7th annual mdm & data governance · pdf fileannual mdm & data governance summit june...

Maximizing Business Outcomes – ‘Master Data Governance’ to

Unify BPM & MDM

7th Annual

MDM & Data Governance Summit

June 27-28, 2012

Aaron Zornes Chief Research Officer

The MDM Institute [email protected]

www.linkedin.com/in/aaronzornes @azornes

+1 650.743.2278

© 2012 The MDM Institute www.The-MDM-Institute.com

About the MDM Institute

Founded 2004 to focus on MDM business drivers & technology challenges

MDM Advisory Council™ of 150 Global 5000 IT organizations with unlimited advice to key individuals, e.g. CTOs, CIOs, data architects

MDM Business Council™ website access & email support to 35,000+ members

MDM Road Map & Milestones™ annual strategic planning assumptions

MDM Alert™ newsletter

MDM Market Pulse™ monthly surveys

MDM Fast Track™ one-day public & onsite workshop rotating quarterly through major North American, European, & Asia-Pacific metro areas

MDM & Data Governance Summit™ annual conferences in NYC, San Francisco, London, Shanghai, Singapore, Sydney, Toronto, & Tokyo

“Independent, Authoritative, & Relevant”

About Aaron Zornes Most quoted industry analyst authority on topics of MDM & Data Governance

Founder & Chief Research Officer of the MDM Institute Conference chairman for DM Review’s MDM SUMMIT conference series Founded & ran META Group’s largest research practice for 14 years M.S. in Management Information Systems from University of Arizona


MDM Institute Advisory Council

150 organizations who receive unlimited MDM advice to key individuals, e.g. CTOs, CIOs, & MDM project leads

Representative Members 3M Autotrader BCD Travel Bell Canada Caterpillar Cisco Systems COUNTRY Financials Educational Testing Svcs GE Healthcare Honeywell Information Handling Svcs Intuit Loblaw McKesson Medtronic Microsoft Motorola


National Australia Bank Nationwide Insurance Norwegian Cruise Lines Novartis PC Connection Polycom Roche Labs Scholastic Stryker SunTrust Sutter Health TNT Express W.W. Grainger Wal-Mart Westpac Weyerhaeuser Woolworths

MDM & Data Governance Summit™ Conference Series

MDM & Data Governance Summit Canada The Carlu – Toronto ▪ June 27-28

MDM & Data Governance Summit Americas Marriott Marquis NYC Times Square ▪ October 14-16

MDM & Data Governance Summit Singapore Marina Bay Sands Resort ▪ November 27-28

MDM & Data Governance Summit Shanghai Shanghai International Convention Center ▪ March 2013

MDM & Data Governance Summit Europe Radisson BLU – London ▪ April 13-15, 2013

MDM & Data Governance Summit Asia-Pacific Four Points Darling Harbour– Sydney ▪ May 20-21, 2013

MDM & Data Governance Tokyo Belle Salle Kanda– Tokyo ▪ June 14, 2013

MDM & Data Governance Summit San Francisco Hyatt Embarcadero – San Francisco ▪ June 2013


“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”

Who Can I Network With? Pall Corporation Polycom Posidex Technologies P Ltd Prime Therapeutics Project Advance RainStor Reltio Safeway Salesforce.com San Francisco Police Dept SAP Serene Corporation Silicon Valley Bank Sony Pictures Entertainment SRA International Stanford University Stream Integration Stryker Medical Devices Sutter Health SVB Financial Group Blue Shield California Tahoe Blue Talend Tata Consultancy Services TBC Corp TechXtend (CA Technologies) ThomsonReuters.com Toyota Motor Sales, USA Travelers Insurance UCB Universal Service

Administrative Company US Department of Homeland

Security Visa, Inc. VMware Walgreens Walmart Stores, Inc. Wells Fargo Yahoo!

