Redesigning LearnICURedesigning LearnICU

Society of Critical Care Medicine

January 12, 2010

Society of Critical Care Medicine

January 12, 2010

What’s wrong with the current LearnICU site?What’s wrong with the current LearnICU site?

• The current site does not reflect trends and user needs– Web 2.0 technology has raised user expectations

of how a website should function• Social networking sites have impacted user expectations

• Hard to find information on the current site– If users cannot find information they need quickly,

they will move on

What is Web 2.0?What is Web 2.0?

• Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of "Web 1.0" to provide "Network as platform" computing, allowing users to run software-applications entirely through a browser. Users can own the data on a Web 2.0 site and exercise control over that data.

These sites may have an "Architecture of participation" that encourages users to add value to the application as they use it.

- Web 2.0. In Wikipedia. Retrieved December 14, 2009, from http://en.wikipedia.org/wiki/Web_2.0

Users want to learn onlineUsers want to learn online

• 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction

• 1 in 6 higher education students are enrolled in online curriculum• Shrinking travel budgets necessitate online learning• Time constraints are forcing adult learners to look for educational offerings that

meet their schedules• Delivery of more timely information in a more timely manner• Over twenty percent of all U.S. higher education students were taking at least

one online course in the fall of 2007. These students will most likely expect online offerings for continuing education throughout their careers

"Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand."

Confucius, circa 450 BC

Users want and expect to participateUsers want and expect to participate

• Statistics from SocialNomics.net

– By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network

– Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.

– If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)

– There are over 200,000,000 Blogs

– The fastest growing segment on Facebook is 55-65 year-old females

- Statistics Show Social Media Is Bigger Than You Think. In SocialNomics. Retrieved December 14, 2009, from Statistics Show Social Media Is Bigger Than You Think

The SCCM community is interested – what we know

The SCCM community is interested – what we know

• SCCM on FaceBook has 2,965 fans as of December 14, 2009– The AMA page has 1,782 as of December 14,

2009

• SCCM on Twitter has 300 followers– The American College of Chest Physicians has 96

• SCCM videos on YouTube have been viewed 3,776 times since creating a channel in April 2008.

The new LearnICU – embracing new user expectations

The new LearnICU – embracing new user expectations

• LearnICU landing page– Cleaner design

• Using tabs allows SCCM to provide more information on the homepage without clutter

– Organization determined by current website usage

– Personalized• Saves time by showing

the content that the user thinks is important

– Several ways to find content

• Groups by content type• Enhanced searchability

Personalization tools and search tools follow the user

Personalization tools and search tools follow the user

• User can quickly navigate back to their areas of interest and personal learning profile

LearnICU topic pageLearnICU topic page

Topic page elementsTopic page elements

• Number of users subscribed to the page• Ability to join topic• Immediately see what’s new on the page

Topic page elementsTopic page elements

• Information organized by content type– Online courses– Performance improvement opportunities– Conferences and events (live, face-to-face)– Webinars– Journal articles (CCM and PCCM)– Podcasts– Publications– News– Links – Blog posts

Topic page elementsTopic page elements

• User interactive features– Pop quiz – topic relevant questions taken from online

assessment test– User contributions – user can share information with the

other users in the community

Topic page elementsTopic page elements

• Enhanced search function– Search within a specific topic area or use Advanced search

for more features• Use wildcard characters to broaden search

• Ability to share page with others which has the potential for bringing more users to the site

Topic LeadersTopic Leaders

• Topic leader to keep the information current– Posts weekly blogs relevant to topic area– Moderate forum conversations (when necessary)– Encourage user participation and sharing on page– Help staff develop new courses

• Gather materials and oversee creation of new course

Topic LeadersTopic Leaders

• Topic leaders are members of SCCM• Not necessary to be a topic ‘expert’• Topic leaders may apply anytime

Topic LeaderTopic Leader

• The topic leader’s main responsibility is to keep content fresh and relevant. This will keep users coming back

Fundamentals pageFundamentals page

• Showcase SCCM Fundamentals training programs– FCCS– PFCCS– FDM– RICU

Instructor Tools pageInstructor Tools page

• Instructor tools– Links to more information on

• FCCS• FDM• Resident ICU course• Multidisciplinary Critical Care Knowledge Assessment Program

(MCCKAP exam)

Self Assessment pagesSelf Assessment pages

• Tools to allow users to assess themselves– Basic self assessment (Adult and Pediatric)

• Free• No CE

– Comprehensive self assessment (Adult and Pediatric)• Fee based• CE provided

– Mock Board exam• Based on MCCKAP exam

Questions?

Thank you!

Questions?

Thank you!