Recruiter Consultant or Paper Pusher

Gail Houston - @ghouston and Leslie Mason @leslie12002 – Intuit – Oct 2014 – Recruiter Trends

Our Goal Is To Help You Succeed

Traits of a Recruiting Consultant• Act as brand ambassadors• They understand the position• Market experts• Able to articulate their sourcing plan• Experts at developing relationships

You want me to find what?

Understanding the Job

Understand the landscape

Pick MePick Me! Not Looking

20th call this week

Internal Data

• Hire Reports • Compensation Reports • Source of Hire | Applicant Reports • Internal Interviews of Incumbents• Research Company Experts

External Data• Competitor Research– Review your competitors website / social sites– Free and paid resources for competitive data

• Location • Review Job Descriptions / Keywords• Compile Social Data• US Bureau of Labor Statistics

Sample of a Competitive Intake FormExample Product Manager Competitor Overview

• Company: CoolPMCompany.com – add brief description • Products:

– X– X– X

• Location/s– Bay Area, CA – 139 current PM’s in bay area (39 ex PM’s)– San Diego, CA – 25 current PM’s in bay area (8 ex PM’s) - – Chicago, IL – 15 current PM’s in bay area (10 ex PM’s) – the platform PM’s sit in Chicago

• We have hired X # of CoolPMComany.com’s PM’s to date (include list)

Sample of a Competitive Intake Form Cont.

• Education – CoolPMCompany.com tends to hire MBAs from Kellogg (Booth), Dartmouth (Tuck), Stanford, Berkeley (Haas). Most of their Product Managers do have their MBA

• Typical PM background - The PM’s that are working on CoolPMCompany’s platform do

have the software engineering background. PM’s working on the retail products tend to have more of a retail or marketing background.

• Compensation

– CoolPMCompany.com tends to hire even more junior level PM’s at the senior PM level. Most candidates will not accept a lower level title even though the compensation is similar to our PM level comp

– Bonuses are paid in Nov of each year – their PM % is X, SPM % is x, Principal PM % is X, Director PM % is X

Learn to tell your story

Your Sourcing Plan IS Your Story

Plan Your Work & Work Your Plan• Pull together all your earlier research – Company Info – Sizzle – Position Information– Hiring Manager Info (connect on LI)– Target Companies

Develop Templates• Email Outreach

– Personalize– Add links (videos, Pinterest)– Tip (use signature s in Outlook)

• Phone Screen• Follow up templates

– Next steps (send the HM LinkedIn URL)– Offer Letter– Close Out

• Social Media – Bitly / Bundle– Templates for each social channel (share with managers – everyone recruits)

But don’t be “salsey”

Sourcing Documentation • Tailor your sourcing plan – Target Candidates– Target Companies– Job Titles– Key Words– Boolean Search Strings– Job Postings

The key is to document and keep up to date

Example of Sourcing Strategy

Table of ContentsBasics

Research - GeneralResearch - TargetsPush - Social MediaPush - Job Boards

Push - Groups Pull

Boolean

Tips to Engage With Candidates

But not in a creepy way

Metrics / Candidates

Source Metrics

A Recruiter Consultant is Always Learning