rebooting media

7/28/2019 Rebooting Media

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Gerd LeonhardFuturist & Auth

CEOTheFuturesAge


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It wasnt raining when Noah built the ark


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Social Local Mobil


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Substantial differences - but a nice co


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A tidal wave of game-changing TV/ Video te


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(Em)brace: new I

Dr. Michio Kaku via Youtube

F T C l


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From Text Culture toScreen Culture


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This is not (just) about technology but about beh


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The Old is Dying and the New Cannot be B

In this Interregnum a Great Variety of Mo

Symptoms Appear

Antonio Gramsci


10/48We are becoming People of the Screen and l d


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Some consequences: Screen | Cloud | SoLoM


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ouc .Feel. Immerse. SContribute. ConnInvolve Engage


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CreatorsUsers

(Audience fka Consumers)

What matters:

A M di E


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A new Media Ecosyst

SoLoMo


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Social-Local-MobiCloud-Centric andDistributed

CollaborativeNon-linearDecentralized

Peer-to/from-PeMulti-screen & dBroadcast and BTransmedia as th

Some really cool tech may also need ques


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http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-

Some really cool tech may also need ques

is this still human-centri

A t O hi
http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.htmlhttp://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.htmlhttp://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html


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Access not Ownershi


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Disemboeveryw

New Genebeing inv


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Tablets: Content. Social. Commer

Devices and broadband and social: new collab


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Devices and broadband and social: new collab


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On the TV, our job was to consume

On mobile devices and tablets our job is to

en


22/48Not negotiable Scarcity is the past like it or


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Scarcity is the past - like it orCuration, Context, Relevance is .

For tomorrows SoLoMo tablet users


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For tomorrow s SoLoMo tablet users, traditional broadcasters may becomejust one of m


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Build new values around the c


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Mobile ie SoLoMo spells the End of Attention Monopolies for T


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Mobile ie SoLoMo spells the End of Attention Monopolies for T- and the End of Disruption for marketers and adve

The People formerly known as Cons


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The People formerly known as Cons

About Risks and Spe

Realtime everything


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About Risks ... and SpeRealtime everything

Public Medi


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Public Medi

n

Independence Interdepe


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Independence Interdepe

Image via Tumblr.com/unknown


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Egosystem (Distribution) Ecosystem (A


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Egosystem (Distribution) Ecosystem (ASource: WSJ.com

Producers will have many new ways to reach thei


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Source: Neil Perkin /

Producers will have many new ways to reach thei

Centralized Media Open Content Eco


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Centralized Media Open Content Eco


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N t Hyper Collabora


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Note:Hyper-Collaborais a crucial requirement for the creation of all n

Digital Content Pirac


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Digital Content Pirac


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Source: Neil Perkin /

Toxic assumption: controlling distribution is The problem is not the pay - its t


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e p ob e s o e pay s

Source: ClickZ Stats

People pay for value, brand, trust - RT


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p p y , ,


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Cable TV without Cable, Shows withou


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,

Not to worrl i


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real experienwill prevail

And well want both, actuall


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d e a bo , ac ua


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Thanks for your time!
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