Actelion Pharmaceuticals Advantage MS Allergan Allstate Insurance Amdocs Amgen Apple, Inc. Apria Healthcare Aprimo, a Teradata Company ARC (Airlines Reporting Corp.) ArchipelagoIS Ariba, Inc. Autodesk, Inc. Autotrader.com Bare Escentuals Blue Shield of California BMC Software Brocade Communications CA Technologies Charles Schwab Cisco Systems CitiMortgage CLOROX Cognizant Collibra Composite Software Country Shores Consulting DataDelta Del Monte Foods Dell Dun & Bradstreet Erie Insurance Group Farmers Insurance Federal Reserve Bank of SF First Republic Bank First San Francisco Partners FTI Consulting Gap Inc. GE Capital

Genentech Global Data Competency Good Technology Hill Physicians Medical Group Hire-Ability Employment Services Honeywell Horizon BCBS of New Jersey IB Technology Solutions IBM Informatica InfoTrellis Intel John Muir Health Juniper Networks Konecranes Inc. Kubota Lawson Products, Inc Levi Strauss & Co. Logitech LumenData, Inc LumenData, Inc. Martin's Point Health Care McAfee, McKesson Medical Surgical MDM Consult Medco Health Solutions Melissa Data Microfinance Info

Exchange Microsoft Novartis Mohawk Industries Myers-Holum Nadalini & Associates Nakunj Inc. NetApp NetGen Software Inc. Oracle Orchestra Networks


UPDATE with Canadian company attendees

Recent EMEA Uptake of MDM

Ruukki

Sartorius Werkzeuge

Sberbank

Société Générale

Sociale Verzekeringsbank

Sogei S.p.A.

Sonae

Saint-Gobain

Stallergenes

Syngenta

Swisscom

SwissGrid

Talk Talk

Telecom Egypt

Tesco Bank

The Travel Group

Travel Port

Van Marcke

Veolia

Viega

Visa Europe

WIND Telecom

3 Suisses

Achmea

Accor

Al Hilal Bank (UAE)

Argos

ASICS

Banque Centrale Populaire (MO)

Banco Santander

BANKART

Belgacom

Belgium Post

Baumarkt Direkt

Bluarancio

Bouygues Telecom

Carrefour

Credit Agricole

Commune di Roma

Compagnia Assicuratrice

Dalkia

Deutsche Telkom

Dubai World

DSV

Eli Lilly UK

Euroclear

EADS

Gazprombank

Hypo Vereinsbank

ING

LaSer Cofinoga

Lloyds

Maersk

Mitchells & Butlers

Мир Книги

Network Rail

NFU Mutual

Norway Post

Orange

Otto Group

Ouest-France

Peter Justesen

PPL

Prisa Digital

RTE

Rusatom

Representative Sample


Asia-Pacific Uptake of MDM

Queensland Health (AU) RAC Victoria (AU) RAC WA (AU) Samsung (KR) Samsung Life (KR) Shenzhen Development Bank

(CN) Shanghai GM (CN) Shanghai Regional Community

Bank (CN) Simplot (AU) Suncorp (AU) Sydney Water (AU) Tai Kang Life (CN) Taiping Life (CN) Taiwan Mobile (TW) Telecom NZ (NZ) Telstra (AU) Tongshan District Tax Bureau

(CN) Tower Australia (AU) Tsingtao (CN) Westpac (AU) Woolworths (AU) Zhejiang Tailong Commercial

Bank (CN)

ANZ (AU) Asics (JP) ATO (AU) Alliance Bank Malaysia (MY) Bank Central Asia (ID) Bank Negara Indonesia (ID) Bank of China (CN) Bank of Commerce (CN) Bank Tenaga Negara (MY) Bendigo Bank (AU) BHP Billiton (AU) CBA (AU) Centrelink (AU) China CITIC Bank (CN) China Resource Holdings (CN) China Unicom (CN) Chongqing Changan Automobile

