real world data governance, spring 2008 mdm summit

Dealer Services Group

Real World Data GovernanceMDM Summit, Spring 2008 – April 1, 2008

Shirlee CollinsADP Dealer Services

SELL CARS, PARTS AND SERVICE PROFITABLY™

Dan Power

SELL CARS, PARTS AND SERVICE PROFITABLY

Hub Solution Designs


G

“Great discoveries and

Real World Data Governance

Great discoveries and improvements invariably i l th ti finvolve the cooperation of many minds.” Alexander Graham Bell

Anything worth doing … usually winds up

being a lot of hard work!


SExecutive SummaryIn today’s discussion, we’ll talk about: y ,• ADP and Dealer Services• Breaking Down Silos vs. Building Bridgesg g g• What We’ve Done So Far• Who’s Involved?• Four Corners of the Diamond• Simplified Architecture Diagram• What We’ve Learned• What’s Next

• Questions?


OOur Backgrounds• Shirlee Collins is a Senior Project Manager at ADP Dealer

Services, the leading provider of integrated computing solutions to auto, truck, motorcycle, marine and RV dealers– Over almost 25 years at ADP, she has worked in a variety of Finance y , y

leadership positions, and is currently in charge of Dealer Services' Customer Hub

– Shirlee has worked with Oracle's ERP and MDM platforms since 1999, and has been involved in almost 60 acquisitions by ADP and in the creation of several new business units and outsourcing operations

• Dan Power is President of Hub Solution Designs, Inc., a management & technology consulting firm specializing in Master Data Management and Data Governance– Dan has worked with Oracle's enterprise applications since 1995

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– He regularly advises clients on developing & executing high impact MDM strategies


About ADP and Dealer Services• Automatic Data Processing,

Inc. (NYSE: ADP), with nearly $8 billion in revenue and approximately 585,000 li t i f th ld'clients, is one of the world's

largest providers of business outsourcing solutions

• Dealer Services, ADP’s second largest business unit, provides integrated

ti l ti tcomputing solutions to more than 200,000 users at nearly 25,500 auto, truck, motorcycle marine and

motorcycle, marine and recreational vehicle dealers in nearly 50 countries

“a company I’m proud of –customer-centric, with integrity”


Breaking Down Silos vs. Building Bridges

• Even in 2008, “Islands of Data” ,don’t seem to be going away at most companiesH b ild• However, you can build bridges between major “silos” with Master Data Management gand Data Governance– But don’t underestimate the hard

political and technical workpolitical and technical work required

Sales & Finance were the first to

“get connected” at ADP Dealer Services


What We’ve Done So Far

• First started using Oracle Financials gin 1999

• But didn’t go live with Customer H b til O t 2006Hub until Oct. 2006

• Took over this area after initial project went liveproject went live– Get the experts “on tape” before they

go away– Importance of setting up your team with

handpicked people– Have a vision of what Customer Hub

and MDM can ultimately do

“Can’t do something I don’t believe in”


Who’s Involved?• Sales

– Contributing 2 key people and 3 “data librarians”

– Primary application: y ppSalesLogix CRM

• Finance– Contributing 1 key person– Contributing 1 key person

and 2 “data stewards”– Primary application: Oracle

ERP & MDM platform (withERP & MDM platform (with external content from D&B)

• and of course, IT

Dealing with multiple internal groups and external vendors definitely increases MDM’s “degree of difficulty”


Four Corners of the DiamondADP Dealer Services • Business ownership and executive

sponsorshipsponsorship• Guides & directs project and owns results• IT group can connect core products in

useful ways (and create custom apps where absolutely necessary)

Dun & Bradstreet Hub Solution Designs• Provides data quality & matching

services• External content on prospects &

customers

• Experience with both Oracle and D&B• Management & technology consulting

on data, processes and people• Formalizing MDM and Data

GovernanceGovernance

Technology Vendors• Provide key components of IT architecture (hub middleware key

• Provide key components of IT architecture (hub, middleware, key source systems)

• Have built some support for data stewardship into core products


Simplified Architecture Diagram

Developed a custom Data Stewardship console (“Customer Change Form”)


What We’ve Learned• Sometimes the biggest problem is the gg p

lack of a common language– Spend time training people new to the

business– Connect different functional areas– Working on alignment between Business and

ITIT

• Critical to have supportive executive sponsors– In our case, the divisional VP of Finance– “Piece that had us the most worried was

Customer”

– VP of Sales also put up funding & key people

Remember: if this stuff was easy, everyone would be doing it!


What We’ve Learned (continued)

• Importance of people side of the business– Knowing the people in your

company and forging relationships is key to creating “MDM bridges”

• Don’t call it “done” - importance of continuous improvement

• Don’t get angry when people bring you errors or problems– They’re helping improve the hubThey re helping improve the hub

and the data’s usefulness

• The biggest win for us has been getting Sales & Finance to work

getting Sales & Finance to work from a common Hub

Definitely a “work in process” – so a sense of humor is important


What’s Next• Have done 59 acquisitions and migrated from

legacy system to Oracle– Redesigned Customer Master several times– Moving towards more & more integrationMoving towards more & more integration

• Solidifying Data Governance gains by further documenting processes & procedures; looking into data profiling as part of new M&A processinto data profiling as part of new M&A process

• Expanding to new partners like Legal and Tax– Listen to what they need – why are they using or

t i th H bnot using the Hub– See what else we can do for them with the Hub

• Further leverage investment in Oracle and D&B

We’re realizing that MDM and Data Governance are not “a project”, they’re the core of ongoing programs …


Remember, MDM is a Long Term Journey …• “Nothing in this world can take the g

place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. p pGenius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts.the world is full of educated derelicts. Persistence and determination alone are omnipotent.” – Calvin Coolidge, 30th U.S. presidentCoolidge, 30th U.S. president

Webster defines persistence as "going on resolutely in spite of opposition ... to be insistent on a position, a question, or an opinion."

You are going to encounter political & technical obstacles along the way, but if you’re persistent, you can achieve great things.


Questions?


C fContact Info.Shirlee Collins Dan PowerADP Dealer Services(847) 485-4670shirlee collins@adp com

Hub Solution Designs, Inc.(781) 749-8910powerd@hubdesigns [email protected]

www.adp.com

[email protected]

www.hubdesigns.comwww.dealersuite.com blog.hubdesigns.com

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