particularly in real estate, and rising currencies relative to the US

dollar, have made Asians signicant buyers of US real estate. The Intero brands strength in theUS, particularly in California, where many Asians choose to buy given its geographical prox-imity to Asia, established Chinese community, favorable climate, and economic, educationaland work opportunities, make it the ideal partner to provide quality real estate investment op-portunities to our client base.

The rst Intero franchise in China follows the companys plan to expand internationallythroughout the Asia-Pacic region. Intero International offers master franchise opportunitiesin select markets throughout the world.

Intero Chairman Bob Moles pointed to Chinas huge growth in home ownership and with 1.3

billion people it presents a great business opportunity. With the Intero strong value proposi-tion, we know that our company will quickly rise above the competition, he said.Intero CEO Gino Blefari noted that the rst Shanghai franchise represents the companys com-mitment to solidifying the brands global presence, a necessary element to thrive and innovatein todays real estate business.

Weve always thought about expansion in terms of the individuals involved. We go where wend people who are the right t for the Intero brand because they have the same values andbelieve in the culture weve created. The GGP executives are those people. With them on board,we simply couldnt pass on the opportunity to expand, Blefari said.

Intero International Franchise Services, LLC. Signs First

Franchise in AsiaLeading brokerage company to open rst Asia ofce in Shanghai, China

What Theyre SayingJanuary 31, 2011


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CUPERTINO, CA - Intero Real Estate Services, Inc. a lead-

ing U.S. real estate brokerage that has recently expanded its

brand globally, as a franchisor, through Intero Franchise Ser-

vices, Inc. and Intero International Franchise Services, LLC,

announced that is has dramatically expanded its presence in the Asia-Pacic region through

a partnership with the iProperty network of websites, which contains several of the regions

leading online real estate destinations.

As part of the deal, Intero syndicates all of its active listings to iProperty.coms network ofsites, which includes iProperty.com.sg (Singapore), iProperty.com.my (Malaysia), and Go-

Home.co.hk (Hong Kong). The company now displays more listings on the network than

any other U.S. brokerage.

According to the National Association of REALTORS, over $40 billion in U.S. real estate was

sold to foreign buyers last year. You need to be where the buyers are to succeed in real es-

tate, said Al Mendoza, Managing Director of Intero Asia-Pacic. And right now, the num-

ber of buyers in this region looking for property online is exploding. We saw the opportunityhere early and plan to expand our leadership position into the future.

The same innovative spirit that propelled Intero from Silicon Valley to national prominencehere in the U.S. is driving our expansion into new markets across the globe, said Intero

President and CEO Gino Blefari. Being the rst to do something is something were com-

fortable with and will benet our customers and partners looking for opportunities in the

Asia-Pacic region.

The Intero Asia-Pacic regional operations offer entrepreneurs in the region the opportunityto afliate with one of the worlds most innovative real estate brands. The Intero brands

focus on technology, training and superior systems led it to become the fastest organically

grown real estate brokerage in U.S. history as recognized in Realtor Magazine July 2005.

Intero Franchise Services, LLC, expands footprint in Asia-Pacic

region through listings distribution deal with iProperty websitesIntero now distributes more property listings than any other U.S. broker to the leading online

network

What Theyre SayingOctober 26, 2010


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CUPERTINO, SILICON VALLEY, USA -Intero Real Estate Services, a leading U.Sreal estate brokerage that has expandedits brand globally, as a franchisor, throughIntero Franchise Services, Inc. and InteroInternational Franchise Services, LLC, an-nounced that it now has the capability tosearch any property within MLSListingson InteroRealEstate.com in 13 languagesexpanding home search capabilities tobuyers more comfortable using their native language.

The new translation feature makes ndingproperty easier for the companys interna-tional customers as well as Interos do-mestic buyers, which represent a widelydiverse demographic. It is also vastly more

user-friendly and accurate than machinetranslation tools, which many real estatecompanies currently use. Visitors to InteroRealEstate.com can be assured that native speakers havetranslated property information, with special attention to real estate terms.

The language option is very simple to use. Just visit InteroRealEstate.com and choose among the lan-guages listed at the bottom of the property search box. Once chosen, all the search parameters, listingresults and property details will then appear in the users language of choice. Languages availableinclude English, Spanish, French, German, Italian, Russian, Japanese, Chinese Traditional, ChineseSimplied, Vietnamese, Portuguese, Polish and Korean.

At Intero we have realized that our consumer reach goes beyond the U.S., said Gino Blefari, Presi-dent and CEO of Intero. Recognizing our global audience, it was important for us to make the realestate Internet experience easy and understandable and to invest in the technologies needed tomake that possible.

Intero now offers franchise opportunities to entrepreneurs around the globe serving incredibly di-verse markets, Bob Moles, Chairman of Intero added. Offering a compelling online real estate ex-perience in any language is critically important to their success.

Concludes Blefari, Innovation is our commitment and in this case that means delivering a better so-lution for non English-speaking buyers than our competitors. I believe we have made that happen.

Intero Real Estate Services, Inc. now offers property search in

13 languagesLeading U.S. brokerage announces website feature enabling easier search for buyers

around the globe

What Theyre SayingSeptember 13, 2010


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What Theyre Saying

Intero Real Estate Services, Inc. expands innovative franchise

network in California and NevadaLeading U.S. brokerage announces franchises in Discovery Bay, Brentwood, San Diego

and Minden, NV

CUPERTINO, SILICON VALLEY, USA - Intero Real Estate Services, a leading U.S. real estate

brokerage that has recently expanded its brand globally, as a franchisor, through Intero FranchiseServices, Inc. and Intero International Franchise Services, LLC, announced its continued expan-

sion with the conversion of a former Alain Pinel brokerage afliate in Discovery Bay and Brent-

wood, CA to the Intero Real Estate brand, and the addition of new franchises in San Diego, CA,

and Minden, NV.

More than forty agents will join Intero Discovery Bay and Intero Downtown Brentwood fran-

chise. This ofce will complement an existing Intero franchise in Brentwood.

We are pleased to welcome our new franchisees and agents today at a time when our competi-

tors are retrenching, said Intero Real Estate Services COO Tom Tognoli. This expansion speaks

to our commitment to innovate and thrive in an ever-changing business.

LeeAnn Hogge, co-owner and manager of what will become the new Intero Dis-

covery Bay and Downtown Brentwood ofces, said: Were thrilled to become

part of the Intero family, and feel good knowing that well have the technologyand expertise needed to win in todays market.

Bryan Hogge, co-owner and manager of the future Intero Discovery Bay and In-

tero Downtown Brentwood ofces, added: Weve worked hard to build our reputations in this

market and the Intero brand will help us grow and innovate upon that foundation.

Intero Downtown Brentwood is the second Intero franchise toopen in Brentwood, CA, joining the very rst Intero franchise

at 5541 Lone Tree Way, established in 2005 by owners Denise

McGrew and Erin Gonzalez.

Intero also announces two new franchises in San Diego, CA

and Minden, NV. Intero El Cajon, will be owned and managed

by Sandy Miller, and Intero Minden Nevada, will be owned

and managed by Teddy Carlson-Brown.

