recycle this! video contest 2014 · contacts: julie kromkowskl 301405-3209 andrew 301405-7068...
TRANSCRIPT
PLANNING/PROMOTION/PARTNERSHIPS
• Initial planning meetings in December with RecycleMania Committee consisting
of campus contacts including staff from Dining Services, Sustainability,
Resident Life, Greek Life, Student Affairs, and student leadership.
• UMD theme selected. Video contest concept and details agreed upon.
• Contest design due in January. Contest rules drafted and approved by University Legal.
• Prize decided upon by Facilities Management staff. Prize fulfillment arranged
with Dining Services ($500 in Terrapin Express points.)
• Promotion started in line with beginning of RecycleMania competition.
• Key promotion locations: posters in residence halls, table tops at dining halls, signage at
Stamp Student Union, screen savers at library.
• Communications: sustainability newsletter, social media, campus listservs, PSAs at home
basketball games.
• Primary contacts: Andrew Muir, sustainability and Adrienne Small, recycling.
• Video contest winners also received four tickets to a men’s home basketball.
During the game their winning entry was shown on the video screen.
• Playlist featuring all video submissions posted to the Terps Recycle YouTube page.