SHOPPING CARTABANDONMENTREASONS

UNEXPECTEDCOSTS

56%Abandon the cart

due to unexpected, added costs during

checkout.

37%Are just browsing online and are not ready to make a

purchase

PRICE MATTERSWhat you are charging for your products plays a large role in cart abandonment reasons.

36%Abandon carts because they

found a better price elsewhere.

32%Abandon carts because the price

is too expensive.

13%Abandon carts because the price is presented in a foreign currency.

WEBSITE PERFORMANCE

25%Abandon carts because website

was di�cult to navigate.

24%Abandon carts because the

website crashed.

15%Abandon carts because website

timed out.

What Shoppers Want & Don’t WantAside from o�ering competitive prices at your online store, other factors play a role in cart abandonment reasons for your customers. Many acturally have to do with the shipping prices and options that you o�er.

● 61% won’t buy if you have a bad return policy.

● 44% won’t buy if shipping cost is too high.

● 22% won’t buy if shipping cost is stated too late.

● 6% won’t buy if slow shipping is o�ered.

● 73% of shoppers want free shipping.

● 66% want to shop during sales.

● 63% want specials to be o�ered.

● 36% want a price match guarantee.

THE SOLUTIONThere are some steps that you can take to reduce cart abandonment reasons and increase conversions.

Shoppers can be finicky when browsing online stores. Many leave the shopping cart during the checkout process, and there are a myriad of cart abandonment reasons for this. Find out what’s detracting shoppers from closing the sale at your online store, so you make key changes to help improve your conversion funnel.

Make checkouts fast and eassy.

O�er free or low-cost shipping.

State the shipping costs early.

Feature a guest checkout.

O�er hassle-free online returns.

INCREASES A L E S

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