redesigning with confidence (warm gun 2014)
TRANSCRIPT
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Redesigning with Confidence
Warm Gun Conference 2014 Jessica Harllee @harllee
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harllee.etsy.com
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Seller onboarding
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Classic (control)
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Linear (first experiment)
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Linear (first experiment) Classic (control)
50% 50%
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Linear (first experiment)
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Second linear experiment
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Maintain shop open rate of linear
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Maintain shop open rate of linear Maintain listings per shop of classic
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Get sellers to add more listings
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Design
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Classic (control) Linear (first experiment)
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Linear (second experiment)
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Copy
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Stock your shop! List eight or more items to increase the chances of selling your first item sooner.
Classic (control) Linear (first experiment)
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Add as many items as you can right now—10 or more would be awesome. More items = more chances to get discovered!
Linear (second experiment)
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Flow
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List an item
Preview listing
Payments Your listings
Save and list another
Save and list another
Save and continue
Save and continue Preview Edit
Linear (first experiment)
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Linear (first experiment)
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List an item
Preview listing
Payments Your listings
Save and list another
Save and list another
Save and continue
Save and continue Preview Edit
Linear (first experiment)
![Page 24: Redesigning with Confidence (Warm Gun 2014)](https://reader034.vdocuments.site/reader034/viewer/2022052311/55b040e41a28ab41728b46f9/html5/thumbnails/24.jpg)
List an item
Preview listing
Your listings
Save and continue
Save and continue Preview Edit
Linear (second experiment)
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User research
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List an item
Preview listing
Your listings
Save and continue
Save and continue Preview Edit
Linear (second experiment)
![Page 28: Redesigning with Confidence (Warm Gun 2014)](https://reader034.vdocuments.site/reader034/viewer/2022052311/55b040e41a28ab41728b46f9/html5/thumbnails/28.jpg)
List an item
Preview listing
Your listings
Save and continue
Preview Edit
Linear (second experiment)
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The experiment
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25%50% 25% Classic (control) Linear (first experiment) Linear (second experiment)
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Maintain shop open rate of linear Maintain listings per shop of classic
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Maintain shop open rate of linear Maintain listings per shop of classic
![Page 34: Redesigning with Confidence (Warm Gun 2014)](https://reader034.vdocuments.site/reader034/viewer/2022052311/55b040e41a28ab41728b46f9/html5/thumbnails/34.jpg)
Maintain shop open rate of linear Maintain listings per shop of classic
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Confidence
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Look objectively at the design
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Use data to pinpoint problem areas
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Look back at what worked
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