Co. (CN) Daihatsu Motor Co. (JP) Dept of Educ - SA Dept of Educ – WA FANCL (JP) Fosters (AU) GCG China (mobile) (CN) GE Money (AU) General Dept of Taxation (VN)

Huawei (CN) HK Trade Development Council IP Australia (AU) Japanese Research Institute (JRI) Korea Telecom (KR) Krung Thai Bank (TH) KT&G (KR) Lion Nathan (AU) Macquarie Bank (AU) Ministry of Educ (SG) Ministry of Finance (CN) Ministry of Health (NZ) Ministry of Health (SG) Mitsubishi Motors (AU) Mizuho (JP) MLC (NAB) Mobily (SA) NAB (AU) New Zealand Customs (NZ) NTT (JP) Optus-Singtel (AU) Origin Energy (AU) Perodua Otomobil (ID) PK Telkom (ID) Rio Tinto (AU)



Recent North America Uptake of MDM

Oppenheimer Funds Panera Bread PetSmart Pitney Bowes Polycom PTC Smith & Nephew T-Mobile Teach for America Time-Warner Cable TJ Max Toys R Us Travelport Visa Walt Disney Resorts Whataburger Whole Foods Wyndham

AARP Allied World Assurance Co. (AWAC) Apria AutoTrader.com Avaya Aviva BJ's Wholesale Club Blackstone Group BMC Software Boeing Brown Brothers Harriman CarFax Chemtura Chevron Covidien Devon Energy Educational Testing Services Essilor Federal Reserve

Board

FHA Fox Global Hyatt Guy Carpenter Hilton Worldwide Huntington Bank ICBC John Wiley & Sons JP Morgan Chase Key Bank Kroger Logitech Maersk MassMutual McKesson Men’s Wearhouse Morgan Stanley Nextel Northern Trust NY Times



Overview of REALITY CHECK Survey Process

Pool of 750 MDM projects w/w 350 completed surveys 1Q2012 Telephone follow-up to complete surveys Focused on past & current attendees of MDM

Summit


SUMMARY FINDINGS: MDM & Data Governance

1. Compliance, single customer view (SCV), KYC/KYS, etc. are “universal” drivers

2. Data Governance is both synergistic & co-dependent with MDM

3. Enterprises have stopped calling out multi-domain & now assume MDM includes multiple domains

4. Large enterprises have moved beyond CDI & PIM to include reference master data

5. Big data requires both MDM & Data Governance to be effective & sustainable


2012-13 MDM Planning Assumptions

Pervasive MDM

Master data governance

Business process hubs

Universal MDM

Reference data mgmt

Social MDM

Identity resolution

Big data

Business-critical MDM

Budgets/skills

Strategic planning assumptions to assist IT organizations & vendors in coping with flux & churn of emerging MDM vendor landscape


Pervasive MDM Strategic Planning Assumption

During 2012-13, application providers will deploy en masse, the next generation of MDM-innate (as opposed to MDM-aware) applications; concurrently SaaS vendors (CRM, ERP, HRM) will struggle to provide integrated/ native MDM

Through 2013, mega vendors Microsoft & Oracle will provide entry-level (low cost) departmental MDM – via MSFT MDS & ORCL DRM respectively

By 2014, SaaS (Cloud native) app vendors will have finessed this issue via strategic partnerships & investments in MDM; by 2014-15, the market for MDM-enabled applications will exceed that for MDM software

MDM MILESTONE

MDM-innate (e.g. Fusion MDM)will overwhelm MDM-enabled applications


“Top 10” MDM Evaluation Criteria

1. Data model 2. Business services 3. Identity resolution 4. Data governance 5. Architecture 6. Data management 7. Infrastructure 8. Analytics 9. Developer productivity 10.Vendor integrity

