UT  Real  Beauty  Campaign  Presented  by:  The  Female  Spirit  Groups  of  UT  

   What  is  the  UT  Real  Beauty  Campaign?      The  UT  Real  Beauty  Campaign  is  a  month  long,  university-­‐wide  campaign  consisting  of  campus  promotional  events,  activities,  and  speakers  focused  on  re-­‐defining  the  definition  of  beauty  that  our  media  has  created  in  our  minds.  At  its  core  the  UT  Real  Beauty  Campaign  is  communicating  that  real  beauty  is  something  that  comes  from  within  rather  than  surface  level.  This  campaign  will  play  off  of  the  major  concepts  and  initiatives  started  by  the  Dove  Brand’s  Real  Beauty  Movement.      What  is  the  Dove  Real  Beauty  Movement?    

 The  Campaign  for  Real  Beauty  launched  in  September  2004  with  a  much  talked-­‐about  ad  campaign  featuring  real  women  whose  appearances  are  outside  the  stereotypical  norms  of  beauty.  The  ads  asked  viewers  to  judge  the  women’s  looks  (oversized  or  outstanding?  and  wrinkled  or  wonderful?),  and  invited  them  to  cast  their  votes  at  campaignforrealbeauty.com.      In  2010,  Dove  set  out  a  bold  new  vision  for  the  brand  with  the  Dove®  Movement  for  Self-­‐Esteem.  The  Dove  Movement  for  Self-­‐Esteem  provides  women  everywhere  with  opportunities  to  mentor  the  next  generation  and  celebrate  real  beauty.  There  

are  many  ways  to  become  involved.  Dove  invites  women  everywhere  to  join  the  brand  in  making  its  vision  a  reality.  Together  with  experts  and  key  partners  (in  the  U.S.,  Dove  supports  the  work  of  the  Girl  Scouts  of  the  U.S.A.,  Girls  Inc.,  and  Boys  &  Girls  Clubs  of  America)  Dove  has  created  self-­‐esteem-­‐  building,  educational  programs  and  activities  that  encourage,  inspire  and  motivate  girls  around  the  world.  Dove  has  reached  over  7  million  girls  so  far  with  these  programs,  and  set  a  global  goal  of  reaching  15  million  girls  by  2015.    In  2011,  Dove  released  the  findings  of  its  largest  global  study  to  date  on  women’s  relationship  with  beauty—The  Real  Truth  About  Beauty:  Revisited.  The  study  revealed  that  only  4%  of  women  around  the  world  consider  themselves  beautiful,  and  that  anxiety  about  looks  begins  at  an  early  age.  In  a  study  of  over  1,200  10-­‐to-­‐17-­‐year-­‐olds,  a  majority  of  girls,  72%,  said  they  felt  tremendous  pressure  to  be  beautiful.  The  study  also  found  that  only  11%  of  girls  around  the  world  feel  

comfortable  using  the  word  beautiful  to  describe  their  looks,  showing  that  there  is  a  universal  increase  in  beauty  pressure  and  a  decrease  in  girls'  confidence  as  they  grow  older.  Though  Dove  efforts  have  moved  the  needle  in  a  positive  direction,  there  is  more  to  be  done.  WHICH  IS  WHERE  YOU  COME  IN!  J  

     

     

               

 UT  Real  Beauty  Campaign  Goals:    

1. Redefine  the  definition  of  beauty  2. Help  UT  women  realize  that  beauty  is  a  woman  who  recognizes  herself  for  

her  heart,  her  soul,  and  her  mind.    3. Teach  UT  women  to  fall  in  love  with  their  unique  characteristics  instead  of  

trying  to  fix  them  4. Building  UT  women’s  self-­‐confidence  and  assurance  in  their  body  image  and  

personal  reflection  5. Help  UT  women  recognize  that  beauty  emits  from  within  6. Redefine  the  idea  of  a  “perfect  body”    7. Help  women  identify  the  valued  beauty  in  others  in  terms  of  personal  

characteristics  rather  than  physical  traits  8. Raise  awareness  about  the  importance  of  recognizing  diversity  in  beauty  and  

fight  for  a  better  represented  definition  of  cultures  and  backgrounds  in  beauty  amongst  women  

9. Eliminate  the  importance  women  place  on  the  opinion  of  men  on  what  is  beautiful  and  help  them  define  their  own  beauty  on  their  own  terms.    