July 26, 2010


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What Theyre Saying

Intero Real Estate Services, Inc. executives keynote presti-

gious global real estate seminars in Singapore and Hong KongBlefari and Moles share innovative approach to distressed property opportunity globally as

well as in the U.S.

CUPERTINO, SILICON VALLEY, USA - Intero Real Estate Services, a leading U.S. real

estate brokerage that has recently expanded its brand globally, as a franchisor, throughIntero Franchise Services, Inc. and Intero International Franchise Services, LLC, an-

nounced that its Chairman, Robert Moles, and CEO, Gino Blefari, recently made key-

note presentations at two prestigious global real estate seminars in Singapore and Hong

Kong to share insights learned from leading the exponential growth of a global broker-

age company in the distressed property market.

Gino Blefari, Intero President and CEO, spoke at the iProperty

Real Estate Seminar 2010 in Singapore about distressed property

opportunity both globally and in the U.S. He said that while real

estate is still very much a local business, market insights and tech-

nology innovation can be shared globally to new markets and newbusiness partners. Both factors have been critical to Interos own

growth.

Not all markets are distressed markets, but all markets have dis-tressed property opportunities. California has been at the epicenter of the global hous-

ing crisis, yet Intero has grown to lead in market share in Santa Clara County, the largest

market in Silicon Valley, in spite of this challenge. We did so by leveraging technology

and honing a deep understanding of current market dynamics and letting those in-

sights guide our actions, Blefari said.

Robert Moles, Intero Chairman, gave a keynote presentationabout the global distressed property opportunities at the SMART

Investment & International Property Expo in Hong Kong in June.

Said Moles on the experience, We are excited to share our storyof success in distressed markets with agents and investors from

across the globe as we continue the worldwide expansion of our

brand. Moles continued, Our experience in California gives us a

unique perspective on thriving in a difcult market.

July 1, 2010


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What Theyre Saying

Intero Real Estate Services climbs to #17 on the 2010 REAL

Trends 500 list of Americas largest real estate companies

Silicon Valley-based brokerage and franchisor is the youngest rmamong the top twenty companies on prestigious list

CUPERTINO, SILICON VALLEY, USA - Intero Real Es-

tate Services, a leading U.S. real estate brokerage that

has recently expanded its brand globally, as a franchisor,

through Intero Franchise Services, Inc. and Intero Inter-

national Franchise Services, LLC, announced that it ranked #17, based on sales volume, on

the prestigious REAL Trends 500 list of Americas leading real estate companies for 2010.

Intero is also the youngest company within the lists top twenty rms - a fact that under-scores the rapid growth and success of the Intero brand. Intero was founded in 2002 and

broke into the REAL Trends top 25 in its second full year of operation a rst for any real

estate company.

The REAL Trends 500 list is published by REAL Trends, Inc., a publishing company consid-

ered to be a leading source of real estate analysis and information.

We are honored to make the REAL Trends 500 again it represents a whos who of Ameri-

can real estate companies, said Gino Blefari, Intero President and CEO. The fact that Interois one of the youngest rms on the list is particularly meaningful to all of us at Intero who

believe real estate is ready for our brand of innovation.

Interos growth is driven by re-thinking the real estate brokerage. The company was among

the rst to syndicate listings on the Internet, has been recognized for its outstanding Website

and has reinvented the real estate ofce. Intero is now expanding its brand nationally and

internationally through master and single-unit franchising.

The REAL Trends 500 has always been a marker of success in this business, said Bob Moles,

Intero Chairman and former President and CEO of the Real Estate Franchise Group of Cen-dant Corporation, the largest franchiser of residential and commercial real estate brokerage

ofces in the world. The fact that the Intero brand has made it so far so fast is a validation

of our commitment to sustained innovation.

May 27, 2010


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What Theyre Saying

Intero Real Estate Services, Inc. makes new, more efcient

real estate ofce model available to franchisees worldwide

The AndareSM Ofce, launched in Silicon Valley, enables real estate brokers to sustainprotability while delivering a compelling customer experience

CUPERTINO, SILICON VALLEY, USA - Intero Real Estate Servic-es, a leading U.S. real estate brokerage that has recently expandedits brand globally, as a franchisor, through Intero Franchise Ser-vices, Inc. and Intero International Franchise Services, LLC, hasannounced that its groundbreaking Andare ofce model is nowavailable to companies choosing to afliate with the Intero brand.

The Andare model, rst piloted by Intero in Silicon Valley, re-wrote

the book on what a real estate ofce should be: a cost-efcient op-eration that delivers a memorable experience to agents and con-sumers alike. Gone are the seldom-used cubicles, replaced withwired pods for agents who drop-in and head out. Gone are the faxmachines, le cabinets and copiers, replaced with wireless Inter-net and Web-based transaction management. The Andare ofce isan environment built for today and tomorrow, not yesterday.

A multimedia presentation of the Andare ofce canbe viewed online.

The economics of a real estate brokerage today aredifferent than a few years ago - thats a fact that can-not be ignored said Gino Blefari, President and CEOof Intero Real Estate Services. The real estate ofceas we have known it needed to change, so we rein-vented it completely with Andare.

Intero has developed a turnkey plan for franchi-sees around the globe to create their own Andareofces. Research, oor plans, operational and man-agement practices and consulting are available toIntero afliates that wish to open Andare ofces intheir markets.

Andare was a big part of my decision to afliatewith the Intero brand because it gave me some-thing new and exciting to bring to the marketplaceand will put me on a protable track from day

one, said Sandy Miller, the owner of the soon to be built Intero Rancho San Diego, Californiabranch. Theres a lot of talk about innovation in real estate right now, but Intero was the onlycompany that delivered substance.

May 4, 2010


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Intero Real Estate Services, Inc. wins prestigious Website award

from Leading Real Estate Companies of the World

Organization representing over 600 premier real estate companies in 35 countries across theglobe recognizes Intero for design excellence

What Theyre Saying

CUPERTINO, SILICON VALLEY, USA - Intero Real Estate Services, aleading U.S. real estate brokerage that has recently expanded its brandglobally, as a franchisor, through Intero Franchise Services, Inc. and In-tero International Franchise Services, LLC, was awarded the LeadingReal Estate Companies of the World Best Visual Design of 2009 awardfor its agship website, interorealestate.com.

The award was presented by Leading Real Estate Companies of theWorld, a global network of distinctive real estate rms, at the organi-

zations annual conference in Las Vegas, Nevada.

The award comes on the heels of a recent redesign of interorealestate.com to reect the latest designstandards, highlight the companys expanding international presence and create a visual experiencethat reects the spirit of innovation that drives the Intero brand.

It is not a coincidence that our global headquarters sits next to the Apple Computer campus,said Gino Blefari, Intero President and CEO. We recognize the importance of design in everythingwe do especially online, which is where most property buyers and sellers rst encounter real estatebrands today.

Bob Moles, the Intero Chairman, added, Real estate operators around the world have known for

years that the Web is a critically important brand touchpoint, but most have failed to take action andmake the investments needed to deliver usable, compelling online experiences. We believe this inac-tion is no longer sustainable and have made the investments needed to ensure our growing networkof franchisees excel in this area.

