recruitment solutions general information
DESCRIPTION
Pioneer Press, TwinCities.com and Monster.com provide unsurpassed audience reach in the Twin Cities market! POWERFUL Recruitment Solutuions for your business!TRANSCRIPT
1
1 1
Client Name Date
Presentation for:
St . Paul
2
2 2
Pioneer Press/TwinCities.com
Dominates Media Access in the East Metro
EAST METRO: Ramsey, Dakota, Washington, Chisago, Pierce and St. Croix Counties. 985,300 Adults.
Source: Scarborough, 2010 R2
8,093
8,777
9,087
9,654
12,756
15,708
20,415
54,689
93,365
93,621
133,790
136,486
149,532
200,025
294,370
436,332
KEEY FM
KSTP FM
KDWB FM
KXXR FM
WCCO AM
KQRS FM
KMSP TV (FOX)
KSTP TV (ABC)
KARE TV (NBC)
WCCO TV (CBS)
STARTRIBUNE.COM
DLY STAR TRIBUNE
TWINCITIES.COM
SUN STAR TRIBUNE
DLY PIONEER PRESS
SUN PIONEER PRESS
ADULT REACH Print: 1 insert
Online: 30-day reach
TV: Average half hour, 10-10:30 PM M-F
Radio: Average quarter hour, 6-10:00 AM M-F
3
3 3
1.8 million monthly unique visitors
11 million monthly page views on
TwinCities.com
Social Media:
34,328 total Twitter followers
7,403 Facebook fans
Mobile platform:
800,000 monthly page views
Niche sites:
MinnMoms
Playlist Entertainment Blog
Your Tech Weblog
Digital Ad Networks:
Target audience & geography,
increase penetration, stronger ROI
Pioneer Press/TwinCities.com is a Network Powerhouse
Sourc
e: O
mniture
Aug 2
009 t
hru
Sept
2010 a
nd V
erv
e W
irele
ss d
ata
.
4
4 4
The East Metro’s Media Leader Pioneer Press/TwinCities.com
Market • Total population: 1.3 million
• $27 billion in consumer expenditures
• Five Fortune 500 companies
Circulation East Metro Total
• Daily 154,987 189,593
• Sunday 186,337 250,657
Readership East Metro Total
• Daily 294,370 445,000
• Sunday 446,332 621,000
Web Site Traffic Total Market
• Page views 11.0 million
• Unique visitors 1.8 million
Social Media • 34,328 Total Twitter followers
• 7,403 Facebook followers
Sou
rces
: C
lart
ias,
201
0; F
ortu
ne M
agaz
ine,
201
0; S
carb
orou
gh 2
010
R2
; O
mni
ture
; AB
C A
duit
endi
ng 1
2/31
/200
9
5
5 5
.
The Pioneer Press has a unique pull-out Job section in every Sunday newspaper –
JOB SEEKERS look specifically for this section!
Advertise your open positions with Display ads (black/white & full color), Line ads,
Front Page ads and/or Advertorials.
Display Advertising
Stand out from other advertisers
with display advertising.
Able to list one or multiple job openings for
better value per position an increased ROI.
Add full color to really stand out!
Specs:
Any display ad can be created at least 2
column inches by 2 column inches.
Sizes: • ¼ page = 4.14” x5.00”
• ½ page = 4.14” x10.00” (vertical shown)
• ½ page = 9.42” x 5.00” (horizontal shown)
• Full page = 9.42” x 10.00”
Classified Line Ads
Single column advertisements within
the Jobs Classified section.
Advertise one or multiple positions
daily or Sunday. Add a border, reverse
text or shading to draw attention to
your positions.
Frequency package pricing is
available!
Specs:
• 1 column by up to 134 lines
• 14 lines per inch
Shown Here:
• 1 column by 10 lines
• 1 column by 25 lines
• 1 column by 45 lines
10 lines
45 lines
25 lines
MONSTER Reach
Quickly connect with the best Job
Seekers
Monster’s easy-to-use products
make it simple:
Monster Power Resume Search®
Monster’s 6Sense® search
technology lets you match the
perfect candidate from our
extensive resume
database with unrivaled precision.
