recruiter hack
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Recruiter Hack - When You're Not
Google, You Need This... Oct 28 2014
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I had the best time last week at Talent Connect. Myself and 4,000 other recruiting
professionals got the inside track on what the future of recruiting looks like.
Recruiters Are Getting Hammered By Both Sides
One observation I had is recruiters are currently stuck between two tough groups:
1) Overwhelming number of job applicants who all want feedback on their
candidacy. Recruiter inboxes are overflowing with emails asking for hiring updates
from candidates that aren't making the cut.
2) Hiring managers and executive teams still think it's a buyer's market and that
"purple squirrels" can be found for half their going rate. (Don't know what a purple
squirrel is? Look it up and it will make you laugh!)
Being a recruiter right now = not easy.
Unless, you recruit for Google...
Recruiting Is Much Easier When You're Google
At the conference, one of the keynotes was by a Google hiring leader. He showed us
how Google has refined their hiring process. They are doing some very innovative
stuff. However, as I chatted with recruiters post-presentation, I heard the same
comment,
Sure, that's great if you're Google. But, nobody knows my company. I don't have
people pounding down the door to work for us. I have to hunt and sell like crazy to
get the good candidates to even talk to me.
I agree. The war for talent is on, and recruiters are on the front lines of the fight.
Don't believe me? Here's an example...
Software Developer Gets 15 Recruiter Emails/Week
While on the plane to Talent Connect, I overheard a software developer tell the guy
next to him he is currently getting fifteen requests to chat from recruiters each week.
He said he ignores most of them because once he checks out the company they
represent online he's not interested. He went on to say he's proud of the work he's
currently doing and his company is taking good care of him. Then, he said
something I'll never forget, "A company would have to have a really compelling
story for me to switch."
Not the Google of Your Industry? You Need WOMP!
A talent study by LinkedIn shows 75% of the talent pool are what we call "passive"
candidates. Just like the software developer above, these people DON"T visit job
boards. They're currently working and basically happy. However, they aren't totally
satisfied with their current roles, and they know their situation could change in a
moment's notice. Therefore, if the right opportunity was put in front of them, they'd
consider it. Recruiters who want to recruit these passive candidates usually have to
do so one-by-one. They research and send tailored emails trying to entice the
professional to take a phone call. It's grueling work full of rejection. Like I said
before, "not easy."
However, there's an alternative. A way to improve the chances passive candidates
will consider your open positions. It requires creating WOMP - Word Of Mouth
Potential, for your company.
Storytelling = WOMP
Telling company stories that attract the attention of passive candidates will be the
single most disruptive recruiting technique of 2015. [Read more on how it will
literally steal top talent from companies right under their noses.] It's a simple
concept: showcase stories about the company that help top talent get a sense of what
the corporate culture is like. Allow them to visualize themselves working for your
company so they are drawn to you as an employer, a/k/a create your WOMP. The
technical term is "employment branding," but don't be fooled. It's storytelling, plain
and simple. It's the use of marketing techniques to attract the right talent - and when
done right, it can help a no-name employer hire the best talent for their company.
But, Who's Got Time for That!?!?
The push-back from recruiters is they shouldn't be the one to tell the stories. "We
aren't marketers," they say. Plus, they're too busy doing their jobs. They need
someone else to create the employment brand that defines the stories needed to
generate WOMP. However, I'd argue that's not true. Recruiters are already telling
those stories. They do it each time they try to woo a top candidate to their company.
So, why not carve out a little time to build and promote these stories online so you
can use them on a larger scale?
In my humble opinion: recruiters have a chance to be the hero of the organization by
launching the company's employment brand. Who doesn't want to be seen as a
rockstar by their employer?
Let me make it easier for you...
Storytelling for Recruiters eCourse (Only Free for 7 Days)
We just built an online course that teaches recruiters how to define and tell the right
stories for their company so they can build their #CompanyWOMP and attract hot
talent. We teach you how to take the risk out of the process (no PR nightmares
please!), so you can get executive approval. We show you how you can make your
job easier and find those purple squirrels faster. The class normally costs $295.
However, we are opening up the enrollment for free for one week. After attending
Talent Connect, I realized a lot of fabulous smaller companies need a way to
compete against the Google's of their industry.
What can I say? I love an underdog story!
Sign-up for FREE & Tweet Your #CompanyWOMP (May Win Feature Post!)
If you are a recruiter, I invite you to sign-up for this course and then tweet with the
hashtag #CompanyWOMP what you plan to show talent about your employment
brand. I'll be watching and choosing the best company tweets to get a FREE post co-
written by me and featured here on LinkedIn to my 850K+ followers. ;)
Click here to sign up and get access to the course for free >>
BONUS: I host weekly *live* webinars for recruiters as part of this e-course where
you can get your questions answered in real-time. Once you sign up, you'll get more
info on how to participate.
Let's create some amazing company stories that you can proudly share with talent.
Your job shouldn't have to be so hard.
It's time to put some fun back into recruiting!
#########
Have we met? My name is J.T. O'Donnell, and my company makes it easier for
businesses and professionals to find each other. Our site, CAREEREALISM, is the
job board alternative. We showcase company stories to the 800,000+ passive job
seekers who visit our site so you can attract the best talent.
I write on the subject of storytelling for employment branding. Here are some of
my recent articles:
5 Things Great Companies Aren't Afraid to Reveal
#1 Way Top Talent Will Be Stolen in 2015
Why Employment Branding is the New "Going Green"
Want to work together on your Company
WOMP?I'd love to present to your organization or work one-on-one with your
company. Call us at 603.926.2800 or email [email protected]
and we'll set a time to learn more about your needs.
Let's tell your company stories together!
Image above by Shutterstock
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