recycle this! video contest 2014 · contacts: julie kromkowskl 301405-3209 andrew 301405-7068...

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RECYCLE THIS! VIDEO CONTEST 2014

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RECYCLE THIS! VIDEO CONTEST 2014

PLANNING/PROMOTION/PARTNERSHIPS

• Initial planning meetings in December with RecycleMania Committee consisting

of campus contacts including staff from Dining Services, Sustainability,

Resident Life, Greek Life, Student Affairs, and student leadership.

• UMD theme selected. Video contest concept and details agreed upon.

• Contest design due in January. Contest rules drafted and approved by University Legal.

• Prize decided upon by Facilities Management staff. Prize fulfillment arranged

with Dining Services ($500 in Terrapin Express points.)

• Promotion started in line with beginning of RecycleMania competition.

• Key promotion locations: posters in residence halls, table tops at dining halls, signage at

Stamp Student Union, screen savers at library.

• Communications: sustainability newsletter, social media, campus listservs, PSAs at home

basketball games.

• Primary contacts: Andrew Muir, sustainability and Adrienne Small, recycling.

• Video contest winners also received four tickets to a men’s home basketball.

During the game their winning entry was shown on the video screen.

• Playlist featuring all video submissions posted to the Terps Recycle YouTube page.