The Intero approach to designing online experiences is based on a set of principles any company,in any country, would do well to follow:

User focused design: Design should be driven by the needs of end users, not the brand. This requirestaking the time to understand what property buyers and sellers want when they go online, thendelivering it to them in the clearest way possible. Though simple, this idea has been largely ignoredby real estate companies intent on designing with their needs in mind.

Restraint: Website design in real estate has long been plagued by unnecessary complexity. Designsladen with marginally useful features, self-promotional copy and heavy graphics are the norm. Thisgets in the way of users seeking what they truly want, which ultimately harms the brand.

Quality: Real estate companies that spend millions on palatial ofces and expensive print collateraloften balk at spending thousands on quality Web design. This is exactly backwards. Insisting on and investing in good Web design is imperative.

Concludes Blefari, This award is an important validation for us, and one we are particularly hon-ored to receive given the strength and breadth of the organizations in the Leading Real Estate Com-

panies of the World network.

March 25, 2010


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Intero Asia Pacic is a real estate brokerage in the region that is an independent partner of InteroReal Estate Services, one of the United States most exciting real estate brand which was most re-cently voted as The Best Real Estate Company in Silicon Valley by readers of San Jose MercuryNews. iProperty.com catches up with Al Mendoza, managing director, Asia Pacic region of InteroReal Estate Services to see whats the buzz all about.

iProperty: Please tell us more about Intero Asia Pacic.

Mendoza: I will start at the beginning with what Intero Real Estate Services, Inc. is, followed by itsdrive to expand globally.

Established in October 2002, Intero Real Estate Services Inc., has quickly become one of the UnitedStates premier real estate brands. Intero Real Estate Services, Inc. has grown from one ofce tomore than 40, and has more than 1,800 agents. The Intero mission is to change the face of real estate;it is a different kind of company. Technology is at the core of what makes Intero such a forwardthinking and innovative company. With our headquarters in Silicon Valley, California, the Interostrategy remains focused on striving to be at the forefront of how realtors, home buyers and sellersare using technology to complete their transactions.

The brokerage has been honored with numerous awards including being named the fastest growingreal estate company in the United States, out of 80,000 brokerages in REALTOR Magazine (2005).Gino Blefari Interos president and chief executive ofcer, and chairman Bob Moles were also giventhe RISMedia National Home Ownership Award at the 2007 NAR Conference & Expo for out-standing achievements among residential real estates most inuential and charismatic leaders.

The Intero goal is to expand their franchise model, and to build market share and a strong brandfootprint around the globe. Intero Real Estate Services, Inc., through its afliate Intero InternationalFranchise Services, LLC is expanding in Asia through the sale of master franchises. Master franchiseagreements will, grant exclusive rights within a territory, allow master franchisees to build realestate franchise networks and operate company owned ofces. We seek to afliate with the mostqualied and well-capitalised entrepreneurial individuals and entities with franchising licensingand/or real estate experience. Intero International Franchise Services, LLC is led by its president,Javier Parraga, who has over 20 years in real estate franchising and in just over 13 years is creditedwith successfully negotiating and signing more than 100 master franchise agreements coveringover 150 countries and territories.

I have the honour to implement the Intero expansion effort in the Asia Pacic region as managingdirector of Intero Asia Pacic. Over the course of a 10-year career involving franchise development,I have been honoured as an accomplished deal maker with expertise in mergers/acquisitions, -nancial analysis, new business development and sales strategies. As a former vice president of

The Intero Real Estate Brokerage StoryIntero Asia Pacic is a real estate brokerage in the region that is an independent partner

of Intero Real Estate ServicesSimon Phun

What Theyre Saying

Continued on next page...

January 14, 2010


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What Theyre Saying

International Development for real estate conglomerate Realogy Corporation, I was responsiblefor the development of Century 21, Coldwell Banker, ERA, and Better Homes and Gardens real

estate brands throughout Asia Pacic. I have been recognised for the success of numerous merg-ers/acquisitions and completed over 40 U.S. and international franchise agreements. Intero AsiaPacic is an independent partner of Intero International Franchise Services, LLC in the Asia-Pacic region.

iProperty: How do you, as the managing director of Intero Asia Pacic, view the current realestate market climate in the region?

Mendoza: Overall, the Asia Pacic market climate is very positive. There are nearly three billionpeople and several million home sales annually in the region.

Specically in Hong Kong, the housing price index rose over 13% this year and sales numbers

have steadily increased. The country has benetted from an inux in buyers and investors frommainland China, a series of stimulus packages from the government and relatively low interestrates which all have contributed to the rise in prices. The housing market in Hong Kong took ahit during the global nancial crisis, but after falling 17% from June-December 2008, the residen-tial price index rebounded and rose by 20% from the previous years bottom, according to theRatings and Valuation Department (RVD).

Singapore, also a central gateway for the region, ranks as the number two investment in 2009and has experienced a complete turnaround from reports and prospects earlier this year. Newdevelopments are selling as fast as they hit the market and property prices have continued on anupward trend, expected to close 2009 on a strong note. According to PropertyWire, private sector

developers launched 2,878 new ats in July 2009, an all time high, and 2,767 of them were soldout within a month. Further, sales of new luxury developments in Singapores reclaimed areason the offshore island of Sentosa, where prices average SGD2,000-SGD3,500 per square foot, arereported to be steady.

For Malaysia, investors and expatriates have been ocking there due to a low cost of living andmild weather. Federal incentives designed to draw foreigners have been benecial for investorsin recent months, and while other countries in the region have experienced price declines as aresult of the nancial crisis, Malaysias properties have remained steady. Malaysias advantageis that current interest rates are at a 25 year low and developers of new buildings have been moreexible and willing to throw in incentives at no additional cost. iProperty: Where would the keyreal estate growth areas? How about for Malaysia, Singapore and Hong Kong?

Mendoza: Hong Kongs growth areas would be in the luxury markets, where foreign investors,particularly from mainland China buy with cash, and across rental properties, which have en-joyed a good margin with rental income for investors. So, for Hong Kong I feel there would be astrong showing across residential and commercial properties.

Singapore continues to experience record sell-outs of new properties and units are sold beforethe ink has dried on their listings. I predict that foreign investors in commercial properties, aswell as a new, young generation purchasing residential units and homes will keep the marketsteady, if not drive it up. Singapore is facing another record year of sales volume, and this goesacross residential, commercial and industrial.


Continued from previous page


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Malaysia is still on a push to promote itself as an international retirement destination, is likelyto revamp its Malaysia My Second Home (MM2H) program. The MM2H program, which at-

tracted over USD1 Billion to the property sector in total, is now looking beyond the averageretiree or international property buyer, and is going after high net-worth individuals who maybe willing to invest large amounts of capital into the economy. I would see the primary growtharea here to be residential.

iProperty: What is the Intero experience like? How does customers benet from dealing withthe company?

Mendoza: The Intero experience is like none other. It is a revolutionary approach to real estatethat starts at the core: with its franchisees.