Infrastructure fracas will escalate as mega app vendors rush to

dominate business services/processes & data models as high ground


http://www.mattwardman.com/blog/wp-content/uploads/20070411-old-scrummage-2.jpg


MDM Institute Field Reports – MDM**

DataFlux

Heiler

IBM MDS

IBM MDM Server

Informatica MDM

IBI MD Center

Kalido MDM

Microsoft MDS

Oracle MDM

Orchestra Networks

Riversand

SAP MDM & MDG

Software AG

Stibo

Talend

Teradata MDM

TIBCO MDM

Visionware

** Persisted customer or product data hubs

W/W MDM Market Share

•IBM (MDM, MDS, MDM4PIM)

•Informatica (Siperian, Identity Systems)

•Oracle (CDH, UCM, PIM, Fusion MDM)


Working Definitions

Data Governance (DG)

Formal orchestration of people, process, & technology to enable an organization to leverage data as an

enterprise asset across different lines-of-business and IT systems

Passive Data Governance

Data steward consoles & other reactive data management

capabilities focused on after-the-fact data compliance; often batch-

like & not integrated with MDM

Master Data Governance aligns IT-centric viewpoints & business-centric viewpoints regarding data quality; MDM & MDG are becoming

natural way of aligning data w ith business processes

Proactive Data Governance

Metrics-driven, crowd-sourced capability for business users & IT

to actively control their shared data across different lines of

business & IT systems

Active Data Governance

Metrics-enabled, upstream data policy enablement; replaces

manual data admin processes with role-based, real-time SME

empowerment


Prologue – Master Data Governance

Data governance (DG) is vital to success of MDM projects – both initially & ongoing

During 2011-12, Global 5000 enterprises will increasingly mandate that “no MDM program be funded without the pre-requisite DG framework”

“Proactive DG” that includes entire master data lifecycle will increasingly be mandated as a core phase zero or phase one deliverable of most large-scale MDM projects

Given substantial investment required for MDM programs, co-dependence/synergy of DG & MDM must be given close scrutiny – not only to contain costs, but also to insure success

© 2012 The MDM Institute www.the-MDM-Institute.com

Master Data Governance Strategic Planning Assumption

Through 2012, most enterprises will struggle with enterprise MDG as they initially focus on customer, vendor, or product; integrated MDG that includes E2E data lifecycle will be mandated as 1st phase deliverable

During 2012-13, major SIs & MDM boutiques will focus on productizing MDG frameworks while MDM software providers struggle to link governance process with process hub technologies; concurrently G5000 enterprises struggle to evolve enterprise MDG in cost-effective & practical way from “passive” to “active” MDG modes

By 2014-15, vendor MDM solutions will finally move from “passive-aggressive MDG” mode to “proactive MDG”

MDM MILESTONE © 2012 The MDM Institute www.The-MDM-Institute.com

MDG *must* evolve from point products (i.e., to address customer or product MDG only) to enterprise data governance (supporting multiple domains such as customer, product, supplier, location, price, etc.)

Master Data Governance “Top 10” Technical Evaluation Criteria

1. Methodology 2. Data exploration/

profiling 3. Model mgmt 4. Rules/policy mgmt 5. Decision rights mgmt 6. MDM hub integration 7. Enterprise application

integration 8. Multi-level, role-based

security 9. Integrated metrics 10.E2E data lifecycle support


Understanding scope, diversity & limitations of currently-marketed MDG offerings is tremendously challenging



MDM Institute 2012 Field Reports – MDG

ASG

BackOffice Associates

Black Watch Data

Cognizant + Collibra

DataFlux

EMC/RSA/Archer

IBM MPDH

IBI MD Center

Informatica IDD

Kalido DGD

Microsoft DG Console

Oracle DGF

Orchestra Networks

SAP MDG

Software AG

Utopia

Varonis

Critique of Current MDG Capabilities

Mismatch of applying project-oriented methodology rather than asset-focused methodology

Methodologies missing the asset aspect of data … cost, decaying value, ROI for cleansing data, etc.

Frameworks not addressing “community” aspect of shared asset development – e.g. wikis for global corporate business vocabulary, etc.