   UT  Real  Beauty  Campaign  Mission  Statement:      “To  help  women  of  the  UT  campus  and  greater  Austin  community  break  the  barriers  that  

restrict  their  self-­‐confidence  through  redefining  the  idea  of  beauty  and  to  create  a  community  of  women  who  embrace  their  imperfections  and  evaluate  their  worth  based  on  their  heart,  

their  soul  and  their  mind.”    

                                   

 What  does  the  UT  Real  Beauty  Campaign  Consist  of?      The  Campaign  will  consist  of  three  weeks  of  campus  promotional  activities  and  social  media  activities  that  lead  up  to  one  week    (the  fourth  week)  of  events.  Collectively,  as  female  organizations  we  will  promote  campus  activities  and  social  media  efforts  together.  The  final  week,  the  week  of  events,  will  consist  of  five  activities,  one  each  day/night  of  the  school  week.  One  Spirit  group  will  be  in  charge  of  one  event  during  this  week.      Campus  Promotion  Activities  (Participated  by  All)    

1. “You’re  Beautiful  (Rose  Hand-­‐Out)”  –  Go  around  with  roses  and  hand  them  out  to  females  on  campus  and  tell  them  they  are  beautiful.    

2. “What  I  like  About  Me  Board”  –  Have  a  chalkboard  or  whiteboard  set-­‐up  outside  and  have  girls  write  out  what  they  like  about  themselves  on  it.  (Could  be  in  West  Mall)  

 3. “Profile  Picture  Photo  Shoot”  –  We  would  have  a  table  set-­‐up  in  west  mall  

and  Gregory  Plaza.  Girls  could  stop  by  the  table  to  take  a  photo  with  a  chalkboard  that  says:  “Real  Beauty  is________________?”.  The  Photo’s  will  be  uploaded  to  campaign’s  FB  page  end  of  day/week  with  our  campaign’s  logo.  Participants  will  be  encouraged  to  make  the  picture  their  Facebook  profile  picture,  and  we  will  have  laptops  at  the  table  for  participants  to  like  our  FB  page  so  that  they  can  see  their  picture  once  uploaded.    

 4. No  Make-­‐up  Campus  Wide  Day”  –  Two  tables  (one  at  west  mall  and  one  at  

Gregory  plaza).  Spirit  group  members  tabling  will  be  wearing  a  campaign  shirt,  participants  can  stop  by  the  table  to  take  off  their  make-­‐up  in  exchange  for  a  campaign  shirt.  Participants  will  also  have  the  opportunity  to  sign  Seventeen  Magazine’s  body  pledge.  (This  event  would  occur  on  the  last  day  of  our  campaign,  the  final  Friday  of  the  month  of  October).    

   Social  Media  and  Marketing  Activities/Efforts  (Participated  by  All)      

1. Unified  Hash-­‐tags  Amongst  All  Spirit  Groups  –Members  of  the  different  Spirit  female  groups  will  use  the  same  hash-­‐tags  for  any  kind  of  Facebook,  Twitter,  Instagram  Post!  Such  as:  #realbeautyis  #realbeautyUT,  etc.  Compile  all  videos  and  pictures  with  that  hash-­‐tag  into  a  video  at  the  end  of  the  campaign  to  close  it  all  off  with  a  BANG      

2. Campaign  Facebook  Page/Twitter/Instagram    -­‐  This  will  not  only  introduce  our  campaign  on  Social  media  but  will:  post  campaign  updates,  post  “learn  to  love  yourself”  tips,    post  campaign  pictures  (selfies,  etc).    

