PowerPoint Presentation

Real World Tips & Tricks For Enterprise Social Collaboration & NetworkingSpeaker: Richard Harbridge

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RichardHarbridgeMy twitter handle is @RHarbridge, blog is http://RHarbridge.com, and I work at Speaker | Author | Super Friendly

Transforming work with culture & technologySocial Enterprise is implemented 80% through organization culture and 20% through technology. - Gartner

20% Tech80% Culture

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Define Your VisionIdentify Business Outcomes Plan to Work SocialEvaluate, Adapt, & IterateThe social journeyKnowing the business outcomes, vision and goals is critical.

Launch and Drive Success

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1 Start small2 Build real value

3 Get execs onboard

4 Use adoption campaignsYou shouldIts important to plan and work through these things before you start (if possible).Office365Campaigns.com - 70+ pages of adoption guidance/advice!

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Open / Optimistic Leaders are more socialThis makes sense. Being open and sharing means you believe in others delivering more value back to you than it took to share in the first place.

@RHARBRIDGEYour Companies Key DifferentiatorsWhat makes your company different? What makes your company stand out? Lets say our fake company has four key differentiators that seemed to stand out and were referenced by leadership and executives in the organization.Community CaringCommunity Engagement, Involvement & SupportState Of The Art TechnologyTechnology, Systems & Products Of Large Enterprise OrganizationsIncredible Support StaffPersonal ServiceHigh Touch AttentionStrong Customer RelationshipsPersonal & Professional Sales StaffIt is important to be able to align new initiatives, technologies and business solutions with these differentiators. To try and help visualize this effect the following objectives were broken down based on the differentiators of the business.Example Company ObjectivesGrow Organizational FootprintAcquisitionsProvide Excellent Customer ServicePromote a Positive Work CultureHighlight Exceptional PeopleHave Highly Effective Decision MakingProvide Community SupportProvide Customer-Transparent Support FunctionsHave Leadership Greeting Customers By NameThese objectives actually map easily to Social Concepts and Features within SharePoint or within related technology. What follows is a visual map of the organization objectives extrapolated above and the solutions or social solutions that might directly, or indirectly help achieve those objectives.

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The Value Of SocialSocial is about unlocking conversations & providing more context

A social business is one that recognises that its greatest value is how its people are connected to each other and how in turn they are connected to the people they serve inside and outside the business. Its one that truly recognises the value of simply bringing people together and giving them an outcome you want them to achieve. Social tools such as Yammer replicate the experience we have in our personal lives with social media and spreads it throughout work.

For example, a hamburger chain in the US recently introduced social sharing within the company, empowering local store managers to create and share ideas on how to get customers to spend more at the bar to reverse flagging profits. Soon stores began to put experiments into place. Turnover noticeably improved. Even better, the stores that experimented also reported lower staff turnover. You ask your employees to help you solve a problem, you get them aligned and it turns out theyre a lot more effective and engaged.

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Sometimes the most value social can provide is visibility and connectionTry Narrating Your Work

@RHARBRIDGE

Social learning is iterativeThe assumption is that you dont know what the right groups/communitieswill be or what is needed in your organization.

#SPTechCon @RHarbridgeYour Companies Key DifferentiatorsWhat makes your company different? What makes your company stand out? Lets say our fake company has four key differentiators that seemed to stand out and were referenced by leadership and executives in the organization.Community CaringCommunity Engagement, Involvement & SupportState Of The Art TechnologyTechnology, Systems & Products Of Large Enterprise OrganizationsIncredible Support StaffPersonal ServiceHigh Touch AttentionStrong Customer RelationshipsPersonal & Professional Sales StaffIt is important to be able to align new initiatives, technologies and business solutions with these differentiators. To try and help visualize this effect the following objectives were broken down based on the differentiators of the business.Example Company ObjectivesGrow Organizational FootprintAcquisitionsProvide Excellent Customer ServicePromote a Positive Work CultureHighlight Exceptional PeopleHave Highly Effective Decision MakingProvide Community SupportProvide Customer-Transparent Support FunctionsHave Leadership Greeting Customers By NameThese objectives actually map easily to Social Concepts and Features within SharePoint or within related technology. What follows is a visual map of the organization objectives extrapolated above and the solutions or social solutions that might directly, or indirectly help achieve those objectives.

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The Power Of a Verified CommunityVerified communities have scorecards that they are mapped and graded on.

Not just to differentiate.

To improve clarity of purpose, leader engagement, community management, diversity of participation and business value realization.