The Intero advantage exists within its franchising support. Three regions worldwide each have,or will soon have, their own managing director/executive director who will not only respon-sible for nding qualied master franchise candidates but will be accountable for acting in aconsultative manner to assist master franchisees grow their business. The consultative approachhelps them grow their business by adapting the platform to accommodate local laws, customsand business as well as support through quarterly on-site consulting visits targeted at helpingto grow their businesses and make the most of the technology platform. The Intero platformoffered to franchisees is fully integrated and covers marketing, technology, and comprehensivetraining.

Response, thus far, has been positive. There is interest in breaking through the clutter and ex-panding a different kind of franchise network. Intero looks to work with the best, and we select

well-capitalized entrepreneurial entities with franchising, licensing, and/or real estate experi-ence. They need to have a long term horizon (10 years) and a commitment to build the business.

Once established, the Intero experience extends to agents and salespeople who work in the sys-tem. The Intero culture has helped to attract market leaders, top agents and managers who drivethe success of the ofces and extend the Intero culture onto home buyers and sellers, and prop-erty investors. Intero is an Italian word that translates to entire, and it is meant to represent thecompanys philosophy of empowering people clients, agents and employees to achieve whatthey want in all aspects of their lives.

iProperty: What are the good habits that real estate buyers must have and why? Mendoza:Real estate buyers need to be savvier than ever, and use all of the tools at their disposal. Withincreased globalisation, buying

Gone are the days where buyers had to y somewhere and spend days searching through pa-per listings and following real estate agents around to countless properties. The Internet hasenabled everything from direct access to Multiple Listing Services (MLS) to virtual home toursand detailed photos. Working virtually with a broker is becoming accepted practice, and thingslike digital signatures have made the paperwork process more seamless.

The Intero strategy syndicates listings to search engines like Trulia, Zillow, Google Maps Real

What Theyre SayingContinued from previous page



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What Theyre Saying

Estate, and Yahoo Real Estate, and has pulled out of all print advertising and featured listings.Since syndication, Intero has created an online footprint that draws more trafc than any news-

paper/print advertisement while experiencing no dip in trafc. This marks a fundamental shiftin the way real estate services are delivered, and it puts our franchisees ahead of the curve.

At the heart of the Intero marketing plan is social media. Intero hosts two blogs: http://in-teroreblog.com, information on marketing and real estate trends for consumers, and http://interomojo.com, inspiration, better business practices and Cool Apps (free tech tools and tips)for brokers/agents. Intero also has weekly email blasts and integrated usage of Facebook, Twit-ter, and LinkedIn. So, it is critical that todays buyers understand what the Internet can affordthem and that they engage with the online entities that can help them get the most out of theirbuying experience.

Finally, it is important for buyers to educate themselves on the purchasing process, and to alignthemselves with strong agents and reputable real estate brokerages. Intero Real Estate Services,Inc. and Intero Asia Pacic are committed to offering the latest in training, technology and toolsto their franchisees, so that buyers and investors can have the peace of mind that they are beingrepresented by the best in the industry.



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What Theyre Saying

INTERO REAL ESTATE SERVICES, Inc. expands brand awareness

in Asia Pacic with PropGO.com and PropGOLuxury.comPropGO.com and Intero team together

CUPERTINO, CA Intero Real Estate Services, Inc.(Intero), a real estate brokerage rm that hasleveraged technology to grow from its Silicon Valleyroots to international prominence, and Asias lead-ing online real estate media group, Asia InteractiveCorp, which owns PropGO.com (http://PropGO.com) and PropGOLuxury.com (http://www.Prop-GOluxury.com) brands, have announced today thatthey have teamed together to bring Intero franchi-

sees, brokers and realtors alike expanded global exposure for their property listings. The Interobrand, which launched its Asia-Pacic division earlier this year, has already initiated sending all ofits luxury property listings to both the http://PropGO.com & http://www.PropGOluxury. com sites.Intero is one of the rst U.S. based real estate brands to gain Asian distribution through Asia Interac-tive Corp (the only U.S. based online real estate company with operations in Asia).

This represents a major milestone in our expansion into the Asia-Pacic region, giving us accessto a huge audience of buyers throughout the area, said Al Mendoza, Managing Director of InteroAsia-Pacic, Intero International Franchise Services, LLC.s independent partner in the Asia-PacicRegion. Intero was one of the rst real estate companies to embrace online distribution of listings inthe United States and we intend to once again lead the pack in seizing the online opportunity in Asia.

Interest in American property in the Asia-Pacic region has increased dramatically in the past yearas Asian buyers take advantage of the weak U.S. Dollar and declining housing prices. Furthermore,afuent Chinese see international property investment as a wealth diversication play and effec-tive channel to expatriate their large cash reserves. said George Varvitsiotis, CEO of Asia InteractiveCorp, We are excited at the opportunity to partner with a large and growing U.S. based companywho understands and recognizes the opportunity in Asia. Intero will set the trend as more U.S. basedReal Estate agencies will realize the advantages of having exposure to afuent China and Asia basedproperty investors.

Intero will soon distribute all of its property listings to PropGO.com as well, which has no pricingthreshold on listings displayed.

This deal is important to us on two fronts: It cements our position as a new brand in the Asia Pa-cic region and it provides our American sellers with access to an active and growing pool of buyersthroughout Southeast Asia and mainland China, said Intero President and CEO Gino Blefari. Realestate is now a global enterprise and our reach cannot be limited by borders.

Intero Asia-Pacic offers entrepreneurs in the region the opportunity to afliate with one of theworlds most innovative real estate brands. The Intero focus on technology, training and superiorsystems led it to become the fastest organically grown real estate brokerage in U.S. history.

November 13, 2009


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What Theyre Saying

Intero International Announces Expansion into Asia-Pacic RegionRapidly expanding company launches franchise effort in Singapore and Hong Kong

CUPERTINO, CA Intero International Franchise Services, LLC (Intero International), a company afliatedwith Intero Real Estate Services, Inc. (Intero,) recognized as one of the fastest-growing and most innovativebrokerages in the industry, announced today that it has reached an agreement that permits Intero Internationalto expand the INTERO brand throughout Asia and the Pacic Rim. The new Intero Asia Pacic will offer mas-ter franchise opportunities to select regions beginning in Singapore in August and Hong Kong in SeptemberIntero will partner with real estate entrepreneurs, agency owners and top agents capable of building a protableoperation and eager to break from the old brokerage paradigm.

Intero International is led by President Javier Parraga, a former top executive with Realogy Corporation. Duringhis tenure with HFS (which became Cendant and is now Realogy) Parraga successfully negotiated and signedover 100 master franchise agreements covering over 150 countries and territories. As a result, more than 6,500

ofces outside the U.S. are now afliated with Realogys brands. Intero Asia Pacic is led by Albert V. Mendozaalso a former international sales executive with Realogy.

Parraga and Mendozas reputation precedes them globally, said Intero Chairman Bob Moles. They are knowninternationally as accomplished strategists and sales professionals. Their vision and international expertise onfranchise development within the real estate sector has driven notable growth and network expansion through-out the world.

Intero was born in Silicon Valley, which is a crossroads of innovation for the entire Pacic Rim, said InteroPresident and CEO Gino Blefari. This is a natural move for us and one we are uniquely equipped to executesuccessfully.