Monster Job Postings
Post compelling job ads in
minutes. Monster’s simplified job
posting process provides you with
virtually
unlimited space to create in-depth
job ads that get noticed.
Monster Media Solutions
Extend your reach to the Seekers
that you need to target both on
Monster and on our vast partner
networks.
1Internal Monster Data, 12-Month Average,
Apr 2010 - Mar 2011; 2Readership: Monster
Internal Data, December, 2010; 3comScore, March 2011;
4Total 18+ Audience
in U.S.: 145,726,443, The Media Audit, Jan ‘09-Mar ’10
# 1 TALENT LEADER
Every 3.4 seconds a new
resume is added to Monster.com
Globally, Monster.com has
over 70 billion resumes.
#1 IN REACH Our brand is shown more than
9.2 billion times across the
Monster and Yahoo networks, reaching almost
2 out of 3 U.S. Internet users.
# 1 IN SITE VISITORS Every month, the combined
presence of Monster and HotJobs provides access to more than
23 million unique visitors
in the U.S., nearly
2 million more than CareerBuilder LLC.
Monster Newspaper Partners # 1 IN LOCAL REACH Our Newspaper partners’ combined Sunday readership is over
78 million people and over
150 million unique website visitors each month.
We have local reach in every state in the U.S.
MONSTER is NUMBER ONE
MONSTER
NETWORK
YAHOO!
NETWORK
#1 RECRUITMENT-FOCUSED AD
NETWORK Monster Career Ad Network®
reaches passive and active seekers with over
3.5 billion job ad impressions per month
on thousands of sites.
#1 BRAND AWARENESS With over
90% brand awareness in the U.S., Monster is significantly higher
than any of our online competitors.
#1 IN DIVERSITY Monster offers the largest
dedicated U.S. Diversity & Inclusion resume
database collected through self-identified diverse candidates
with over
5 million records.
MONSTER is NUMBER ONE
11
11 11
Largest LOCAL Online Jobseeker Audience
Local traffic to jobs.startribune.com vs. combination of local traffic to monster.com and mytcjob.com
50
100
150
200
250
300
350
400
450
Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11
monster.com + mytcjob.com 350 337 321 282 261 315 335 344 309 338 333 304 383
jobs.startribune.com 132 102 97 99 118 122 112 102 78 97 115 104 119
Minneapolis/St. Paul DMA Total Unique Visitors (000)
Results by Compete
monster.com + mytcjob.com
jobs.startribune.com
Sou
rce:
Com
pete
.com
, Apr
il 20
11
How does Monster compare? Competitor Strengths Weaknesses How Monster competes
CareerBuilder
• Promotes a large affiliate network (140 daily news-papers) • Database of 32 million active resumes • Sites in 18 countries •AOL and MSN Partnership
•Weak in Northeast •Brand awareness among seekers and employers lower than Monster •More expensive job postings than Monster
•Over 1,000 newspaper affiliates •Longer customer service hours •Strongest brand recognition •Larger resume database (29K US resumes added daily vs. 16K) •CAN (Career Advertising Network) •Sites in over 60 countries •Yahoo! Partnership
Craigslist
•Very low price or free depending on location •Good results in entry level job categories •Regional strength
•Poor user interface •Poor job sorting •Weak customer service •Limited resume pool •Offers plain text format
•Resume database •Proven performance •Superior branding products •Robust hiring tools •Logo integration •Text formatting •Unlimited space to present job
Dice
•Niche industry focus – tech and engineering •Position themselves as premium provider •Most IT job postings among job boards
•Limited resume database •Weaker in major cities such as Boston and Seattle •Unstable business – ownership changes, etc.
•More unique visitors •Monster is a complete hiring solution for all professions •More IT resumes •Job postings are less expensive
30 Day Post Job ads are the foundation of your online
recruitment strategy. They are the surefire
way to present your opportunities to
active Job Seekers. Posting jobs with
Monster.com is fast, flexible and easy.
Job Posting
Post one or more jobs for 30
days. View the resumes in your
Monster Employer Center
account or have them
conveniently sent to an email
account of your choice.
Monster’s standard template
has a fresh clean look and feel.