Current MDG solutions do not provide systemic rigor nor E2E lifecycle support

“(Integrated/Proactive) Master Data Governance” market is a vacuum … nature hates a vacuum


Business Process Hubs Strategic Planning Assumption

During 2012, MDM solution providers & BPM solution providers will increasingly collide in market as the former acquire or build out BPM-centric MDM; both camps will be challenged to unify domains as there exist different business processes for CDI & PIM

Through 2012-13, however, BPM-centric MDM will suffer from BPM’s traditional focus on modeling & not executing MDM rules

By 2014-15, all mega MDM & BPM vendors will have overcome this dogmatic bias as enterprise BPM needs to execute within governance & vice versa be able to execute MDM workflows within BPM

MDM MILESTONE

From the enterprise perspective, a complete MDM solution requires Rules & Reference Data to be applied across domains © 2012 The MDM Institute www.The-MDM-Institute.com

Universal MDM Strategic Planning Assumption

Through 2012, corporate MDM platform evaluation teams will assume (and insist) that all MDM software platforms targeted for enterprise-level deployment or major role in mission-critical systems fully support both PARTY & THING entity types

During 2013-14, large enterprises will also mandate that REFERENCE data be part of the MDM platform's native entity types

By 2015, all operational CDI hub vendors will add "PIM light" capabilities, and all PIM vendors will add B2C PARTY entity

MDM MILESTONE

Most PIM are multi-domain, not just PIM … always include SUPPLIER; CDI always has entitlements


Prologue – Reference Data Management

Manual RDM lacks change management, audit controls, & security … & increasingly become compliance risks

Because reference data is used to drive key business processes & application logic, errors in reference data can have a major negative & multiplicative business impact

Increasingly, large enterprises have begun to make RDM their initial test case or proof-of-concept for MDM evaluations due to ease of entry, cost & time-to-value

RDM can be expected to become a "ramp up" point of entry for many organizations planning for Customer, Product master & other domains

© 2012 The MDM Institute www.the-MDM-Institute.com

Reference Data Management Strategic Planning Assumption

During 2012-13, reference data will emerge as a key entry point for enterprises & in turn influence choice of MDM for Customer, Product & other domains

Concurrently, every MDM vendor will rush to market RDM solutions to apply MDM approach for centralized governance, stewardship & control

By 2013-14, large enterprises will also mandate that Reference Data be part of MDM platform native entities

By 2015, RDM will be commoditized via the efforts of MSFT & ORCL especially

MDM MILESTONE

Managing “simple” reference data will prove to be a key sale entry point for MDM vendors


1. Reference Data Management (RDM) “Top 10” Evaluation Criteria

1. Ability to map reference data

2. Admin of reference data types

3. Mgmt of reference data sets 4. Architecture 5. Hierarchy mgmt over sets

of reference data 6. Connectivity 7. Import & export 8. Versioning support 9. E2E lifecycle managed

through state machine 10.Security & access control

© 2010 The MDM Institute The-MDM-Institute.com



MDM Institute Field Reports – RDM

Aprimo LRDM (Teradata)

ASG ROCHADE (Metadata-driven RDM)

DataFlux qMDM

IBM MDM RDM Hub

Informatica RDM

Kalido

Microsoft RDM (to be announced)

Oracle Hyperion DRM

Orchestra Ebx

Profisee

SAP MDG-R

Software AG WebMethods OneData

** General-purpose or multi-domain RDM, not industry-specific solutions such as capital markets, pharma, e.g., AIM, Asset Control, Eagle, Golden Source , Kingland Systems 360 Data, and RSD

Social MDM (Cloud-enablement, Architecture & Integration)

Strategic Planning Assumption

During 2012, cloud-enabled MDM will attract small- & mid-sized businesses as a means to engage in MDM without committing to long-term project & major expense while offering enticing entry point for large enterprises

