real world business change - keynote speaker matt crabtree
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HR Day 2012 - keynote session from Matt CrabtreeTRANSCRIPT
Real World Business Change Three uncomfortable truths…
…and what HR Professionals can do about them
Ma3 Crabtree Founder & CEO
Three !Uncomfortable Truths!
Transforma=on programmes are evidence of an
organisa.on that’s not good at change
What senior execu=ve leadership do or want is almost completely
irrelevant
The overwhelming amount of
communica=on is either neutral or nega.ve in impact
Three !Uncomfortable Truths!
Transforma=on programmes are evidence of an
organisa.on that’s not good at change
What senior execu=ve leadership do or want is almost completely
irrelevant
The overwhelming amount of
communica=on is either neutral or nega.ve in impact
‘Have to’ REACTIVE
‘Want to’ PROACTIVE
REACTIVE PROACTIVE
B.A.U.
Think the unthinkable
Reward ALL innova=on
Drive out bureaucracy
Three !Uncomfortable Truths!
Transforma=on programmes are evidence of an
organisa.on that’s not good at change
What senior execu=ve leadership do or want is almost completely
irrelevant
The overwhelming amount of
communica=on is either neutral or nega.ve in impact
Change is too often…
…imagined here
…delivered here
(in theory)
…KILLED HERE
Three !Uncomfortable Truths!
Transforma=on programmes are evidence of an
organisa.on that’s not good at change
What senior execu=ve leadership do or want is almost completely
irrelevant
The overwhelming amount of
communica=on is either neutral or nega.ve in impact
The job of a leader during a period of change is to define reality and give hope
Why? Affect?
Risks? Pay off?
Change Communica.on
Define Reality!
Define Reality!
Give Hope!
Give Hope!
Embed change as a cultural norm and encourage a constant focus on
the future
Genuinely engage, and meaningfully equip, your first and
second line leaders
Communicate to people like
they are adults and tell
them EVERYTHING
you can
www.posi.vemomentum.com/freestuff
Real World Business Change Three uncomfortable truths…
…and what HR Professionals can do about them
Ma3 Crabtree Founder & CEO