record courier 2015 media kit

The Carson Valley and Jobs Peak

NEWSPAPERS • MAGAZINES • WEBSITES • D IG ITAL • EVENTS1503 Highway 395 North, Suite G, Gardnerville, NV 89410 | 775.782.5121 | www.recordcourier.com

UPDATED JANUARY 2015

MEDIA KIT

1503 HIGHWAY 395 NORTH, SUITE G, GARDNERVILLE, NV 89410 | 775.782.5121 | WWW.RECORDCOURIER.COM PAGE 2

What will you find in The Carson Valley? A community nestled at the base of the awe-inspiring Sierra Nevada Mountain Range, just a short half hour drive away from the Jewel of the Sierra, Lake Tahoe. The Carson Valley boasts Nevada’s oldest settlement, Genoa, and don’t forget to visit Nevada’s oldest saloon, The Genoa Bar. Just as the Carson Valley is a gateway between the Sierra Nevada and the Great Basin Desert, it is also an intersection between quiet relaxation and exhilarating outdoor activities. The Sierra Nevada contains over 32,000 acres of skiable terrain and is home to the Tahoe Rim Trail, a 162 mile hiking trail circumnavigating the ridges surrounding Lake Tahoe. The Carson Valley is home to Tahoe Ridge Winery, multiple golf courses and backs up to hundreds of acres of uninhabited land, controlled by the Bureau of Land Management, and used by local residents for horseback riding, dirtbike and ATV riding. Visit downtown Minden, Gardnerville and Genoa for a fun, and historic, shopping experience. Make a special point not to miss the yearly celebration, Carson Valley Days, including a carnival, parade, and hot air balloon launch, or the holiday lighting of the Minden Town Gazebo and the Parade of Lights.

The Record-Courier was first started in 1875 as the Carson Valley News. The Record-Courier is owned and operated by Swift Communications, a Nevada-based com-pany. The paid newspaper is published on Wednesday, Friday and Sunday, averaging approximately 6,004 copies per edition. The Record-Courier and its affiliated website, www.recordcourier.com, focus on local and community news. Special publications include the Carson Valley Almanac, the Douglas County Parks & Recreation Guide, and the Best of the Carson Valley.

THREE AMAZING FACTS!

1 The Carson Valley is just a short 20 minute drive from world class skiing at Lake Tahoe.

2 The Carson Valley is home to major industrial manufacturing, including at 300,000 square

foot Starbucks Roasting Plant.

3 Nevada’s oldest saloon, The Genoa Bar, is still a favorite watering hole among locals

and visitors.

MARKET OVERVIEW

The Carson Valley Day Parade


DEMOGRAPHICS• About 55% of the households in

Douglas County are owner-occupied, speaking to the great investment our locals have in the region.

• Over 80% of adults have acted on newspaper advertising with the last 30days! That means readers are en-gaged with newspaper advertising and IT WORKS!

POPULATION OF DOUGLAS COUNTY

46,979 SOURCE: DemographicsNow

MEDIAN HOUSEHOLD INCOME OF DOUGLAS COUNTY

$59,581 SOURCE: DemographicsNow

HOUSEHOLDS IN DOUGLAS COUNTY

19,643 SOURCE: DemographicsNow

BUSINESS COMMUNITY

437 BUSINESSES ARE LOCATED IN THIS AREA SOURCE: Borrell Associates

The Relay for Life

Douglas High School Graduation

SOURCE: NAA Nielsen Media Engagement Study


OURAUDIENCEPrint

• 3 out of 4 adults access their local newspaper every week!

• 66% of adults ages 25-34 have read a newspaper in print, online or on their mobile devise within the last week.

• Over 60% of adults use newspaper advertising (both print and online) to plan their shopping during the week.

POWERFUL REACHThe Record-Courier is proud to be the hometown newspaper of The Carson Valley! The residents of Douglas County, and the surrounding areas, rely on The Record-Courier for local news, as well as high-quality reliable advertising for local businesses. Douglas County residents love to Shop Local! Make sure your company’s message is reaching the demographic you want: afflu-ent, decision-making residents! Our most recent CAC publisher statement shows a circulation (including our e-edition) of over 6004!