The INTERO organization is led by a team of real estate innovators Gino Blefari, President and CEO, BobMoles, Chairman, Tom Tognoli, Chief Operating Ofcer, and John Thompson, Vice President and Managing Of-cer. Under their direction Intero has grown at an unprecedented pace, going from one ofce to more than 40company owned and franchise ofces and more than 1,800 agents in less than seven years. Intero has becomeknown for its unique culture and innovations that have inuenced the industry as a whole, elaborates Thomp-son.

Intero is an Italian word for whole and complete, and reects our vision for a new kind of real estate bro-kerage, said Tognoli. We offer everything, from cutting edge technology to proven training and recruitingprograms. We will work with each market to appropriately adopt our best practices for the Asia Pacic market-place.

Master Franchisees who afliate with Intero International will have exclusive territory rights. They will manage

the growth of their organization, distribution of new ofces, development of preferred alliances and strategiesfor recruiting top agents and managers.

Says Mendoza, the Managing Director of Intero Asia Pacic, With more than 1,500 U.S. companies and anEnglish-speaking population, Singapore is a natural founding member territory for Intero. I look forward tohelping entrepreneurs and top agents seize the opportunity to build a brand that will compete with the regionsdominant real estate service providers.

Mendoza will visit Singapore August 4-12, 2009.

July 30, 2009


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What Theyre Saying

Javier Parraga, Intero International President Announces Al

Mendoza as Managing Director of Intero Asia PacicFormer Realogy Senior International Sales Executive Partners with Intero Interna-tional Franchise Services, LLC to Expand Company Worldwide

CUPERTINO, CA International franchise sales veteran Albert V.Mendoza has teamed with Intero International Franchise Services,LLC (Intero International) as Managing Director of Intero Asia Pa-cic. Mendoza and Javier Parraga, President of Intero International,have reached an agreement that permits Mendoza to expand the IN-TERO brand throughout Asia and the Pacic Rim.

Over the course of a 10-year career involving franchise development,Mendoza has earned a reputation as an accomplished deal maker anddetail-oriented sales executive with expertise in mergers/acquisitions,nancial analysis, new business development, sales strategies andleadership. As a former vice president of International Developmentfor real estate conglomerate Realogy Corporation, he was responsiblefor the development of Century21, Coldwell Banker, ERA, and Better Homes and Gardens real

estate brands throughout Asia Pacic. Mendoza has successfully initiated and completed numerousmergers and acquisitions, negotiated and nalized over 40 U.S. and international franchise agree-ments.

I am honored to work with Intero International in its efforts to expand in Asia Pacic, Mendoza saidin a statement today. I am pleased to be part of a team with relevant global business experience, athorough understanding of successful international franchising, and a true connection with the cur-rent challenges facing real estate brokerage operations.

We are thrilled to have reached agreement with Al to be our partner in the Asia Pacic region, Par-raga said. Al is a seasoned international franchising veteran with extensive experience in the AsiaPacic markets and it is great that he agreed to assist us in growing Intero internationally. His extraor-dinary expertise in these areas along with his high level of professionalism will lead us to having theIntero brand become a household name in the Asia Pacic region. Bob Moles, Chairman of Intero

stated I have always known Al as having a dynamic track record in this business and am excited thathe has joined the Intero family, further strengthening the Intero management team and Internationalscommitment to grow the Intero brand world wide.

Recently Intero Real Estate Services surpassed the Coldwell Banker brand to become the top realestate company by market share in Silicon Valley. The success of the Intero brand has been furtherrecognized by being voted as the #1 residential real estate company in Silicon Valley by The San JoseMercury News. Gino Blefari, President and CEO of Intero added The Asia Pacic region is eco-nomically the most robust and dynamic region of the world. I am condent the INTERO brand willachieve the same success in Asia as it has achieved in Silicon Valley.

July 23, 2009


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What Theyre Saying

Intero Goes International With Javier ParragaFormer Realogy Executive Joins The Intero Team To Expand Company

Worldwide

CUPERTINO, CA International franchise veteran Javier Parraga, a for-mer top executive with real estate conglomerate Realogy Corporation,has joined the Intero family of companies as President of Intero Inter-national Franchise Services, Inc. (Intero). Parraga has been tasked by BobMoles, Chairman and Gino Blefari, President and CEO, to expand the In-tero brand worldwide.

After leaving as an executive vice president of Realogy Corporation, Par-raga took some time off and has now chosen to embark on a new venture

with Intero; the number one real estate company in Silicon Valley. An ac-complished strategist and sales professional, his vision and internationalexpertise on franchise development within the real estate sector has driv-en notable growth and network expansion throughout the world. Since

joining HFS (which became Cendant and is now Realogy) in 1996 he has successfully negotiated andsigned over 100 master franchise agreements covering over 150 countries and territories. As a resultof Mr. Parragas hard work, more than 6,500 ofces outside the U.S. are now afliated with Realogysbrands.

Im thrilled to now be a part of the Intero team, Parraga said in a statement today. And Im excitedabout the opportunity to bring this successful and innovative brand into the Asia Pacic, Europe, Mid-

dle East and Central and South America regions.

Parragas connection with Intero stems from his relationship with Bob Moles. Moles and Parraga wereinstrumental in the formation and development of Cendants (now Realogy) Global Services depart-ment. When he was Chairman of Cendants Real Estate Franchise Group, Moles originally assignedParraga responsibility for the development of Cendants real estate brands throughout the world. Ja-vier is the nest International Franchise sales executive I have ever met in the world. It was a privilegeto work with him for seven years at Cendant, said Moles. Now, we are honored to have Javiersleadership as Intero International Franchise Services embarks on growing the Intero brand aroundthe world.

Under the leadership of Blefari and Moles, the Intero brand has grown from one ofce to more than50 company- owned and franchised ofces in less than 7 years, encompassing more than 2,000 agents.Today, the Intero system has ofces in California, Colorado, Nevada, Texas and Mexico. I could not bemore excited for Intero and the opportunity that lies ahead for us internationally under the leadershipof Javier, said Blefari.

Born in Ecuador as the youngest of seven siblings, Parraga immigrated with his family to the UnitedStates at the age of 3. He was raised in Silver Spring, Maryland, a suburb of Washington, D.C.

July 16, 2009


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What Theyre Saying

Intero Real Estate Services claims title of Silicon Valleys

#1 real estate company

Technology, innovation and an unusual commitment to client service propel company pastcompetitors just six years after opening its doors

CUPERTINO, CA - Intero Real Estate Services, a real estate brokerage rm that has leveragedtechnology to grow from its Silicon Valley roots to national prominence, is now the dominant realestate company in Santa Clara County according to market share statistics from RE Infolink, the re-gions Multiple Listing Service. Intero has achieved the leading market share position just six yearssince opening its corporate ofce next to the Apple campus in Cupertino. Intero eclipsed ColdwellBanker Northern California to become the market leader for the rst time in January of this year.

According to the RE Infolink data, Intero now has a 17% share of county single family home and

condominium sales. Coldwell Banker Northern California accounts for 12% of the market. AlainPinel Realtors stands at 8%.

