redesign, refresh or responsive retrofit: choose your own adventure
Post on 22-Oct-2014
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Beaconfire webinar given 12/12/2013 by Eve Simon & Amy KnoxTRANSCRIPT
Is your design looking dated or off brand?
Is your design looking dated or off brand?
Are you meeting conversion goals?
(you have goals, right?)
Is your design looking dated or off brand?
Are you meeting conversion goals?
(you have goals, right?)
Does your site scale?
Is your design looking dated or off brand?
Are you meeting conversion goals?
(you have goals, right?)
Does your site scale?
Do your analytics make you
cry?
Is your design looking dated or off brand?
Are you meeting conversion goals?
(you have goals, right?)
Are you hearing
complaints from
users or staff?
Does your site scale?
Do your analytics make you
cry?
Does your UX just suck?
Is your design looking dated or off brand?
Are you meeting conversion goals?
(you have goals, right?)
Are you hearing
complaints from
users or staff?
Does your site scale?
Do your analytics make you
cry?
Does your UX just suck?
Is your design looking dated or off brand?
Is your site optimized for devices/mobil
e?
Are you meeting conversion goals?
(you have goals, right?)
Are you hearing
complaints from
users or staff?
Does your site scale?
Do your analytics make you
cry?
Does your UX just suck?
Is your design looking dated or off brand?
Is your site optimized for devices/mobil
e?
Are you meeting conversion goals?
(you have goals, right?)
Are you hearing
complaints from
users or staff?
Does your site scale?
Do your analytics make you
cry?
Do your social channels get more traffic
/engagement than your site?
Does your UX just suck?
Is your design looking dated or off brand?
Is your site optimized for devices/mobil
e?
Are you meeting conversion goals?
(you have goals, right?)
Can users easily find the content they
want?Are you hearing
complaints from
users or staff?
Does your site scale?
Do your analytics make you
cry?
Do your social channels get more traffic
/engagement than your site?
Does your UX just suck?
Is your design looking dated or off brand?
Is your site optimized for devices/mobil
e?
Are you meeting conversion goals?
(you have goals, right?)
Can users easily find the content they
want?Are you hearing
complaints from
users or staff?
Does your site scale?
Do your analytics make you
cry?
Do your social channels get more traffic
/engagement than your site?
It’s time to ACT!
•Do research•Set goals•Identify/validate audiences•Define scope•Pick the appropriate solution
Ok, so now what?
Do research
Ok, so now what?• Stakeholder
interviews• User testing• Analytics trends• Mobile stats• Competitors
Set goals
Ok, so now what?• Site traffic• Audience
engagement• Content • Social media• Brand alignment
Identify/validate audiences
Ok, so now what?• Site survey• User interviews• Contextual
inquiry• Stakeholder
interviews
Define scope
Ok, so now what?• Commit to budget• Commit to timeline• Identify resources• Be realistic• Define comfort
level with risk• Oh, and…
Watch out for ogres(and other stuff)
The problem:Poor mobile/device experience
•Low level of effort•Limited scope•Desktop UX & design don’t change•Mostly CSS changes•Slideshow out of flash•1-3 Months timeline
Plot points: Retrofit
The problem:Extensive UX & Design work, content strategy and/or new CMS
•Very high level of effort•Expansive scope•Discovery, Engagement, IA/UX, Visual design, CSS, development•9-12 Months timeline
Plot points: Redesign
The problem:Anything from brand changes, fine-tuning engagement, minor UX issues, page layout ordevice considerations
•Level of effort varies•Scope varies•Time line varies
Plot Points