Minden Concert in the Park

SOURCE: NV Energy and NAA Nielsen Media Engagement Study

Local newspapers index the highest of all media when it comes to engagement with ads!


OURAUDIENCEDigital

• Over 30% of local consumers say they are “more likely to purchase products I see advertised in them” (local newspapers and newspaper websites).

• Over 75% of newspaper readers have household incomes over $250,000 and have at least some post-graduate education, meaning the people seeing you message have buying power!

DIGITAL SERVICESOur digital market tools will help spread your business’ message throughout the region. Ask our consultants about website display ads, mobile advertising, social media marketing and search marketing. Make sure your clients and customers are going to find you!

The Annual CandyDance in Genoa

WWW.RECORDCOURIER.COM

Unique VisitorsPage Views

Visits

30-Day Tra� c average over a 1-year period

43,275369,941122,799

SOURCE: Google Analytics

SOURCE: NAA Nielsen Media Engagement Study


Product Pro� le:

Letters to SantaPublication Frequency: Yearly letters written by local kids to SantaQuantity/Distribution: Over 14,000 copies distributed in The

Record-Courier and The Nevada Appeal.

Product Pro� le:

Best of the Carson ValleyPublication Frequency: Yearly Results of our local ‘Best of’ Survey!Quantity/Distribution: Over 5000 copies distributed in The Record-Courier.

PRODUCTSNAPSHOTReach the Carson Valley’s best consumers with The Record-Courier and our special publications

Product Pro� le:

Carson Valley AlmanacPublication Frequency: Yearly Glossy MagazineQuantity/Distribution: Over 9000 copies distributed in The Record-Courier and throughout the Carson Valley region.

www.nevadaappeal.comwww.recordcourier.com &

A keepsake edition of Christmas Wishes from some very good boys and girls.

A supplement to:

Product Pro� le:

The Record-CourierPublication Frequency: Every Wednesday, Friday and SundayQuantity: 6612 SundaysDistribution: Home delivery,

single copy racks, e-editionGeographic Area: Gardnerville (89410, 89460), Genoa (89411), Minden (89423), Wellington (89444), Carson City (89701, 89705), Markleeville (96120), and South Lake Tahoe (96158).

Product Pro� le:

Carson Valley Chamber DirectoryPublication Frequency: Yearly Glossy MagazineQuantity/Distribution: Over 5000 copies distributed in

The Record-Courier and by the Carson Valley Chamber of Commerce.


COVERAGE AREA

The Record-Courier is the Carson Valley’s hometown newspaper. Based in Gardnerville this publication distributes three days a week (Wednesday, Friday and Sunday) and is available at hundreds of convenient locations including newspaper racks, grocery stores, convenience stores, hotels, hospitals and by home delivery. Our coverage area includes Douglas, Lyon, and Carson City Counties in Nevada and Mono, Alpine and El Dorado Counties in California.

CITY Z IP CODE

GARDNERVILLE 89410

GENOA 89411

MINDEN 89423

WELLINGTON 89444

GARDNERVILLE 89460

CARSON CITY 89701

CARSON CITY 89705

COLEVILLE, CA 96107

MARKLEEVILLE 96120

SOUTH LAKE TAHOE, CA 96158


PUBL ISHER:

Pat Bridges775-782-5121

[email protected]

EDITOR:

Kurt Hildebrand775-782-5121

[email protected]

ADVERT IS ING D IRECTOR:

Pat Bridges775-782-5121

[email protected]

RETA IL ADVERT IS ING MANAGER

Tonya Champa775-881-1277

[email protected]

BUSINESS DEVELOPMENT MANAGER:

Tara Addeo775-782-5121

[email protected]

INS IDE ACCOUNT MANAGER:

Candice Lindsey775-782-5121

[email protected]

REGIONAL CLASS IF IED AD D IRECTOR:

Alsy Brinkmeyer775-881-7326

[email protected]

CIRCULAT ION MANAGER:

Tony King775-882-2515

[email protected] advertising rates, please contact one of

our Account Managers

WHO WE ARE

The Carson Valley Days Carnival

record courier 2015 media kit

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