Interos ascent has followed a steady upward trajectory since its founding in 2002. The companywas recognized by REALTOR Magazine as the fastest growing real estate rm in the nation in2005. Intero surpassed Alain Pinel for second place in Santa Clara County in 2007.

This is more than just one brand versus another it reects a fundamental shift in the way realestate services are delivered, said Gino Blefari, Interos CEO. It shows that our investments intechnology, our commitment to innovation and vision for a new kind of real estate company haveresonated with agents and consumers looking for a different and better -- experience.

Intero has recently:

Launched an award-winning website platform that empowers users to draw their own real estatesearch areas on a map, check local market conditions, and calculate their homes value and equity

Developed an iPhone-optimized real estate search application Implemented online chat for connecting home buyers, sellers and agents Created the Andare (To go in Italian) ofce model, which transforms the real estate ofce

into an inviting, hi-tech workspace for on-the-go consumers and agents Released a One-to-one online marketing program that creates customized websites for con

sumers through which they can track their homes value and monitor recent neighborhood sales

While other companies have been forced to pull back in this market -- cutting services and slash-ing marketing budgets we continue to innovate and embrace change, Continued Blefari. I ex-pect we will emerge from 2009 with an even greater share of the market as more consumers andagents gravitate to our companys unique offerings.

March 23, 2009


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What Theyre Saying

RISMEDIA, - Intero Real Estate Services, Inc.s new website, InteroRealEstate. comm powered by Terabitz,

was ranked number 4 of the top 9 brokerages in The Top Ten Real Estate Brokerage Websites in America

report published by 1000watt Consulting in conjunction with RealTrends, Inc. The report is based on a

detailed examination of the corporate websites maintained by the 500 largest brokerage companies in the

country as established by RealTrends annual RealTrends 500 list. Over the course of a three month period,

the 500 websites were evaluated on several criteria including: usability, content, features and design.

Our mission at Intero is to continually stay innovative in the marketing place. We constantly seek to pro-

vide agents and customers with the best tools the industry has to offer, conrmed Gino Blefari, president,

of Intero. With the companys roots in Silicon Valley, innovation and entrepreneurship have been within

Interos core values since their inception and drives their technology savvy business model.

Within the details of the report, reviewers stated the Intero home page looks and feels unique, and evi-

dences exceptional design quality, as well as declaring the site as a technological wonder. They were

impressed with Interos one of a kind map feature noting, search results are displayed in a list and a

map, side by side - the most sensible application of map views we have seen. According to the company,reviewers were equally pleased by Interos integration of market and local information saying, Interos

integration of market and local amenity data is another stand out. Users can overlay amenities on a map

displaying a property, and demographic and market data are all available, and tightly integrated, with one

click. Overall 1000watt Consulting and RealTrends felt the new InteroRealEstate.com powered by Terab-

itz was a great resource for home buyers and sellers saying, Intero has done a great job offering a website

that rivals any search site on the Web.

As we embark on a national expansion of our franchise system, we believe it is critical to offer our master

franchisees the most innovative tools, systems, and technologies. says Robert Moles, Interos Chairman.

We are competing with other national organizations, therefore, we have created a solid, technologicallydriven value proposition for our company owned ofces as well as our current and future franchisees.

InteroRealEstate.com Tops Real Estate Search Sites

November 5, 2008


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What Theyre Saying

Intero Real Estate Services Inc. Unveils the Real Estate Ofce of

the Future: The Intero AndareSM Ofce

CUPERTINO, CA Intero Real Estate Services Inc.announced today the company will now offer theIntero AndareSM ofce, its most innovative con-cept for real estate ofce design, to Intero franchi-sees nationwide.

Andare is an Italian wordthat means to go or towork. The concept forthe Intero Andare ofcecame about in 2007 whenInteros executive teamdecided to create a small-er, technologyrich andmore ecofriendly real es-tate ofce that better metthe needs of todays mo-

bile REALTOR.

The nature of our businesshas changed. Agents arent spending as much timeat their desks as they were 10 years ago, said GinoBlefari, president and CEO of Intero, Most REAL-TORS have a wirelessenabled laptop and PDA,and theyre on the go. They dont need cubicles.They need an attractive space with a few secludedareas where they can go to meet with clients andworkwhere they have access to technology andcan get their work done as efciently as possible.

Intero opened its agship Intero Andare ofce in apopular, high-end retail/residential developmentin Silicon Valley known as Santana Row in early2007. Since then, they have successfully opened ad-ditional Intero Andare ofces, including companyand franchiseowned ofces, in Carmel, down-town San Jose, Menlo Park, Santa Cruz and Truck-ee, California. They now have more than 135 agentsworking in these ofces.

The Intero Andare design footprint is suitable forspaces that range in size from 1,000 to 3,000 sq. ft.Thats compared to the size of Interos traditional of-ces: approximately 7,000 sq. ft. for medium spaces

and 11,000 sq. ft. for

large. Because the InteroAndare ofce is a small-er design footprint, itsmore cost efcient toconstruct overallap-proximately 70 percentless expensive to buildout than Interos largerofces.

Joel Valencia, an InteroFranchisee and owner

of an Intero Andareofce, had this to say

about the concept, Welaunched our Intero franchise in the middle of thehousing slump and so needed to keep our startupcosts as low as possible. This design allowed us todo that, and we were able to reach protability veryquicklyin less than eight months.

The Intero Andare ofce is also the companys green-est design. Its small footprint means fewer construc-tion materials and waste, resulting in less impact onthe environment. It also means less energy consumedin maintaining the ofce on an ongoing basis. Interohas been a leader in encouraging more environmen-tallyfriendly business practices through its alliancewith EcoBroker International for years. In fact, Ble-fari was awarded the EcoBroker Community ServiceAward in 2006, given by EcoBroker International andthe Association of Energy and Environmental RealEstate Professionals.


Interos Andare ofce in Santana Row, San Jose, CA

August 28, 2008


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What distinguishes the Intero Andare ofce from

others is its use of cuttingedge technology, in-cluding tablet PCs, keyless entry, Voice Over IP(VoIP), at screen plasma TVs, and a high speedWiFi network. The ofce also uses Web basedtransaction management software that givesagents the ability to manage entire client les on-line and eliminate the need for paper and storage.Clients can sign directly to a PDF and those sig-natures are as secure and ofcial as a contract onpaper. Intero then stores the les securely onlinewhere they remain available to access down theroad from any location.

The design of the Intero Andare ofce is minimal-ist and modern in style. Intero ditched cubiclesfor an openoor plan thats divided into threesmall communal areas, each featuring rich leathersofas and chairs, caf tables and a large centralwork console/bar thats equipped with a powerand data conduit from the ceiling. There are alsotwo small private ofces. Polished concrete oors,vaulted ceilings and oortoceiling glass wallsin the conference room give the impression ofsomething more akin to a highend gallery thana real estate ofce (complete with an espresso bar,wine and beer).

I go to the ofce as needed to access the network,meet with my team, and nalize deals, said In-tero agent Gerald Askew who works in the San-tana Row Intero Andare ofce, and so this setupis great for me because I have access to the besttechnology and the space ts my work habits. Butwhats really a bonus is the locationan afuentretail area that my clients would come to anyway

for the restaurants and shopping.

