refresh seattle
DESCRIPTION
Prioritizing for design, development and feature creep of website projectsTRANSCRIPT
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Prioritizing for Design, Development, and
Feature CreepJon Pederson, PWG Design
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Me
2
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
MeJon Pederson, PWG Design
2
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
MeJon Pederson, PWG Design
stopjon.com
2
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 20083
The Webernet
*enlarged to show texture
Me*
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 20084
Purpose
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
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Purpose
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
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PrioritiesRequire Purpose
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Identify the Purpose
7
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Identify the Purpose
• Ask Questions
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Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Identify the Purpose
• Ask Questions• Understand
7
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 20088
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 20088
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 20088
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 20089
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 200810
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 200810
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 200810
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Multifaceted
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Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Multifaceted• Service(s) / Product(s)
11
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Multifaceted• Service(s) / Product(s)• Monetizing / Biz Dev
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Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Begin Prioritizing
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Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Begin Prioritizing
• Design
12
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Begin Prioritizing
• Design• Development
12
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Begin Prioritizing
• Design• Development• Feature Creep
12
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Feature Creep
13
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Feature Creep
The Fear of the Unknown
13
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
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Purpose 1 Purpose 2 Doesn’t Fit
Feature 1 Feature 2 Feature 4
Feature 3 Feature 5
Feature 7 Feature 6
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
14
Purpose 1 Purpose 2 Doesn’t Fit
Feature 1 Feature 2 Feature 4
Feature 3 Feature 5
Feature 7 Feature 6
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
14
Purpose 1 Purpose 2 Doesn’t Fit
Feature 1 Feature 2 Feature 4
Feature 3 Feature 5
Feature 7 Feature 6
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
14
Purpose 1 Purpose 2 Doesn’t Fit
Feature 1 Feature 2 Feature 4
Feature 3 Feature 5
Feature 7 Feature 6
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
14
Purpose 1 Purpose 2 Doesn’t Fit
Feature 1 Feature 2 Feature 4
Feature 3 Feature 5
Feature 7 Feature 6
Needs Needs Wants
Needs
Wants
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Design
15
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Design• Communicating the Content
15
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Design• Communicating the Content• Accomplishing the Purpose
15
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
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Purpose 1 Purpose 2 Doesn’t Fit
Idea 3 Idea 5 Idea 4
Idea 2 Idea 7 Idea 8
Idea 6 Idea 1
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
16
Purpose 1 Purpose 2 Doesn’t Fit
Idea 3 Idea 5 Idea 4
Idea 2 Idea 7 Idea 8
Idea 6 Idea 1
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
16
Purpose 1 Purpose 2 Doesn’t Fit
Idea 3 Idea 5 Idea 4
Idea 2 Idea 7 Idea 8
Idea 6 Idea 1
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
16
Purpose 1 Purpose 2 Doesn’t Fit
Idea 3 Idea 5 Idea 4
Idea 2 Idea 7 Idea 8
Idea 6 Idea 1
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
16
Purpose 1 Purpose 2 Doesn’t Fit
Idea 3 Idea 5 Idea 4
Idea 2 Idea 7 Idea 8
Idea 6 Idea 1
Objective Objective Subjective
Objective
Subjective
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Case:
17
“Yellow” vs. “Gold”
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Case:
17
“Yellow” vs. “Gold”
Subjective != Unimportant
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Development
18
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
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Development• Create value and attachment
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Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Development• Create value and attachment• Accomplish the Purpose
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Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
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Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3
Feature 1 Feature 7
Things That Don’t Fit
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
19
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3
Feature 1 Feature 7
Things That Don’t Fit
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
19
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3
Feature 1 Feature 7
Things That Don’t Fit
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
19
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3
Feature 1 Feature 7
Things That Don’t Fit
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
19
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3
Feature 1 Feature 7
Things That Don’t Fit
Feature 4Feature 8
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
19
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3
Feature 1 Feature 7
Must H
aveO
ptional
Things That Don’t Fit
Feature 4Feature 8
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
19
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3
Feature 1 Feature 7
Must H
aveO
ptional
Things That Don’t Fit
Feature 4Feature 8
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
19
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3
Feature 1 Feature 7
Must H
aveO
ptional
Things That Don’t Fit
Feature 4Feature 8
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Example:
19
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3
Feature 1 Feature 7
Must H
aveO
ptional
Things That Don’t Fit
Feature 4Feature 8
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Feature Creep
20
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Feature Creep
The Prioritization of the Unknown
20
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Managing Features
21
Purpose 1 Purpose 2 Doesn’t Fit
Feature 1 Feature 2 Feature 4
Feature 3 Feature 5
Feature 7 Feature 6
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Managing Features
22
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3
Feature 1 Feature 7
Things That Don’t Fit
Feature 4Feature 8
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Managing Features
22
Things That Don’t Fit
Feature 4Feature 8
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Managing Features
22
Things That Don’t Fit
Feature 4Feature 8
May
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Feature Creep
23
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Feature Creep
• Keeps a Project Fresh
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Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Feature Creep
• Keeps a Project Fresh• Makes it Unique
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Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Feature Creep
• Keeps a Project Fresh• Makes it Unique• Forces Evaluation of Future
23
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Prioritize
24
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Prioritize• Know the Purpose
24
Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Prioritize• Know the Purpose• Evaluate Ideas and Features
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Wednesday, June 18, 2008
Jon Pedersonwww.stopjon.com
Refresh Seattle, June 18th, 2008
Prioritize• Know the Purpose• Evaluate Ideas and Features• Let Limits Limit Feature Creep
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Wednesday, June 18, 2008