red points_audiovisual protection service
TRANSCRIPT
March— 2016
RED POINTS AUDIOVISUAL
PIRACY — A UNIVERSAL PROBLEMPiracy is Growing Unchecked
Piracy is costing filmmakers, movie studios, distributors & TV channels over the world billions of dollars annually.
In today’s digital age, content can be illegally copied and spread instantaneously. An abundance of free content readily available online leads to a decline in the perceived value of legitimate movies & TV shows.. With the advancement in broadband speed and mobile devices, digital content delivery is constantly evolving and the volume of piracy in the filmmaking sector is expected to increase exponentially.
RED POINTS AUDIOVISUAL SERVICE — 2
SUPPLY DISTRIBUTION
DEMAND
> >
Global Internet
Cyberlockers
Peer to Peer Networks
Casual and IntentionalInfringers
Movies Crack,
Scan,Copy
TV Shows
22% of global internet bandwidth is used to access pirated content
> 75% of all devices have downloaded at least 1 illegal file
$58 billion annual losses to Copyright sector
PIRACY AND AUDIOVISUAL WINDOWS
RED POINTS AUDIOVISUAL SERVICE — 3
Cinema Piracy states
When we talk about distribution windows in terms of cinema consumption, we mean the different shapes that a viewer has to consume a movie. Likewise, piracy affects every single window and has major consequences to the movie.
These are the windows affected by piracy:• Preview• Premiere• DVD/Rental• Online Platforms
PREESTRENO
ESTRENO
DVD/ALQUILER
PAY ON DEMAND
One of the biggest threats before releasing a movie is that it might be leaked to an audience before the official preview date. Also time differences between countries are to be taken in account to protect the distribution. We think it is crucial taking preventive actions against piracy. When releasing a movie the piracy risk is very high, given the fact that launching itself is an initial for new illegal demand. Acting quickly and efficiently are key to ensure a new release’s good box office results.
With the official DVD launch, content quality is increased to offer the viewer an optimal and complete experience. This typically leads to an increase of downloads directly impacting DVD sales and online rentals.
At this point of commercialising a movie, official VOD platforms are cannibalized by illegal content offering. Not only does this limits the number of potential new customers, it could also jeopardize the loyalty of ones.
PREVIEW
PREMIERE
DVD/RENTAL
PAY-ON-DEMAND
INCEPTION
ALONE IN THE DARK
THE PIRACY STRIKES BACK
GONE WITH THE FILM
THE RED POINTS SOLUTIONNow You Can Protect Yourself
Red Points’ proprietary web crawling technology is capable of simulating human behavior in searching for infringing content all across the web.
An extensive team of global copyright experts along with automated multi-step mitigation techniques allow us to rapidly eliminate large volumes of infringing content instantly.
Our real time reporting tool keeps you informed on the status of each violation, complete with all relevant data on the incident. The platform can be accessed remotely, all that is required is a device and an internet connection.
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WHY RED POINTS?We are experts in Audiovisual
Red Points is the preferred partner for leading global audiovisuals against illicit exploitation and unauthorized use by third parties.
We offer a legal and technical situation, combatting violation of your online content through:
· 24/7 monitoring of your assets
· Two step verification process for all detected infringements
· Mitigation of infringing content through extra-judicial enforcement . Takedown notices . Contracts with ISPs & server hosts . De-indexation
RED POINTS AUDIOVISUAL SERVICE — 5
99% removal effectiveness
Exclusive takedown tools &
agreement with over 100
partners
Average takedown time of 4-5
hours
Over 45.000 infringements
removed monthly
Cost effectiveSaaS based
solution
Machine learning
algorithms
INCIDENTS COVERED
RED POINTS AUDIOVISUAL SERVICE — 6
Detection and removal of source files of any infringing content
Numerous technical mitigationtechniques to disrupt P2P sharing of content
Removal of infringing content from mobile apps on any platform
Detection and removal of files allow online viewing ofprotected content
Detection and de-indexing of links that facilitate access to protected content (social networks, forums, blogs, websites)
De Indexation of URLs that provideillegal access to protected content in search engines
Cyberlockers
P2P
Apps
Streaming
Linking sites
Search engines
OVERVIEW OF PIRACY SOURCES
How your content is being illegally distributed
Our monitoring tool starts by crawling search engines & forums for early alerts on pirated content.
As we can see in the adjacent table, infringing content for one of your titles is available to users across a variety of sources, including cyber lockers, social mediums, P2P & linking sites.
While de-indexing results from search engines will make content unavailable to the majority of ‘casual’ pirates, removal of content from protected hosting sites is crucial to permanently disrupting the piracy of this content.
RED POINTS AUDIOVISUAL SERVICE — 7
Category of Source
Source Name Infringements identified
CyberLockers
Mediafire 13Megaupload 20
Mediafire 13
Social Mediums
LinkingSites
SearchEngines
ONE OF OUR SUCCESS CASES — Audiovisual Group The Client
One of the world’s largest Audiovisual groups – owner of more than 30 titles including TV shows and films production and distribution.
RED POINTS AUDIOVISUAL — 8
The Challenge
Infringed contents were detected in 150 different download and P2P sharing sites. Subsequently, this infringing content was being shared across a variety of platforms through thousands of links.
Our results
In only 1 month since contracting our service thecustomer saw dramatic results including:
· 867 source TV Shows Infringements located in various cyber-lockers of which 98% were removed within a matter of hours
· 1,014 Movies Infringements identified that were being used by others without authorization. Of these 98.5% were removed
Films infringementshggTV Shows
infringements
STRATEGIC AGREEMENTRed Points & Deloitte
Deloitte & Red Points are partners in combating piracy on the internet across the world. The companies will work together selling the Red Points solution.
Deloitte provides its extensive experience in cyber security with CyberSOC.
Red Points provides its technology, which allows users to remove illegal content on a large scale.
RED POINTS PUBLISHER — 10
Premio Emprendedor XXI Awarded by la Caixa and the
Ministry of Industry, Energy and Tourism.
Red Points1er Congrés Catalunya EmprènBest Startup Company 2014.
RECENT AWARDS
TRUSTED BY
“One of the most important things that we saw in Red Points was their flexibility. We highlight specially that they understood immediately our needs, Red Points didn’t come up to us with a closed proposal, they really wanted to collaborate and identify where they can help. They wanted to detect our specific problems and to find a solution. All in all, we are not talking about a conventional provider, for us, Red Points is definitely an important partner for our upcoming projects”
Alex Calvo GonzalezHead of Content Protection
TRUSTED BY
RED POINTS AUDIOVISUAL SERVICE — 12
PUBLISHERS
AUDIOVISUAL CONTENT
AND MANY MORE…
Red Points is devoted to protecting creativity and innovation. Since 2012 we have been an instrumental partner to several companies & brands in the fight against piracy
Contact [email protected]
+34 93 418 94 [email protected]/Madrid/ Bologna/London/Munich
www.redpoints.com