Your corporate logo can be
added free of charge to create a
semi-custom look.
Job Bolding
An effective way to have your jobs stand out from other listings. It grabs attention, focuses on the job title and location and generates more
replies.
Job Posting
Job Posting
Auto Refresh When job seekers search for jobs on Monster, they view a list of matching job postings that includes summary information about each job. Monster's Job Refresh gives you the power to move up higher in job search results.
Your initial posting appears near the top of the job search results list.
As new jobs are added, your posting moves down the list.
Job Refresh moves your posting back to the top.
The higher your job posting appears on this list, the more attention it is likely to receive from job seekers. Moving up in search results will give your posting added visibility.
Auto Refresh will automatically apply a refresh to your posting every 14, 30, 60, 90, or 180 days, depending on your need.
Custom Apply With each posting the candidate will be directed to your company website to apply. This will allow you to drive traffic to your company website as well as allow you to track each application via your personal applicant tracking system. In essence, candidates will NOT be able to apply through their jobseeker account with Monster.
Job Posting
• Transform existing Job
Postings into compelling
hiring ads
• Strategically advertise to
targeted audiences across
our extensive online
network of sites
• Patent-pending
algorithm
• CAN drives an average
40+% increase in job
views
Images for reference only. Features may vary by country. 17
Job Posting Career Ad Network
Job Posting
Job Branding Align the look of listings with your
company’s branding and increase
job seeker engagement by including
features like html, maps, and videos
on your job-branded pages.
• Increase job performance and
engagement with interactive media
• Provide consistent experience with
your employment brand
• Customize the look and feel of your job
based on your needs or utilize one of
Monster.com’s existing templates
Understanding concepts
Searches on the meaning of words
Understands job titles, skills, industries, education etc.
Understands the hierarchy of concepts
Intelligently handles abbreviations, acronyms
Understanding context
Knows the difference between: UC Berkeley Berkeley Farms 123 Berkeley Avenue George Berkeley
Understands difference between recent/dated experience
Evaluates the length of time using a skill or holding a job
Search Solutions
Power
Resume
Search
Enjoy access to
prospective
candidates, locally
and nationally.
20
20 20
CUBE 160x90
myTCjob.com
Online Ads LEADERBOARD
728x90
CUBE 160x90
RECTANGLE 300x250
Get Your Brand
Noticed on
myTCjob
21
21 21
Top
Half
*In article Rectangle placement available
TwinCities.com
Online Ads
LEADERBOARD 728x90
Brand
TwinCities.com
with your
Message
• Leaderboard
• Cube
E-X-P-A-N-D-A-B-L-E LEADERBOARD
728x90
TWINCITIES.COM Expandable Leaderboard can link to your Monster.com posting or to your website.
Position can be fixed, ROS/ROC, subject to availability.
22
22 22
Top Careers Listings Jobs Page
Home Page
Post your position for 7-days at a time with Top Careers Listings on TwinCities.com. Eight different position titles appear in the listing box each time a job seeker opens a new page on TwinCities.com, helping you reach passive job seekers by putting a quick link to your opening on the entire site!
TwinCities.com
Online Ads
Why Social Media? Embracing Social Media will help you promote your recruitment brand and extend the reach of your job postings to more passive and active job seekers. Statistics show there is enormous growth and worldwide interest in Facebook and Twitter. Sources: InsideFacebook.
Social Media Ads play a key role in driving “fans” to the page. Ads can be targeted by the following: Location Age Gender Education Workplace Languages Facebook Profile criteria by Keyword
Social Media Ads
•More than 500 million active users
•50% of our active users log on to
Facebook in any given day
•Average user has 130 friends
•People spend over 700 billion minutes per
month on Facebook
Facebook Statistics – General
Minnesota Facebook Statistics
Source: SocialBakers.com, 2011 “The heart of Facebook Statistics”
TOTAL FACEBOOK USERS - MN 2.6 million …and counting
Penetration of population – MN 50.95%
Female Users 55.22%
Male Users 43.29%
•460,000 new sign-ups daily
•155,000,000 Tweets per day
•200,000,000+ registered users
Twitter Statistics – General
Twitter Account:
Build a great social community to help promote your employment brand. As you
gain followers, you gain a powerful tool to reach a captive audience in the blink
of a second.