3. Unified  Cover  Photo  and  Profile  Picture  Design  –  For  the  entire  Campaign  (displaying  the  various  activities  going  on  that  week,  etc.)  this  would  be  the  same  design  for  all  Spirit  groups  on  campus!    

4. Create  Campaign  Blog/Website  –  We  will  post  information  about  what  we  are  doing,  what  the  Campaign  is  all  about  along  with  updates,  upcoming  dates,  etc.    

 5. Video  Campaign  –  Release  a  different  video  each  week  from  the  start  of  the  

campaign.      

a. Video  #1:  “Real  Facts”  • Take  surveys  this  semester  to  have  UT  statistics  available  for  

next  semester  • Stats  presented  in  video  • Surveys  involve  questions  about  perception  of  beauty,  

personal  confidence,  etc.    

b. Video  #2:  “Beautiful  Role  Models”  • Realities  of  who  girls  look  up  to  and  what  makes  them  

powerful  • Intelligence  vs.  Physical  Beauty  

 c. Video  #3:  “Beauty  Takes  a  Second  Look”  

• Girls  first  identify  what  they  perceive  as  their  “flaws”  • Erase  those  flaws  and  write  beautiful  things  about  

themselves  • Video  in  coincidence  with  Tejas  event  

 d. Video  #4:  “Celebrating  Individual  Beauty”  

• Show  the  diversity  of  beauty  throughout  campus  1. Backgrounds  2. Hobbies  3. Majors  4. Etc.  

                   

Event  Week  –  Events  (Each  one  directed  by  one  spirit  group)    1. “Better   than  Barbie”/Magazine  Cover  Photo  Booth  –  Decorate  a  box  to  look  

like  a  Barbie  box,  girls  would  get  in  and  take  a  picture  inside  the  box  (outside  the  box  it  would  say  better  than  Barbie)  and  the  girls  taking  pictures  inside  would  be  holding   a   sign   that   says   because   ________(their   answer).   The   magazine   cover  photo  booth  is  the  same  concept.  It   is  a  photo  Booth  that  looks  like  a  magazine  cover  but  different  from  the  usual  magazine  covers  with  inspirational  headlines.  Compile  these  pictures  for  a  video  at  the  end  of  the  campaign.      

2. “Self-­‐Care  Workshop”  –  Beauty  comes  from  within  but  taking  care  of  yourself  and  your  body  is  important.  Having  local  businesses  in  the  beauty  market  come  in   and   give   tutorials   and   speeches   on   living   a   healthy   life,   mental   health  professionals  can  speak  on  the  importance  of  maintaining  a  balanced  life,  eating  right,  and  taking  care  of  your  mind  and  self.    

 3. “Tejas  Coffee  Video  Showing”  –  Show  a  video  about  real  beauty  and  how  it  is  

projected   today   to   kick   off   the   night.   The   video   will   be   followed   by   a   panel  consisting   of   a   female   athlete,   a   faculty   member,   breast   cancer   survivor   and  minority   female  students.    After   the  video  have  a   large  plywood  board  outside  where  paint  balloons  will   be   available   to  pin  on   it.   Participants  will   be   able   to  write   what   is   holding   them   back   from   completely   loving   themselves   on   these  balloons,  pin  it  on  the  plywood  board  and  then  pop  it  to  symbolize  the  breaking  of  their  hold-­‐backs.    

 4. “Real  Beauty  Production”    (W/  Applicable  Presentations/Performances)  –  

A  video  will  kick-­‐off  the  event.  After  the  video  is  presented  a  performance  from  Longhorn   Singers   will   follow,   followed   by   a   performance   by   Giggle   Pants   on  “Selfies”.  After  these  two  introductory  performances  we  will  have  a  presentation  by  Brave  Face  UT,  a  group  dedicated  to  developing  positive  body  images  within  the   UT.   After   their   presentation   we   will   have   personal   stories   planted  throughout  the  audience  where  girls  will  get  up  and  speak  on  their  story.  We  will  close   the  event  with  one   last  message  and   then  a  performance  by   the  Ransom  Notes.