realizing customer-centric marketing with programmatic technology
TRANSCRIPT
vEdwin Lee, Global VP, Retail
©2014 MEDIAMATH INC. 1
June 10, 2015
Realizing Customer-Centric Marketingwith Programmatic Technology
53%Demand to deliver more relevant communicationsto customers/be more “customer centric”
eMarketer asked Marketers and Agencies…What factors are responsible for driving investment in data-driven marketing
49%A desire to maximize effectiveness/efficiencyof marketing investments
Source: Winterberry Group, “The Global Review of Data-Driven Marketing and Advertising,” Nov 5, 2014
89%Of companies plan to compete primarily on the basis of the customer experience by 2016
Gartner found that:
Source: Winterberry Group, “The Global Review of Data-Driven Marketing and Advertising,” Nov 5, 2014
No insight into the performanceof media against marketing goals
Crucial technology systems aren’t inplace to messagebased oncustomer behavior,across media and devices
Inability to have one view
of your audiences
across channels
Data “islands” where different
data types are separated from one
another
Inability to connect online
marketing to offline purchases
Organizational Barriers toRealizing Customer-Centricity
@DWIN1 @MEDIAMATH
[ ] Activate Data[ ] Personalize Messages[ ] Optimize Toward What Works[ ] Internal Alignment
Best Practices In Realizing Customer-Centric Marketing@DWIN1 @MEDIAMATH
[2] Personalize MessagesRelevance Is Key To A Customer-Centric Journey
ProspectingAwareness, Engagement
RemarketingRe-engagement, Purchase
RetentionCross-Sell, Upsell, Loyalty
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MediaMath provides one connected source providing access to addressable media in all channels to deliver more
personalized messages
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