@RHARBRIDGEVerified Group Program! Ernst & Young does this They map to Verified Group ScorecardClarity of Purpose How is it measured? (Open or Private, Description, Image, Info Tab Completion, Quality of Info?)Leader Engagement (Identified Leaders link or on info tab, % of leaders who have posted or replied in the quarter, average weekly activity (involvement from leaders))Community Manager Engagmenet (Managers listed on info tab, trained, average weekly involve, # unanswered requests)Diversity of Participation (# unique posters within group, group size, percent of members participating, % posts with replies)Business Value - #Help requests tagged, #yammerwin, - using tags to match this?

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Legitimate reasons for concernsThere are some legitimate concerns around social, but they can be mitigated.

ConcernMitigating SolutionCorporate EmbarrassmentThe most common reason for corporate embarrassment is lack of training on management and executive teams (or their supporting staff). Its important for the leader who creates a blog for example to also impose approval on blog comments. These simple measures must not only be put into effect but they also must be understood and the users must understand how to use these features effectively.Loss Of Intellectual Property & Trade SecretsThis is often dealt with by appending or amending existing intellectual property policies within employee manuals or employee agreements. The Intranet or any social technology should not be exempt from acceptable technology use practices and ethical/respectful employee behavior.Another Potential DistractionIt is important for management to support the platform but also to clearly explain why/when it should be used. Setting the expectation that this is a work technology (like email, or their web browser) is often the only effort necessary. To help make employee use more effective it can be extremely useful to provide training, guidance, and examples for how to use the technology in a work setting. Often using stories to illustrate this can go a long way (especially if they are based on the corporate culture, a real use of the tool, and particular to the business).Another Entry Point for Viruses/Other AttacksThis is immediately mitigated by deploying or implementing an enterprise ready social technology. Many have constraints imposed to stop people from adding script as an example to status updates, discussion boards, tags, or embedded within other social content.Employee HarassmentThis is often dealt with by appending or amending existing sexual harassment policies within employee manuals or employee agreements. The Intranet or any social technology should not be exempt from acceptable technology use practices and ethical/respectful employee behavior.

@RHARBRIDGE

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No anonymity in the enterpriseThere is no such thing as anonymous in enterprise social.

@RHARBRIDGE

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Eight Considerations When Implementing SharePoint Social CapabilitiesYou can still have processEspecially when using The Office Of or Official accounts. These accounts can also be great to keep momentum if roles change.

#SPTechCon @RHarbridge

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Support AcquisitionsProvide Positive Work CultureHighlight Exceptional PeopleHave Highly Effective Decision MakingSupporting CommunityCustomer Transparent SupportLeadership Personally Engaging w/ CustomersInternal Social CollaborationUser ProfilesInternal Social NetworkingCommunities Of InterestCommunities Of PracticeExternal Social AuthoringSocial CRM

Direct Relationship Indirect RelationshipMap to business objectivesRead more about this approach in this 70+ page Office 365 Metrics & ROI whitepaper at http://Office365Metrics.com

#SPTechCon @RHarbridgeYour Companies Key DifferentiatorsWhat makes your company different? What makes your company stand out? Lets say our fake company has four key differentiators that seemed to stand out and were referenced by leadership and executives in the organization.Community CaringCommunity Engagement, Involvement & SupportState Of The Art TechnologyTechnology, Systems & Products Of Large Enterprise OrganizationsIncredible Support StaffPersonal ServiceHigh Touch AttentionStrong Customer RelationshipsPersonal & Professional Sales StaffIt is important to be able to align new initiatives, technologies and business solutions with these differentiators. To try and help visualize this effect the following objectives were broken down based on the differentiators of the business.Example Company ObjectivesGrow Organizational FootprintAcquisitionsProvide Excellent Customer ServicePromote a Positive Work CultureHighlight Exceptional PeopleHave Highly Effective Decision MakingProvide Community SupportProvide Customer-Transparent Support FunctionsHave Leadership Greeting Customers By NameThese objectives actually map easily to Social Concepts and Features within SharePoint or within related technology. What follows is a visual map of the organization objectives extrapolated above and the solutions or social solutions that might directly, or indirectly help achieve those objectives.

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Thank You!Organizers, Sponsors and You for making this possible.100+ Awesome Presentations At.. Slideshare.Net/RHarbridge300+ Pages Of Whitepapers At.. 2toLead.com/Whitepapers WhenToUseWhat.com Office365Intranets.com Office365Metrics.com Office365Campaigns.com Office365Extranets.com Office365Resources.comMessage Me On LinkedIn or Email Richard@2toLead.com Speaker | Author | Super Friendly

Twitter: @RHarbridge. More to come on our blog at http://2toLead.com.