A retail location is also the perfect venue forshowcasing properties and promoting the proj-ects of Interos resort and development partners.The front of an Intero Andare ofce is a retaildis-play glass window, behind which are mountedhigh denition atscreen TVs.

What Theyre Saying

Here, Intero features resort properties and high-

end homes. They can also showcase full graphic ormodel displays. For developers who want to take afoothold in a particular market, the Intero Andareofce serves as a localized space to which they caneasily direct clients and create awareness.

The design blueprint and business concept for theIntero Andare ofce will be exclusively available toInteros master franchisees and Intero franchisees.For more information and details or for informationon master franchising opportunities, contact JosePerez at (404) 272- 4646, jperez@pcmsconsulting.

com or masterfranchising@ interorealestate.com.



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Moles is Chairman of Intero Brokerage

REALTY EXECUTIVE RETURNS TO VALLEYThursday, April 29, 2004

Www. Mercurycenter.Com

What Theyre Saying

Bay Area real estate

veteran Robert Moles,

a former top execu-

tive with New Jersey-

based Cendant, has

been named chairman

of Intero Real Estate

Services, a fast-grow-

ing valley brokerage

formed two years ago

by several of Moles

old friends and his

brother.

Earlier this month, Moles left his post as president and

chief executive of Cendants real estate franchise divi-

sion, where he oversaw about 13,000 ofces of some

of the coun- trys largest real estate brands, includingColdwell Banker, Century 21, ERA and Sothebys Inter-

national.

He started his job at Intero in Cupertino this week and

said he will help guide the companys growth and build

its relocation services and marketing efforts, among

other things.

Since its inception in 2002, Intero has grown to more

than 800 agents in 15 ofces stretching from Hollisterto San Carlos to the East Bay. It has given some compe-

tition to giant Coldwell Banker, which has more than

1,100 agents in the valley, and about 4,000 in Northern

California.

Intero President and Chief Executive Gino Blefari said

he hopes to expand beyond California eventually.

Moles spent seven years at Cendant - two years long

than he originally intended to be on the East Coast, h

said Wednesday. He took charge of the real estate fran

chise group in 2000, but he never hid his desire to retur

to the Bay Area.

Im not coming back here not to work. I really enjoy wor

I enjoy the valley, and I will be intricately involved

the companys future, said Moles, 49.

Blefari has known Robert Moles and his brother Kevi

an Intero vice president, since their grade-school days

Sunnyvale. In the 1980s and 1990s, the three were amon

the owners of the former Contempo Realty, which w

eventually sold to Cendant subsidiary NRT and folde

into Coldwell Banker.

For me this is an outstanding story of homecoming anan ability to work with Gino and with my brother, but

In- tero wasnt just an unbelievable success story in re

estate I wouldnt be doing it, Robert Moles said.

Gaining a chairman of Moles experience and reput

tion will raise Interos prole and boost the conden

of its agents, Blefari said.

Attracting Bob Moles to Intero says so much for th

In- tero agents, he said. It tells them that the skys thlimit, that Intero is a very, very legitimate player in th

real estate arena.

The company is on pace to assist in about $5 billio

worth of real estate transactions in 2004, Blefari said.

Moles, a graduate of Santa Clara University, is marrie

with ve sons, and lives in Santa Cruz.


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How do you nd strong leadership to

guide your international investment?

Partner with a company that gives you direct access toarea specialists and skilled real estate professionals.Solution.

WorkWIththebest.

One of the most valuable services we give our inter-

national investors is direct access to the knowledge

and expertise of our professional property agents

who are multilingual. The agents at INTERO are the

best they can be. Each agent is encouraged to focus on

their clients needs and providing the top customer

service to make each transaction run smoothly. With

much experience in sales and specializing in working

with international investors, they can offer you theexpertise that will make your investment successful

in the long term.


35/42

Guided by principles of trust, respect, and integrity,

we empower people to achieve their dreams

Elaine Lam

Intero Client Services

Direct

+1 408 342 3062

Email

[email protected]

Elaine Lam was part of the #1 producing Coldwell Banker of-ce in Cupertino until December 2002. As of Jan 2003, Elaine

joined Intero Real Estate Services to be part of a team of profes-sionals prepared to launch a new era in the real estate industry.

Elaine has been in the real estate profession full time by assist-ing people in buying and selling real estate in Silicon Valley.With the background of managing 201 Class A units in Cuper-tino and 8 years experience working as a child care directorand supervisor, Elaine understands and treats each client as aunique individual.

Elaine spends the time to listen and always puts her clientswants and needs rst. She educates her clients with step by stepprocesses and successfully helps buyers and sellers to close thetransaction smoothly. When you are ready to buy or sell yournext house, be sure to contact Elaine Lam thebest agent to work for you.

Elaine Lams Clients for Life professional philosophy is toprovide her clients with the highest professional standards andsuperior service through real estate with honesty, integrity, un-derstanding and caring for each individual. Elaine is dedicated

to offer superior individual service to satisfy all her clientsneeds.

Elaine is a member of the California Association ofRealtors(CAR), a member of the Silicon Valley Association ofRealtors(SILVAR), a member of the National Association ofRealtors(NAR), past president for the Chinese American RealEstate Association (CAREA), a member of the 2000-2002 Mas-ters Program, and a volunteer for the Child Advocate Group.

Elaine was born in Hong Kong and her family moved to Ho-

nolulu, Hawaii in 1973. She graduated from the University ofHawaii with a Bachelor degree in Elementary Education andminor in Psychology. In 1988, Elaine became a resident of Sili-con Valley. Elaine is outgoing, energetic, and patient and enjoysbeing with children. She also enjoys dancing, shopping, travel-ing and meeting people. Elaine speaks English and Chinese.Additionally she can speak, read and write in Cantonese u-ently and some Mandarin.


36/42

Alice Bidel


Direct

+1 408 342 3062

Email

[email protected]



Alice Bidel loves real estate! Her clients benet from her vastexperience in buying, selling, exchanging, and managing

property. Be condent that Alice will guide you through theentire real estate process from start to nish and make sureevery detail of the transaction is explained clearly and everydisclosure is delivered to her clients.Alice Bidels specialties are real estate negotiation, contractnegotiation, marketing, customer service, school districtseducation, investing, buying, selling, and property manage-ment.

Alice is enthuastic about helping her clients to make the rightdecisions to get exactly what they want. She is loyal, trustworthy of her satised clients who trust her and beneted greatlyfrom her Real Estate service and appreciate her friendship aswell.

Alice joined Intero Real Estate Services after working in a wellknown real estate company for 7 years. As a full time Real-tor, she views local properties and contacts her clients dailyAlice is very familiar with local schools. A devoted mother of2 school-age children: 11-year-old son & 8-year-old daughterYou will probably meet her at various kids activities place

like Ice Center, art class, swim class, scouts event, gym centerpiano class & dance class, etc.

Alice cherishes her time with family and friends. She takesthe kids to attend Home of Christ 5 in Cupertino. Alice is anactive member and volunteer of Regnart PTA. She is also amember of California Association of Realtors, a member ofSilicon Valley Association of Realtors, a member of NationalAssociation of Realtors, and a member of CNETWORK &NCCAF.