Through 2013-14, cloud-integrated apps arrive via SFDC, SAP BBD, et al, however, enterprises will wrestle with data integration issues between on-premise & cloud with majority of organizations unwilling to house master data about customers, products & suppliers in public cloud

By 2014-15, cloud-innate services for DQ & MDG will be more prevalent than full Social MDM; however, Enterprise MDM will remain “on premise” with increasing integration to public Cloud applications

MDM MILESTONE

MDM-enabled apps will migrate to public Cloud, especially for decentralized/geographically distributed organizations


Identity Resolution Strategic Planning Assumption

Through 2012, registry-style MDM solutions will find favor in industries where data is legally or physically too difficult to consolidate into physical hub -- esp. government, US healthcare)

During 2012-13, mega MDM vendors will apply the powerful hierarchy mgmt capabilities of native registry solutions to integrate both legacy MDM hubs & ECM

MDM maintaining the master customer profile data will be key integration point btwn Social CRM & big data analytics

By 2014-15, open source alternatives to monopolistic algorithm vendors will help reduce cost of MDM software procurement

MDM MILESTONE

Mega vendors will adapt matching algorithms of registry MDM hubs to bolster performance & accuracy of their

operational/transactional hubs matching throughput © 2012 The MDM Institute www.The-MDM-Institute.com

Big Data (& In Memory) Strategic Planning Assumption

During 2012, performance of all major aspects of base MDM functionality will benefit from performance-enhancing capabilities of big memory configurations — from batch loading of MDM hubs to identity resolution to operational updates

Through 2013, big data will repatriate itself into the MDM fabric via registry overlays as yet another source

By 2014-15, very large enterprises (fin svcs, gov’t) will be looking for real-time MDM flows & scaling of MDM solutions via the elasticity of Cloud-based solutions, in-memory cache databases, i.e., the next-generation of ETL/MDM

MDM MILESTONE

Big data apps need to be MDM-aware; MDM must also be able to store preferences for each big data source; big data system

needs to understand master view of customers & products © 2012 The MDM Institute www.The-MDM-Institute.com

Business-Critical MDM Strategic Planning Assumption

During 2012, dogmatic spats regarding analytical vs. operational vs. collaborative MDM use cases will blur as each of these becomes business-critical MDM which in turn demand zero downtime

Through 2012-13, MDM platforms will increasingly provide in-situ capabilities to change the data model, business rules, etc. … without taking the MDM services offline

By 2014-15, this will impact the way master data services are syndicated & delivered … regardless of regular ablutions such as software upgrades

MDM MILESTONE

MDM is about improving business processes – enterprises expect enterprise-strength MDM-powered applications

targeted at their industry or problem set © 2012 The MDM Institute www.The-MDM-Institute.com

Budgets/Skills Strategic Planning Assumption

During 2012, the number of IT professionals trained in a specific MDM solution will increase 200% Y2Y, however, IT orgs & consultancies will struggle to recruit & retain MDM veterans who have actually successfully had a major role in an MDM deployment

Through 2013-14, enterprises will continue to spend to 3X to 4X in “plan” & “build” services vs. software

By 2014-15, supply of MDM-experienced consultants will catch up with demand & SIs will scramble to find new opptys for their expensively recruited & trained talent

MDM MILESTONE

Given substantial investment businesses undertake with SI partners, this area must be given scrutiny – not only to

contain costs, but to insure success of this vital infrastructure investment


MDM & MDG Consultancy Momentum


•ACN – Accenture

•CAP -- Capgemini

•CTSH – Cognizant

•INFY – Infosys

•TCS – Tata Consultancy Services

•WIT – Wipro

Field Report: Major SIs

Accenture

BackOffice Associates

Capgemini

Cognizant

Deloitte

EMC

IBM BAO/GBS/ Lab Services

Informatica Pro Svcs

Infosys

Logica

Oracle Pro Svcs

SAP Pro Svcs

Stream Integration

Tata

Utopia

Wipro


Field Report: MDM & DG Specialists

Adastra Affecto Arhis Attevo Black Watch Data Broadstreet Data Business & Decisions Caritor Consology Datpro Detica Datum eCenta Edificio Entity Group Evaxyx First San Francisco Partners