As a business, you can use Twitter to quickly share information about your
current openings, gather insights, and build relationships with people who care
about your working for your company.
Minnesota Twitter Statistics
Source: TwitterGrader.com, 2011
Minneapolis ranks number 32 out of the
top 100 cities worldwide in total Twitter users.
From 2009 to 2010, Minnesota was the 10th fastest state in total growth of Twitter users.
29
29 29
Why Search Engine Marketing?
•Put your job openings in front of local candidates
looking for jobs on over 30 of the top search
engines that cover 95% of total searches.
•Driving candidates to your website is one of the
most valuable and cost-effective means of
growing your employment pipeline.
•Select an unlimited amount of keywords. Our
technology may make recommendations for you
as well. Keywords can be changed at anytime.
•Only pay when searcher clicks on your ad:
-You do not pay for impressions.
That’s called pay-per-click or pay-for-
performance.
-Results are based on the keywords
and geography that are searched.
Your ad is only seen by people
searching for your products or service.
30
30 30
Pay Per Click = SEM
How does SEM Work? When job seekers in your area search online using terms and phrases that match your keywords and geographies your ad appears in the sponsored search results. By clicking on your ad, consumers are taken directly to your website. You only pay when they click.
Why Search Engine Marketing?
31
31 31
65% of users say that
they have slept with their phone on or right
next to their bed.
39% of users bring
their mobile device with them into the
bathroom
33% of people use
their mobile device while watching TV
22% of people use
their mobile device while reading the
newspaper
Mobile: Always on.
Always with us. Always connected.
70 million Smartphone users in the
US in as of February 2011 (comScore, 2011)
143 million Mobile Device users in
the US in as of February 2011 (comScore, 2011)
32
32 32
Mobile: Always on.
Always with us. Always connected.
40.4 46.6%
60.2 48.9%
73.3 21.9%
84.4 15.1%
93.4 10.7%
101.5 8.6%
109.5 7.9%
2009 2010 2011 2012 2013 2014 2015
US Smartphone Users, 2009-2015 Millions and % Change
Note: Individuals of any age who use a smartphone at least once per month Source: eMarketer, Dec 2010 Source: eMarketer, Dec 2010
35.0%
25.3% 24.9% 20.7%
19.8% 19.2%
27.5%
26.2%
32.0%
36.5% 37.6%
40.8%
20.9%
28.0%
25.6% 27.1% 27.2% 26.9%
June-10 July-10 August-10 September-10 October-10 November-10
Smartphone OS Market Share Among Recent* US Smartphone Purchasers, June - Nov 2010
RIM Blackberry Android Apple iOS
Note: June n=1,425; July n=1,414; Aug n=1,744; Sep n=1,802, Oct n=1,846; Nov n=1,642; *in the past six months. Source: The Nielsen Company as cited in company blog, Jan 3, 2011
Note: Total Smartphone users in 2011 reached 70 million by
February 2011, so these numbers will only get larger!
33
33 33
Customized Mobile
Solutions
• Mobile Web platform can be customized to your
company, along with an individualized texting
code so job seekers can connect to your
openings anytime and anywhere with their
Smartphone.
• Build a database of individuals who are
interested in your organization and be able to
send customized text messages to these
candidates when you have hiring events, or
news to share!
• These packages available in 6, 9, and 12 month
increments to meet your recruitment needs.
34
34 34
myTCads Mobile
Solutions
• Mobile Web platform contains
advertisements from all Pioneer Press
classified verticals. Job seekers can
connect to your openings anytime and
anywhere with their Smartphone.
• Add additional text to give job seekers
more information.
• Increase your reach by allowing job
seekers who use their mobile phone to find
your job and email it to themselves or a
friend to be viewed later.
Client Name Date
Thank You
Next Steps/Follow Up:
From Pioneer Press/TwinCities.com
•Creative
Offer 2-3 creative solutions
Review creative solutions in 2-3 weeks post campaign start date for campaign
optimization
•Reporting
Share campaign metrics 2-3 weeks post campaign start date
•Results
Review Monster campaign optimization based on customer expectations