reducing your carbon footprint and striving for sustainability
DESCRIPTION
Presentation on carbon footprinting, sustainable operations, and material consumption in the paper industry, as presented from Jeff Mendelsohn's company perspective. Learn more about Sustainable Business & Design at: http://sustainablelifemedia.comTRANSCRIPT
Reduce Your Carbon FootprintNew Leaf Paper’s Perspective and Experience
Jeff MendelsohnPresident, New Leaf Paper
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
®
- New Leaf Paper Mission
Our goal is to inspire, through our success, a fundamental shift toward environmental
responsibility in the paper industry.
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
- New Leaf Paper Core Values
Au then t i c i t y * Env i r onmen ta l Leade rs h i p * Top Qua l i t y * Joy fu l Co l l abo ra t i on * Mean ing
Reduce
Reinvest
RedesignRethink
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Redemption
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
®
Build Sustainability Right in to the Core of the Business Model
All our products fit our mission - the mostenvironmentally responsible product in its class
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Pulp NonfictionVision of a Sustainable Paper Industry
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
• Sustainable Mill Design• Environmental commitment from all players• Partnership with shared values• Transparency to build trust
the circular model
users
recycling printers
urbanmills
FSC cert.forests
future fibers
ag/altfibers
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
the linear model
forest mill printer user dump
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
The Paper Mill of the Future
> Designed to rely on a large percentage of post-consumer waste or ag by-product
> Certified sustainable virgin fibers> Clean chemistry, chlorine free bleaching> Located near urban centers> Mimic natural systems
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Our Vision of a Sustainable Paper Industry> Sustainable mill design
> Integrate principles of sustainability> Inputs, processes, by-products & emissions> Waste equals food. There is no “away.”
> Environmental commitment from all players> End user, printer, distributor, mill, NGO, government
> Partnership with shared values
> Transparency to build trust
Pulp Nonfiction
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
1 – 2 – 3 Tiers up the SupplyChain: Product Inputsand Manufacturing
Transportation
Office and Operations
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Carbon Footprint Challenge: Post-Consumer waste pulping uses less total energy but more purchased energy than virgin fiber pulping.
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Solution: new clean energy sources• Biomass• 50/50 solution• Landfill gas
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Warehousing:• Locate close to market• Efficient lighting• Electric lifts and equipmentLocal Shipping:• Bay Area: 60% Biodiesel made from waste oil• Helped local biodiesel shipping co grow• PacNW helping another biodiesel shipping co
In Freight:• Rail or Ship
Relative data is sufficient for good decision making - The Precautionary Principle.
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Minimizing our carbon footprint is the net effect of:• our mission• building our mission into every product• going 1-2-3 tiers up the supply chain