GlobalSoft HighPoint Systems Hitachi/Sierra Atlantic InfoTrellis Jibes Lumendata Myers-Holum Project Performance Corp. NorthGate Perficient Platon SDM Serene SapientNitro SITA Sogeti Steria


Field Report: Major SIs with Minor Practices

Abeam

Atos

Avanade

BearingPoint CGI-American

Management Systems

CSC

Dell/Perot Systems

Fair Isaac / Braun Consulting

Fujitsu (Born, DMR)

Hitachi Consulting

HP/Knightsbridge/EDS

Lockheed Grumman Mahindra Satyam PwC SAIC

SBS (Siemens Business Services)

Unisys

Virtusa


Run, Grow & Transform the Business

• MDM is a major IT initiative underway at large # of market-leading Global 5000 enterprises

• Most enterprises & solutions vendors are finding near-term success with single-faceted approach inherent with 3rd generation MDM solutions

• Myopically focusing solely on single data domain & usage style is detrimental to longer term business strategy of integrating supply, demand, & info chains across both intra- & extra-enterprise boundaries

• Coming to market during 2012-13 are 4th generation multi-entity MDM solutions which address requirement for multiple domains, master data governance & reference data

• Master Data Governance (MDG) remains the key “X” factor Without single view of X (customer/supplier/product) your

organization cannot be fully effective, efficient or manage risk © 2012 The MDM Institute www.the-MDM-Institute.com

Action Plan for 2012-13

Promote MDM as essential business strategy with IT deliverables to leverage high-value info used repeatedly across many business processes

Position MDM as enabler of key business activities such as improving customer communication & reporting – rather than an important infrastructure upgrade

Begin MDM projects focused on either customer-centricity or product/service optimization

Plan for multi-entity MDM juggernaut evolving from “early adopter” into “competitive business strategy”

Plan to manage multiple MDM hubs due to need for multiple usage styles & data domains Plan now to realize economic value & competitive

differentiation via multi-entity MDM during next 2-5 years © 2012 The MDM Institute www.The-MDM-Institute.com

MDM BOTTOM LINE

Invest in MDG for long-term sustainability & ROI of MDM

Acknowledge most currently-marketed MDG solutions do not exist as integrated solution

Plan for majority of MDM vendors to deliver MDG & RDM during next 6-12 months

Recognize mega vendors (IBM, INFA, ORCL, SAP) focused to deliver MDG capability in 2012 – with resultant partner chaos

Manage SI partner to integration roadmap with MDM platform of choice & to avoid “brain drain”


MDM & Data Governance Summit™ Conference Series

MDM & Data Governance Summit Canada The Carlu – Toronto ▪ June 27-28

MDM & Data Governance Summit Americas Marriott Marquis NYC Times Square ▪ October 14-16

MDM & Data Governance Summit Singapore Marina Bay Sands Resort ▪ November 27-28

MDM & Data Governance Summit Shanghai Shanghai International Convention Center ▪ March 2013

MDM & Data Governance Summit Europe Radisson BLU – London ▪ April 13-15, 2013

MDM & Data Governance Summit Asia-Pacific Four Points Darling Harbour– Sydney ▪ May 20-21, 2013

MDM & Data Governance Tokyo Belle Salle Kanda– Tokyo ▪ June 14, 2013

MDM & Data Governance Summit San Francisco Hyatt Embarcadero – San Francisco ▪ June 2013


“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”

Aaron Zornes Founder & Chief Research Officer

The MDM Institute

www.the-MDM-Institute.com [email protected]

www.linkedin.com/in/aaronzornes @azornes


Authoritative

Relevant

Independent

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