Alice has been living in San Francisco Bay Area since 1995.


37/42



Lynne Tran has recently become a short sale and REO special-ized agent, working with Default Servicing Inc. as a listing agent

for REOs representing National City Mortgage. In the last year,she has closed multiple REO transactions and currently has sev-eral active listings.

A strong negotiator for short sales, Lynne has signicant expe-rience dealing with loss mitigators representing Wells Fargo,Chase, Washington Mutual, Bank of America, Americas HomeServicing, EMC, Countrywide, etc. From her experience, Lynneunderstands the requirements, motivation and working style ofasset managers and loss mitigators, and has successfully closedand sold several properties to their highest satisfaction.

Lynne enjoys assisting clients make one of their lifes biggestdecisions and seeing them through the entire real estate transac-tion. Her success is due in large part to the enthusiasm, integ-rity, and caring attitude she brings to her work. I always putmyself in my clients situation and handle the transaction as ifit was my own, Lynne says. Through her hard work Lynne hasbecome in just a few years one of the top real estate agents inSanta Clara County.

Lynnes sales territory is wherever her clients want to live inthe Valley. She has listed and sold properties in many neigh-borhoods of Santa Clara County, from Los Altos to Gilroy. Shestrives to keep clients completely satised with her services. Inreturn, she loves to receive the most wonderful gift from them,referrals.

Lynne holds a Master of Business Administration degree and aBachelor of Science degree. Besides being an active member ofher community and her church, Lynne is a dedicated mother,balancing her busy business schedule with her family activities.

She lives in Morgan Hill with her husband and two children butyou will nd her every day at her Willow Glen ofce.

Lynne Tran


Direct

+1 408 342 3062

[email protected]


38/42

Guided by principles of trust, respect, and intergrity,


Ronny Budiutama


Direct

+1 408 342 3062

[email protected]

Ronny Budiutama is a results-oriented real estate profession-al and a seasoned negotiator. Moving from New York in 1999,

Ronny has made San Francisco his home ever since. He knowswhat each neighborhood has to offer and loves to discover moreof it all the time. The areas that he covers are San Francisco goingsouth to the City of San Mateo. This includes San Francisco, DalyCity, Colma, South San Francisco, Brisbane, San Bruno, Millbrae,Burlingame and San Mateo. Moreover, Ronny graduated from lo-cal San Francisco State University and currently is a member ofthe San Francisco Association of Realtors. Fluent in Indonesian,Ronny is also afliated with California Association of Realtorsand National Association of Realtors, which give him an exten-sive network with other real estate professionals throughout theUnited States.

Having worked closely with several foreign buyers, Ronny un-derstands that San Francisco Bay Area may be a new area to peo-ple. As such, he works closely with the buyer and advises themof the value of each area and how a specic neighborhood canmeet their needs. Ronny provides actual data on real estate mar-ket trends and provides an investment analysis on the location toassist buyers in making a decision for their investment purposesAnd should the need arise, he also connects them with other pro-

fessionals, such as a Certied Public Accountant or an Attorneyto better support and guide their individual case. Ronny under-stands that all foreign buyers come from different cultures andbackgrounds, so he is cognizant of what each person brings to thetable. It is Ronnys hope that he can bring just as much or more tocomplement his clients desires.

Ronnys business is mostly referral-based through clients thatrecognize and value his personal service, professionalism, hones-ty and integrity. Ronny believes in long-term client relationshipsHe discovers his clients nancial need, value and time-frame

and he carefully matches them to a property through his profes-sional and personal knowledge. By doing this, it minimizes anypotential time wasted looking for or showing the wrong prop-erty. Ronny understands that buying or selling a home or invest-ment property is one of the biggest nancial transactions mostpeople will ever make, and his goal is to make it an exciting andsatisfying experience.


39/42



Robert Moles is the Chairman of Intero Real Estate Services. During

his tenure, Intero has grown into one of the Top 25 real estate compa-

nies nationally with more than $5 billion in sales volume. In additionto his duties as Chairman, Mr. Moles currently has Board of Director

roles with several companies including Heritage Bank of Commerce,

Trulia, Santa Clara University, University of San Diego and RE Info-

Link. A self- proclaimed student of real estate for more than 27 years,

Mr. Moles is widely regarded as a distinguished leader in the indus-

try and a keen observer in the areas of policy and market trends.

Prior to joining Intero, Mr. Moles was the President and CEO of the

Real Estate Franchise Group of Cendant Corporation, the largestfranchiser of residential and commercial real estate brokerage ofces

in the world. As CEO of the group, Moles oversaw the Century 21,

Coldwell Banker, Coldwell Banker Commercial, ERA and So-

thebys International Realty real estate companies, which combined

have more than 13,000 franchised ofces and more than 262,800 bro-

kers and agents worldwide.

In 1997, Mr. Moles was named President and CEO of Century 21 Real

Estate Corporation, the worlds largest residential real estate sales

organization. During his tenure as President and CEO, he is creditedwith re-establishing and enhancing the brands leadership position

with the introduction of its Vision 2100 strategic plan. Under Vi-

sion 2100, the company initiated and completed the following pro-

grams: an award-winning advertising and promotions campaign,

a state-of-the-art technology-based training platform, a redesigned

and enhanced Web site, a new Internet-based transaction reporting

system, and an improved franchise support system. Prior to Century

21, Mr. Moles was President/CEO of Contempo Realty, Inc., in Santa

Clara, CA. Under his leadership, Contempos annual transaction vol-

ume grew from $85 million to more than $2.4 billion.

Mr. Moles is recognized as a leader in the area of developing reloca-

tion and nancial services for brokers. He has led the industry in

advocating the creation of value-added services for the purpose of

recruiting and retaining agents, and to meet the ever-changing needs

of todays consumers.

Robert Moles

Chairman

Intero Real Estate Services

10275 N. De Anza Boulevard

Cupertino, CA 95014

Direct

408.342.8607

Email

[email protected]


40/42



Gino Blefari is the Founder, President and CEO of Intero Real Estate Services, Inc., a leaing U.S. real estate brokerage headquartered in Californias Silicon Valley. With more thanquarter-century of real estate experience in sales, development and management - from

branch ofces to regional and U.S. national operations - Mr. Blefari has lead Intero, throu

constant innovation, to become one of the fastest growing companies in the history of restate. Today Intero is the #1 real estate company in Silicon Valley and has extended threach across the U.S. and around the globe. Mr. Blefari possesses a passion for mentoriand continues to share his cornerstones of success with fellow real estate professionals.

Founded in late 2002 by Mr. Blefari, Intero Real Estate Services Inc. has recently expandits brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero Intnational Franchise Services, LLC. Intero was ranked #17, based on sales volume, on tprestigious REAL Trends 500 list of Americas leading real estate companies in 2010. the 2007 NAR Conference & Expo Blefari was given the prestigious RISMedia NationHome Ownership Award for outstanding achievements among residential real estatmost inuential and charismatic leaders. In July of 2005 Intero Real Estate Services wrecognized by REALTOR Magazine, the ofcial magazine of the National AssociationREALTORS, as the fastest growing r

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