Digital Content Summit April 2015

Sade LajaHead of Digital Engagement and ContentDigital Catapult@SadeLaja1

Real Time Analysis of Content Traction

Who are we?

A national centre to rapidly advance the

UK’s best digital ideas

Completely neutral

Not for profit

Our mission…

We are NOT a funder, incubator or accelerator!

Our aim is to work with these organisations, not duplicate

To unlock proprietary data in faster, better and more trusted ways

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Budget 2015

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Budget 2015

• Our most retweeted piece of content on Twitter

• Hundreds of unique views in the first few hours of being published

• Helped contribute to wider coverage the Digital Catapult received

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Budget Coverage 2015

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Importance of tracking content

Finger in the Air…

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Finger in the Air…

Importance of tracking content

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Measuring Content

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Measuring Content

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Measuring Content

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Measuring Content

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Measuring Content

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Measuring Content

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Consider this…

• Two billion active social media users worldwide

• Social networking accounts for 28% of all media time spent online

• 80% year-on-year audience growth of LinkedIn

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Tools

• Analytics tools are of course invaluable, but…

• In the modern age organisations must be willing to do two key things…

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Listen

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Adapt

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Listen and Adapt

Change is the New Normal

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Gauging Real Time Reaction

Track page views and unique visits and the user journey

All while monitoring online views and tweaking if necessary

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Focus on Four Challenges

• Personal Data and Trust

• Closed Data

• Creative Content

• Internet of Things

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Thank You@SadeLaja1